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Laundry Care Market by Product, Distribution Channel, Product, and Geography - Forecast and Analysis 2023-2027

  • Published: Nov 2022
  • Pages: 165
  • SKU: IRTNTR40620
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The laundry care market is estimated to grow at a CAGR of 4.28% between 2022 and 2027 and the size of the market is forecast to increase by USD 23.85 billion. In 2017 the market size was at USD 86.84 billion.

Product innovation and portfolio extension are driving growth in the laundry care market, with high demand for innovative and premium laundry care products such as fabric softeners and liquid detergents. Vendors are differentiating themselves through unique technology, packaging, quality, and price, including the use of eco-friendly and natural ingredients. Health-conscious consumers are particularly interested in organic and eco-friendly options due to concerns about harmful chemicals. Prominent market players such as P and G, Kao, Church and Dwight, Henkel, and Unilever offer laundry care products with natural ingredients, which are priced higher than regular products due to their advanced features and superior quality ingredients. These innovative features are expected to drive market growth in the future.

The market is segmented by distribution channels as offline and online. Offline distribution channels currently dominating the market due to the increasing trend of growing demand for eco-friendly laundry care products. Popular laundry care products such as laundry detergents (both powdered and liquid), fabric softeners, bleaches, pre-wash additives (such as scent boosters), and others are typically sold through offline channels, which results in the growth of the segment.

Laundry Care Market Market: Overview

Laundry Care Market Size

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Key Trend and Challenge

Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.

Trend 

The home and laundry care market is experiencing a strong trend towards the rising demand for laundry pods, with leading vendors in the US launching these products. Laundry pods provide a convenient and effective one-stop solution for washing laundry and are compatible with all types of washing machines. However, there are concerns about child exposure to these pods in countries like the US, which manufacturers are addressing by offering sturdier packaging that is difficult for children to open. Key players offering laundry pods include P and G, Church and Dwight, and Henkel.

Challenge 

Balancing production cost, price, and quality of products is the major challenge impeding the home and laundry care market growth. As the market is propelling globally, manufacturers must introduce newer products in the laundry care category to set a competitive advantage. However, manufacturers find it challenging to improve and enhance their production processes while complying with the labelling, packaging, and quality standards of finished products. Therefore, manufacturers must optimize their production costs to set their expected margins (as a part of their pricing strategy) and the quality of products.

During the production of laundry care products, manufacturers must consider factors such as procurement costs, such as raw material costs, logistics costs, and labour costs, which are rising globally. Therefore, a few global players, such as Unilever and P and G, have localized their manufacturing processes to produce large volumes of laundry care products with low-margin commodity surfactants to address the rising transportation and supply chain costs. Thus, balancing production costs to implement an effective pricing strategy (by setting the expected profit margins) and maintaining quality standards of products (by executing an efficient production process) poses a challenge for most global and local market participants.

Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Laundry Care Market Share by Geography

Global Laundry Care Market Customer Landscape

 

Vendor Overview

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

  • Key Offering-(Mention one company's offering)
  • Key Offering- (Mention one company's offering)
  • Key Offering-(Mention one company's offering)

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • Amway Corp.
  • Church and Dwight Co. Inc.
  • Colgate Palmolive Co.
  • Fena Pvt. Ltd.
  • Godrej and Boyce Manufacturing Co. Ltd.
  • Henkel AG and Co. KGaA
  • Jyothy Labs Ltd.
  • Kao Corp.
  • Lion Corp.
  • MaddieBrit Products LLC
  • Puracy LLC
  • PZ Cussons Plc
  • Reckitt Benckiser Group PLC
  • RSPL Ltd.
  • S.C. Johnson and Son Inc.
  • Saraya Co. Ltd.
  • The Clorox Co.
  • The Procter and Gamble Co.
  • Unilever PLC
  • Venus Laboratories Inc.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Laundry Care Market Segmentation by Product

Based upon Product market is segmented as laundry detergent, fabric softener and others. The demand for fabric softeners is expected to rise, particularly in APAC, while North America and Western Europe are the main regions where fabric softeners are currently used. The fabric softeners segment comprises two types of products: liquid fabric softeners and fabric sheets. Furthermore, the product segment includes other products such as bleaches, laundry/pre-wash additives, starch, and fabric protectors/static controls. Bleach, which is used to remove stains and whiten or disinfect clothes, comes in two types: colour-safe bleach and non-colour-safe bleach.

