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The secure web gateway market size is forecast to increase by USD 19.45 billion at a CAGR of 26.79% between 2023 and 2028. The market is experiencing significant growth due to the increasing number of online security threats targeting web products and websites. Traditional firewalls once considered a cyber barrier, are no longer sufficient to protect against unauthorized traffic, malicious websites, and data leakage.
To address these challenges, secure web gateways employ a 7-layered traffic inspection approach, providing application-level control and data leakage prevention. As more companies adopt cloud-based solutions and allow remote workers, the need for advanced web security solutions becomes increasingly important. The rising adoption of cloud-based security technologies is a major market growth factor, despite the high implementation costs.
The cyber threat environment continues to evolve, with system viruses and unknown spyware posing significant risks to both individual and organizational data. Unsecured communication channels and malicious web traffic are common avenues for cyber-attacks, making it crucial for businesses to implement strong security solutions. A secure web gateway acts as a cyber barrier, safeguarding against online security threats and protecting against unauthorized traffic, malware attacks, and data breaches. Malicious web traffic, including viruses, malware, and harmful websites, can infiltrate an internal network through unsecured endpoints.
Moreover, trojan horses, adware, and spyware are common threats that can compromise individual data and organizational data. Remote employees working from home present an additional challenge, as they may access the company network through unsecured Wi-Fi or unprotected devices. A secure web gateway acts as a centralized filtering system, controlling web requests and blocking access to malicious websites. It provides an essential layer of security, preventing unauthorized access to sensitive data and protecting against known and unknown threats. By implementing a secure web gateway, companies can enforce company policy, ensuring that all web traffic is secure and compliant. Online security threats are a constant concern for businesses, with data breaches and malware attacks becoming increasingly common.
Furthermore, a secure web gateway helps mitigate these risks by providing a comprehensive solution for securing end-user data and web security. It blocks malicious web traffic, preventing the spread of viruses, malware, and other harmful software. By implementing a secure web gateway, businesses can protect their valuable data and maintain their online reputation. In conclusion, a secure web gateway is an essential component of any organization's cybersecurity strategy. It provides a critical layer of protection against online security threats, including malicious web traffic, viruses, malware, and harmful websites. By implementing a secure web gateway, businesses can safeguard their data, protect against unauthorized traffic, and maintain compliance with industry regulations.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The cloud segment is estimated to witness significant growth during the forecast period. The market is expected to experience substantial expansion in the coming years due to the escalating requirement for comprehensive data and identity security in corporations. With the rise in cybercrime and the increasing number of threats from hackers, the demand for sophisticated security solutions is surging. The adoption of cloud security services is gaining traction among large enterprises and small businesses as they transfer an increasing volume of sensitive and confidential data. The proliferation of mobile devices for both professional and personal use is further fueling the demand for cloud security solutions, as these devices are highly susceptible to attacks.
Furthermore, secure Web Gateways provide advanced functionalities such as antivirus, application control, data loss prevention, and HTTPS inspection to protect enterprises from harmful code and potential leaks. The financial sector, including banks, is a significant end user of Secure Web Gateways due to the sensitive nature of the data they handle. The solution offers a holistic approach to data protection and data security software, ensuring secure data transmission and mitigating risks.
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The Cloud segment was valued at USD 2.13 billion in 2018 and showed a gradual increase during the forecast period.
APAC is estimated to contribute 31% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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Another region offering significant growth opportunities to companies is North America. The market in North America is projected to expand steadily over the coming years. The primary driver of this growth is the increasing adoption of secure web gateways by various industries in the region, particularly in the US. This shift is due to the transition from traditional IT services to cloud-based systems and the expansion of end-user industries. Additionally, government initiatives promoting the implementation of cybersecurity solutions and the rising number of IT companies and startups are fueling market growth. However, the economic stagnation in the US may pose a challenge to market expansion during the forecast period. Despite this, the increasing number of cloud cyber threats, such as data fraud, theft, and internet-borne viruses, necessitates the use of advanced security solutions like secure web gateways.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rising number of cyber attacks is the key driver of the market. In today's digital business landscape, the increasing use of web-based technologies and applications has led to a heightened cyber threat environment. Unsecured communication channels, malicious web traffic, and unknown spyware pose significant risks to internal networks, data, and financial security. To mitigate these risks, companies are turning to secure web gateways as a critical component of their end-to-end wholistic security solutions. Secure web gateways act as a barrier against system viruses, malware, and other web-based threats. They employ application controls, URL filtering, and data leak prevention to protect against cyberattacks. With the growing number of cyber threats, the demand for advanced security technologies, such as cloud-based security solutions, is on the rise.
Furthermore, these solutions offer effective protection against the latest web-based threats, including those that evade traditional security measures. Despite significant investments in cybersecurity projects, cyberattacks continue to pose a major threat to businesses. In some cases, data breaches go undetected for extended periods, leading to significant financial and reputational damage. Therefore, organizations need to stay informed about the latest cybersecurity trends and technologies to ensure their networks and data remain secure. By implementing a strong secure web gateway solution, companies can effectively protect against cyber threats and safeguard their digital assets.
