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The sports and fitness wear market size is forecast to increase by USD 62.3 billion at a CAGR of 4.49% between 2023 and 2028. The market is experiencing significant growth due to the increasing number of consumers prioritizing health and wellness. This trend is particularly prominent in urban localities where gym goers are a sizeable demographic. Technological advances in fabric technology and design have led to the creation of high-performance apparel, catering to various fitness activities, including adventure travel and women in sports. However, the market faces challenges such as price sensitivity among consumers and volatile raw material prices. Price sensitivity remains a key consideration for consumers, with eCommerce platforms and brands' websites offering competitive pricing and convenience. To stay competitive, companies must focus on innovation and affordability while maintaining quality. As consumers become more educated about the benefits of fitness apparel, the gym apparel market is expected to continue its expansion in the US.
The market has experienced significant growth in recent years, driven by the increasing popularity of team sports, fitness activities, and individual sports among various demographics. This sector caters to individuals leading an active lifestyle, focusing on physical fitness activities, and embracing a health-conscious approach to life. Team sports and fitness activities have gained immense popularity, particularly among women, teenagers, young working professionals, and gym goers. The demand for sports and fitness wear is no longer limited to the field or the gym; it has extended to urban localities and the workplace.
Furthermore, the market for premium sportswear has become a significant fashion statement, reflecting both comfort and style. Fashion designers have recognized the potential of this market and have started incorporating innovative features into their designs. The focus on product performance, comfort, and fashion has led to the development of lightweight, breathable fabrics, friction reduction, and water resistance. These features cater to the needs of gym goers, youngsters, and young working professionals, who require clothing that can keep up with their active lifestyles. The gym apparel market has witnessed substantial growth, with corporations and public institutions recognizing the importance of providing their employees with comfortable and functional workwear.
In addition, activewear brands have responded to this trend by introducing a range of gym apparel that not only enhances performance but also aligns with the latest fashion trends. The market for sports and fitness wear is expected to continue its growth trajectory, driven by the increasing awareness of the importance of physical fitness and the desire for comfortable, functional, and stylish clothing. The market dynamics are influenced by various factors, including demographic trends, fashion trends, and technological advancements. The demand for sports and fitness wear is not limited to traditional sports activities but has extended to a wide range of physical fitness activities, including yoga, Pilates, and dance classes.
Furthermore, the versatility and functionality of sports and fitness wear make it an essential wardrobe staple for individuals leading an active lifestyle. In conclusion, the market is a dynamic and growing industry, driven by the increasing popularity of team sports, fitness activities, and individual sports. The market caters to various demographics, including women, teenagers, young working professionals, and gym goers, and offers a range of products that prioritize performance, comfort, and fashion. The market dynamics are influenced by various factors, including demographic trends, fashion trends, and technological advancements, making it an exciting and evolving industry to watch.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The women segment is estimated to witness significant growth during the forecast period. The market is experiencing significant growth due to various factors. One of the key trends driving this industry is the increasing preference for eco-friendly and organic materials, such as recycled fabrics. This aligns with the athleisure trend, which has gained immense popularity among consumers. Fitness influencers and social media campaigns have played a crucial role in promoting this trend. Moreover, the demand for sports and fitness wear is not limited to men anymore. Women's participation in sports and fitness activities has been on the rise, and this has led to an increase in sales of women's sports and fitness wear. In addition, women are increasingly conscious of their fashion choices, and leading brands are responding by offering stylish and functional sports and fitness wear for women. The US market for sports and fitness wear is expected to grow at a steady pace in the coming years.
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The Women segment accounted for USD 146.00 billion in 2018 and showed a gradual increase during the forecast period. Furthermore, brands are responding by offering stylish and functional sports and fitness wear for both men and women, and this is expected to continue driving the growth of the market.
North America is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The North American market for sports and fitness wear has experienced significant growth due to the increasing number of individuals engaging in regular fitness activities and participating in sports events. Popular fitness activities include walking, running, and jogging. Major marathons, such as the Boston Marathon, Chicago Marathon, and New York City Marathon, attract a large following in the US and Canada. These events draw a significant number of millennial participants. Additionally, various sports like hockey, tennis, basketball, rugby, lacrosse, racing, and football are widely played in the Americas. The competitive landscape in the industry drives companies to innovate and introduce new products to cater to the fitness-conscious consumer base and expand their revenue streams. The demand for sports and fitness wear that offers friction reduction, lightness, stretching ability, water resistance, and temperature regulation is on the rise. Companies such as Nike, Adidas, and Under Armour are industry frontrunners, setting trends in fashion and technology for sports and fitness wear.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increasing interest in physical fitness activities due to several health benefits is the key driver of the market. The market in the US is witnessing significant growth due to the increasing trend of an active lifestyle and the rising awareness of physical fitness. Team sports and fitness activities, such as basketball, soccer, and yoga, continue to be popular, driving demand for performance-enhancing apparel. Individual sports, including running and weightlifting, also contribute to the market's growth. Casual wear for fitness activities has become increasingly fashionable, with consumers seeking comfortable, premium sportswear that offers friction reduction, lightness, stretching ability, water resistance, and temperature regulation. Women's activewear, including leggings, sports bras, and tanks, has gained significant traction, with fashion designers incorporating eco-friendly materials, organic materials, and recycled fabrics into their designs.
