Enjoy complimentary customisation on priority with our Enterprise License!
The projection mapping market size is forecast to increase by USD 5.53 billion at a CAGR of 23.04% between 2023 and 2028.
The projection mapping industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The hardware segment is estimated to witness significant growth during the forecast period.
The market encompasses various elements, including digital signage, laser projection, multi-projector setup, projection mapping applications, video mapping, digital art, immersive experiences, projector calibration, projection mapping animation, museum projection mapping, projection mapping pricing, 3D mapping, projection mapping installations, projection mapping training, projection mapping software, projection mapping systems, 3D modeling, interactive projection mapping, high-resolution projection, projection mapping future, mixed reality (MR), Visual Effects (Vfx), 3D mapping software, entertainment projection mapping, projection mapping ROI, event production, projection mapping content, architectural projection mapping, projection mapping services, projection mapping challenges, advertising projection mapping, retail projection mapping, projection mapping hardware, and Augmented Reality (AR). The hardware segment, comprising projectors, computers, cable connections, and peripherals, holds the largest market share.
Projectors are the primary driver due to the increasing use of advanced technologies in the entertainment industry and the growing adoption of projection mapping displays by live events worldwide. The corporate sector's expansion, fueled by the global economy and increased global trade, has led to a rise in promotional events, further boosting projector demand. Organizations seek visually stunning imagery, seamless interaction, and easy content sharing at various expos and events. Projection mapping technology caters to these requirements, offering immersive experiences that captivate audiences. The market's evolution includes advancements in real-time projection mapping, Virtual Reality (Vr), and mixed reality (MR), expanding its applications beyond entertainment and advertising.
Projection mapping techniques, such as 3D modeling and animation, add depth and dimension to the displays, creating harmonious and striking visuals. As the technology advances, it becomes more accessible, with training and software solutions enabling professionals and enthusiasts to create their content. The market's future holds immense potential, with opportunities in education, museums, and architectural applications. Despite the market's growth, challenges remain, including projector calibration complexities and the need for high-resolution projection for optimal results. Collaboration between industry experts, software developers, and hardware manufacturers will be crucial in addressing these challenges and driving the market forward.
The Hardware segment was valued at USD 1.36 billion in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 32% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Projection mapping, a technology that transforms surfaces into interactive and immersive displays, is experiencing significant growth in the US market. This trend is driven by the increasing number of promotional events and the high penetration of technology-based products in the region. The US hosts a vast number of events annually, including entertainment, art, automotive, and industry-specific shows, totaling over 150,000 during 2022-2023, according to Ten Times Online Private Ltd. Projection mapping applications, such as video mapping, digital art, and museum installations, are gaining popularity due to their ability to create harmonious and engaging experiences. High-resolution projection mapping, 3D modeling, and real-time projection mapping techniques are becoming increasingly common, enhancing the overall impact of these installations.
The entertainment industry is a significant contributor to the market's growth, with entertainment projection mapping being used to create immersive and memorable experiences. Projection mapping is also being used in advertising and retail environments to attract customers and create brand awareness. Projection mapping systems, including multi-projector setups and laser projection, are becoming more accessible and affordable, enabling a wider range of businesses and organizations to adopt this technology. Projection mapping training and software are also available to help users create their content. Mixed reality (MR) and augmented reality (AR) are emerging technologies that are expected to further expand the market's potential.
As these technologies continue to evolve, they will offer new opportunities for businesses to create interactive and engaging experiences for their customers. Despite the growing popularity of projection mapping, challenges remain, such as projector calibration and the need for high-quality content. Projection mapping services are available to help businesses overcome these challenges and create successful installations. In conclusion, the market in the US is experiencing significant growth due to the increasing number of events and the high penetration of technology-based products. This trend is expected to continue as businesses explore new ways to create immersive and engaging experiences for their customers.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The Global Projection Mapping Market grows with projection mapping for events and 3D projection mapping for advertising. Projection mapping market trends highlight interactive projection mapping and projection mapping for retail displays. Projection mapping for theme parks and immersive projection mapping for museums enhance experiences, per projection mapping market forecast. High-lumen projection mapping leverages projection mapping with AR integration, while projection mapping for live performances captivates audiences. Projection mapping for architectural displays and projection mapping for product launches drive engagement. Projection mapping for gaming events, real-time projection mapping, and projection mapping for educational exhibits innovate visuals. Projection mapping for hospitality, sustainable projection mapping solutions, projection mapping for urban art, advanced projection mapping software, projection mapping market supply chain, and projection mapping for corporate branding fuel growth through 2028.
The projection mapping market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the projection mapping market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, projection mapping market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
Panasonic - This company specializes in providing advanced projection mapping solutions, encompassing mobile, fixed frame, and roll up screens. Our offerings deliver immersive visual experiences, enhancing brand activations and event productions. By utilizing cutting-edge technology, we cater to diverse industries and applications, ensuring a customized and engaging solution for each client. Our commitment to innovation and quality sets US apart in the market.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market continues to evolve, with various sectors driving innovation and growth. Standards for projection mapping are increasingly important, ensuring consistency and interoperability across different platforms. Exhibitions and awards showcase the latest advancements in projection mapping technology, pushing the boundaries of creativity and artistry. Lighting plays a crucial role in enhancing the visual impact of projection mapping, with research exploring new techniques and applications. Competitions foster innovation and collaboration, while ethics discussions address the potential implications of this immersive technology. Platforms and workflows streamline the creation and deployment of projection mapping projects, making them more accessible to businesses and artists.
Interactivity and education are key areas of exploration, as projection mapping becomes a more integral part of marketing and entertainment strategies. Regulations and sustainability are also gaining attention, with a focus on minimizing environmental impact and ensuring safe and ethical use. Projection mapping festivals and conferences provide opportunities for networking and knowledge sharing within the community. Overall, the market is dynamic and diverse, with ongoing research, applications, and ethical considerations shaping its future.
Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Projection Mapping Market insights. See full methodology.
|
Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
137 |
|
Base year |
2023 |
|
Historic period |
2018-2022 |
|
Forecast period |
2024-2028 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 23.04% |
|
Market growth 2024-2028 |
USD 5531.7 million |
|
Market structure |
Fragmented |
|
YoY growth 2023-2024(%) |
19.48 |
|
Key countries |
US, China, Germany, Japan, UK, Australia, India, France, Brazil, UAE, Rest of World (ROW), Saudi Arabia, France, South Korea, Mexico, Italy, and Spain |
|
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
We can help! Our analysts can customize this projection mapping market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-User
8 Market Segmentation by Technology Specificity
9 Market Segmentation by Application
10 Customer Landscape
11 Geographic Landscape
12 Drivers, Challenges, and Opportunity/Restraints
13 Competitive Landscape
14 Competitive Analysis
15 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
Get the report (PDF) sent to your email within minutes.
Complimentary full Excel data with your report purchase.
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.
