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Online Lingerie Market by Product and Geography - Forecast and Analysis 2022-2026

  • Published: Mar 2022
  • Pages: 120
  • SKU: IRTNTR45454
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The online lingerie market share is expected to increase by USD 6.11 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 8.21%.

This online lingerie market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers online lingerie market segmentation by product (bras, panties, and others) and geography (APAC, North America, Europe, Middle East and Africa, and South America). The online lingerie market report also offers information on several market vendors, including adidas AG, American Eagle Outfitters Inc., Chantelle Group, Etam Developpement, Genxlead Retail Pvt. Ltd., Hanesbrands Inc., Hennes and Mauritz AB, Jockey International Inc., La Maison Lejaby SASU, Lise Charmel, Nike Inc., Noelle Wolf Ltd., Nubian Skin Ltd., Purple Panda Fashions Pvt. Ltd., PVH Corp., Stockmann Plc, Triumph International Pvt. Ltd., Wacoal Holdings Corp., Wolf Lingerie SAS, and Reliance Industries Ltd. among others.

What will the Online Lingerie Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Online Lingerie Market Size for the Forecast Period and Other Important Statistics

 

Online Lingerie Market: Key Drivers, Trends, and Challenges

The cost benefits for retailers operating in online space is notably driving the online lingerie market growth, although factors such as increasing competition from the unorganized sector may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online lingerie industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Online Lingerie Market Driver

One of the key factors driving growth in the lingerie market is the cost benefits for retailers operating in online space. Lingerie has a very broad size range, all of which becomes difficult for brick and mortar stores to stock due to shelf space. With online lingerie stores offering frequent discounts along with a wide range of stock, these stores also offer easy return and exchange policies, thereby attracting more consumers. Basic necessities are being acquired with the least amount of exertion, making the experience all the more comfortable. Another major problem faced by women is consultation. This is due to the availability of several types of bras for different women. Often, women find discussions on the fittings of innerwear embarrassing, thereby hampering the choice of the right size. However, the emergence of online lingerie stores has solved these problems by launching several apps that help them purchase the best fit.

Key Online Lingerie Market Trend

The advent of subscription services is another factor supporting the lingerie market share growth. Over the past few years, several innovative pure-play online lingerie stores in the US, UK, and Australia have emerged. These new companies differ in terms of their offerings, customizing products, and the technologically advanced services that they use. One of the newest trends that are being followed by most pure-play online lingerie stores is the subscription services that they offer their customers. Subscription services require consumers to pay a fixed monthly fee, against which products are shipped with one to three pairs of lingerie a month. The subscription service tiers are based on quality, brand, and the required number of items. These subscription services also specialize in plus sizes or sizes outside of standard sizing, thereby catering to the demands of all consumers.

Key Online Lingerie Market Challenge

The increasing competition from the unorganized sector will be a major challenge for the lingerie market during the forecast period. Local and unorganized vendors have become popular because of their competitive pricing. Cost-effective products offered by local and unorganized vendors on both offline and online distribution channels have hampered the revenue generated by major vendors. Local vendors are also occupying the shelf area of athleisure brands in supermarkets. Owing to the lack of brand loyalty, customers switch from one brand to another. The presence of such unorganized vendors offering lingerie at a lower price point compared with that of online lingerie products threatens the growth of the market in focus. Currently, the intense price competition from local and unorganized vendors selling lingerie online at lower price points compared with that of genuine brands is a major challenge that hinders the growth of the global online lingerie market.

This online lingerie market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global online lingerie market as a part of the global apparel, accessories, and luxury goods market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the online lingerie market during the forecast period.

Who are the Major Online Lingerie Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • adidas AG
  • American Eagle Outfitters Inc.
  • Chantelle Group
  • Etam Developpement
  • Genxlead Retail Pvt. Ltd.
  • Hanesbrands Inc.
  • Hennes and Mauritz AB
  • Jockey International Inc.
  • La Maison Lejaby SASU
  • Lise Charmel
  • Nike Inc.
  • Noelle Wolf Ltd.
  • Nubian Skin Ltd.
  • Purple Panda Fashions Pvt. Ltd.
  • PVH Corp.
  • Stockmann Plc
  • Triumph International Pvt. Ltd.
  • Wacoal Holdings Corp.
  • Wolf Lingerie SAS
  • Reliance Industries Ltd.

