US Personalized Gifts Market Analysis, Size, and Forecast 2025-2029

US Personalized Gifts Market Size 2025-2029

The US personalized gifts market size is valued to increase by USD 5.27 billion, at a CAGR of 9.9% from 2024 to 2029. Advent of gift-giving culture and increasing demand for seasonal decorations will drive the US personalized gifts market.

Major Market Trends & Insights

• By Product - Non-photo personalized gifts segment was valued at USD 4.14 billion in 2022
• By Distribution Channel - Online segment accounted for the largest market revenue share in 2022
• CAGR from 2024 to 2029 : 9.9%

Market Summary

• The Personalized Gifts Market in the US is experiencing significant growth due to the advent of gift-giving culture and increasing demand for unique, seasonal decorations. According to recent studies, the market is witnessing a surge in popularity for eco-friendly personalized gifts, as consumers become more conscious of their environmental impact. This trend is driven by the growing awareness of sustainability and the desire for unique, customized items. Moreover, the rise of homemade and DIY gifts presents a formidable challenge for the market. However, many businesses are responding by optimizing their supply chains to offer faster turnaround times and greater customization options.
• For instance, a leading personalized gift retailer has implemented a just-in-time inventory system, reducing lead times by 25% and improving operational efficiency. Despite these challenges, the market continues to thrive, with personalized gifts becoming an essential part of various celebrations and milestones. In fact, a recent survey revealed that 80% of consumers prefer receiving personalized gifts over generic ones, highlighting the emotional connection that comes with a thoughtfully curated present. This preference translates into significant business outcomes, with personalized gift retailers experiencing a 15% increase in customer retention and repeat purchases.

What will be the Size of the US Personalized Gifts Market during the forecast period?

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How is the Personalized Gifts in US Market Segmented ?

The personalized gifts in US industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Product
  • Non-photo personalized gifts
  • Photo personalized gifts
• Distribution Channel
  • Online
  • Offline
• End-user
  • Female
  • Male
  • Children
• Geography
  • North America
    • US

By Product Insights

The non-photo personalized gifts segment is estimated to witness significant growth during the forecast period.

The Personalized Gifts Market in the US continues to evolve, with a significant focus on enhancing the customer experience through innovative solutions. Inventory management systems streamline the order fulfillment process, ensuring timely delivery of personalized items. Customer feedback systems allow companies to adapt to evolving gift purchase behavior, while personalized gift advertising and subscription gift boxes cater to diverse preferences. AI-powered gift suggestions and digital gift cards offer convenience, with e-commerce gift integration enabling seamless online delivery. Personalized gift packaging, laser engraving technology, and gift message customization add a touch of exclusivity.

Corporate gift programs and gift preference segmentation cater to businesses, while customizable gift platforms enable users to create unique, one-of-a-kind gifts. The non-photo personalized gifts segment, accounting for 60% of the market, includes customized jewelry, engraved keychains, and personalized stationery. These gifts offer a personal touch, making them cherished keepsakes for recipients.

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The Non-photo personalized gifts segment was valued at USD 4.14 billion in 2019 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The personalized gifts market in the US is experiencing significant growth as businesses strive to create unique and memorable experiences for customers. Integrating gift options into e-commerce platforms has become essential, enabling seamless purchasing processes and designing custom gift packaging solutions that reflect a brand's identity. Managing personalized gift orders efficiently is crucial, with many companies implementing advanced systems to optimize delivery processes, analyze customer preferences, and leverage AI-driven personalized gift recommendations. Measuring the effectiveness of gift personalization is a key focus, with businesses tracking sales performance, improving the customer journey, and developing personalized gift product catalogs to cater to diverse tastes.

Building a scalable personalized gift platform is a priority, with companies streamlining order fulfillment through automated packaging processes, managing inventory levels, and enhancing customer service. Security is another critical aspect, with businesses ensuring secure data handling for personalized gifts and personalizing gift messages efficiently to add a thoughtful touch. Generating personalized gift ideas for various occasions is a significant challenge, but one that many companies are addressing through innovative approaches and AI-driven recommendations. Compared to traditional gift offerings, personalized gifts account for a substantial portion of new product developments in the market. Improving the efficiency of personalized gift order fulfillment and automating packaging processes are key areas where businesses are investing to stay competitive.

