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Online Home Decor Market by Product and Geography - Forecast and Analysis 2021-2025

  • Published: Mar 2021
  • Pages: 120
  • SKU: IRTNTR40201
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The online home decor market share is expected to increase by USD 52.95 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 9%.

This online home decor market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers online home decor market segmentation by product (online home furniture, online home furnishings, and other online home decorative products) and geography (Europe, North America, APAC, South America, and MEA). The online home decor market report also offers information on several market vendors, including Amazon.com Inc., Ashley Furniture Industries Inc., Bed Bath & Beyond Inc., Herman Miller Inc., Inter IKEA Holding BV, LaZBoy Inc., Urban Outfitters Inc., Walmart Inc., Wayfair Inc., and Williams-Sonoma Inc. among others.

What will the Online Home Decor Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Online Home Decor Market Size for the Forecast Period and Other Important Statistics

 

Online Home Decor Market: Key Drivers, Trends, and Challenges

The rise in online spending and smartphone penetration is notably driving the online home decor market growth, although factors such as strict competition from the offline channel may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online home decor industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Online Home Decor Market Driver

One of the key factors driving growth in the online home decor market is the rise in online spending and smartphone penetration. Online shopping through smart devices has gained popularity over the years because of the high penetration of Internet services, improved economic growth, and the up-gradation of purchase and delivery options with the emergence of m-commerce. Security features for online payments, free delivery, improved online customer services, and the customer-friendly designs of online shopping websites are also contributing to the growth of the market. Rising online sales act as a key market driver for the growth of the global online home decor market. The increasing emphasis on mobile commerce is mainly driven by the purchase of millions of new smartphones and the creation of more opportunities for buyers to shop.

Key Online Home Decor Market Trend

The growing demand for eco-friendly home decor items is another factor supporting the online home decor market share growth. The rising environmental concerns and the stringent government regulations for monitoring the use of non-recyclable items are compelling brand owners to adopt eco-friendly products. The increasing consciousness of a healthy environment has increased the demand for eco-friendly furniture and other furnishings. This has motivated various home decor manufacturers to go green and provide eco-friendly home decor items. The growing use of eco-friendly materials for manufacturing home decor is positively influencing the global online home decor market.

Key Online Home Decor Market Challenge

The strict competition from the offline channel will be a major challenge for the online home decor market during the forecast period. Consumers prefer to buy home decor, home furnishings, and furniture from offline stores as consumers can see, touch, and judge home decor products before making their purchase decision, and buying home decor generally involves high-value online transactions. As furniture products are generally bought infrequently, consumers explore options from different stores to get the best value and quality proposition. Consumers are still attracted to the offline mode of purchase as it provides consumers with product demonstration and first-hand experience. The offline segment of the global home decor market is highly influenced by the increasing number of product specialty stores and brand-specific stores. Thus, offline stores act as a major threat to the global online home decor market.

This online home decor market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global online home decor market as a part of the global home furnishings market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the online home decor market during the forecast period.

Who are the Major Online Home Decor Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Amazon.com Inc.
  • Ashley Furniture Industries Inc.
  • Bed Bath & Beyond Inc.
  • Herman Miller Inc.
  • Inter IKEA Holding BV
  • LaZBoy Inc.
  • Urban Outfitters Inc.
  • Walmart Inc.
  • Wayfair Inc.
  • Williams-Sonoma Inc.

 

This statistical study of the online home decor market encompasses successful business strategies deployed by the key vendors. The online home decor market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Amazon.com Inc. - The company offers sagging furniture cushions, home office chairs, and other products.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The online home decor market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Online Home Decor Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the online home decor market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the global home furnishings market includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Service
  • Support activities
  • Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Online Home Decor Market?

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42% of the market’s growth will originate from Europe during the forecast period. UK and Germany are the key markets for online home decor in Europe. Market growth in this region will be faster than the growth of the market in the North American, South American, and MEA regions.

The expansion of the urban population base is expected to increase the need for residential construction projects. This will facilitate the online home decor market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Product Segments in the Online Home Decor Market?

To gain further insights on the market contribution of various segments Request for a FREE sample

The online home decor market share growth by the online home furniture segment will be significant during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the online home decor market size and actionable market insights on post COVID-19 impact on each segment.

 

Online Home Decor Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 9%

Market growth 2021-2025

$ 52.95 billion

Market structure

Fragmented

YoY growth (%)

7.30

Regional analysis

Europe, North America, APAC, South America, and MEA

Performing market contribution

Europe at 42%

Key consumer countries

US, UK, China, Germany, Canada, and Japan

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Amazon.com Inc., Ashley Furniture Industries Inc., Bed Bath & Beyond Inc., Herman Miller Inc., Inter IKEA Holding BV, LaZBoy Inc., Urban Outfitters Inc., Walmart Inc., Wayfair Inc., and Williams-Sonoma Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Online Home Decor Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive online home decor market growth during the next five years
  • Precise estimation of the online home decor market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the online home decor industry across Europe, North America, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of online home decor market vendors

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Executive Summary

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market outlook: Forecast for 2020 - 2025

Five Forces Analysis

  • Five forces summary
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Product

  • Market segments
  • Comparison by Product
  • Online home furniture - Market size and forecast 2020-2025
  • Online home furnishings - Market size and forecast 2020-2025
  • Other online home decorative products - Market size and forecast 2020-2025
  • Market opportunity by Product

Customer landscape

  • Customer landscape

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • Europe - Market size and forecast 2020-2025
  • North America - Market size and forecast 2020-2025
  • APAC - Market size and forecast 2020-2025
  • South America - Market size and forecast 2020-2025
  • MEA - Market size and forecast 2020-2025
  • Key leading countries
  • Market opportunity by geography
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Vendor landscape
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Amazon.com Inc.
  • Ashley Furniture Industries Inc.
  • Bed Bath & Beyond Inc.
  • Herman Miller Inc.
  • Inter IKEA Holding BV
  • LaZBoy Inc.
  • Urban Outfitters Inc.
  • Walmart Inc.
  • Wayfair Inc.
  • Williams-Sonoma Inc.

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The online home decor market growth will increase by $52.95 billion during 2020-2025.
The online home decor market is expected to grow at a CAGR of 8.71% during 2020-2025.
Technavio has segmented the online home decor market by product (Online home furniture, Online home furnishings, and Other online home decorative products) and geographic (Europe, North America, APAC, South America, and MEA).
Amazon.com Inc., Ashley Furniture Industries Inc., Bed Bath & Beyond Inc., Herman Miller Inc., Inter IKEA Holding BV, LaZBoy Inc., Urban Outfitters Inc., Walmart Inc., Wayfair Inc., Williams-Sonoma Inc. are a few of the key vendors in the online home decor market.
Europe will register the highest growth rate of 41.81% among the other regions. Therefore, the online home decor market in Europe is expected to garner significant business opportunities for the vendors during the forecast period.
  • US
  • UK
  • China
  • Germany
  • Canada
  • Japan
The key factors driving the online home decor market growth are:
  • The rise in online spending and smartphone penetration
  • Growing demand for eco-friendly home decor items
The online home decor market vendors should focus on grabbing business opportunities from the online home furniture segment as it accounted for the largest market share in the base year.
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