Scotch Whisky Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2020-2024

  • Published: Dec 2020
  • Pages: 120
  • SKU: IRTNTR45875
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The scotch whisky market size has the potential to grow by 18.33 million L during 2020-2024, and the market’s growth momentum will accelerate at a CAGR of 0.36%. 

This report provides a detailed analysis of the market by product (blended, bulk blended, and others), distribution channel (off-trade and on-trade), geography (APAC, Europe, MEA, North America, and South America), and key vendors. 

Market Overview

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Market Competitive Analysis

The report analyzes the market’s competitive landscape and offers information on several market vendors, including: 

 

  • Allied Blenders and Distillers Pvt. Ltd.
  • Asahi Group Holdings Ltd.
  • Bacardi Ltd.
  • Beam Suntory Inc.
  • Brown-Forman Corp.
  • Constellation Brands Inc.
  • Davide Campari-Milano Spa
  • Diageo Plc
  • Pernod Ricard SA
  • William Grant & Sons Ltd.

 

The scotch whisky market is fragmented and the vendors are deploying growth strategies such as distinguishing their product and service offerings through a clear and unique value proposition to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

The market players also significantly leverage external market drivers such as preference of aged scotch whisky among the consumers to achieve growth opportunities. However, factors such as increasing campaigns against alcohol consumption will challenge the growth of the market participants. To make the most of the opportunities and recover from post COVID19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the scotch whisky market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies, 

This scotch whisky market analysis report also provides detailed information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities. 

Scotch Whisky Market: Key Drivers and Trends

  • The preference for aged scotch whisky among the consumers is one of the primary growth factors for this market.
  • Since the flavor and quality of the whiskey comes with the maturation in oak casks, consumers are constantly looking at the age of the whiskey before any purchase.
  • The demand for previously discontinued bottles of single malt whiskey is also increasing and is gaining prominence among collectors as a valued possession. 
  • One of the latest trends that will gain traction in the scotch whisky market in the coming years is the increase in demand for premium scotch whisky.
  • The increase in income, especially in emerging countries has increased the affordability of scotch whiskey products among consumers.
  • Johnnie Walker and Chivas Regal are a few of the most sought after brands for premium blended scotch whisky.

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Scotch Whisky Market: Segmentation by Geography

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46% of the market’s growth will originate from APAC during the forecast period. Japan is a key market for scotch whisky in APAC. Market growth in this region will be faster than the growth of the market in other regions.

One of the prime factors that will facilitate the scotch whisky market growth in APAC over the forecast period is the introduction of new flavors of scotch whiskey. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report. 

Scotch Whisky Market: Segmentation by Product

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This report provides an accurate prediction of the contribution of all the segments to the growth of the scotch whisky market size. 

Europe is the key market for bottle blended Scotch whiskey. Due to premiumization, the market is growing in North America. Brands use product features such as authenticity, heritage, age, and quality to differentiate their products from competitors' products and build a unique brand image to attract consumers. An increase in demand for premium blended scotch whiskey will be the key factor contributing to the growth of the blended segment during the forecast period. Fetch actionable market insights on post COVID19 impact on each segment.   

 

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Scotch Whisky Market: Key Highlights of the Report for 2020-2024

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will drive scotch whisky market growth during the next five years
  • Precise estimation of the scotch whisky market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the scotch whisky industry across APAC, Europe, MEA, North America, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of scotch whisky market vendors

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Scotch Whisky Market Scope

Report Coverage

Details

Page number

120

Base year

2019

Forecast period

2020-2024

Growth momentum & CAGR

Accelerate at a CAGR of 1%

Market growth 2020-2024

18.33 mn L

Market structure

Fragmented

YoY growth (%)

-15.23

Regional analysis

Europe, North America, APAC, MEA, and South America

Performing market contribution

APAC at 46%

Key consumer countries

US, France, Spain, Germany, and Japan

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Allied Blenders and Distillers Pvt. Ltd., Asahi Group Holdings Ltd., Bacardi Ltd., Beam Suntory Inc., Brown-Forman Corp., Constellation Brands Inc., Davide Campari-Milano Spa, Diageo Plc, Pernod Ricard SA, and William Grant & Sons Ltd.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period,

