Roast and Ground Coffee Market Analysis Europe, APAC, North America, South America, Middle East and Africa - US, Japan, Germany, Italy, Brazil - Size and Forecast 2024-2028

Roast and Ground Coffee Market Size 2024-2028

The roast and ground coffee market size is valued to increase USD 27.94 billion, at a CAGR of 6.51% from 2023 to 2028. Growing number of cafes worldwide will drive the roast and ground coffee market.

Major Market Trends & Insights

• Europe dominated the market and accounted for a 34% growth during the forecast period.
• By Distribution Channel - Offline segment was valued at USD 50.08 billion in 2022
• By Product - Coffee beans segment accounted for the largest market revenue share in 2022

Market Size & Forecast

• Market Opportunities: USD 59.11 billion
• Market Future Opportunities: USD 27.94 billion
• CAGR : 6.51%
• Europe: Largest market in 2022

Market Summary

• The market encompasses the production, distribution, and sale of roasted and ground coffee beans. This dynamic market is driven by several key factors, including the growing number of cafes worldwide, which has reached over 500,000, and the increasing number of new coffee product launches. However, the market faces challenges such as the threat from tea and other beverages, which have gained significant popularity in recent years. Core technologies like automation and robotics are revolutionizing coffee production, while applications in the food service industry and at-home consumption continue to dominate.
• Service types range from traditional roasteries to third-wave coffee shops, offering a diverse range of brewing methods and roast profiles. Regions like North America and Europe remain major players, with Asia Pacific poised for significant growth. These trends and more shape the continuously evolving landscape of the market.

What will be the Size of the Roast and Ground Coffee Market during the forecast period?

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How is the Roast and Ground Coffee Market Segmented and what are the key trends of market segmentation?

The roast and ground coffee industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Distribution Channel
  • Offline
  • Online
• Product
  • Coffee beans
  • Coffee pods
• Geography
  • North America
    • US
  • Europe
    • Germany
    • Italy
  • APAC
    • Japan
  • South America
    • Brazil
  • Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

In the dynamic market, companies prioritize enhancing their distribution networks to boost sales and revenues. Supermarkets, hypermarkets, and convenience stores employ various tactics, such as discounts and shopping packages, to draw customers. Organized retailing is a preferred mode due to the opportunity it offers for consumers to examine products before purchasing. To expand their market presence, companies employ promotional and marketing strategies. These include branding through signages, distributing samples, and offering discounts on product kits. Walmart Inc., Tesco Plc, and Target Corp. are among the key players employing such strategies. Moreover, roast and ground coffee companies are addressing the evolving consumer preferences by focusing on shelf life extension.

This is achieved through advanced packaging materials and coffee bean grading, ensuring a consistent sensory experience for consumers. Ethical sourcing practices and sustainable farming methods are also gaining importance, as consumers demand higher quality and transparency. The market's ongoing evolution is also reflected in the exploration of new coffee bean origins and sensory attribute mapping. Coffee flavor compounds, acidity levels, and roasting profiles are being meticulously studied using advanced techniques like high-performance liquid chromatography, mass spectrometry, and gas chromatography. Coffee processing methods, such as green coffee defect detection systems, are being refined to ensure high-quality beans.

Brewing parameters, moisture content, and water chemistry impact are also under close scrutiny to optimize extraction yield and enhance the overall coffee experience. The roast degree classification system is being refined to cater to the diverse preferences of consumers. Quality control measures, including grind size distribution and sensory evaluation methods, are being implemented to maintain consistency and ensure a superior coffee experience. In terms of future growth, the market is expected to expand significantly, with a focus on innovation and sustainability. The demand for robusta coffee beans is increasing due to their cost-effectiveness and unique flavor profile.

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The Offline segment was valued at USD 50.08 billion in 2018 and showed a gradual increase during the forecast period.

Additionally, the adoption of advanced technologies like chromatographic methods for volatiles analysis and aroma profiling techniques is expected to revolutionize the industry. Overall, the market is a vibrant and evolving landscape, driven by consumer preferences, technological advancements, and sustainability concerns. companies must stay agile and adapt to these trends to remain competitive and cater to the ever-changing demands of the global coffee consumer.

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Regional Analysis

Europe is estimated to contribute 34% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in Europe exhibited significant activity in 2022, with Europe being the largest market segment. The region's market was moderately fragmented due to the presence of numerous regional and global companies. UCC Coffee, Bewleys Tea and Coffee, and others played a pivotal role in market growth. In October 2022, UCC Coffee Europe launched its first out-of-home coffee bar in the UK, offering various ranges of artisanal coffees, pour-overs, iced beverages, and Japanese specials. This expansion underscores the competitive landscape and evolving market trends.