Non-colour-safe bleach is the strongest bleach and can be used on a variety of fabrics, such as cotton, polyester, acrylic, and nylon, as well as wool, silk, mohair, leather, spandex, and non-fast colors. Laundry/pre-wash additives, such as washing soda, water softeners, and scent boosters, are also gaining popularity in developed countries, such as the US. Scent boosters, offered by prominent players such as P&G, Church and Dwight Co. Inc., Henkel AG and Co. KGaA, and Johnson and Johnson, are becoming popular as new products in the laundry care category.

Laundry Care Market Segmentation by Distribution Channel

The offline distribution channel remains a significant player in the laundry care market and is expected to maintain its share in the future. Various laundry care products are commonly sold through supermarkets, hypermarkets, convenience stores, and warehouse clubs, and there is a growing demand for eco-friendly alternatives. 

Laundry Care Market Size

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The segment offline segment was valued at USD 52.84 billion in 2017 and continued to grow until 2021

The laundry care market is witnessing a rise in online distribution channels, due to the trend that can be attributed to the widespread availability of the internet and smart devices, which is leading to a shift in consumer preferences from offline to online shopping. Several vendors are now offering their laundry care products through third-party online portals such as Amazon, Rakuten Commerce, and Alibaba Group. This shift is expected to reshape the online retailing landscape and provide growth opportunities for existing players who adopt an omnichannel strategy. Consumers are attracted to online shopping due to benefits such as cash on delivery options, convenient return policies, secure transactions, and a wider range of product options.

Key Regions for the Laundry Care Market

Laundry Care Market Share by Geography

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APAC is projected to contribute 47% by 2027. Another region offering significant growth opportunities to vendors is North America. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the home and laundry care market during the forecast period.

In 2022, North America has accounted for a considerable share of the market. A considerable number of laundry care products in the region are sold through online channels. The US is the largest contributor to the market in North America, followed by Canada and Mexico. Consumers in the region focus on purchasing innovative and highly efficient laundry care products such as liquid detergents, fabric softeners, and detergent pods. Liquid laundry detergents and detergent pods are highly preferred among consumers as they offer convenience and enhanced performance. Furthermore, the use of organic and eco-friendly laundry care products is an emerging trend among consumers in the US, as these products do not contain any toxic chemicals. Consumers that are concerned about their health and the environment have witnessed a high demand for such products.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Distribution Channel Outlook (USD Billion, 2017 - 2027)
    • Offline
    • Online
  • Product Outlook (USD Billion, 2017 - 2027)
    • Laundry detergent
    • Fabric softner
    • Others
  • Region Outlook (USD Billion, 2017 - 2027)
    • APAC
      • China
      • India
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • South America
      • Brazil
      • Argentina
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Laundry Care Market Scope

Report Coverage

Details

Page number

165

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 4.28%

Market growth 2023-2027

USD 23.85 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

3.4

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 47%

Key countries

US, China, Japan, India, and Germany

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Amway Corp., Church and Dwight Co. Inc., Colgate Palmolive Co., Fena Pvt. Ltd., Godrej and Boyce Manufacturing Co. Ltd., Henkel AG and Co. KGaA, Jyothy Labs Ltd., Kao Corp., Lion Corp., MaddieBrit Products LLC, Puracy LLC, PZ Cussons Plc, Reckitt Benckiser Group PLC, RSPL Ltd., S.C. Johnson and Son Inc., Saraya Co. Ltd., The Clorox Co., The Procter and Gamble Co., Unilever PLC, and Venus Laboratories Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Laundry Care Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the size of the laundry care market size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market industry across APAC, North America, Europe, South America, and Middle East and Africa
  • Thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of laundry care market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global laundry care market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global laundry care market 2017 - 2021 ($ billion)
    • 4.2 Distribution Channel Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ billion)
    • 4.3 Product Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ billion)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Distribution Channel

    • 6.1 Market segments
      • Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 6.2 Comparison by Distribution Channel
      • Exhibit 32: Chart on Comparison by Distribution Channel
      • Exhibit 33: Data Table on Comparison by Distribution Channel
    • 6.3 Offline - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 35: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 36: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 6.4 Online - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Distribution Channel
      • Exhibit 42: Market opportunity by Distribution Channel ($ billion)

