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The Europe - Office Stationery Market size is estimated to grow at a CAGR of 3.71% between 2023 and 2028. The market size is forecast to increase by USD 9,414.29 million. The growth of the market depends on several factors such as product innovation and technological advancement, a rising number of start-ups in Europe and a growing number of office spaces in the region. Our report examines historical data from 2018-2022 besides analyzing the current market scenario.
This report extensively covers market segmentation by distribution channel (offline and online) and product (paper products, computer and printer supplies, desk supplies, mailing supplies, and others). It also includes an in-depth analysis of drivers, trends, and challenges.
Europe Office Stationery Market Forecast 2024-2028
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Our researchers studied the data for years, with 2023 as the base year and 2024 as the estimated year, and presented the key drivers, trends, and challenges for the market. Although there has been a disruption in the growth of the market during the COVID-19 pandemic, a holistic analysis of drivers, trends, and challenges will help companies refine marketing strategies to gain a competitive advantage.
The office stationery market in Europe continues to benefit due to the robust corporate profits from service-based and other industries and continued job growth in office-using employment sectors. The rise in the number of technology parks and business parks across the region has fueled the sales of office stationery. Therefore, the demand for office stationery in Europe is expected to increase during the forecast period. The increasing number of multinational firms in Europe has triggered the entry of foreign players into the Europe - office stationery market. Additionally, the growth in the commercial leasing industry, which includes renting retail buildings, renting office buildings, and renting industrial buildings, has further accelerated the growth of the office stationery market in Europe.
Moreover, office spaces are being occupied at rapid rates in European countries such as the UK, France, the Netherlands, and Italy. Therefore, this growth in the number of office spaces is indicative of the expansion of businesses across the world, including Europe, which will contribute to the growth of the global office stationery market, including the office stationery market in Europe, during the forecast period.
With the changes in the demands and preferences of customers, market competitors are innovating and manufacturing products that can cater to the needs of customers. The advances in technology have opened new avenues for competitors in the Europe - office stationery market as they are providing products with enhanced functionalities, new utilities, and revolutionary designs. For instance, the office stationery market in Europe is witnessing an increase in the demand for printers with customization facilities among end-users.
Therefore, market competitors are increasingly focusing on providing multipurpose and customizable all-in-one printers, scanners, and photocopiers to end-users. The demand for these value-added products is driving the growth of the office stationery market in Europe. Owing to such factors, the office stationery market in Europe is expected to witness continued growth during the forecast period.
Most office stationery products are made up of non-biodegradable materials such as plastic and fiber, which add to the toxicity levels in the air, soil, and water. In developed economies, there is a growing concern over environmental issues associated with the biodegradability of office stationery items made up of plastic and fiber. Also, the use of pulpwood for paper production has been linked to deforestation. Therefore, social and regulatory initiatives by competitors to maintain ecological balance are on the rise. Moreover, government bodies and other non-government organizations have started implementing standards for the manufacture and sale of plastic products.
Subsequently, marketers are now launching eco-friendly stationery supplies. For example, 3M eco-friendly products include Post-It Super Sticky Notes, Post-It Super Sticky Recycled Pop-up Notes, and Post-It Easel Pads with Recycled Paper. Despite the efforts put in by marketers to provide eco-friendly products, the concerns regarding biodegradation and deforestation continue to be a challenge for the office stationery market in Europe during the forecast period.
The offline segment is estimated to witness significant growth during the forecast period. Products sold through physical stores are considered in offline sales. In physical stores, buyers can check the products before purchasing them. Retail sales and dealer sales are the two types of offline distribution channels discussed in the distribution channel of the Europe - office stationery market.
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The offline segment was the largest segment and was valued at USD 36,404.50 million in 2018. The offline distribution channel segment is expected to grow during the forecast period. New retail formats such as convenience stores, supermarkets, and hypermarkets offer shopping convenience. These stores offer a wide range of office stationery products of various brands and categories and allow consumers to choose products based on their requirements and budgets. Also, offline retail stores have expanded their operations in Europe. Thus, the preference for buying stationery products from retail stores has increased, which will drive the office stationery market in Europe in this segment during the forecast period.
Based on product, the market has been segmented into paper products, computer and printer supplies, desk supplies, mailing supplies, and others. The paper products segment will account for the largest share of this segment.? Paper products will be the largest product segment in the office stationery market in Europe during the forecast period. The growth of the office stationery market in Europe is challenged using electronic devices such as tablets and computers, which have not only acted as substitutes but also put downward pressure on the prices of paper-based products. Although the trend of digitization is growing, there is still a huge percentage of the European population that relies on paper-based stationery. Consequently, the demand for paper products is expected to increase as office stationery in Europe, thereby driving the growth of the office stationery market in Europe during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
3M Co. - The company offers office stationary such as abrasives, electronics components, workstation accessories, easel pads, electronics components.
We also have detailed analyses of the market’s competitive landscape and offer information on 9 market companies, including:
3M Co., ACCO Brands Corp., SOCIETE BIC, Biella Schweiz AG, ICO, OSCO Europe Ltd., The Hamelin Group Holdham, and WH Smith PLC
Technavio report provides an in-depth analysis of the market and its players through combined qualitative and quantitative data. The analysis classifies companies into categories based on their business approaches, including pure-play, category-focused, industry-focused, and diversified. Companies are specially categorized into dominant, leading, strong, tentative, and weak, based on their quantitative data analysis.
The Europe office stationery market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
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Europe Office Stationery Market Scope |
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Report Coverage |
Details |
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Page number |
150 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 3.71% |
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Market Growth 2024-2028 |
USD 9,414.29 million |
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Market structure |
Concentrated |
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YoY growth 2023-2024(%) |
3.22 |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
3M Co., ACCO Brands Corp., SOCIETE BIC, Biella Schweiz AG, ICO, OSCO Europe Ltd., The Hamelin Group Holdham, and WH Smith PLC |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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