The market's future outlook remains promising, with numerous opportunities for growth and innovation. For instance, the increasing popularity of specialty coffee and sustainable sourcing practices is expected to drive market expansion. Additionally, the growing preference for convenience and the rise of e-commerce platforms are expected to create new avenues for market growth.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The market is a dynamic and intricate industry that caters to the ever-evolving preferences of coffee consumers worldwide. This market encompasses various aspects of coffee production and processing, from optimizing roast profiles for enhanced flavor development to assessing the impact of grind size on brew strength. Sensory attribute interactions play a pivotal role in coffee quality, with roast color and sensory profile correlating significantly. The effects of water chemistry on coffee flavor are also essential, necessitating chromatographic analysis of coffee volatiles to identify key aroma compounds. Furthermore, maintaining coffee bean quality during storage is crucial to preserve the unique characteristics of different origins.

Innovations in the market include developing novel coffee brewing equipment designs and testing, improving shelf life using advanced packaging technologies, and identifying and quantifying aroma compounds using sophisticated analytical methods. Chlorogenic acid content in green coffee beans and bean defects' impact on quality are critical factors in evaluating sustainable coffee production practices. Moreover, the market's competitive landscape exhibits a notable disparity in market share distribution. For instance, a minority of players account for a significantly larger share in the high-end roasted coffee segment compared to the commodity market. This disparity highlights the importance of differentiating through product quality, innovation, and sustainability.

In conclusion, the market is a complex and diverse industry that demands continuous research and innovation to cater to evolving consumer preferences and sustainability concerns. From optimizing roast profiles and assessing grind size effects to measuring brew strength and identifying key aroma compounds, this market offers ample opportunities for growth and development.

What are the key market drivers leading to the rise in the adoption of Roast and Ground Coffee Industry?

• The global cafe market is experiencing significant growth due to the increasing number of cafes emerging worldwide. 

• The café culture has gained significant traction among urban demographics, fueled by the increasing population in urban areas and the expansion of the service sector. This shift has led to a surge in the establishment of cafes and coffee shops, catering to diverse tastes and preferences for freshly brewed coffee. Major players in the coffee industry, including Starbucks, Costa Coffee, and Barista, are capitalizing on this trend by expanding their presence in both developed and emerging economies. For instance, Starbucks announced plans to operate 1,000 stores in India by 2028, reflecting the growing demand for coffee products worldwide.
• The market for coffee continues to evolve, with various players offering unique experiences and product ranges to cater to the changing consumer landscape. The coffee industry's ongoing growth is a testament to its resilience and adaptability in meeting the evolving needs of consumers.

What are the market trends shaping the Roast and Ground Coffee Industry?

• The trend in the coffee market is characterized by an increasing number of new product launches. 

• The market has experienced significant expansion in recent years, fueled by an increasing number of product launches catering to diverse consumer preferences. Companies continue to introduce innovative roast and ground coffee offerings to broaden their customer base and capture market share. For instance, in late 2022, Kraft Heinz Company unveiled its new Kraft Cafe Barista, a premium flavor-first coffee available in Chocolate Hazelnut and Salted Caramel. This product comes in two formats, Roast and Grind, further catering to consumer demands.
• Such developments underscore the dynamic nature of the market and its continuous evolution to meet evolving consumer preferences. The market's growth can be attributed to various factors, including changing consumer preferences, increasing health awareness, and the growing popularity of specialty coffee. The market's ongoing transformation offers numerous opportunities for businesses and investors alike.

What challenges does the Roast and Ground Coffee Industry face during its growth?

• The tea industry faces significant challenges from various beverages, making growth a key concern. 

• Tea, long recognized for its health benefits, has emerged as a significant alternative to coffee in the global beverage market. With an estimated 159 million metric tons consumed annually, tea ranks second only to coffee in global beverage consumption. Green tea, a popular tea variant, has experienced remarkable growth due to heightened consumer awareness of its health advantages.
• It enhances endothelial cell function and aids in preventing arterial clogging. This health-conscious trend has led to a surge in green tea consumption, with an increasing number of consumers opting for premium tea offerings. The tea industry's marketing efforts have further fueled this growth, making tea a dynamic and evolving market.

Exclusive Customer Landscape

The roast and ground coffee market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the roast and ground coffee market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape of Roast and Ground Coffee Industry

Competitive Landscape & Market Insights

Companies are implementing various strategies, such as strategic alliances, roast and ground coffee market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Ajinomoto Co. Inc. - This company specializes in providing roasted and ground coffee, including the Birdy 3 in1 Robusta blend, which combines the aroma of roasted coffee with the convenience of concentrated coffee beans. 

