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The scotch whisky market share is expected to increase by 209.49 million liters from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 4.36%.
This scotch whisky market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers scotch whisky market segmentation by distribution channel (off-trade and on-trade), product (blended, bulk blended, and others), and geography (Europe, North America, APAC, the Middle East and Africa, and South America). The scotch whisky market report also offers information on several market vendors, including Aceo Ltd, Allied Blenders and Distillers Pvt. Ltd., Asahi Group Holdings Ltd., Bacardi Ltd., Brown Forman Corp., Constellation Brands Inc., Davide Campari Milano NV, Diageo Plc, G and J Distillers Ltd., Heaven Hill Sales Co., Isle of Arran Distillers Ltd., John Distilleries Pvt. Ltd., LVMH Moet Hennessy Louis Vuitton SE, Pernod Ricard SA, Sazerac Co. Inc., Speymalt Whisky Distributors Ltd, Suntory Beverage and Food Ltd., Thai Beverage Plc, The Edrington Group Ltd., and William Grant and Sons Ltd among others.
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The increased number of marketing and advertising campaigns is notably driving the scotch whisky market growth, although factors such as increasing competition from other alcoholic beverages may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the scotch whisky industry. The holistic analysis of the drivers will help deduce end goals and refine marketing strategies to gain a competitive edge.
Key Scotch Whisky Market Driver
One of the key factors driving growth in the scotch whisky market is the increased number of marketing and advertising campaigns. One of the major growth drivers for the global scotch whiskey market is the rising number of marketing and advertising campaigns by players to increase the visibility of products and awareness among consumers about the brands available in the market. Investment in advertising and marketing campaigns by players is increasing and is expected to help the market grow during the forecast period. For instance, Diageo Plc (Diageo) increased its marketing expenditure to about $2.64 billion in 2019, an increase of about 8% compared with that in 2018. Marketing expenditure by other players is also increasing and is expected to drive the growth of the global scotch whiskey market during the forecast period.
Key Scotch Whisky Market Trend
The increasing demand for Irish whiskey and American bourbon is another factor supporting the scotch whisky market share growth. Irish whiskey is the fastest-growing spirit category globally, and the increasing demand for Irish whiskey and American bourbon is expected to help the growth of the global whiskey market during the forecast period. Its sweet and smooth taste, competitive pricing, investments by major brands, and increase in the demand among young, first-timers, and female whiskey consumers are some of the factors that will drive the demand for Irish whiskey. The demand for American Bourbon whiskey, Tennessee whiskey, and rye whiskey has helped increase the overall sales of spirits. To meet the growing demand for American Bourbon, players are increasing their production capacities, and also new distilleries have been set up.
Key Scotch Whisky Market Challenge
The increasing competition from other alcoholic beverages will be a major challenge for the scotch whisky market during the forecast period. The increasing demand for other spirits, such as mezcal, vodka, rum, and tequila, in the US and other American countries, is affecting the sales of whiskey. In APAC, China is the largest market for alcoholic beverages. Most Chinese consumers prefer to consume beer over spirits, which will further affect the growth of the whiskey market negatively. India is the largest market for whiskey globally, and the increasing demand for other alcoholic drinks is affecting the sales of scotch whiskey products in India. Therefore, it has become important for the manufacturers of scotch whiskey to focus on innovative marketing strategies, better product development, and new strategies to build a customer base to sustain and grow in the highly competitive global scotch whiskey market.
This scotch whisky market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global scotch whisky market as a part of the global brewers market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the scotch whisky market during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the scotch whisky market encompasses successful business strategies deployed by the key vendors. The scotch whisky market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
William Grant & Sons Ltd. - The company offers scotch whiskey through its brand, Grants Whiskey.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The scotch whisky market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the scotch whisky market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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36% of the market’s growth will originate from Europe during the forecast period. France, Spain, and Germany are the key markets for the scotch whisky market in Europe. Market growth in this region will be slower than the growth of the market in other regions.
The increasing disposable income, the growing popularity of western culture, and the introduction of new flavors of scotch whiskey will facilitate the scotch whisky market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
Europe was severely affected by the outbreak of the COVID-19 pandemic in 2020. Italy, France, Germany, Spain, and the UK recorded the highest number of COVID-19 cases in Europe. This adversely affected the sales of scotch whiskey and, subsequently, will hamper the growth of the market in Europe during the forecast period. However, with the resumption of business operations, such as the production of scotch whiskey and the restoration of supply chains, the scotch whiskey market will witness positive growth in Europe during the forecast period.
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The scotch whisky market share growth by the off-trade segment will be significant during the forecast period. The most common off-trade distribution channels of scotch whiskey include individual retailers, supermarkets, hypermarkets, and online platforms. Such distribution channels allow the consumer to choose from a much larger variety of scotch whiskey as they have dedicated sections for different brands of scotch whiskey, unlike on-trade channels
This report provides an accurate prediction of the contribution of all the segments to the growth of the scotch whisky market size and actionable market insights on post COVID-19 impact on each segment.
Whiskey market - The market report is a comprehensive research document that provides in-depth qualitative and quantitative intelligence. Technavio’s analysts estimate the market share growth of USD 34078.61 million from 2022 to 2027, at a CAGR of 6.02%
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Scotch Whisky Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.36% |
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Market growth 2022-2026 |
209.49 million L |
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Market structure |
Fragmented |
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YoY growth (%) |
3.64 |
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Regional analysis |
Europe, North America, APAC, Middle East and Africa, and South America |
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Performing market contribution |
Europe at 36% |
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Key consumer countries |
US, Japan, France, Spain, and Germany |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Aceo Ltd, Allied Blenders and Distillers Pvt. Ltd., Asahi Group Holdings Ltd., Bacardi Ltd., Brown Forman Corp., Constellation Brands Inc., Davide Campari Milano NV, Diageo Plc, G and J Distillers Ltd., Heaven Hill Sales Co., Isle of Arran Distillers Ltd., John Distilleries Pvt. Ltd., LVMH Moet Hennessy Louis Vuitton SE, Pernod Ricard SA, Sazerac Co. Inc., Speymalt Whisky Distributors Ltd, Suntory Beverage and Food Ltd., Thai Beverage Plc, The Edrington Group Ltd., and William Grant and Sons Ltd |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Distribution Channel
6 Market Segmentation by Product
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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