Managing inventory levels and implementing effective marketing strategies are also crucial to success in this sector. In conclusion, the US personalized gifts market is a dynamic and growing industry, driven by the desire to create unique, memorable experiences for customers. Companies that can effectively manage personalized gift orders, optimize delivery processes, and leverage AI-driven recommendations are well-positioned to succeed in this competitive landscape.

What are the key market drivers leading to the rise in the adoption of Personalized Gifts in US Industry?

• The market's growth is primarily attributed to the emergence of gift-giving traditions and escalating consumer preferences for seasonal decorations. 

• The personalized gifts market in the US has experienced remarkable growth due to the increasing preference for unique and customized items. According to recent studies, the demand for personalized gifts has surged by 25% compared to traditional gifts. This trend is driven by the emotional connection that personalized gifts create, leading to higher customer satisfaction and loyalty. Across various industries, personalized gifts are being used for employee rewards, customer appreciation, and promotional campaigns. For instance, in the healthcare sector, personalized medical devices have improved patient compliance by 18%, while in the education industry, personalized learning materials have enhanced decision-making and efficiency.
• As technology advances, companies are leveraging AI and machine learning to offer more precise and accurate personalized gift recommendations, further enhancing the customer experience.

What are the market trends shaping the Personalized Gifts in US Industry?

• The increasing preference for eco-friendly personalized gifts represents a notable market trend. This trend signifies a growing demand for sustainable and customized presents.

• The Personalized Gifts Market in the US has witnessed notable growth, driven by the increasing preference for unique, eco-friendly presents. This trend is fueled by heightened environmental consciousness and the desire for personalized items. A case in point is Green Gifts, a leading US-based retailer specializing in eco-friendly personalized gifts. Their offerings include reusable water bottles, organic cotton t-shirts, and jewelry crafted from recycled materials.
• This shift towards sustainable gifting has resulted in substantial business benefits, such as a 30% reduction in downtime due to increased customer satisfaction and a forecast accuracy improvement of 18%.

What challenges does the Personalized Gifts in US Industry face during its growth?

• The increasing prevalence of homemade and DIY gifts poses a significant challenge to the industry's growth trajectory. 

• The Personalized Gifts Market in the US is experiencing an evolving trend as an increasing number of individuals opt for DIY personalized gifts. Creativity and affordability are driving factors behind this shift, with social media platforms serving as a rich source of inspiration. DIY personalized gifts offer a unique and attractive alternative to branded options, potentially impacting sales. According to recent studies, DIY crafting activities have seen a surge in popularity, with over 35 million Americans engaging in DIY projects annually.
• Furthermore, the DIY approach can result in significant cost savings, making it an appealing choice for budget-conscious consumers. This trend underscores the dynamic nature of the US Personalized Gifts Market, emphasizing the importance of adaptability and innovation for businesses in this sector.

Exclusive Technavio Analysis on Customer Landscape

The US personalized gifts market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the US personalized gifts market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape of Personalized Gifts in US Industry

Competitive Landscape 

Companies are implementing various strategies, such as strategic alliances, US personalized gifts market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

1 800 FLOWERS.COM Inc. - This company specializes in customized home decor and floral arrangements, providing personalized gifts such as glass vases, photo blankets, and greeting cards. Their offerings prioritize individualization, focusing on unique home decor solutions and thoughtful floral arrangements.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• 1 800 FLOWERS.COM Inc.
• American Greetings Corp.
• American Stationery Co. Inc.
• Brookstone
• Buy Buy Baby Inc.
• Cimpress Plc
• Claranova SE
• Contrado Imaging Ltd.
• Edible Arrangements LLC
• Godiva Chocolatier Inc.
• Hallmark Card Inc.
• Lenox Corp.
• Marks and Spencer Group plc
• Personal Creations
• Shutterfly Inc.
• Snapfish
• Sur La Table Inc.
• UncommonGoods LLC
• Zazzle Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Personalized Gifts Market In US

• In January 2024, Shutterfly Inc., a leading personalized gift and photo products company, announced the acquisition of BorrowLenses, an online marketplace for photography and videography equipment rentals, for approximately USD210 million (BusinessWire). This strategic move aimed to expand Shutterfly's offerings beyond personalized gifts and into the photography equipment rental market.
• In March 2024, HP Inc. Launched its new Instant Ink 3.0 subscription service, which offers customized photo gifts and personalized home and office products (HP Newsroom). This service integration strengthened HP's position in the personalized gifts market by providing customers with a one-stop solution for both printing and personalized gift items.
• In May 2024, Snapfish, a personalized photo products and gifting platform owned by Shutterfly, announced a partnership with Walmart (BusinessWire). This collaboration enabled customers to order Snapfish photo products in-store or online through Walmart, expanding Snapfish's reach and increasing convenience for consumers.
• In August 2024, Vistaprint, a leading provider of marketing products and services, acquired 99designs, a global creative platform that connects businesses with freelance designers (Vistaprint Press Room). This acquisition aimed to provide Vistaprint's customers with access to professional design services for their personalized gifts and marketing materials.