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Ajinomoto Co. Inc.
• Death Wish Coffee Co.
• Fresh Roasted Coffee LLC
• Graffeo Coffee
• Grupo Nutresa
• HACO AG
• Hawaii Coffee Co.
• JDE PEETs NV
• Keurig Green Mountain Inc.
• LUIGI LAVAZZA S.p.A.
• Massimo Zanetti Beverage Group Spa
• McDonald Corp.
• Nestle SA
• Paulig Ltd.
• Restaurant Brands International Inc.
• Starbucks Corp.
• Strauss Group Ltd.
• Tata Consumer Products Ltd.
• The J.M Smucker Co.
• The Kraft Heinz Co.
• UCC UESHIMA COFFEE CO. LTD.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Roast And Ground Coffee Market

• In January 2024, Nestle's Nespresso brand launched a new line of premium roast and ground coffee capsules, "Origins," in collaboration with renowned coffee roasters from around the world (Nestle Press Release). This strategic partnership aimed to cater to the growing demand for high-quality, authentic coffee flavors.
• In March 2024, JAB Holding Company, a leading coffee and consumer goods investor, acquired a majority stake in Peet's Coffee & Tea, expanding its coffee portfolio (BusinessWire). This acquisition was valued at approximately USD 1 billion and positioned JAB as a significant player in the specialty coffee market.
• In April 2025, Starbucks Corporation announced the completion of its new roastery and production facility in Shanghai, China (Starbucks Press Release). The facility, Starbucks' largest outside the United States, will enable the company to increase its market presence in China and meet the growing demand for its roast and ground coffee products.
• In May 2025, Lavazza, the Italian coffee roaster, signed a partnership agreement with Amazon to sell its coffee products directly on Amazon's platform (Reuters). This collaboration aimed to expand Lavazza's reach and distribution network, making its roast and ground coffee offerings more accessible to consumers.

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Roast and Ground Coffee Market insights. See full methodology.

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Research Analyst Overview

• In the dynamic and evolving market, several key trends and factors continue to shape consumer preferences and industry activities. One notable development is the growing focus on enhancing coffee's sensory attributes, including bitterness perception and aroma profiling, through various processing methods and packaging innovations. For instance, advances in bean density measurement and sensory attribute mapping have led to improved shelf life extension and defect detection systems. High-performance liquid chromatography and mass spectrometry have become essential tools in analyzing coffee flavor compounds and identifying green coffee defects. Moreover, brewing parameters and volatiles analysis have gained significant attention, with brewers and roasters exploring optimal water chemistry impact and roasting profiles to enhance extraction yield and improve overall coffee quality.
• Another critical aspect of the coffee market is the ongoing emphasis on sustainability and ethical sourcing practices. Robusta and Arabica coffee beans are sourced from various origins, with each origin contributing unique flavor profiles and acidity levels. Sustainable coffee farming and ethical sourcing practices have become essential components of the coffee industry's value chain. Coffee processing methods continue to evolve, with innovations in packaging materials, coffee bean grading, and roast degree classification contributing to quality control measures and ensuring consistent product offerings. As the market continues to unfold, industry players are exploring new technologies such as chromatographic methods and grind size distribution analysis to enhance the overall coffee experience for consumers.
• With a focus on continuous improvement and innovation, the market remains an exciting and dynamic space to watch.

What are the Key Data Covered in this Roast and Ground Coffee Market Research and Growth Report?

• What is the expected growth of the Roast and Ground Coffee Market between 2024 and 2028?

  • USD 27.94 billion, at a CAGR of 6.51%

• What segmentation does the market report cover?

  • The report segmented by Distribution Channel (Offline and Online), Product (Coffee beans and Coffee pods), and Geography (Europe, APAC, North America, South America, and Middle East and Africa)

• Which regions are analyzed in the report?

  • Europe, APAC, North America, South America, and Middle East and Africa

• What are the key growth drivers and market challenges?

  • Growing number of cafes worldwide, Threat from tea and other beverages

• Who are the major players in the Roast and Ground Coffee Market?

  • Key Companies Ajinomoto Co. Inc., Death Wish Coffee Co., Fresh Roasted Coffee LLC, Graffeo Coffee, Grupo Nutresa, HACO AG, Hawaii Coffee Co., JDE PEETs NV, Keurig Green Mountain Inc., LUIGI LAVAZZA S.p.A., Massimo Zanetti Beverage Group Spa, McDonald Corp., Nestle SA, Paulig Ltd., Restaurant Brands International Inc., Starbucks Corp., Strauss Group Ltd., Tata Consumer Products Ltd., The J.M Smucker Co., The Kraft Heinz Co., and UCC UESHIMA COFFEE CO. LTD.

Market Research Insights

• The market is a dynamic and complex industry, characterized by ongoing research and innovation in various areas. Two key aspects of this market are the optimization of coffee brewing equipment and the exploration of sustainable agriculture practices. For instance, the ground coffee fineness significantly impacts the extraction efficiency and brew strength determination. According to industry studies, a median grind size of 600 microns yields optimal results. In contrast, a coarse grind of 1,000 microns can lead to under-extraction, while a fine grind below 400 microns may result in over-extraction. Moreover, the importance of sustainable coffee production is increasingly recognized.
• Chlorogenic acid levels, a key antioxidant, are higher in sustainably grown coffee beans. For example, beans with a moisture meter reading of 12% and a chemical composition analysis of 5% chlorogenic acid can yield a more flavorful and healthier brew. In conclusion, the market is driven by continuous research and innovation in coffee brewing equipment and sustainable agriculture practices. Ground coffee fineness plays a crucial role in extraction efficiency and brew strength, while sustainable farming methods contribute to higher chlorogenic acid levels and improved coffee production sustainability.

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