 

This statistical study of the online lingerie market encompasses successful business strategies deployed by the key vendors. The online lingerie market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • American Eagle Outfitters Inc - The company offers a wide range of lingerie such as Aerie Animal Lace Padded Strappy Bralette and Aerie Animal Lace Padded Strappy Bralette.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The online lingerie market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Online Lingerie Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the online lingerie market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the apparel, accessories, and luxury goods market includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Service
  • Support activities
  • Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Online Lingerie Market?

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43% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for online lingerie in APAC. Market growth in this region will be faster than the growth of the market in other regions.

The high population, online retail growth, increased disposable income, and a wide array of product offerings will facilitate the online lingerie market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the outbreak of COVID-19 affected the economies of various countries in the region. The pandemic resulted in a high number of deaths in China and other nations, which compelled governments to impose lockdown restrictions in the region. This led to the closure of offline stores and manufacturing units of lingerie products in the region. Due to the shutdown of offline channels, consumers shift toward online distribution channels. Moreover, online channels also offer discounts and free delivery services, which has increased the demand for lingerie products in online channels. Therefore, such factors are expected to drive the growth of the market during the forecast period.

What are the Revenue-generating Product Segments in the Online Lingerie Market?

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The online lingerie market share growth by the bras segment will be significant during the forecast period. The high share of this segment is mainly because of the higher price and replacement cycle of bras over the other kinds of intimate apparel. Consumers are willing to pay a high price for a bra that offers the correct shape and is also comfortable. Designers are focusing on rich-looking fabrics, laces, embroideries, and bright colors. The increase in customizable bras is also an important driver for the market. Moreover, the penetration of mobile tablets and smartphones globally has also boosted the growth of the segment. Some of the major markets for this segment include Europe, India, South Korea, the Philippines, and Singapore.

This report provides an accurate prediction of the contribution of all the segments to the growth of the online lingerie market size and actionable market insights on post COVID-19 impact on each segment.

 

Online Lingerie Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 8.21%

Market growth 2022-2026

$ 6.11 billion

Market structure

Fragmented

YoY growth (%)

7.71

Regional analysis

APAC, North America, Europe, Middle East and Africa, and South America

Performing market contribution

APAC at 43%

Key consumer countries

US, China, Japan, UK, and Germany

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

adidas AG, American Eagle Outfitters Inc., Chantelle Group, Etam Developpement, Genxlead Retail Pvt. Ltd., Hanesbrands Inc., Hennes and Mauritz AB, Jockey International Inc., La Maison Lejaby SASU, Lise Charmel, Nike Inc., Noelle Wolf Ltd., Nubian Skin Ltd., Purple Panda Fashions Pvt. Ltd., PVH Corp., Stockmann Plc, Triumph International Pvt. Ltd., Wacoal Holdings Corp., Wolf Lingerie SAS, and Reliance Industries Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Online Lingerie Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive online lingerie market growth during the next five years
  • Precise estimation of the online lingerie market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the online lingerie industry across APAC, North America, Europe, Middle East and Africa, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of online lingerie market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
  • 3.4 Market outlook: Forecast for 2021-2026
    • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
    • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
    • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
    • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

  • 4.1 Five forces summary
    • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
  • 4.2 Bargaining power of buyers
    • Exhibit 18: Bargaining power of buyers – Impact of key factors in 2021 and 2026
  • 4.3 Bargaining power of suppliers
    • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
  • 4.4 Threat of new entrants
    • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
  • 4.5 Threat of substitutes
    • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
  • 4.6 Threat of rivalry
    • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
  • 4.7 Market condition
    • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Product

