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The pet dietary supplements market size is projected to increase by USD 999.4 million at a CAGR of 6.09% between 2023 and 2028. Market growth is driven by the rising trend of pet adoption, heightened focus on pet care and health and wellness, effective marketing campaigns, and packaging innovations. These factors contribute significantly to the market's expansion, catering to the growing needs of pet owners globally.
The market shows an Accelerated CAGR during the forecast period.
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The market caters to a diverse range of animals, offering them in various forms like pills, powders, liquids, and treats. With a growing pet population, spending on pet care has surged, driving demand for anti-stress and anti-anxiety supplements. Health issues like arthritis, canine parvovirus, diabetes mellitus, and distemper are driving the need for supplements, including fish oil products. Hemp oil and cannabis are gaining popularity for their health benefits. The rise of online shopping has made these products more accessible, with a focus on affordability. They include vitamins, minerals, herbs, botanicals, and joint supplements to support overall pet health. Our market size report also includes an in-depth analysis of drivers, trends, and challenges. It examines historic data from 2018 to 2022, besides analyzing the current market scenario
Rising pet adoption globally is the key factor driving the growth of the market. Most pet owners believe that pets have a positive impact on their lives and thus give great importance to animal health. This is reflected in trends such as pet humanization, pet population, spending on pet care, pet food, and anti-stress supplements. In particular, about 90% of dog owners believe that their dogs make a great contribution to their physical and mental health. According to the National Pet Ownership Survey of the American Pet Products Association (APPA) 2020-2021, more than 67% of US households, or 84.9 million households, own at least one pet in their home. Hence, the rising adoption of pet food by households is boosting the demand which, in turn, will fuel the market growth during the forecast period.
Increasing the use of healthy ingredients in pet supplements is the primary trend in the market. Healthy ingredients are marketed as USPs for packaged foods in mature markets such as North America and Western Europe because consumers know about the effects of the food they eat. This consumer behavior transcends the pet food market, and pet owners are looking for ways to properly label products, read and analyze nutrition facts for healthier ingredients before purchasing.
Therefore, to cater to this specific consumption behavior of pet owners looking for healthy pet food supplements, players are introducing health-promoting ingredients such as Omega 3 that ensure balanced nutrition and the overall health of the pets. Many players are expected to increase the use of healthy ingredients in their pet dietary supplements. This is expected to drive market growth during the forecast period.
Concerns regarding potential risks associated with pet dietary supplements are the challenge that affects the growth of the market. Some concerns have been raised regarding the safety of certain pet food supplements due to an increase in their use. These issues relate to the general methods used to determine the safety of pet food supplements, monitoring for side effects, and the regulatory status of pet food supplements.
In addition, there are no strict regulations to ensure the production of safe veterinary pet supplements. Therefore, certification of the safety of supplements to animal feed on the market requires clearly and precisely defined rules. These factors will create a significant challenge that will impede the growth of the global pet dietary supplement market during the forecast period.
The pet dietary supplement is made up of glycosaminoglycans (GAG) that are instrumental in the maintenance of the cartilage of Joint-health. Veterinary dietary supplements increase the nutritional content of a pet's diet. Probiotic supplements, which contain beneficial bacteria for the digestive tract, are gaining popularity in developed economies. Pet supplements offer a variety of benefits and can be used in conjunction with pet treats. They can be added to the diet to improve overall health and energy and are known to improve physical performance and mental toughness in athletes. With increasing awareness of joint-related problems in pets, the need for these products that support preventive joint health has increased among pet owners. This is expected to be a major factor contributing factor to the growth of the joint health segment of the market during the forecast period.
Nutrient-rich pet skin and coat supplements can help pets with scaly, dry, itchy skin caused by allergies or skin infections. Fish oil is a common ingredient used in pet skin because it contains EPA, DHA, and other skin and coat-improving nutrients that help pets have healthy skin and shiny coats. Market players are introducing innovative products that improve pet skin and coats to appeal to pet owners. The demand for innovative products to improve pet skin and coat is expected to grow at a high rate, which will fuel the growth of the skin and coat segment of the market during the forecast period.
