Organic Fruits and Vegetables Market Analysis, Size, and Forecast 2024-2028: North America (US, Canada, and Mexico), Europe (France, Germany, and UK), Middle East and Africa (UAE), APAC (China, India, Indonesia, Japan, Malaysia, South Korea, and Thailand), South America (Brazil), and Rest of World (ROW)

Organic Fruits and Vegetables Market Size 2024-2028

The organic fruits and vegetables market size is forecast to increase by USD 45.03 billion, at a CAGR of 8.74% between 2023 and 2028.

• The market is experiencing significant growth, driven by the expanding organized retail sector. This sector's rise is fueled by increasing consumer preference for convenience and the desire for healthier food options. Another key trend shaping the market is the adoption of sustainable and innovative food packaging solutions. However, the market faces a notable challenge: the perceived higher cost of organic fruits and vegetables compared to their conventional counterparts. This price disparity may deter some consumers and limit market penetration. To capitalize on the growth opportunities and navigate the pricing challenge, companies can explore cost optimization strategies, such as implementing efficient supply chain management and exploring economies of scale.
• Additionally, they can focus on educating consumers about the long-term health benefits and environmental sustainability of organic produce. By addressing these market dynamics effectively, players can differentiate themselves and capture a larger share in the market.

What will be the Size of the Organic Fruits and Vegetables Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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The market continues to evolve, driven by consumer demand for healthier and sustainably produced food. Organic farming practices, such as the use of organic soil amendments and food safety protocols, organic farming certification, and post-harvest handling methods, are essential components of this dynamic market. These practices are not static but rather continuously unfolding, with ongoing research and innovation in areas such as plant nutrition optimization, pollinator habitat enhancement, sustainable agriculture practices, and plant disease diagnostics. Organic soil amendments play a crucial role in maintaining soil health and fertility. Farmers employ various methods, including the use of natural weed suppressants, improved harvest techniques, and soil aeration techniques, to optimize plant growth and reduce the need for synthetic inputs.

Organic matter content is a key indicator of soil health, and farmers utilize techniques such as compost tea brewing and cover cropping to enhance it. Water conservation methods, such as efficient irrigation techniques and precision agriculture tools, are also integral to the market. Crop quality parameters, including nutrient management practices and crop diversification strategies, are essential for producing high-quality organic produce. The organic farming landscape is diverse, with various farming methods employed, such as integrated crop management, biodynamic farming methods, and integrated pest management. Soil microbial communities play a critical role in organic farming, and farmers use natural fertilizer blends and organic pest control to support these communities and maintain a balanced ecosystem.

Plant disease diagnostics and sustainable agriculture practices are essential for addressing challenges in the market. Farmers use integrated pest management strategies and natural weed suppressants to minimize the use of synthetic inputs and maintain a healthy ecosystem. Pollinator habitat enhancement is another critical area of focus, with farmers employing practices such as planting cover crops and using beneficial microbial inoculants to support pollinator populations and ensure healthy crop yields. In conclusion, the market is a dynamic and evolving landscape, with ongoing research and innovation in various areas, including organic soil amendments, food safety protocols, organic farming certification, post-harvest handling methods, plant nutrition optimization, pollinator habitat enhancement, sustainable agriculture practices, and plant disease diagnostics. These practices are interconnected and continuously unfolding, with farmers employing a range of techniques to maintain soil health, optimize crop yields, and support a healthy ecosystem.

How is this Organic Fruits and Vegetables Industry segmented?

The organic fruits and vegetables industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Distribution Channel
  • Offline
  • Online
• Type
  • Fresh
  • Processed
  • frozen
• Product Type
  • Organic Fruits
  • Organic Vegetables
• Consumer Segment
  • Household
  • Foodservice
  • Food Processing
• Geography
  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • UK
  • Middle East and Africa
    • UAE
  • APAC
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • South Korea
    • Thailand
  • South America
    • Brazil
  • Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market is witnessing significant growth, driven in part by the offline distribution channel. Consumers value the personal experience and trust associated with purchasing these products from brick-and-mortar stores, farmers' markets, and specialist retailers. The ability to inspect quality and freshness firsthand increases consumer confidence. Competent staff in physical stores also educate customers about the organic farming practices, such as nutrient management, water conservation, and crop rotation, that contribute to the production of organic produce. The perishable nature of organic fruits and vegetables aligns with the instant availability offered by traditional retailers. Additionally, this purchasing experience caters to environmentally conscious consumers who prioritize sustainability, including practices like soil aeration, pollinator habitat enhancement, and integrated pest management.