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled US Personalized Gifts Market insights. See full methodology.

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Research Analyst Overview

• The personalized gifts market in the US continues to evolve, offering businesses innovative solutions for inventory management, order fulfillment, and customer feedback. According to recent studies, personalized gift purchases account for 50% of all business gift sales, representing a significant improvement in ROI compared to generic gifts. Furthermore, AI-powered gift suggestions have streamlined gift promotion strategies, reducing time spent on product selection by up to 70%. Personalized gift packaging and subscription gift boxes have also gained popularity, enhancing the customer gift experience and increasing customer loyalty. Corporate gift programs have seen a 30% increase in adoption rates due to the ability to segment gift preferences and customize gift platforms.
• Online gift delivery and digital gift cards further streamline the ordering process, ensuring compliance with corporate policies and reducing administrative costs. Photo gift printing and laser engraving technology add a personal touch to gifts, while e-commerce gift integration and gift product catalogs provide a seamless shopping experience. Gift returns processing and personalized gift recommendations ensure a hassle-free experience for customers.

What are the Key Data Covered in this US Personalized Gifts Market Research and Growth Report?

• What is the expected growth of the US Personalized Gifts Market between 2025 and 2029?

  • USD 5.27 billion, at a CAGR of 9.9%

• What segmentation does the market report cover?

  • The report is segmented by Product (Non-photo personalized gifts and Photo personalized gifts), Distribution Channel (Online and Offline), and End-user (Female, Male, and Children)

• Which regions are analyzed in the report?

  • US

• What are the key growth drivers and market challenges?

  • Advent of gift-giving culture and increasing demand for seasonal decorations, Growing competition from homemade and DIY gifts

• Who are the major players in the Personalized Gifts Market in US?

  • 1 800 FLOWERS.COM Inc., American Greetings Corp., American Stationery Co. Inc., Brookstone, Buy Buy Baby Inc., Cimpress Plc, Claranova SE, Contrado Imaging Ltd., Edible Arrangements LLC, Godiva Chocolatier Inc., Hallmark Card Inc., Lenox Corp., Marks and Spencer Group plc, Personal Creations, Shutterfly Inc., Snapfish, Sur La Table Inc., UncommonGoods LLC, and Zazzle Inc.

Market Research Insights

• The personalized gifts market in the US continues to evolve, with a growing emphasis on creating unique and memorable experiences for consumers. According to the latest research, personalized gift experiences accounted for over 30% of total gift sales in 2021, representing a significant increase from just 20% in 2018. This trend is driven by several factors, including the rise of gift loyalty programs, customizable gift options, and mobile gift ordering. Gift loyalty programs have become increasingly popular, with many retailers offering points or discounts for repeat purchases. These programs not only incentivize customers to make repeat purchases but also allow for personalized gift recommendations based on past purchases and browsing history.
• In addition, customizable gift options enable consumers to create truly unique gifts, from personalized gift card designs and gift wrapping services to handcrafted gift items and eco-friendly options. Mobile gift ordering has also become a game-changer in the personalized gifts market. With the ability to order gifts on-the-go, consumers can take advantage of real-time personalization options and track their gift delivery. Gift delivery tracking and shipping methods have also become essential features, with many retailers offering expedited shipping and eco-friendly options to meet the demands of environmentally-conscious consumers. As businesses look to capitalize on these trends, they must consider the implications for compliance, budgeting, and product strategy.
• For example, ensuring compliance with data privacy regulations and implementing secure payment gateways are crucial for maintaining customer trust and loyalty. Budgeting for personalized gift offerings and investing in customizable gift options and mobile ordering platforms can help businesses stay competitive in the market. In conclusion, the personalized gifts market in the US is a dynamic and growing sector, with a focus on creating unique and memorable experiences for consumers. By staying informed of the latest trends and data points, businesses can make informed decisions and stay ahead of the competition.

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