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The potato protein market size is forecast to increase by USD 52.6 billion at a CAGR of 8.08% between 2023 and 2028. The market is experiencing a surge in demand for protein powders due to a heightened awareness of their health benefits. There is also a growing interest in sports and fitness activities, further driving the demand for these products. Potato protein, in particular, is gaining popularity as consumers become more conscious of the health benefits it offers. This increasing awareness of the nutritional value is contributing to its growing demand in the market. Additionally, the trend towards healthier lifestyles and the desire for natural and plant-based protein sources are fueling the interest among health-conscious consumers.
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The market is witnessing significant growth due to the increasing demand for plant-based foods driven by consumer wellbeing, health, ethics, and sustainability concerns. Potato protein, a type of plant protein, is gaining popularity as an alternative to animal protein, particularly among consumers who follow veganism or have intolerance toward animal protein. The plant protein sector is propelled by product innovation and the rising trend of plant-based diets. The extraction techniques used for potato protein production ensure low cholesterol content, making it an attractive option for consumers in the food and beverage industry. Potato protein finds applications in various sectors, including sports nutrition, sports drinks, and weight management supplements, due to its ability to aid muscle protein synthesis. The market growth is influenced by sustainability issues, health awareness, ethical views, and religious views. Consumers are increasingly concerned about animal welfare and environmental issues, leading to a shift towards plant-based proteins. The market is expected to continue its growth trajectory as consumers continue to prioritize their health and ethical considerations. Our researchers analyzed the data with 2023 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
The growing demand for protein powders is a major factor driving market growth. The market is experiencing substantial growth due to the increasing preference for plant-based protein sources, particularly among those following vegan diets. Potato protein, derived from potato starch or juice, contains essential amino acids and offers nutritional benefits, making it a popular alternative to animal proteins. This protein source is also beneficial for individuals with allergies to common animal proteins or those who are gluten intolerant.
Further, potato protein isolates, concentrates, and hydrolyzed forms are used in various industries, including animal nutrition for feed and pet food, as well as in human consumption for bakery and confectionery, meat substitutes, supplements, hair care products, skincare products, SPF protection lotions, illuminating creams, and bakery chains producing gluten-free bread items. Additionally, they offers health advantages such as antioxidant and antidiabetic properties, making it a desirable ingredient in dairy products and nutritional supplements. Companies like Bioriginal, Solathin, Protafy, KMC Ingredients, and others are leading the market with innovative solutions for animal nutrition, human consumption, and various industries.
The increasing popularity of e-commerce platforms for sales is an emerging trend that will support market growth. The market is experiencing significant growth, particularly in the online sales sector. This trend is driven by the convenience and time-saving benefits of shopping for starch, juice, and amino acid-rich potato protein online. Small retailers and companies also profit from increased product visibility and profitability through online channels. The penetration of online grocery shopping is expanding globally, catering to the growing demand for plant-based proteins, including potato protein, among the global population. Key players in the market, such as Bioriginal, Solathin, Protafy, KMC Ingredients, and others, offer various forms of potato protein, including isolates, concentrates, and hydrolyzed, for diverse applications.
Consequently, such include animal nutrition, pet food, food and beverage industries, such as bakery and confectionery, meat substitutes, supplements, hair care products, skincare products, and SPF protection lotions. Potato protein's nutritional properties, including its antioxidant and antidiabetic benefits, make it a popular choice for consumers with allergies to animal proteins or those who are gluten intolerant. Additionally, potato protein is used in various industries, such as animal feed, pet food, and dairy products, due to its digestive health and muscle strength benefits. Hence, such factors are expected to drive the growth of the global market during the forecast period.
The risk and side effects of protein supplements are major challenges impeding the market. The market offers plant-based alternatives to animal proteins, derived from starch or juice. Unlike whey and casein, which can cause allergies and digestive issues in lactose-intolerant individuals, potato protein is free from lactose. It is rich in essential amino acids and boasts additional health benefits, such as antioxidant and antidiabetic properties. In the animal feed and pet food industries, potato protein serves as a valuable source of nutrition. For humans, it is suitable for those with gluten intolerance and can be found in isolates, concentrates, and hydrolyzed forms from companies like Bioriginal, Solathin, Protafy, KMC Ingredients, and others.
Moreover, potato protein is used in various industries, including animal nutrition, bakery and confectionery, meat substitutes, supplements, hair care products, skincare products, SPF protection lotions, illuminating creams, and gluten-free bakery chains. Its nutritional properties contribute to digestive health, muscle strength, and maintaining stable blood sugar levels. Thus, insufficient knowledge about these products may lead to side effects and reduce consumption, which in turn slows the growth of the global market during the forecast period.
