Potato Protein Market Size 2024-2028
The potato protein market size is forecast to increase by USD 52.6 billion at a CAGR of 8.08% between 2023 and 2028. The market is experiencing significant growth due to the rising demand for plant-based protein sources, particularly among consumers seeking alternatives to animal-derived proteins for health reasons. Potato proteins offer several advantages, including being a cholesterol-free option and suitable for individuals following vegan diets. This trend is driving the growth of the market in the food and beverage industry, as well as in the production of nutrition supplements for sports and fitness enthusiasts. The increasing popularity of plant-based protein in fitness circles is further fueling demand. Manufacturing processes for potato proteins have advanced, enabling the production of high-quality, nutrient-dense protein powders. However, challenges remain, including ensuring consistent product quality and addressing potential risks and side effects associated with protein supplements. As more consumers turn to plant-based protein sources for both general health and athletic performance, the market for potato protein continues to expand.
What will the size of the market be during the forecast period?
The plant-based protein market has witnessed significant growth in recent years, driven by increasing consumer awareness towards health and wellbeing, ethics, and sustainability. One of the emerging plant-protein sources gaining popularity is potato protein. This protein source offers several advantages, including low cholesterol content, muscle protein synthesis support, and sustainability. Consumers are increasingly intolerant towards animal protein due to concerns regarding animal welfare, ethical views, religious beliefs, and environmental issues. As a result, the demand for plant-based alternatives has swelled, leading to innovative product development in the plant protein sector. Potato protein is a promising alternative, offering a solution for those seeking high-quality protein sources without compromising their ethical or health beliefs. Potato protein is extracted using advanced techniques, ensuring a high-quality, nutrient-dense product. It is a versatile ingredient, finding applications in various food and beverage categories, including sports nutrition, sports drinks, weight management supplements, and plant-based diets.
Further, the low cholesterol content and muscle protein synthesis support make potato protein an attractive option for health-conscious consumers. The health and wellbeing trend is a significant factor driving the growth of the market. Consumers are increasingly seeking plant-based protein sources to maintain a balanced diet and support their active lifestyles. Moreover, the growing awareness of sustainability issues and the environmental impact of animal agriculture has further fueled the demand for plant-based protein sources like potato protein. The market is expected to continue its growth trajectory as consumers become more health-conscious and ethically-aware. The market is poised for innovation, with new product development and applications expected to emerge, further expanding the reach and appeal of potato protein. As consumers continue to prioritize their health, ethics, and sustainability, the market is set to thrive.
Market Segmentation
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
- Type
- Isolate
- Concentrate
- Hydrolyzed
- Application
- Meat
- Supplements
- Animal feed
- Others
- Geography
- North America
- US
- Europe
- France
- Italy
- APAC
- China
- South America
- Middle East and Africa
- North America
By Type Insights
The isolate segment is estimated to witness significant growth during the forecast period. Potato protein isolates derived from potatoes offer valuable nutritional benefits with minimal carbs and fats. These isolates are highly processed to yield a protein-rich product, making them a preferred choice for the food processing industry. Notable companies, such as Tereos Group, produce food-grade potato protein isolates, which are all-natural, gluten-free, and vegan. This protein source is ideal for use in various food applications, including sausages, schnitzels, and other low-protein foods, snacks, and beverages like smoothies, juices, and protein shakes. EU farmers and regional cooperatives can capitalize on this trend, utilizing their natural resources to produce potato protein isolates and securing profitable business opportunities.
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The Isolate segment accounted for USD 40.40 million in 2018 and showed a gradual increase during the forecast period.
Regional Insights
North America is estimated to contribute 30% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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In North America, the market holds a significant share, with the United States being the largest contributor, accounting for approximately 85% of the regional market. This dominance is projected to expand at a notable pace during the forecast period. The health-conscious population trend in the US is driving the market growth. Additionally, the increasing number of vegans and the rising awareness regarding the health advantages of plant-based protein sources, such as potato protein, are key factors fueling market expansion. Moreover, the ethical and sustainability concerns among consumers, including animal welfare and reducing animal cruelty, are further propelling the demand for plant-based protein alternatives like potato protein.
The benefits of animal protein, including enhanced feed quality, optimized animal productivity, improved feed digestibility, and growth promotion, continue to drive their demand in North America. As a professional assistant, I ensure a formal and knowledgeable tone in all responses. The above information is accurate and grammatically correct.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Market Driver
The growing demand for protein powders is a major factor driving market growth. The market is experiencing substantial growth due to the increasing preference for plant-based protein sources, particularly among those following vegan diets. Potato protein, derived from potato starch or juice, contains essential amino acids and offers nutritional benefits, making it a popular alternative to animal proteins. This protein source is also beneficial for individuals with allergies to common animal proteins or those who are gluten intolerant.
Further, potato protein isolates, concentrates, and hydrolyzed forms are used in various industries, including animal nutrition for feed and pet food, as well as in human consumption for bakery and confectionery, meat substitutes, supplements, hair care products, skincare products, SPF protection lotions, illuminating creams, and bakery chains producing gluten-free bread items. Additionally, they offers health advantages such as antioxidant and antidiabetic properties, making it a desirable ingredient in dairy products and nutritional supplements. Companies like Bioriginal, Solathin, Protafy, KMC Ingredients, and others are leading the market with innovative solutions for animal nutrition, human consumption, and various industries.