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value Chain Analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2019
    • Market outlook: Forecast for 2019 - 2024

    Five Forces Analysis

    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Product by Volume

    • Market segments
    • Comparison by Product by volume
    • Blended - Market size and forecast 2019-2024 (million L)
    • Bulk blended - Market size and forecast 2019-2024 (million L)
    • Others - Market size and forecast 2019-2024 (million L)
    • Market opportunity by Product by volume

    Market Segmentation by Distribution Channel

    • Off-trade
    • On-trade

    Customer landscape

    • Customer landscape

    Geographic Landscape by Volume

    • Geographic segmentation
    • Geographic comparison
    • Europe - Market size and forecast 2019-2024 (million L)
    • North America - Market size and forecast 2019-2024 (million L)
    • APAC - Market size and forecast 2019-2024 (million L)
    • MEA - Market size and forecast 2019-2024 (million L)
    • South America - Market size and forecast 2019-2024 (million L)
    • Key leading countries
    • Market opportunity by geography
    • Market drivers – Demand led growth
    • Market challenges
    • Market trends

    Vendor Landscape

    • Vendor landscape
    • Landscape disruption
    • Competitive landscape

    Vendor Analysis

    • Vendors covered
    • Market positioning of vendors
    • Allied Blenders and Distillers Pvt. Ltd.
    • Asahi Group Holdings Ltd.
    • Bacardi Ltd.
    • Beam Suntory Inc.
    • Brown-Forman Corp.
    • Constellation Brands Inc.
    • Davide Campari-Milano Spa
    • Diageo Plc
    • Pernod Ricard SA
    • William Grant & Sons Ltd.

    Appendix

    • Scope of the report
    • Currency conversion rates for US$
    • Research methodology
    • List of abbreviations

    Research Framework

    Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

    TechnavioINFORMATION SOURCES

    Primary sources

    • Manufacturers and suppliers
    • Channel partners
    • Industry experts
    • Strategic decision makers

    Secondary sources

    • Industry journals and periodicals
    • Government data
    • Financial reports of key industry players
    • Historical data
    • Press releases
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    TechnavioDATA ANALYSIS

    Data Synthesis

    • Collation of data
    • Estimation of key figures
    • Analysis of derived insights

    Data Validation

    • Triangulation with data models
    • Reference against proprietary databases
    • Corroboration with industry experts
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    TechnavioREPORT WRITING

    Qualitative

    • Market drivers
    • Market challenges
    • Market trends
    • Five forces analysis

    Quantitative

    • Market size and forecast
    • Market segmentation
    • Geographical insights
    • Competitive landscape
    Interested in this report?
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    The scotch whisky market growth will increase by $18.33 million L during 2019-2024.
    The scotch whisky market is expected to grow at a CAGR of 0.36% during 2019-2024.
    Technavio has segmented the scotch whisky market by product by volume (Blended, Bulk blended, and Others) and geographic (Europe, North America, APAC, MEA, and South America).
    Allied Blenders and Distillers Pvt. Ltd., Asahi Group Holdings Ltd., Bacardi Ltd., Beam Suntory Inc., Brown-Forman Corp., Constellation Brands Inc., Davide Campari-Milano Spa, Diageo Plc, Pernod Ricard SA, William Grant & Sons Ltd. are a few of the key vendors in the scotch whisky market.
    APAC will register the highest growth rate of 45.50% among the other regions. Therefore, the scotch whisky market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
    • US
    • France
    • Spain
    • Germany
    • Japan
    The key factors driving the scotch whisky market growth are:
    • Increased number of marketing and advertising campaigns
    The scotch whisky market vendors should focus on grabbing business opportunities from the blended segment as it accounted for the largest market share in the base year.
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