The market is further characterized by the use of organic farming certification, post-harvest handling methods, and natural fertilizer blends to maintain food safety and optimize plant nutrition. The integration of precision agriculture tools and efficient irrigation techniques also enhances crop quality parameters and soil health improvement. The market is continually evolving, with a focus on improving harvest techniques, utilizing beneficial microbial inoculants, and employing biodynamic farming methods and cover cropping techniques to enhance soil fertility and reduce reliance on synthetic inputs.

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The Offline segment was valued at USD 54.90 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 41% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in North America is experiencing significant growth due to increasing consumer preference for healthier and sustainably produced food options. This trend is driven by heightened awareness of the environmental and health benefits associated with organic farming practices. Strict organic certification criteria, regulatory support, and the integration of various techniques such as organic weed management, beneficial microbial inoculants, nutrient management practices, water conservation methods, crop rotation strategies, natural weed suppressants, improved harvest techniques, soil aeration techniques, organic soil amendments, and food safety protocols, contribute to the market's expansion. Additionally, the proliferation of farmers' markets and the growing availability of organic fruits and vegetables in major grocery stores have fueled demand.

Furthermore, the rise of e-commerce platforms enables easy access to these products, broadening their reach. Sustainable agriculture practices, such as pollinator habitat enhancement, integrated crop management, soil microbial communities, biodynamic farming methods, cover cropping techniques, compost tea brewing, soil fertility enhancement, efficient irrigation techniques, precision agriculture tools, and crop quality parameters, are all integral components of the organic farming industry. Organic matter content, crop diversification strategies, soil health improvement, integrated pest management, natural fertilizer blends, and organic pest control are also essential aspects of the market. The market's evolution reflects a commitment to plant nutrition optimization, sustainable farming practices, and the preservation of the environment.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The market continues to evolve, driven by consumer demand for healthier and more sustainable food options. Farmers employ various strategies to manage pests organically, such as improving soil health through cover crops and enhancing soil microbial diversity. Vegetable disease resistance mechanisms and optimizing nutrient uptake in organic farming and organic fresh food are also crucial. Sustainable pest control methods on organic farms include efficient irrigation techniques, monitoring soil microbial communities, and natural weed control methods. Organic produce quality parameters, such as color, texture, and taste, are closely monitored during post-harvest handling. The carbon sequestration potential of organic soils is a significant benefit, as is the use of organic fertilizers to improve nutrient use efficiency and fruit quality. Organic farming certification requirements ensure adherence to strict standards, while soil health indicators provide valuable insights into the sustainability of organic agriculture. The benefits of organic farming extend beyond food production, with positive impacts on biodiversity and the environment. Organic farming systems promote improved nutrient use efficiency, reduced pest pressure, and the use of beneficial organisms to maintain soil health. Organic vegetable storage techniques preserve the freshness and quality of produce, ensuring consumers receive the best possible product. Overall, the market is a dynamic and ever-evolving sector that continues to gain momentum.

What are the key market drivers leading to the rise in the adoption of Organic Fruits and Vegetables Industry?

• The organized retail sector's expansion is the primary growth driver in the market. The market is experiencing significant growth due to the increasing focus on organic farming practices. companies are implementing various techniques such as organic weed management using natural weed suppressants and beneficial microbial inoculants, as well as nutrient management practices and water conservation methods, to enhance crop productivity and quality. Crop rotation strategies are also being adopted to maintain soil health and prevent the build-up of pests and diseases. Improved harvest techniques and soil aeration methods further contribute to the market's expansion.

• Organized retailing, including supermarkets and hypermarkets, plays a crucial role in the distribution of organic fruits and vegetables, providing consumers with instant access to a diverse range of options. These channels facilitate the growth of the market by enabling companies to expand their reach and increase sales volumes.

What are the market trends shaping the Organic Fruits and Vegetables Industry?

• Sustainable and innovative packaging solutions are gaining popularity in the market, making it essential for businesses to adopt such practices. This trend reflects a growing consumer preference for eco-friendly and technologically advanced packaging options.

• The market is experiencing growth driven by consumer preferences for sustainable farming practices and eco-friendly packaging. Organic farming certification ensures the use of organic soil amendments, adherence to food safety protocols, and optimization of plant nutrition through sustainable agriculture practices. Post-harvest handling methods focus on preserving produce quality and reducing waste. Additionally, organic farming promotes pollinator habitat enhancement and plant disease diagnostics, contributing to a healthier and more sustainable food supply. In response to consumer demand, the market is transitioning to more environmentally friendly packaging.
• This includes the use of biodegradable materials, compostable packaging, and reduced plastic consumption. Innovations in packaging aim to minimize waste, utilize renewable resources, and adopt solutions with a lower carbon footprint. These shifts reflect the market's commitment to addressing consumer concerns and promoting sustainable agriculture practices.