  • 5.1 Market segments
    • Exhibit 24: Chart on Product - Market share 2021-2026 (%)
    • Exhibit 25: Data Table on Product - Market share 2021-2026 (%)
  • 5.2 Comparison by Product
    • Exhibit 26: Chart on Comparison by Product
    • Exhibit 27: Data Table on Comparison by Product
  • 5.3 Bras - Market size and forecast 2021-2026
    • Exhibit 28: Chart on Bras - Market size and forecast 2021-2026 ($ million)
    • Exhibit 29: Data Table on Bras - Market size and forecast 2021-2026 ($ million)
    • Exhibit 30: Chart on Bras - Year-over-year growth 2021-2026 (%)
    • Exhibit 31: Data Table on Bras - Year-over-year growth 2021-2026 (%)
  • 5.4 Panties - Market size and forecast 2021-2026
    • Exhibit 32: Chart on Panties - Market size and forecast 2021-2026 ($ million)
    • Exhibit 33: Data Table on Panties - Market size and forecast 2021-2026 ($ million)
    • Exhibit 34: Chart on Panties - Year-over-year growth 2021-2026 (%)
    • Exhibit 35: Data Table on Panties - Year-over-year growth 2021-2026 (%)
  • 5.5 Others - Market size and forecast 2021-2026
    • Exhibit 36: Chart on Others - Market size and forecast 2021-2026 ($ million)
    • Exhibit 37: Data Table on Others - Market size and forecast 2021-2026 ($ million)
    • Exhibit 38: Chart on Others - Year-over-year growth 2021-2026 (%)
    • Exhibit 39: Data Table on Others - Year-over-year growth 2021-2026 (%)
  • 5.6 Market opportunity by Product
    • Exhibit 40: Market opportunity by Product ($ million)

6 Customer Landscape

  • 6.1 Customer landscape overview
    • Exhibit 41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

  • 7.1 Geographic segmentation
    • Exhibit 42: Chart on Market share by geography 2021-2026 (%)
    • Exhibit 43: Data Table on Market share by geography 2021-2026 (%)
  • 7.2 Geographic comparison
    • Exhibit 44: Chart on Geographic comparison
    • Exhibit 45: Data Table on Geographic comparison
  • 7.3 APAC - Market size and forecast 2021-2026
    • Exhibit 46: Chart on APAC - Market size and forecast 2021-2026 ($ million)
    • Exhibit 47: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
    • Exhibit 48: Chart on APAC - Year-over-year growth 2021-2026 (%)
    • Exhibit 49: Data Table on APAC - Year-over-year growth 2021-2026 (%)
  • 7.4 North America - Market size and forecast 2021-2026
    • Exhibit 50: Chart on North America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 51: Data Table on North America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 52: Chart on North America - Year-over-year growth 2021-2026 (%)
    • Exhibit 53: Data Table on North America - Year-over-year growth 2021-2026 (%)
  • 7.5 Europe - Market size and forecast 2021-2026
    • Exhibit 54: Chart on Europe - Market size and forecast 2021-2026 ($ million)
    • Exhibit 55: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
    • Exhibit 56: Chart on Europe - Year-over-year growth 2021-2026 (%)
    • Exhibit 57: Data Table on Europe - Year-over-year growth 2021-2026 (%)
  • 7.6 Middle East and Africa - Market size and forecast 2021-2026
    • Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
    • Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
    • Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
  • 7.7 South America - Market size and forecast 2021-2026
    • Exhibit 62: Chart on South America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 63: Data Table on South America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 64: Chart on South America - Year-over-year growth 2021-2026 (%)
    • Exhibit 65: Data Table on South America - Year-over-year growth 2021-2026 (%)
  • 7.8 US - Market size and forecast 2021-2026
    • Exhibit 66: Chart on US - Market size and forecast 2021-2026 ($ million)
    • Exhibit 67: Data Table on US - Market size and forecast 2021-2026 ($ million)
    • Exhibit 68: Chart on US - Year-over-year growth 2021-2026 (%)
    • Exhibit 69: Data Table on US - Year-over-year growth 2021-2026 (%)
  • 7.9 China - Market size and forecast 2021-2026
    • Exhibit 70: Chart on China - Market size and forecast 2021-2026 ($ million)
    • Exhibit 71: Data Table on China - Market size and forecast 2021-2026 ($ million)
    • Exhibit 72: Chart on China - Year-over-year growth 2021-2026 (%)
    • Exhibit 73: Data Table on China - Year-over-year growth 2021-2026 (%)
  • 7.10 UK - Market size and forecast 2021-2026
    • Exhibit 74: Chart on UK - Market size and forecast 2021-2026 ($ million)
    • Exhibit 75: Data Table on UK - Market size and forecast 2021-2026 ($ million)
    • Exhibit 76: Chart on UK - Year-over-year growth 2021-2026 (%)
    • Exhibit 77: Data Table on UK - Year-over-year growth 2021-2026 (%)
  • 7.11 Japan - Market size and forecast 2021-2026
    • Exhibit 78: Chart on Japan - Market size and forecast 2021-2026 ($ million)
    • Exhibit 79: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
    • Exhibit 80: Chart on Japan - Year-over-year growth 2021-2026 (%)
    • Exhibit 81: Data Table on Japan - Year-over-year growth 2021-2026 (%)
  • 7.12 Germany - Market size and forecast 2021-2026
    • Exhibit 82: Chart on Germany - Market size and forecast 2021-2026 ($ million)
    • Exhibit 83: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
    • Exhibit 84: Chart on Germany - Year-over-year growth 2021-2026 (%)
    • Exhibit 85: Data Table on Germany - Year-over-year growth 2021-2026 (%)
  • 7.13 Market opportunity by geography
    • Exhibit 86: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

