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The online lingerie market size is forecast to increase by USD 10.15 billion at a CAGR of 10.87% between 2023 and 2028. The market is experiencing significant growth, driven by several key factors. Retailers benefit from reduced operational costs and expanded customer reach in the digital space. A notable trend is the emergence of subscription services, offering convenience and personalized fit recommendations to consumers. However, increasing competition from the unorganized sector poses a challenge, requiring established players to focus on differentiation through superior customer experience, product innovation, and marketing strategies. In this dynamic market, staying informed about consumer preferences, regulatory changes, and technological advancements is essential for success.
The market is witnessing significant growth, particularly among Millennials and Women. The industry caters to various product types including Daily wear, Sportswear, Bridal wear, and Undergarments for both Men and Ladies. Designers are focusing on creating innovative designs using flexible fabrics such as Nylon, Cotton, Silk, and Sheer materials. Natural beauty and luxurious elements like Lace, Embroidery, and Flexible fabric are also popular trends. Working women are a key customer base, driving the industry growth. Brands like Womens Secret and Tablez Group are leading the market with their wide range of offerings. The market is expected to continue its expansion, offering consumers a diverse selection of designs and materials for their lingerie needs.
Luxury materials like silk and embroidery are also gaining popularity among consumers looking for high-end lingerie.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The Bras segment is estimated to witness significant growth during the forecast period. Millennials and women are the primary consumers in the market, with a preference for daily wear, sportswear, and bridal wear. The industry's growth is driven by the increasing focus on natural beauty, flexible fabrics, and luxurious materials such as cotton, nylon, silk, and sheer. Designers are incorporating lace, embroidery, and rich colors into their garment designs to cater to the evolving needs of consumers. The briefs segment dominates the market due to the demand for comfortable fabrics, while the shapewear and compression wear segments are gaining popularity for their fabric technology and body positivity appeal. The market is witnessing mergers, alliances, and global expansion, with premium brands offering discounts and returns to attract customers.
Men's undergarments are also witnessing growth, with an increasing focus on comfortable fabrics and flexible designs. Online distribution channels are becoming increasingly popular due to their convenience and accessibility. Overall, the market is expected to continue its growth trajectory, driven by the changing consumer preferences and advancements in fabric technology.
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The Bras segment accounted for USD 4.67 billion in 2018 and showed a gradual increase during the forecast period.
APAC is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market is a thriving sector, particularly for women seeking comfort and style in their undergarments. Brands like Women Secret, under the Tablez Group umbrella, excel in offering a wide range of product types, including bras, panties, shapewear, shorts, and more. These items are often crafted from luxury materials such as Jacquard and lace patterns, adding a touch of elegance and sophistication. Multi-brand stores and online stores alike carry various product types, from Hipster and Full-briefs to VPL lace trims and Arablee. Consumers can now easily access their preferred lingerie styles and brands, enhancing their wardrobe and self-confidence.
Our online lingerie market researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The cost benefits for retailers operating in online space is the key driver of the market. Online lingerie stores have gained significant traction among women, particularly Millennials, due to their convenience and extensive product offerings. These stores provide easy access to a diverse range of designs, including daily wear, sportswear, bridal wear, and more, catering to various preferences and occasions. The industry's growth is driven by the increasing number of working women who value the ease and flexibility of online shopping. Online lingerie stores offer a wide selection of fabrics such as natural beauty materials like cotton, nylon, silk, and sheer, as well as luxurious materials like lace and embroidery. Designers collaborate to create innovative garment designs, focusing on body positivity and comfortable fabrics.
Moreover, consumers can enjoy the benefits of flexible fabrics, compression wear, and fabric technology from the comfort of their homes. Online distribution channels provide several advantages, including easy returns, discounts, and a vast inventory. Premium brands have entered the market, forming alliances and mergers for global expansion. Store associates are not required, reducing operational costs, and allowing for a more streamlined shopping experience. Men's lingerie is also gaining popularity, with a growing focus on comfortable fabrics and briefs segment. Overall, online lingerie stores have transformed the way women shop for undergarments, making it an essential part of their daily routine.
