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Pure Play Software Testing Services Market by End-user and Geography - Forecast and Analysis 2022-2026

  • Published: May 2022
  • Pages: 120
  • SKU: IRTNTR43459
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The pure play software testing services market share is projected to surge to USD 6.05 billion from 2021 to 2026 at a CAGR of 15%.

The pure play software testing services market report extensively covers market segmentation by end-user (BFSI, IT, telecom, retail, and others) and geography (North America, Europe, APAC, South America, and MEA).

The pure play software testing services market report also offers information on several market vendors, including Cigniti Technologies Ltd., DXC Technology Co., Expleo Group SAS, imbus AG, Inspearit, Planit Test Management Solutions Pty. Ltd., QA InfoTech, QualiTest Ltd., Trigent Software Inc., and ZenQ. among others. Furthermore, this pure play software testing services market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches.

What will the Pure Play Software Testing Services Market Size be During the Forecast Period?

Pure Play Software Testing Services Market Size

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Pure Play Software Testing Services Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a neutral impact on the market growth during and post-COVID-19 era. The evolution of software testing labs is notably driving the pure play software testing services market growth, although factors such as growing concern about data privacy and information security may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the pure play software testing services industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Pure Play Software Testing Services Market Driver

One of the key factors driving the global pure play software testing services industry growth is the evolution of software testing labs. Companies are focusing on product development and R&D to develop high-quality products. Software testing is performed throughout the product development stage and constitutes as much as 50% of the product development costs. In addition, the process of outsourcing testing elements to software testing vendors enables organizations to save on costly resources or manage with the limited resources available. A testing process is bound by service-level agreements between the testing service providers and the organization that sets acceptable quality standards. Such factors will propel the market growth in the forecast period.

Key Pure Play Software Testing Services Market Trend

Need for cost reduction and faster time-to-market is one of the key pure play software testing services market trends that is expected to impact the industry positively in the forecast period. Crowdsourced testing gained popularity from 2014 to 2016 as it was the only testing process that offered real-time feedback on product development, insights about the quality of products, and the ability to detect bugs or defects over the testing lifecycle. It gives more flexibility in terms of time, work location, and pay and offers a vast range of options for testing different applications. The high adoption of crowdsourced testing is due to the high penetration of the Internet through mobile devices and the growing awareness levels through technical web blogs and websites. Some of the advantages associated with crowdsourced testing services are:

  • Output-based pricing
  • Less overhead costs
  • Flexible workforce
  • Global reach
  • 24/7 access to the project and work dashboards 

Key Pure Play Software Testing Services Market Challenge

One of the key challenges to the global pure play software testing services industry growth is the growing concern about data privacy and information security. The testing service is becoming a more complex process due to the increase in the number of guidelines and IT security regulations and policies. Threats from hackers and security breaches in cloud-based services are on the rise. Therefore, vendors should ensure that the testing of cloud infrastructure for SaaS, IaaS, and PaaS has been carried out as per the latest IT security guidelines. The different models of cloud computing services should be tested effectively to prevent the sharing of data with unauthorized systems or persons. Thus, the rising cybersecurity concerns will restrict the growth of the market in focus during the forecast period.

This pure play software testing services market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global pure play software testing services market as a part of the global IT consulting and other services market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the pure play software testing services market during the forecast period.

Who are the Major Pure Play Software Testing Services Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Cigniti Technologies Ltd.
  • DXC Technology Co.
  • Expleo Group SAS
  • imbus AG
  • Inspearit
  • Planit Test Management Solutions Pty. Ltd.
  • QA InfoTech
  • QualiTest Ltd.
  • Trigent Software Inc.
  • ZenQ

 

This statistical study of the pure play software testing services market encompasses successful business strategies deployed by the key vendors. The pure play software testing services market is fragmented and the vendors are deploying growth strategies such as technological innovation to compete in the market.

Product Insights and News

  • a1qa.com - The company offers pure play software testing services such as cross-browser compatibility testing, and cross-platform compatibility testing.
  • a1qa.com - The unified segment focuses on delivering software products, full-cycle testing services, quality engineering, and complete test coverage.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The pure play software testing services market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Pure Play Software Testing Services Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the pure play software testing services market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Pure Play Software Testing Services Market?

Pure Play Software Testing Services Market Market segmentation by region

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41% of the market's growth will originate from North America during the forecast period. The US is the key market for pure play software testing services in North America. Market growth in this region will be faster than the growth of the market in Europe and MEA.