  • 8.1 Market drivers
  • 8.2 Market challenges
  • 8.3 Impact of drivers and challenges
    • Exhibit 87: Impact of drivers and challenges in 2021 and 2026
  • 8.4 Market trends

9 Vendor Landscape

  • 9.1 Overview
  • 9.2 Vendor landscape
    • Exhibit 88: Overview on Criticality of inputs and Factors of differentiation
  • 9.3 Landscape disruption
    • Exhibit 89: Overview on factors of disruption
  • 9.4 Industry risks
    • Exhibit 90: Impact of key risks on business

10 Vendor Analysis

  • 10.1 Vendors covered
    • Exhibit 91: Vendors covered
  • 10.2 Market positioning of vendors
    • Exhibit 92: Matrix on vendor position and classification
  • 10.3 American Eagle Outfitters Inc.
    • Exhibit 93: American Eagle Outfitters Inc. - Overview
    • Exhibit 94: American Eagle Outfitters Inc. - Business segments
    • Exhibit 95: American Eagle Outfitters Inc. - Key offerings
    • Exhibit 96: American Eagle Outfitters Inc. - Segment focus
  • 10.4 Hanesbrands Inc.
    • Exhibit 97: Hanesbrands Inc. - Overview
    • Exhibit 98: Hanesbrands Inc. - Business segments
    • Exhibit 99: Hanesbrands Inc. - Key offerings
    • Exhibit 100: Hanesbrands Inc. - Segment focus
  • 10.5 Jockey International Inc.
    • Exhibit 101: Jockey International Inc. - Overview
    • Exhibit 102: Jockey International Inc. - Product / Service
    • Exhibit 103: Jockey International Inc. - Key offerings
  • 10.6 La Maison Lejaby SASU
    • Exhibit 104: La Maison Lejaby SASU - Overview
    • Exhibit 105: La Maison Lejaby SASU - Product / Service
    • Exhibit 106: La Maison Lejaby SASU - Key offerings
  • 10.7 Lise Charmel
    • Exhibit 107: Lise Charmel - Overview
    • Exhibit 108: Lise Charmel - Product / Service
    • Exhibit 109: Lise Charmel - Key offerings
  • 10.8 Nubian Skin Ltd.
    • Exhibit 110: Nubian Skin Ltd. - Overview
    • Exhibit 111: Nubian Skin Ltd. - Product / Service
    • Exhibit 112: Nubian Skin Ltd. - Key offerings
  • 10.9 PVH Corp.
    • Exhibit 113: PVH Corp. - Overview
    • Exhibit 114: PVH Corp. - Business segments
    • Exhibit 115: PVH Corp. - Key offerings
    • Exhibit 116: PVH Corp. - Segment focus
  • 10.10 Reliance Industries Ltd.
    • Exhibit 117: Reliance Industries Ltd. - Overview
    • Exhibit 118: Reliance Industries Ltd. - Business segments
    • Exhibit 119: Reliance Industries Ltd. - Key offerings
    • Exhibit 120: Reliance Industries Ltd. - Segment focus
  • 10.11 Stockmann Plc
    • Exhibit 121: Stockmann Plc - Overview
    • Exhibit 122: Stockmann Plc - Business segments
    • Exhibit 123: Stockmann Plc - Key offerings
    • Exhibit 124: Stockmann Plc - Segment focus
  • 10.12 Wolf Lingerie SAS
    • Exhibit 125: Wolf Lingerie SAS - Overview
    • Exhibit 126: Wolf Lingerie SAS - Product / Service
    • Exhibit 127: Wolf Lingerie SAS - Key offerings

