Vitamin E Market by Service and Geography - Forecast and Analysis 2022-2026

The vitamin E market share is expected to increase by USD 548.3 million from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 4.79%.

This vitamin E market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers vitamin E market segmentation by type (natural and synthetic) and geography (North America, Europe, APAC, South America, and Middle East and Africa). The vitamin E market report also offers information on several market vendors, including Advanced Organic Materials, SA., American River Nutrition LLC, Amway Corp., Antares Health Products, Inc., Archer Daniels Midland Co., BASF SE, Beijing Gingko Group, BIOTECNOLOGIAS APLICADAS SL, Cargill Inc., Herbalife Nutrition Ltd., Jilin Beisha Pharmaceutical Co. Ltd., Koninklijke DSM NV, Matrix Life Science, Merck KGaA, N. S. Chemicals, Orah Nutrichem Pvt. Ltd., Orochem Technologies Inc., PMC Isochem, The Bountiful Co., The Procter and Gamble Co., Vance Group Ltd., Wuhu Huahai Biotech Co. Ltd., Kensing LLC, and Prinova Group LLC among others.

What will the Vitamin E Market Size be During the Forecast Period?

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Vitamin E Market: Key Drivers, Trends, and Challenges

The growing prevalence of chronic diseases is notably driving the vitamin E market growth, although factors such as the lower consumer demand for synthetic vitamin E supplements may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the vitamin E industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Vitamin E Market Driver

One of the key factors driving growth in the vitamin E market is the growing prevalence of chronic diseases. Vitamin E supplements have a high product scope as a calorie reducer, cholesterol reducer, immunostimulant, ferroptosis modulator, and enzyme activity regulator. The growing prevalence of chronic diseases such as diabetes, obesity, cholesterol osteoarthritis, and cardiovascular diseases (CVDs) are likely to propel the demand for vitamin E supplements during the forecast period. Developed nations such as the US, Canada, the UK, Australia, France, Germany, and others are witnessing a continuous increase in the number of people diagnosed with chronic diseases such as diabetes and obesity. This can be attributed to the changes in lifestyles and eating habits in these countries. There has been an increasing prevalence of obesity in European countries such as the UK, France, and Germany. The high prevalence of chronic diseases such as obesity, diabetes, and CVDs is increasing the demand for vitamin E supplements. These factors will thus augment the growth of the global vitamin E market.

Key Vitamin E Market Trend

The strategic initiatives by market players is a vitamin E market trend that is expected to have a positive impact in the coming years. Vendors in the market adopt strategies such as mergers and acquisitions (M and A), expansion projects, and increasing production capacity to tackle the competition in the market. Vendors invest in developing innovative vitamin E products to increase their foothold in the market. Market vendors, such as BASF, Kensing, and Prinova, are focusing on new product launches and strategic expansions of their business portfolios to broaden their geographic reach and meet the growing demand for vitamin E supplements. The key strategies being used by these market vendors focus on the expansion of their facilities and launching new products. With the increasing demand for vitamin E supplements from consumers, vendors are opting for M and A and strategic alliances to improve their market reach and customer base. These strategic alliances and partnerships among vendors are helping them enhance their operations and increase their geographical presence. Thus, such activities will drive the growth of the global vitamin E market.

Key Vitamin E Market Challenge

The lower consumer demand for synthetic vitamin E supplements will be a major be challenge for the vitamin E market during the forecast period. The global nutraceutical industry is transforming due to the changing consumer perception of various dietary supplements, including synthetic nutricosmetics products. Consumers are becoming more aware of the dietary supplements that they consume, their ingredients, side effects, and benefits. The growing consumer awareness about the side effects of synthetic vitamin E supplements has negatively impacted the demand for these supplements in recent years. Natural vitamin E can be derived from vegetable oils, primarily soybean oil, it is therefore considered safe for consumption. Synthetic vitamin E forms, including dl-alpha-tocopherol (or any variation starting with dl-), are found in most vitamin E supplements. Owing to its chemical structure, synthetic vitamin E is only around 12% as potent as natural vitamin E. The limitations associated with synthetic vitamin E can lead to its lower demand in the market. These factors can impede the growth of the global vitamin E market.

This vitamin E market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global vitamin E supplement market as a part of the global pharmaceuticals market within the overall healthcare market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the vitamin E market during the forecast period.

Who are the Major Vitamin E Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

• Advanced Organic Materials, SA.
• American River Nutrition LLC
• Amway Corp.
• Antares Health Products, Inc.
• Archer Daniels Midland Co.
• BASF SE
• Beijing Gingko Group
• BIOTECNOLOGIAS APLICADAS SL
• Cargill Inc.
• Herbalife Nutrition Ltd.
• Jilin Beisha Pharmaceutical Co. Ltd.
• Koninklijke DSM NV
• Matrix Life Science
• Merck KGaA
• N. S. Chemicals
• Orah Nutrichem Pvt. Ltd.
• Orochem Technologies Inc.
• PMC Isochem
• The Bountiful Co.
• The Procter and Gamble Co.
• Vance Group Ltd.
• Wuhu Huahai Biotech Co. Ltd.
• Kensing LLC
• Prinova Group LLC

This statistical study of the vitamin E market encompasses successful business strategies deployed by the key vendors. The vitamin E market is fragmented and the vendors are deploying growth strategies such as developing innovative solutions that address the demands of the consumers to compete in the market.

Product Insights and News

• aom.com - The company offers Vitamin E that includes Sunvolec Sunflower Lecithin which is used for cholesterol reduction, weight loss, Glutamine absorption, and neurological function.

• aom.com - Under the unified segment, the company offers Natural Vitamin E, Mixed Tocopherols, and Plant Sterols.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The vitamin E market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Vitamin E Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the vitamin E market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Vitamin E Market?

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34% of the market’s growth will originate from North America during the forecast period. The US is the key market for vitamin E in North America. Market growth in this region will be faster than the growth of the market in the South American and MEA regions.

The growing pharmaceutical and dietary supplement industries in the country will facilitate the vitamin E market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In Q1 2020, the COVID-19 pandemic negatively impacted the regional vitamin E market. The governments of the US, Canada, and Mexico had imposed nationwide lockdowns to curb the spread of the disease. In 2021, due to the availability of vaccines and reduction in COVID-19 cases, the COVID-19-related restrictions were eased. The demand for vitamin E supplements in the region returned to normal as retail outlets, such as grocery stores, convenience stores, hypermarkets, and supermarkets, reopened in the region. 

What are the Revenue-generating Type Segments in the Vitamin E Market?

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The vitamin E market share growth by the natural segment will be significant during the forecast period. The natural product type segment of the global vitamin E market is anticipated to be the fastest-growing segment. The growth of the segment is driven by the low market supply of synthetic vitamin E, which has led to a gradual increase in its pricing over the past few years. Other factors driving the growth of the segment include the growing consumer demand for naturally sourced, purified, concentrated, and high-quality nutrients. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the vitamin E market size and actionable market insights on post COVID-19 impact on each segment.

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What are the Key Data Covered in this Vitamin E Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive vitamin E market growth during the next five years
• Precise estimation of the vitamin E market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the vitamin E industry across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of vitamin E market vendors

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