The early adoption of SMAC technologies will facilitate the pure play software testing services market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the COVID-19 pandemic adversely affected the economies of North American countries, such as the US, Canada, and Mexico. Governments in this region imposed stringent lockdowns, which adversely affected regional industries, such as automotive, personal care, and textile and apparel. However, the lifting of lockdowns and the initiation of COVID-19 vaccination programs have been aiding the growth of the regional market since early 2021. Moreover, digital transactions increased in 2020, as such transactions do not require the physical presence of people or hard cash to make payments. This is expected to fuel the demand from the BSFI sector, which will drive the growth of the pure play software testing services market in the region during the forecast period.

What are the Revenue-generating End-user Segments in the Pure Play Software Testing Services Market?

Pure Play Software Testing Services Market Segmentation

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The pure play software testing services market share growth by the BFSI segment will be significant during the forecast period. The need for enabling customer access to financial services through mobile devices and the continuous engagement of customers drive the consumption of software testing tools in the BFSI sector. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the pure play software testing services market size and actionable market insights on the post-COVID-19 impact on each segment.

 

Pure Play Software Testing Services Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 15%

Market growth 2022-2026

$6.05 billion

Market structure

Fragmented

YoY growth (%)

13.37

Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

North America at 41%

Key consumer countries

US, India, China, UK, and Germany

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Cigniti Technologies Ltd., DXC Technology Co., Expleo Group SAS, imbus AG, Inspearit, Planit Test Management Solutions Pty. Ltd., QA InfoTech, QualiTest Ltd., Trigent Software Inc., and ZenQ.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

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What are the Key Data Covered in this Pure Play Software Testing Services Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive pure play software testing services market growth during the next five years
  • Precise estimation of the pure play software testing services market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the pure play software testing services industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of pure play software testing services market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by End-user