The advent of subscription services is the upcoming trend in the market. Millennials and women are driving the growth of the market, with an increasing preference for daily wear, sportswear, and bridal wear. Designers are focusing on creating innovative designs using natural beauty, flexible fabrics such as cotton, nylon, silk, and sheer materials, as well as luxurious embroidery. Online distribution channels have gained popularity due to their convenience and accessibility, leading to industry growth that is expected to continue. Men's undergarments are also seeing an uptick in demand, with the comfortable fabrics and briefs segment leading the way. The shapewear and compression wear segments are also growing, with a focus on fabric technology and garment design that prioritizes body positivity.
Similarly, store associates are available online to assist with size selection and returns, while discounts and premium brands add to the appeal. Mergers and alliances between companies, as well as global expansion, are expected to further shape the market landscape for ladies' undergarments. Working women, in particular, are seeking out online options for their undergarments due to the flexibility and convenience they offer.
The increasing competition from unorganized sector is a key challenge affecting the market growth. The market experiences significant growth, particularly among Millennials and Women, who prefer the convenience of shopping from the comfort of their homes. Designs for daily wear, sportswear, bridal wear, and other categories continue to evolve, incorporating flexible fabrics, natural beauty, and luxurious materials such as lace, cotton, nylon, silk, and sheer. However, the industry's expansion is not without challenges. The presence of local and unorganized vendors offering affordable prices on both physical outlets and online platforms poses a threat to major brands. These vendors have captured a significant market share, with cost-effective products and flexible fabric options, including briefs and compression wear, appealing to consumers.
Moreover, body positivity and comfort have become essential factors in garment design, leading to an increased focus on premium s brands and shapewear segments. Online distribution, returns, and discounts have become standard practices in the industry, with mergers and alliances between major players and global expansion strategies shaping the future of the market. Working women, in particular, are driving demand for undergarments that offer both comfort and style. The BLS projects continued growth in the lingerie industry, with fabric technology and store associates playing crucial roles in enhancing the shopping experience.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Hanesbrands Inc - The company offers manufacturing and online sales services for men, women, and kids' clothing. Its key offerings are women's bras, underwear, tops, bottoms, sleepwear & lounge, legwear, and socks.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is witnessing significant growth, driven by the increasing preference of Millennials for convenient shopping experiences. Women and Men both are embracing the trend of purchasing lingerie online, as it offers a wide range of designs catering to their daily wear, sportswear, bridal wear, and other needs. The industry growth is fuelled by the availability of flexible fabrics, natural beauty, and luxurious materials such as cotton, nylon, silk, and sheer. Lace, embroidery, and designers' creations add to the allure of online lingerie shopping. Comfortable fabrics, briefs segment, and shapewear segment are popular choices among consumers.
In conclusion, compression wear and fabric technology enhance the fit and functionality of lingerie. Body positivity is a significant trend influencing the market, with brands focusing on catering to various body types and sizes. Online distribution, returns, discounts, and premium brands are other key factors contributing to the market's growth. Mergers, alliances, and global expansion are strategies adopted by major players to strengthen their presence in the market. Physical outlets continue to coexist with online platforms, providing customers with a well-defined shopping experience. Working women, undergarments, and ladies' underwear are key segments experiencing growth. The BLS reports a positive outlook for the industry, with the market expected to continue striking a balance between comfort, style, and affordability.
Market Scope |
|
Report Coverage |
Details |
Page number |
171 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 10.87% |
Market growth 2024-2028 |
USD 10.15 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
9.53 |
Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
Performing market contribution |
APAC at 33% |
Key countries |
US, China, UK, Japan, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Adidas AG, American Eagle Outfitters Inc, Chantelle Group, Chantelle SA, Etam Developpement, H and M Hennes and Mauritz GBC AB, Hanesbrands Inc., Jockey International Inc., La Maison Lejaby SASU, Lise Charmel, Nike Inc., Noelle Wolf Ltd., Nubian Skin Ltd., PVH Corp., Reliance Industries Ltd., Stockmann Plc, Triumph Intertrade AG, Victorias Secret and Co., Wacoal Holdings Corp., and Wolf Lingerie SAS |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Price Range
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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