    7 Market Segmentation by Product

    • 7.1 Market segments
      • Exhibit 43: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 44: Data Table on Product - Market share 2022-2027 (%)
    • 7.2 Comparison by Product
      • Exhibit 45: Chart on Comparison by Product
      • Exhibit 46: Data Table on Comparison by Product
    • 7.3 Laundry detergent - Market size and forecast 2022-2027
      • Exhibit 47: Chart on Laundry detergent - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 48: Data Table on Laundry detergent - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 49: Chart on Laundry detergent - Year-over-year growth 2022-2027 (%)
      • Exhibit 50: Data Table on Laundry detergent - Year-over-year growth 2022-2027 (%)
    • 7.4 Fabric softner - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Fabric softner - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 52: Data Table on Fabric softner - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 53: Chart on Fabric softner - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Fabric softner - Year-over-year growth 2022-2027 (%)
    • 7.5 Others - Market size and forecast 2022-2027
      • Exhibit 55: Chart on Others - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 56: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 57: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 58: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 7.6 Market opportunity by Product
      • Exhibit 59: Market opportunity by Product ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 61: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 62: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 63: Chart on Geographic comparison
      • Exhibit 64: Data Table on Geographic comparison
    • 9.3 APAC - Market size and forecast 2022-2027
      • Exhibit 65: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 66: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 67: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 68: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.4 North America - Market size and forecast 2022-2027
      • Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.5 Europe - Market size and forecast 2022-2027
      • Exhibit 73: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 74: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 75: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 77: Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 78: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 79: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 81: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 82: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 83: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 85: Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 86: Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 87: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 89: Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 90: Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 91: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 Japan - Market size and forecast 2022-2027
      • Exhibit 93: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 94: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 95: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.11 Germany - Market size and forecast 2022-2027
      • Exhibit 97: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 98: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 99: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.12 India - Market size and forecast 2022-2027
      • Exhibit 101: Chart on India - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 102: Data Table on India - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 103: Chart on India - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on India - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 105: Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 106: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 107: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 108: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 109: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 110: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 111: Matrix on vendor position and classification
            • 12.3 Church and Dwight Co. Inc.
              • Exhibit 112: Church and Dwight Co. Inc. - Overview
              • Exhibit 113: Church and Dwight Co. Inc. - Business segments
              • Exhibit 114: Church and Dwight Co. Inc. - Key news
              • Exhibit 115: Church and Dwight Co. Inc. - Key offerings
              • Exhibit 116: Church and Dwight Co. Inc. - Segment focus
            • 12.4 Colgate Palmolive Co.
              • Exhibit 117: Colgate Palmolive Co. - Overview
              • Exhibit 118: Colgate Palmolive Co. - Business segments
              • Exhibit 119: Colgate Palmolive Co. - Key offerings
              • Exhibit 120: Colgate Palmolive Co. - Segment focus
            • 12.5 Fena Pvt. Ltd.
              • Exhibit 121: Fena Pvt. Ltd. - Overview
              • Exhibit 122: Fena Pvt. Ltd. - Product / Service
              • Exhibit 123: Fena Pvt. Ltd. - Key offerings
            • 12.6 Godrej and Boyce Manufacturing Co. Ltd.
              • Exhibit 124: Godrej and Boyce Manufacturing Co. Ltd. - Overview
