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The sports sunglasses market size is forecast to increase by USD 1.82 billion at a CAGR of 8.09% between 2023 and 2028.
The sports sunglasses industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
Sunglasses equipped with polarized or non-polarized lenses cater to various consumer needs, enhancing visual comfort and safety in sunlit environments. Polarized lenses, in particular, reduce glare and eyestrain by selectively filtering out horizontal light waves, ensuring clearer and safer vision. These glasses are essential for individuals engaging in outdoor activities, such as sports participation, adventure experiences, or recreational activities, where glare can hinder performance or pose potential hazards. Gender segmentation exists within this market, with men's and women's sunglasses designed to cater to specific preferences. Specialty stores and online sales channels offer a wide range of options, including sunglasses from renowned brands like Christopher Cloos, Eyewear Fashion, Outdoor Brands, and POC Sports.
Strategic activities, such as sponsorships and brand endorsements, contribute to the market's growth. Eyewear innovation continues to evolve, with features like UV protection, lightweight materials, shatter-resistant, scratch-resistant, hydrophobic coatings, and photochromic lenses becoming increasingly popular. This trend aligns with the growing health consciousness and active lifestyle preferences among consumers. Competitive insights reveal that EssilorLuxottica, Bugaboo Eyewear, and other key players are investing in product innovation and high-quality eyewear to cater to diverse consumer needs. The market for sports sunglasses is expected to grow as people increasingly prioritize eyesight protection and embrace the sports culture.
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The Polarized segment was valued at USD 1.98 billion in 2018 and showed a gradual increase during the forecast period.
Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The European the market is driven by the increasing participation in various sports and recreational activities, including winter games like ice hockey and snowboarding. Consumers seek sunglasses that offer UV protection, lightweight materials, and durability for their active lifestyles. Brands like Oakley (Luxottica) and Suncloud Optics provide multipurpose sports sunglasses, such as the Offshoot and Turbine series, respectively. These sunglasses cater to both sports and travel needs. Polarized and non-polarized lenses, hydrophobic coatings, and shatter-resistant features are popular requirements. The market is further segmented by gender, with men's and women's sunglasses in demand. Specialty stores and online sales channels contribute significantly to the market growth.
Strategic activities, such as brand endorsements and sponsorships, also play a crucial role in market expansion. Innovations in eyewear, like photochromic lenses and blue light glasses, cater to health consciousness and eyesight protection. Companies like EssilorLuxottica, Bugaboo Eyewear, and POC Sports offer a wide range of sports sunglasses to meet the diverse needs of consumers.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growing popularity of sunglasses among young and middle-aged population is the key driver of the market.
Increasing participation in sports and healthy lifestyle trends is the upcoming market trend.
Rising availability of substitute products is a key challenge affecting the industry growth.
The sports sunglasses market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the sports sunglasses market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, sports sunglasses market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the industry.
Adidas AG - The market showcases an extensive selection of advanced technology, stylish designs, and comfortable frames. Our offerings include the SP0063 model, which caters to athletes' unique needs for optimal vision and protection during physical activities. These sunglasses boast innovative features, ensuring superior clarity, durability, and UV protection. With a focus on functionality and comfort, our sport sunglasses enhance performance and provide a distinct edge for consumers In their athletic pursuits.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market encompasses a diverse range of eyewear designed to cater to the unique needs of individuals engaging in various physical activities. These sunglasses are distinguished by their robustness, UV protection, and innovative features that enhance performance and comfort. Gender segmentation plays a significant role In the market, with distinct preferences and trends emerging among men and women. Specialty stores and online sales channels are key distribution channels for these products, catering to the specific demands of fitness enthusiasts, professional players, and adventure seekers. Strategic activities by market participants, such as sponsorships, product innovation, and brand endorsements, have fueled the growth of the market.
Companies have focused on creating eyewear that offers superior UV protection, lightweight materials, shatter-resistant and scratch-resistant properties, and hydrophobic coatings. The market is driven by the increasing popularity of physical fitness, adventure experiences, and skills development. Participation in sports and recreational activities has surged, leading to a heightened demand for high-quality eyewear that can withstand the rigors of various environments. Outdoor brands have been at the forefront of this trend, incorporating advanced technologies into their sports sunglasses offerings. For instance, some brands have introduced lightweight polycarbonate frames and photochromic lenses that adapt to changing light conditions. Other innovations include ultraviolet light memory lenses and blue light glasses designed for extended screen time.
The market also caters to specific sports, such as tennis, badminton, running, cricket, swimming, and snowboarding. Protective eyewear is a crucial component of these sports, ensuring the safety and comfort of athletes. Market dynamics continue to evolve, with consumers increasingly seeking durable materials, lightweight sunglasses, and eyewear that can adapt to various activities. EssilorLuxottica and Bugaboo Eyewear are among the leading players In the market, offering a wide range of products that cater to diverse consumer needs. Competitive insights suggest that the market will continue to grow, driven by the increasing importance of health consciousness, active lifestyles, and the ongoing innovation in eyewear technology.
As such, the market presents significant opportunities for companies that can deliver high-quality, functional, and stylish sports sunglasses that meet the evolving demands of consumers.
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Market Scope |
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Report Coverage |
Details |
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Page number |
165 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8.09% |
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Market growth 2024-2028 |
USD 1816.1 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
7.32 |
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Key countries |
US, China, Germany, Canada, and Italy |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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