The market share growth by the dogs segment will be significant during the forecast period. Dogs are the most popular and commonly owned pets. These pets become familiar with human behavior and emotions and can understand words and interpret voices, gestures, and body language. Dogs have an average lifespan of 10 to 12 years and often experience health problems as they age. Veterinarians often prescribe dog food supplements for pet owners; These products complement pets' diets and improve their health.
The dog segment was valued at USD 1.15 billion in 2018.
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Dogs are known to reduce anxiety, stress, and depression, ease loneliness, improve heart health, encourage exercise, and improve mental health for pet owners. With more and more people adopting pets and strengthening their emotional bond with dogs, pet owners are becoming cautious and trying not to compromise with pet care products. Among the various products available in the market, there is a high demand for these products that improve joint health and those that help to reduce shedding and improve the overall shine of dog fur. Thus, such factors are likely to fuel the growth of the dog segment of the market during the forecast period.
Although the worldwide adoption rate of cats as pets is relatively low compared to dogs, it is increasing at a rapid rate. Due to increasing urbanization, it is more convenient to keep a cat as a pet than a dog. With more cat adoptions, pet owners are increasingly purchasing cat care products such as cat dietary supplements. Dietary supplements contain fatty acids and digestive enzymes to treat gastrointestinal problems in cats. With the increase in cat adoption, the demand for cat care products, such as cat food supplements, has also increased, which, in turn, will fuel the growth of the market during the forecast period.
Europe is estimated to contribute 35% to the growth of the global market during the forecast period
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Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. The humanization of pets is driving the demand in North America. As the trend of pet humanization is growing, the demand for nutritious and premium pet food such as organic pet food is increasing, thereby boosting the sales value in the market. In addition, due to concerns about the use of many additives and preservatives in non-organic pet foods, pet owners in this region have begun to switch to organic pet foods.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 10 market companies, including:
Ark Naturals Co., AVIBO FEED ADDITIVES, Beaphar Beheer BV, Bimini LLC, Boehringer Ingelheim International GmbH, Elanco Animal Health Inc., FoodScience LLC, Health and Happiness International Holdings Ltd., Kemin Industries Inc., Makers Nutrition LLC, NBF Lanes Srl, Nestle SA, NOW Health Group Inc., Nutramax Laboratories Inc., Only Natural Pet, Pet Honesty, Supplement Manufacturing Partner, Virbac Group, Vox Nutrition Inc., and Zoetis Inc.
The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market is witnessing a surge in demand for natural ingredients and functional ingredients as pet owners seek healthier options for their pets. Private label brands are gaining popularity due to their affordability and quality. Supplements containing turmeric, hemp-derived CBD, and adaptogens are becoming increasingly popular for their health benefits. Products like chewables, multivitamins, probiotics, and prebiotics are catering to a variety of pet health needs including hip and joint health, digestive health, and calming/stress/anxiety relief. These supplements are not only for dogs and cats but also for horses, birds, and fish. Major vendors like Greenies and NOW Foods are offering supplements in powder form and other innovative formats to meet the diverse needs of pets.
Industry Scope |
|
Report Coverage |
Details |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.09% |
Market growth 2024-2028 |
USD 999.4 million |
Market structure |
USD Fragmented |
YoY growth 2023-2024(%) |
5.64 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 35% |
Key countries |
US, China, Germany, Canada, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Ark Naturals Co., AVIBO FEED ADDITIVES, Beaphar Beheer BV, Bimini LLC, Boehringer Ingelheim International GmbH, Elanco Animal Health Inc., FoodScience LLC, Health and Happiness International Holdings Ltd., Kemin Industries Inc., Makers Nutrition LLC, NBF Lanes Srl, Nestle SA, NOW Health Group Inc., Nutramax Laboratories Inc., Only Natural Pet, Pet Honesty, Supplement Manufacturing Partner, Virbac Group, Vox Nutrition Inc., and Zoetis Inc. |
Market dynamics |
Parent market analysis, market growth analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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