              • Exhibit 125: Godrej and Boyce Manufacturing Co. Ltd. - Business segments
              • Exhibit 126: Godrej and Boyce Manufacturing Co. Ltd. - Key offerings
              • Exhibit 127: Godrej and Boyce Manufacturing Co. Ltd. - Segment focus
            • 12.7 Henkel AG and Co. KGaA
              • Exhibit 128: Henkel AG and Co. KGaA - Overview
              • Exhibit 129: Henkel AG and Co. KGaA - Business segments
              • Exhibit 130: Henkel AG and Co. KGaA - Key news
              • Exhibit 131: Henkel AG and Co. KGaA - Key offerings
              • Exhibit 132: Henkel AG and Co. KGaA - Segment focus
            • 12.8 Jyothy Labs Ltd.
              • Exhibit 133: Jyothy Labs Ltd. - Overview
              • Exhibit 134: Jyothy Labs Ltd. - Product / Service
              • Exhibit 135: Jyothy Labs Ltd. - Key offerings
            • 12.9 Kao Corp.
              • Exhibit 136: Kao Corp. - Overview
              • Exhibit 137: Kao Corp. - Business segments
              • Exhibit 138: Kao Corp. - Key offerings
              • Exhibit 139: Kao Corp. - Segment focus
            • 12.10 Lion Corp.
              • Exhibit 140: Lion Corp. - Overview
              • Exhibit 141: Lion Corp. - Business segments
              • Exhibit 142: Lion Corp. - Key offerings
              • Exhibit 143: Lion Corp. - Segment focus
            • 12.11 MaddieBrit Products LLC
              • Exhibit 144: MaddieBrit Products LLC - Overview
              • Exhibit 145: MaddieBrit Products LLC - Product / Service
              • Exhibit 146: MaddieBrit Products LLC - Key offerings
            • 12.12 Puracy LLC
              • Exhibit 147: Puracy LLC - Overview
              • Exhibit 148: Puracy LLC - Product / Service
              • Exhibit 149: Puracy LLC - Key offerings
            • 12.13 PZ Cussons Plc
              • Exhibit 150: PZ Cussons Plc - Overview
              • Exhibit 151: PZ Cussons Plc - Business segments
              • Exhibit 152: PZ Cussons Plc - Key offerings
              • Exhibit 153: PZ Cussons Plc - Segment focus
            • 12.14 Reckitt Benckiser Group PLC
              • Exhibit 154: Reckitt Benckiser Group PLC - Overview
              • Exhibit 155: Reckitt Benckiser Group PLC - Business segments
              • Exhibit 156: Reckitt Benckiser Group PLC - Key offerings
              • Exhibit 157: Reckitt Benckiser Group PLC - Segment focus
            • 12.15 RSPL Ltd.
              • Exhibit 158: RSPL Ltd. - Overview
              • Exhibit 159: RSPL Ltd. - Product / Service
              • Exhibit 160: RSPL Ltd. - Key offerings
            • 12.16 Unilever PLC
              • Exhibit 161: Unilever PLC - Overview
              • Exhibit 162: Unilever PLC - Business segments
              • Exhibit 163: Unilever PLC - Key news
              • Exhibit 164: Unilever PLC - Key offerings
              • Exhibit 165: Unilever PLC - Segment focus
            • 12.17 Venus Laboratories Inc.
              • Exhibit 166: Venus Laboratories Inc. - Overview
              • Exhibit 167: Venus Laboratories Inc. - Product / Service
              • Exhibit 168: Venus Laboratories Inc. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 169: Inclusions checklist
                • Exhibit 170: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 171: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 172: Research methodology
                • Exhibit 173: Validation techniques employed for market sizing
                • Exhibit 174: Information sources
              • 13.5 List of abbreviations
                • Exhibit 175: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Laundry Care market growth will increase by $23.85 billion during 2023-2027.
              The laundry care market is expected to grow at a CAGR of 4.28% during 2023-2027.
              Technavio has segmented the laundry care market by distribution channel (Offline, Online, and Others) ,product (Laundry detergent, Fabric softner, and Others) , and geography (APAC, North America, Europe, South America, and Middle East and Africa).
              Amway Corp., Church and Dwight Co. Inc., Colgate Palmolive Co., Fena Pvt. Ltd., Godrej and Boyce Manufacturing Co. Ltd., Henkel AG and Co. KGaA, Jyothy Labs Ltd., Kao Corp., Lion Corp., MaddieBrit Products LLC, Puracy LLC, PZ Cussons Plc, Reckitt Benckiser Group PLC, RSPL Ltd., S.C. Johnson and Son Inc., Saraya Co. Ltd., The Clorox Co., The Procter and Gamble Co., Unilever PLC, Venus Laboratories Inc. are a few of the key vendors in the laundry care market.
              APAC will register the highest growth rate of 47.09% among the other regions. Therefore, the laundry care market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
              • US
              • China
              • Japan
              • India
              • Germany
              The key factors driving the laundry care market growth are:
              • Product innovation and portfolio extension
              • Emergence of eco-friendly and sustainable products in laundry care
              The laundry care market vendors should focus on grabbing business opportunities from the offline segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
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