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The Oolong Tea Market size is projected to increase by USD 159.3 million and the market size is estimated to grow at a CAGR of 5.62% between 2023 and 2028.
The report offers extensive research analysis on the oolong tea market, with a categorization based on Type, including leaf and powder, tea bag, and liquid. It further segments the market by Distribution Channel, encompassing offline and online. Additionally, the report provides geographical segmentation, covering APAC, Europe, North America, South America, and Middle East and Africa. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD million) for all the mentioned segments.
Increasing awareness regarding the health benefits of oolong tea is the key factor driving market growth. Oolong tea has become increasingly popular across the globe due to its purported health advantages. As consumers globally strive to improve their health, the oolong tea market has undergone a surge in demand due to the growing need for health-enhancing products. Moreover, oolong tea is sourced from the same cultivars of the Camellia Sinensis plant as other teas, including black and green. Numerous scientific research studies have suggested that oolong Tea may possess health benefits, such as weight management, improved cardiovascular health, and help in improving the immune system. Hence, these factors will drive the growth of the global oolong tea market during the forecast period.
The Oolong Tea Market shows an accelerated CAGR during the forecast period.
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The rising popularity of artisanal and specialty teas is the primary trend shaping market growth. The global oolong tea market has seen a marked shift toward the emergence of more artisanal and specialized teas in the past few years. Artisanal teas are renowned for their handcrafted production techniques, which often involve a high degree of attention to detail. Crafted teas are typically produced in smaller quantities, which allows for greater control of the entire production process, from the farm to the cup.
On the other hand, specialty teas offer a broad selection of distinct products that differ from the traditional ones. In addition, by providing a deviation from the traditional teas, specialty teas provide a chance to explore and experiment. Thus, these changes in consumer preference toward artisanal and specialty teas will boost the growth of the global oolong tea market during the forecast period.
The impact of overconsumption of tea is a challenge that affects market growth. Intake of tea is good for health in various aspects. However, excessive consumption of tea is not preferable. According to nutritionists, the ideal consumption of tea should not be more than three cups a day. The major threat of overconsumption of tea is that tea can be addictive. In addition, excessive consumption may also cause dehydration, bloating, vital nutrient deficiencies, and anxiety.
Moreover, one of the primary health risks associated with excessive consumption of oolong tea is the presence of caffeine in the tea. The overconsumption of oolong tea can also cause dehydration due to its diuretic effects, which can lead to an increase in urination frequency. Hence, the negative impact of overconsumption of tea may restrict the demand for oolong tea, thereby restricting the growth of the market in focus during the forecast period.
The offline distribution channel includes supermarkets and hypermarkets, health food stores that primarily sell health foods and organic foods, and independent retailers, among others. Supermarkets and hypermarkets are increasingly stocking organic tea brands and expanding shelf space for oolong tea products globally. The shelf presence of oolong tea products at supermarkets and hypermarkets will increase product visibility and attract more consumers, which will increase the number of impulse purchases in the next five years. Thus, such factors will drive the growth of this segment during the forecast period.
The market share growth by the leaf and powder segment will be significant during the forecast period. Leaf and powder oolong tea is a type of oolong tea that is produced by hand-harvesting, processing, and leaving entire tea leaves. In addition, leaf and powder tea is renowned for having higher concentrations of healthy substances, including antioxidants and polyphenols, that have been linked to several health advantages.
The leaf and powder segment was valued at USD 210.94 million in 2017.
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Moreover, buyers who are concerned about their health have been driven to purchase leaf and powder tea. In addition, the adaptability of leaf and powder tea enables a variety of brewing techniques, including infusion, steeping, and matcha preparation, to accommodate a wide range of consumer tastes. Thus, such factors under the leaf and powder segment will drive the growth of the global oolong tea market during the forecast period.
APAC is estimated to contribute 61% to the growth of the global market during the forecast period
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Due to the growing consumer interest in health and wellness, the market for oolong tea in APAC is expanding remarkably. The supposed health advantages of oolong tea, such as its natural components and antioxidants, fuel its demand. Oolong tea consumption is increasing, especially in nations such as China, India, Japan, and South Korea. For example, the regional market has been growing rapidly in China as customers favor traditional organic teas such as oolong, white, and green tea in organic forms. Indias Darjeeling and Assam are widely recognized for producing exceptional oolong tea. As the demand for oolong tea in the APAC area rises, the regional market growth is expected to grow significantly during the forecast period.
The outbreak of COVID-19 in 2020 had a negative impact on the oolong tea market in APAC. However, in 2021, the initiation of large-scale vaccination drives?lifted the lockdown and travel restrictions, which led to the resumption of supply chain activities, which, in turn, fueled the growth of the regional oolong tea market. Furthermore, increasing health awareness among consumers, the growing popularity of tea-based beverages, and growing disposable income will spur the growth of the regional oolong tea market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The oolong tea market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The oolong tea market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
Oolong Tea Market Scope |
|
Report Coverage |
Details |
Page number |
150 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.62% |
Market Growth 2024-2028 |
USD 159.3 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
5.05 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 61% |
Key countries |
US, China, India, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
adagio teas, Arbor Teas, Chado Tea, COFCO International, Dilmah Ceylon Tea Co. Plc, East West Tea Company LLC, generation tea, Harada Tea Processing Co Ltd., Harney and Sons Fine Teas, International Coffee and Tea LLC, Mighty Leaf Tea Canada, R. Twining and Co. Ltd., Ren Lifestyle Solutions Pvt.Ltd, Rishi Tea and Botanicals, Starbucks Corp., Tata Consumer Products Ltd., Te Co., The Republic of Tea Inc., Unilever PLC, and ITO EN Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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