Furthermore, fashion trends, such as the athleisure trend, have also influenced the market, with consumers turning to custom apparel, T-shirts, sweatshirts, and other workout clothes for both fitness activities and everyday wear. The gym apparel market, in particular, has seen significant growth in urban localities, with gym goers, teenagers, young working professionals, and corporations driving demand. Adventure travel and outdoor activities have also contributed to the market's growth, with consumers seeking durable, high-performance apparel for hiking, camping, and other activities. In addition, the industry frontrunners, including Nike, Adidas, and Under Armour, continue to dominate the market, with their innovative designs and technology-driven products setting new standards for comfort and performance. Fitness influencers and social media campaigns have further fueled the market's growth, with consumers turning to these channels for inspiration and information on the latest trends and products. In summary, the market in the US is experiencing strong growth due to the increasing trend of an active lifestyle, the growing awareness of health and fitness, and the influence of fashion trends. Consumers continue to seek high-performance, comfortable, and stylish apparel for various fitness activities and everyday wear, with price sensitivity and eco-friendly materials being key considerations. The market is expected to continue growing in the coming years, driven by these trends and the increasing popularity of fitness and wellness.
Technological advances in sports and fitness wear is the upcoming trend in the market. The market caters to team sports and individual fitness activities, appealing to a broad demographic ranging from teenagers to young working professionals and gym goers. Fashion trends influence this industry, with premium sportswear increasingly merging with casual wear in the popular athleisure trend. Fitness influencers and social media campaigns further fuel demand for these products. Manufacturers focus on product performance attributes such as friction reduction, lightness, stretching ability, water resistance, and temperature regulation to meet consumer expectations. Brands prioritize comfort and breathable fabrics like spandex, microfiber, and eco-friendly materials. Nylon and recycled fabrics are popular choices for running trends.
Moreover, industry frontrunners include activewear brands that cater to various fitness activities, including gym apparel, yoga, weightlifting, and adventure travel. These brands have a significant online presence, with websites and eCommerce platforms offering custom apparel options like sports bras, shirts, tanks, leggings, and sweatshirts. Price sensitivity is a critical factor for consumers, who seek cost-effective yet high-performing products. Corporations and public institutions often purchase sports and fitness wear in bulk, further driving market growth. Urban localities, particularly in the US, have a significant impact on market trends due to their large populations and high concentration of fitness enthusiasts. Innovations in sports and fitness wear technology continue to shape the market, with a focus on enhancing user experience and improving physical fitness activities for all.
Volatile raw material prices is a key challenge affecting the market growth. The market encompasses a wide range of apparel designed for Team sports and Fitness activities, including Individual sports. With the growing emphasis on an Active lifestyle and Physical fitness activities, this market has become a significant sector in the US economy. Women, Teenagers, and Young working professionals are major consumers of this market, as they seek Comfortable, Breathable, and High-performing clothing for their Casual wear, Workplace, and Fitness pursuits. Industry frontrunners such as Adidas, Nike, and PUMA dominate the market, offering Premium sportswear that caters to Fashion trends and Product performance. Fashion designers continue to innovate, incorporating Friction reduction, Lightness, Stretching ability, Water resistance, and Temperature regulation into their designs.
Furthermore, price sensitivity among Consumers is a critical factor, leading to the emergence of local players in the market. While this competition drives down prices, it also puts pressure on companies to maintain profitability. Raw material prices, particularly for synthetic fibers like Spandex, Nylon, and Microfiber, can significantly impact profit margins. The market also caters to Adventure travel, Women in sports, and Gym apparel, with eCommerce platforms and Brands websites becoming increasingly popular for purchasing Workout cloth. Sustainable materials like Eco-friendly, Organic, and Recycled fabrics are gaining traction, aligning with the Athleisure trend. Fitness influencers and Social media campaigns further fuel demand for this market. Additionally, the market includes Leather goods for Running trends and Custom apparel like Sports bras, Shirts, Tanks, T-shirts, and Sweatshirts. The market scope extends to Weightlifting and Yoga, making it a versatile and dynamic sector.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adidas AG - The company offers Sports and Fitness Wear such as, Equipment Support 93 Shoes, Ultraboost 4.0 DNA Shoes and 3 Stripes Training Tee.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Discover the latest trends in sports and fitness wear, perfect for team sports, fitness activities, and individual pursuits. Embrace an active lifestyle with premium sportswear designed for comfort and superior product performance. Our selection caters to women, casual wear for the workplace, and teenagers. Lightness, stretching ability, friction reduction, water resistance, and temperature regulation are key features. Industry frontrunners blend fashion and function, offering fashion trends for gym goers and youngsters. Price sensitivity meets quality with eco-friendly materials, organic fabrics, and recycled textiles. Adventure travel and women in sports also inspire our offerings. Explore leggings, sports bras, shirts, tanks, t-shirts, sweatshirts, and more on activewear brands' websites or ecommerce platforms.
Furthermore, custom apparel and breathable fabrics like spandex, microfiber, and nylon enhance your workout experience. Stay updated on running trends and join fitness influencers in social media campaigns. Whether it's yoga, weightlifting, or urban localities, our selection has you covered.
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Market Scope |
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Report Coverage |
Details |
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Page number |
183 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.49% |
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Market growth 2024-2028 |
USD 62.3 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.22 |
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Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
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Performing market contribution |
North America at 39% |
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Key countries |
US, China, Germany, UK, and Japan |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Adidas AG, ASICS Corp., Brooks Sports Inc., Columbia Sportswear Co., Deckers Outdoor Corp., Kappa, Karhu Holding BV, Li Ning Co. Ltd., lululemon athletica Inc., Mizuno USA Inc., New Balance Athletics Inc., Nike Inc., Patagonia Inc., PUMA SE, Ralph Lauren Corp., Skechers USA Inc., The Gap Inc., Under Armour Inc., VF Corp., and Wolverine World Wide Inc. |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Product
8 Market Segmentation by Application
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Opportunity/Restraints
12 Competitive Landscape
13 Competitive Analysis
14 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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