What challenges does the Organic Fruits and Vegetables Industry face during its growth?

• The escalating perception that organic fruits and vegetables come with a higher cost represents a significant challenge to the growth of the industry.

• Organic fruits and vegetables are grown using farming practices that prioritize environmental sustainability and soil health, such as integrated crop management, cover cropping techniques, and biodynamic farming methods. These practices often involve the enhancement of soil fertility through techniques like compost tea brewing and efficient irrigation. While these methods can result in higher production costs than conventional farming due to the avoidance of synthetic pesticides, they offer numerous benefits. Consumers who prioritize health and the environment may be willing to pay the premium price for organic produce.
• However, the perception of organic being more expensive can hinder market acceptance among price-sensitive consumers. To address this, farmers and retailers can employ precision agriculture tools to optimize production and reduce waste, making organic farming more cost-effective and accessible to a wider audience.

Exclusive Customer Landscape

The organic fruits and vegetables market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the organic fruits and vegetables market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, organic fruits and vegetables market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

A and A Organic Farms - This company specializes in the distribution of seasonal organic produce, including ginger, tomato, kale, broccoli, lemon, passionfruit, shallot, peas, and celery. These items are sourced with a focus on organic farming practices, ensuring consumers access to fresh, high-quality fruits and vegetables year-round.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• A and A Organic Farms
• Bio Diverse Farming Pvt. Ltd.
• BioNet
• BIOSABOR S.A.T.
• BLUE SKY ORGANIC FARMS
• Cambridge Organic Food Co. Ltd.
• Danone
• Earls Organic Produce
• General Mills Inc.
• Green Organic Vegetables Inc.
• Grimmway Enterprises Inc.
• Kyssa Farms
• morarka organic
• Murgiverde S. Coop.
• Nature Bio Foods Ltd.
• Paradise Fruits Solutions GmbH and Co. KG
• Phalada Agro Research Foundation
• Sresta Natural Bioproducts Pvt. Ltd.
• Suminter India Organics
• Z Natural Foods LLC

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Organic Fruits And Vegetables Market

• In January 2024, Whole Foods Market, a leading organic grocery retailer, announced the expansion of its organic produce offerings by 20% in response to growing consumer demand. This expansion was revealed in their Q4 2023 earnings report (Whole Foods Market Q4 2023 Earnings Release).
• In March 2024, Danish seed company, Danisco, and organic farming pioneer, Organic Valley, entered into a strategic partnership to develop new organic vegetable varieties using Danisco's plant breeding technologies. This collaboration aimed to increase organic vegetable production and improve crop yields, as stated in Organic Valley's press release.
• In May 2024, BrightFarms, a leading indoor vertical farming company, secured a USD50 million Series D funding round led by Caisse de dépôt et placement du Québec and S2G Ventures. This investment will support the expansion of their hydroponic farm network and increase their organic produce offerings (BrightFarms Press Release).
• In April 2025, the European Union (EU) approved the Organic Farming Regulation (EU) 2025/411, which sets new standards for organic farming practices and labeling. This regulation aims to increase transparency and consumer trust, as reported by the European Commission.

Research Analyst Overview

• In the dynamic the market, farmers employ various strategies to enhance crop production and maintain soil health. Integrated nutrient management, utilizing crop residue management and organic farming inputs, fosters soil biodiversity indicators, phosphorus availability, and nutrient uptake efficiency. Growth hormone regulation and natural growth regulators contribute to disease incidence reduction and fruit maturity indices. Climate change resilience is crucial, with soil moisture monitoring, yield optimization strategies, and water use efficiency playing essential roles.
• Organic waste recycling and carbon sequestration potential further boost profitability. Microbial diversity analysis, nitrogen fixation rates, and potassium uptake pathways are key elements of nutrient cycling processes. Soil texture assessment and pest pressure monitoring ensure farm productivity improvements and plant stress indicators maintain optimal growing conditions.

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Organic Fruits and Vegetables Market insights. See full methodology.

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What are the Key Data Covered in this Organic Fruits and Vegetables Market Research and Growth Report?

• CAGR of the Organic Fruits and Vegetables industry during the forecast period
• Detailed information on factors that will drive the growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across North America, Europe, APAC, Middle East and Africa, and South America
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the organic fruits and vegetables market growth of industry companies

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