The rising adoption of cloud-based security technologies is the upcoming trend in the market. In today's digital business landscape, the protection of web products and websites from cyber-threats is a top priority for organizations. Traditional firewalls, while effective at blocking unauthorized traffic based on IP addresses, fall short when it comes to securing web requests against online security threats such as malicious websites, Trojan horses, adware, and spyware. This is where cloud-based Secure Web Gateways (SWG) come in. SWGs offer advanced security features, including 7-layered traffic inspection, data leakage prevention, and application-level control. These solutions act as a cyber-barrier, ensuring that personal and company data are protected from being transmitted to unauthorized destinations.
Furthermore, with the rise of remote workers, SWGs have become increasingly popular as they enable companies to enforce their policies on web usage and protect against unauthorized access to sensitive information. Cloud-based SWGs offer flexibility and scalability, making them an attractive option for Small and Medium Enterprises (SMEs) that may not have the resources to implement and maintain on-premises solutions. SWGs also accommodate the varying needs of consumers, allowing for granular control over web traffic and customizable policies based on business requirements. By implementing a cloud-based SWG, organizations can ensure the security of their web traffic and protect against potential data breaches.
High implementation costs is a key challenge affecting the market growth. Secure web gateways play a crucial role in safeguarding organizations from various internet-based threats, including browser-based attacks, spear phishing, and transferring malware. Cybercriminals often use bogus money-saving websites or URL categories accessed in internet browsers to infiltrate systems. Real-time detection is essential to mitigate these risks, and secure web technology, such as secure web gateways, offers this capability. Cloud infrastructure, sensors, URL databases, and virus definition databases are integral components of secure web gateways. They enable real-time detection of suspicious malware traffic and protect URL categories that may harbor threats. However, the implementation of secure web gateways comes with significant costs.
Furthermore, the total cost of deployment includes software licensing fees, system design and customization, implementation, training, and maintenance. Hiring IT staff for proper implementation and training adds to the expenses. Moreover, organizations must invest in developing the necessary knowledge, experience, and skills to effectively utilize the secure web gateway solution. In conclusion, secure web gateways are a valuable investment for organizations seeking to protect their networks from internet-based threats. However, the high cost of deployment, including hiring IT staff and training, as well as ongoing maintenance, must be considered. Organizations must weigh the benefits of enhanced security against the financial investment required.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
A10 Networks Inc.- The company offers a secure web gateway namely, Thunder Convergent Firewall. Also, they provide computer networking products and security solutions such as controllers, firewalls, hardware appliances, protection systems, and other networking products.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Secure web gateways are essential security solutions in today's cyber threat environment, protecting enterprises from various web-based threats. Unsecured communication channels can lead to the transferring of malware, virus, and malware-laden URLs, posing significant risks to both individual and organizational data. Malicious web traffic, including system viruses, unknown spyware, and malware, can infiltrate an internal network through web applications and URLs. Secure web gateways provide real-time detection and blocking of such threats using various techniques like application controls, URL filtering, data leak prevention, and URL databases. These solutions offer end-to-end holistic security against cyber-attacks, including web gateways, cloud infrastructure, and sensors.
Furthermore, cybercriminals employ various tactics, such as spear phishing, bogus money-saver websites, and browser-based attacks, to exploit vulnerabilities. Secure web gateways use file signatures, virus definition databases, and URL categories to identify and prevent harmful code from accessing the network. Traditional firewalls and conventional firewalls offer some protection, but they lack the granular use controls and application-level control required to safeguard against modern web-based threats. Secure web gateways provide enhanced network protection against unauthorized traffic, web requests, and malicious links. Enterprises in various sectors, including finance, IT and telecom, government and defense, and the financial sector, are increasingly adopting secure web gateways to protect their sensitive data from cybercrime and data breaches. These high-security solutions offer data loss prevention, HTTPS inspection, and support for cloud services and 5G-enabled gadgets.
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Market Scope |
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Report Coverage |
Details |
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Page number |
179 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 26.79% |
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Market growth 2024-2028 |
USD 19.45 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
22.1 |
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Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
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Performing market contribution |
APAC at 31% |
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Key countries |
US, China, UK, Germany, and Japan |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
A10 Networks Inc., Barracuda Networks Inc., Cato Networks Ltd., Check Point Software Technologies Ltd., Cisco Systems Inc., Citrix Systems Inc., Comodo Security Solutions Inc., Contentkeeper Technologies, DATA443 RISK MITIGATION, INC., F5 Inc., Forcepoint LLC, McAfee LLC, Menlo Security Inc., Netskope Inc., NortonLifeLock Inc., Open Text Corp., Sangfor Technologies Inc., Sophos Ltd., Trend Micro Inc., and Zscaler Inc. |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Deployment
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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