11 Appendix

  • 11.1 Scope of the report
  • 11.2 Inclusions and exclusions checklist
    • Exhibit 128: Inclusions checklist
    • Exhibit 129: Exclusions checklist
  • 11.3 Currency conversion rates for US$
    • Exhibit 130: Currency conversion rates for US$
  • 11.4 Research methodology
    • Exhibit 131: Research methodology
    • Exhibit 132: Validation techniques employed for market sizing
    • Exhibit 133: Information sources
  • 11.5 List of abbreviations
    • Exhibit 134: List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
Technavio

TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
Technavio

TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The online lingerie market growth will increase by $6113.1 million during 2021-2026.
The online lingerie market is expected to grow at a CAGR of 8.21% during 2021-2026.
Technavio has segmented the online lingerie market by type (Bras, Panties, and Others) ,distribution channel (Europe, North America, APAC, MEA, and South America) , and product (Bras, Panties, and Others).
adidas AG, American Eagle Outfitters Inc., Chantelle Group, Etam Developpement, Genxlead Retail Pvt. Ltd., Hanesbrands Inc., Hennes and Mauritz AB, Jockey International Inc., La Maison Lejaby SASU, Lise Charmel, Nike Inc., Noelle Wolf Ltd., Nubian Skin Ltd., Purple Panda Fashions Pvt. Ltd., PVH Corp., Stockmann Plc, Triumph International Pvt. Ltd., Wacoal Holdings Corp., Wolf Lingerie SAS, Reliance Industries Ltd. are a few of the key vendors in the online lingerie market.
APAC will register the highest growth rate of 43.24% among the other regions. Therefore, the online lingerie market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the online lingerie market growth are:
  • Cost benefits for retailers operating in online space

    Lingerie has a very broad size range, all of which becomes difficult for brick and mortar stores to stock due to shelf space. With online lingerie stores offering frequent discounts along with a wide range of stock, these stores also offer easy return and exchange policies, thereby attracting more consumers. Moreover, with an increased number of working women and busy schedules, online lingerie stores are starting to act as a boon for women. This is because these stores have made access to essential personal care items, such as lingerie, easy. Basic necessities are being acquired with the least amount of exertion, making the experience all the more comfortable. 

    Another major problem faced by women is consultation. This is due to the availability of several types of bras for different women. Often, women find discussions on the fittings of innerwear embarrassing, thereby hampering the choice of the right size. However, the emergence of online lingerie stores has solved these problems by launching several apps that help them purchase the best fit. This has led women to extensively search for the right fit and size, as online stores have measurement guides that help them pick the type, style, and size that fits them best.


  • Advent of subscription services

    Over the past few years, several innovative pure-play online lingerie stores in the US, UK, and Australia have emerged. These new companies differ in terms of their offerings, customizing products, and technologically advanced services that they use. One of the newest trends that are being followed by most pure-play online lingerie stores is subscription services that they offer their customers. Subscription services require consumers to pay a fixed monthly fee, against which products are shipped with one to three pairs of lingerie a month. The subscription service tiers are based on quality, brand, and required number of items. These subscription services also specialize in plus sizes or sizes outside of standard sizing, thereby catering to the demands of all consumers. For instance, a US-based online lingerie company Underclub offers a subscription service that offers a pair of underwear per month between $12 to $16, or a higher-end pair, which is priced between $25 to $30 a month. Some of the brands, which are included in this subscription are Cosabella, Blush, and Natori, among many others. Some of the other companies that provide subscription services for online lingerie are panty drop, thelingeriebox.com, and wantable.com.


The online lingerie market vendors should focus on grabbing business opportunities from the bras segment as it accounted for the largest market share in the base year.
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