    • 5.1 Market segments
      • Exhibit 24: Chart on End-user - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on End-user - Market share 2021-2026 (%)
    • 5.2 Comparison by End-user
      • Exhibit 26: Chart on Comparison by End-user
      • Exhibit 27: Data Table on Comparison by End-user
    • 5.3 BFSI - Market size and forecast 2021-2026
      • Exhibit 28: Chart on BFSI - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on BFSI - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on BFSI - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on BFSI - Year-over-year growth 2021-2026 (%)
    • 5.4 IT - Market size and forecast 2021-2026
      • Exhibit 32: Chart on IT - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on IT - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on IT - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on IT - Year-over-year growth 2021-2026 (%)
    • 5.5 Telecom - Market size and forecast 2021-2026
      • Exhibit 36: Chart on Telecom - Market size and forecast 2021-2026 ($ million)
      • Exhibit 37: Data Table on Telecom - Market size and forecast 2021-2026 ($ million)
      • Exhibit 38: Chart on Telecom - Year-over-year growth 2021-2026 (%)
      • Exhibit 39: Data Table on Telecom - Year-over-year growth 2021-2026 (%)
    • 5.6 Retail - Market size and forecast 2021-2026
      • Exhibit 40: Chart on Retail - Market size and forecast 2021-2026 ($ million)
      • Exhibit 41: Data Table on Retail - Market size and forecast 2021-2026 ($ million)
      • Exhibit 42: Chart on Retail - Year-over-year growth 2021-2026 (%)
      • Exhibit 43: Data Table on Retail - Year-over-year growth 2021-2026 (%)
    • 5.7 Others - Market size and forecast 2021-2026
      • Exhibit 44: Chart on Others - Market size and forecast 2021-2026 ($ million)
      • Exhibit 45: Data Table on Others - Market size and forecast 2021-2026 ($ million)
      • Exhibit 46: Chart on Others - Year-over-year growth 2021-2026 (%)
      • Exhibit 47: Data Table on Others - Year-over-year growth 2021-2026 (%)
    • 5.8 Market opportunity by End-user
      • Exhibit 48: Market opportunity by End-user ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 49: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 50: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 51: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 52: Chart on Geographic comparison
      • Exhibit 53: Data Table on Geographic comparison
    • 7.3 North America - Market size and forecast 2021-2026
      • Exhibit 54: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.4 Europe - Market size and forecast 2021-2026
      • Exhibit 58: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.5 APAC - Market size and forecast 2021-2026
      • Exhibit 62: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.6 South America - Market size and forecast 2021-2026
      • Exhibit 66: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.7 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 70: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.8 US - Market size and forecast 2021-2026
      • Exhibit 74: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.9 India - Market size and forecast 2021-2026
      • Exhibit 78: Chart on India - Market size and forecast 2021-2026 ($ million)
      • Exhibit 79: Data Table on India - Market size and forecast 2021-2026 ($ million)
      • Exhibit 80: Chart on India - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on India - Year-over-year growth 2021-2026 (%)
    • 7.10 China - Market size and forecast 2021-2026
      • Exhibit 82: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 83: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 84: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 85: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.11 UK - Market size and forecast 2021-2026
      • Exhibit 86: Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 87: Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 88: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 89: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 7.12 Germany - Market size and forecast 2021-2026
      • Exhibit 90: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 91: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 92: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 93: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 7.13 Market opportunity by geography
      • Exhibit 94: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 95: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 96: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 97: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 98: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 99: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 100: Matrix on vendor position and classification
            • 10.3 a1qa software testing co.
              • Exhibit 101: a1qa software testing co. - Overview
              • Exhibit 102: a1qa software testing co. - Product / Service
              • Exhibit 103: a1qa software testing co. - Key offerings
            • 10.4 Acial
              • Exhibit 104: Acial - Overview
              • Exhibit 105: Acial - Product / Service
              • Exhibit 106: Acial - Key offerings
            • 10.5 Cigniti Technologies Ltd.
              • Exhibit 107: Cigniti Technologies Ltd. - Overview
              • Exhibit 108: Cigniti Technologies Ltd. - Product / Service
              • Exhibit 109: Cigniti Technologies Ltd. - Key offerings
            • 10.6 Expleo Group SAS
              • Exhibit 110: Expleo Group SAS - Overview
              • Exhibit 111: Expleo Group SAS - Product / Service
              • Exhibit 112: Expleo Group SAS - Key offerings
            • 10.7 imbus AG
              • Exhibit 113: imbus AG - Overview
              • Exhibit 114: imbus AG - Product / Service
              • Exhibit 115: imbus AG - Key offerings
            • 10.8 Methods and Technology of Systems and Processes SL
              • Exhibit 116: Methods and Technology of Systems and Processes SL - Overview
              • Exhibit 117: Methods and Technology of Systems and Processes SL - Product / Service
              • Exhibit 118: Methods and Technology of Systems and Processes SL - Key offerings
            • 10.9 Nomura Research Institute Ltd.
              • Exhibit 119: Nomura Research Institute Ltd. - Overview
              • Exhibit 120: Nomura Research Institute Ltd. - Business segments
              • Exhibit 121: Nomura Research Institute Ltd. - Key offerings
              • Exhibit 122: Nomura Research Institute Ltd. - Segment focus
            • 10.10 QualiTest Group
              • Exhibit 123: QualiTest Group - Overview
              • Exhibit 124: QualiTest Group - Product / Service
              • Exhibit 125: QualiTest Group - Key offerings
            • 10.11 Trigent Software Inc.
              • Exhibit 126: Trigent Software Inc. - Overview
              • Exhibit 127: Trigent Software Inc. - Product / Service
              • Exhibit 128: Trigent Software Inc. - Key offerings
            • 10.12 ZenQ
              • Exhibit 129: ZenQ - Overview
              • Exhibit 130: ZenQ - Product / Service
              • Exhibit 131: ZenQ - Key offerings

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 132: Inclusions checklist
                • Exhibit 133: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 134: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 135: Research methodology
                • Exhibit 136: Validation techniques employed for market sizing
                • Exhibit 137: Information sources
              • 11.5 List of abbreviations
                • Exhibit 138: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Pure Play Software Testing Services market growth will increase by $14111.04 million during 2022-2026.
              The pure play software testing services market is expected to grow at a CAGR of 15.25% during 2022-2026.
              Technavio has segmented the pure play software testing services market by end-user (BFSI, IT, Telecom, Retail, and Others) and geographic (North America, Europe, APAC, South America, and Middle East and Africa).
              a1qa software testing co., Acial, Astegic Inc., Cigniti Technologies Ltd., Expleo Group SAS, Fraunhofer Institute for Experimental Software Engineering IESE, imbus AG, Methods and Technology of Systems and Processes SL, Nomura Research Institute Ltd., QualiTest Group, QualiTlabs LLC, Quality Area Ltd., Real Time Technology Solutions Inc., Saksoft Ltd., ScienceSoft USA Corp., tapQA, Tesnet Group, TestingXperts, Trigent Software Inc., ZenQ are a few of the key vendors in the pure play software testing services market.
              North America will register the highest growth rate of 40.57% among the other regions. Therefore, the pure play software testing services market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the pure play software testing services market growth are:
              • Need for cost reduction and faster time-to-market
              • Proliferation of big data- and IoT-enabled technology testing
              The pure play software testing services market vendors should focus on grabbing business opportunities from the bfsi segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?
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