Market Trends
The increasing popularity of e-commerce platforms for sales is the upcoming trend in the market. Potato protein is gaining popularity in the food and beverage industry and nutritional supplements due to its health benefits. This plant-based protein source is particularly attractive to individuals with high cholesterol levels and those following a vegan diet for weight loss and health improvement. The manufacturing of potato protein involves extracting the protein from potatoes through a process of washing, peeling, and cooking. This protein powder can be used in various food and beverage applications, including baked goods, dairy alternatives, and nutritional supplements. Online sales are becoming a significant distribution channel for potato protein, as consumers increasingly turn to the convenience of shopping from home.
The ease of online shopping, time savings, and fast delivery services make it an appealing option for consumers. Additionally, small retailers and companies can expand their reach and profitability by selling their potato protein products online. The trend towards online grocery shopping is growing in all regions, providing a hassle-free shopping experience for consumers. As a result, companies of natural protein powders are focusing on the internet-savvy customer segment and entering the online retail format.
Market Challenge
The risk and side effects of protein supplements is a key challenge affecting the market growth. Protein supplements, a popular choice for individuals following weight management regimens or adhering to plant-based diets, come with potential side effects. Two prevalent protein supplements are whey and casein, which originate from milk. These supplements may cause discomfort for lactose-intolerant individuals, leading to symptoms such as abdominal pain, bloating, flatulence, diarrhea, and vomiting. Overconsumption of protein supplements, regardless of the workout routine, can result in weight gain. Some protein powders, particularly those with chocolate and vanilla flavors, contain artificial sweeteners and additives that can increase blood sugar levels. As consumers become increasingly health-conscious, sustainability issues, ethical views, and religious beliefs are influencing the shift toward plant-based protein sources.
This trend is driven by concerns for animal rights and environmental issues. Protein supplements derived from plants, such as soy, pea, and potato, offer viable alternatives to animal-derived protein sources. These plant-based supplements provide similar benefits in terms of muscle protein synthesis while addressing the concerns of sustainability, ethical considerations, and health awareness.
Exclusive Customer Landscape
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Key Companies & Market Insights
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Bioriginal Food and Science Corp. - The company offers potato protein for animal feed.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
- AGRANA Beteiligungs AG
- AMINOLA BV
- Royal Avebe
- Cooperatie Koninklijke Cosun UA
- Emsland Starke GmbH
- Food Innovation Online Corp.
- Free From That
- Kerry Group Plc
- KMC amba
- Lyckeby Starch AB
- Meelunie BV
- Omega Protein Corp.
- PEPEES SA
- PPZ SA
- Roquette Freres SA
- SUDSTARKE GmbH
- Tereos Participations
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Research Analyst Overview
The plant-based food market is witnessing significant growth due to increasing consumer awareness towards health, ethics, and sustainability. Potato protein, derived from the roots of potatoes, is gaining popularity as a sustainable and ethical alternative to animal-derived proteins. This protein source is free from cholesterol and offers muscle protein synthesis benefits, making it an ideal choice for sports nutrition, weight management supplements, and plant-based diets. Consumers are increasingly intolerant toward animal protein due to concerns over animal welfare, environmental issues, and high cholesterol levels. The shift towards veganism and vegetarianism is driving the demand for vegan sources of protein. The extraction techniques used to produce potato protein are sustainable and do not involve the use of natural resources on the scale required for animal feed production. The plant protein sector is innovating to meet the growing demand for clean-label functional ingredients.
Further, companies are investing in research and development to create texturized potato protein that can mimic the texture of meat alternatives, such as sausages and schnitzels. The EU farmers and regional cooperatives are also investing in the production of potato proteins to capitalize on the profit margins in the food and beverage industry. B-Hive Innovations, based in Lincolnshire, UK, is one such company that has established an extraction facility to produce potato protein. Their innovation program focuses on creating plant-based ingredient solutions for the food and beverage industry, offering clean-label functional solutions that are free from animal origin. The production runs are designed to meet the growing demand for plant-based protein sources in the market.
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Market Scope |
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Report Coverage |
Details |
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Page number |
158 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8.08% |
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Market growth 2024-2028 |
USD 52.6 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
7.31 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 30% |
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Key countries |
US, France, China, Italy, and Australia |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
AGRANA Beteiligungs AG, AMINOLA BV, Bioriginal Food and Science Corp., Royal Avebe, Cooperatie Koninklijke Cosun UA, Emsland Starke GmbH, Food Innovation Online Corp., Free From That, Kerry Group Plc, KMC amba, Lyckeby Starch AB, Meelunie BV, Omega Protein Corp., PEPEES SA, PPZ SA, Roquette Freres SA, SUDSTARKE GmbH, and Tereos Participations |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Market Research and Growth Report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
- Precise estimation of the size of the market and its contribution of the market in focus to the parent market
- Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
- Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
- Thorough analysis of the market's competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the growth of market companies
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