The market segmentation by type consists of isolate, concentrate, and hydrolyzed. The market share growth by the isolate segment will be significant during the forecast period. The market encompasses the production and utilization of these isolates and concentrates. These isolates are derived from potatoes through a highly-processed method, resulting in a product with minimal starch, carbs, and fats, yet rich in amino acids. This is a preferred plant-based alternative to animal proteins, catering to various dietary needs, including allergies and gluten intolerance.
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The isolate segment was valued at USD 40.40 million in 2018. The nutritional benefits of potato protein extend to antioxidant and antidiabetic properties. In the food industry, it is used in juices, protein shakes, and water-soluble beverages. This is also employed in animal feed and pet food, contributing to animal nutrition. Bakery and confectionery industries utilize these for gluten-free bread items and low-protein foods. In the realm of personal care, they find applications in hair care products, skincare products, SPF protection lotions, and illuminating creams. Key players in the market include Bioriginal, Solathin, Protafy, KMC Ingredients, and others. This is gaining popularity due to its nutritional properties, which support digestive health, muscle strength, and maintain stable blood sugar levels. Additionally, it is used in dairy products and meat substitutes. The global population's increasing demand for plant-based proteins, particularly in developing nations, is expected to fuel the growth of the market. Such factors are expected to drive the growth of the isolate segment in the global market during the forecast period.
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North America is estimated to contribute 30% to the growth of the global market research and growth during the forecast period. Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period.
The North American market is dominated by the US, contributing approximately 85% of the regional market. This share is projected to expand significantly during the forecast period. The surge in health-conscious consumers and the expanding vegan population base are key growth drivers. Additionally, the rising demand for plant-based proteins in sectors such as infant formula, dietary supplements, and energy drinks, fueled by sustainability concerns and animal welfare considerations, is further propelling market growth. The resources required for the production of traditional animal proteins like beef and poultry, coupled with research articles highlighting the nutritional value and allergen-free nature of high-quality potato protein, are compelling food manufacturers to innovate and adopt purification processes for producing plant-based proteins. The increasing consumer preferences for processed food products with enhanced nutritional value and the development of innovative techniques for potato protein production are expected to bolster market expansion. Such trends are expected to boost the growth of the market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.
Customer Landscape
The market research and growth report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
A Sustainable and Ethical Alternative in Plant-Based Foods and Nutritional Supplements Potato protein, derived from the white potato, is gaining popularity in the food and beverage industry as a viable alternative to animal-derived proteins. With increasing health awareness, wellbeing, and ethical views among consumers, the demand for plant-based proteins, including potato protein, is surging. The plant protein sector is experiencing a significant product innovation wave, driven by consumers' intolerance toward animal protein and concerns regarding animal welfare, sustainability issues, and environmental concerns. Potato protein offers a solution to these concerns, as it is a vegan source of protein that is low in cholesterol and has a lower carbon footprint compared to meat proteins. The food and beverage industry is incorporating potato protein into various product categories such as sports nutrition, sports drinks, weight management supplements, and plant-based diets. Lincolnshire based B-Hive Innovations is leading an innovation program to develop clean-label functional meat alternatives, such as texturized potato and plant-based ingredients, by leveraging natural resources and root extracts, which helps EU farmers improve profit margins through regional cooperatives and shifts from conventional animal-origin products to starch-based and vegetarian foods.
The sustainability and health benefits of potato protein make it an attractive option for consumers seeking muscle protein synthesis without the ethical and environmental concerns associated with animal protein. The manufacturing process of potato protein involves extraction techniques that ensure the highest quality and nutritional value. The protein is extracted from the potato tubers through a process that separates the starch from the protein. The resulting potato protein is a versatile ingredient that can be used in various applications, from food and beverage to animal feed. In conclusion, potato protein is a sustainable, ethical, and high-quality alternative to animal protein that offers numerous benefits to consumers, the food industry, and the environment. With the growing trend toward plant-based diets and ethical consumerism, the market for potato protein is expected to continue its growth trajectory in the coming years.
Market Scope |
|
Report Coverage |
Details |
Page number |
158 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.08% |
Market growth 2024-2028 |
USD 52.6 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
7.31 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 30% |
Key countries |
US, France, China, Italy, and Australia |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
AGRANA Beteiligungs AG, AMINOLA BV, Bioriginal Food and Science Corp., Royal Avebe, Cooperatie Koninklijke Cosun UA, Emsland Starke GmbH, Food Innovation Online Corp., Free From That, Kerry Group Plc, KMC amba, Lyckeby Starch AB, Meelunie BV, Omega Protein Corp., PEPEES SA, PPZ SA, Roquette Freres SA, SUDSTARKE GmbH, and Tereos Participations |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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