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The shower trays market size is forecast to increase by USD 899.35 million, at a CAGR of 4.13% between 2023 and 2028. The growth rate of the market depends on several factors, such as the frequent launches of shower trays by companies, increasing mergers and acquisitions among shower tray companies, and the rise in consumer spending on home renovation. Our report examines historical data from 2018 - 2022, besides analyzing the current and forecasted market scenario.
APAC's market expansion is propelled by the rising middle-class population, resulting in increased disposable income and elevated living standards. Cersanit SA provides a range of shower trays under well-known brands like Aqua Glass, Aquatic, Clarion Bathware, and MAXX. Meanwhile, Cosentino Global S.L.U offers diverse shower tray options, including the H 3 cm up ceramic shower tray, H 3 cm jo ceramic shower tray, H 5.5 cm ito ceramic shower tray, and H 3.5 cm city shower tray, catering to varied preferences and needs in the region.
Market Forecast 2024-2028
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Our researchers studied the market research and growth data for years, with 2023 as the base year and 2024 as the estimated year, and presented the key drivers, trends, and challenges for the market.
Frequent launches of shower trays allow manufacturers to introduce a wide range of designs, materials, sizes, and features, catering to diverse consumer preferences. In addition, this differentiation helps attract a wider range of customers and expands market reach. Furthermore, continuous innovation and frequent product launches give companies a competitive edge in the market.
Moreover, by offering unique features, improved performance, or better value compared with competitors, manufacturers can capture market share and sustain growth momentum. For instance, in January 2023, Acquabella launched the latest shower tray. In addition, the new shower tray is available in a wide variety of colors, from classic greys and beiges to a full range of over 2,000 RAL(Reichs-Ausschuss fur Lieferbedingungen)/NCS(Natural Color System) options. Hence, such factors are driving the market growth during the forecast period.
Safety is a top priority for consumers, especially in wet areas such as bathrooms where slips and falls are common. In addition, anti-slip trays provide added traction and stability, reducing the risk of accidents and injuries during showering. Furthermore, with an increase in the aging population globally, there is a heightened awareness of the importance of products that enhance safety and accessibility in the home.
Moreover, anti-slip trays contribute to customer satisfaction by addressing a key concern in bathroom safety. In addition, by providing trays that meet or exceed customer expectations for safety and performance, shower tray manufacturers can enhance customer loyalty and retention. Furthermore, manufacturers are continuously innovating to improve the effectiveness and performance of anti-slip features in trays. Hence, such factors are driving the market growth during the forecast period.
Shower tray installations are time-consuming and disruptive, especially in existing bathrooms where extensive floor preparation or structural modifications are required. In addition, homeowners are deterred by the inconvenience of extended installation times and disruption to daily routines, leading to delayed or deferred purchase decisions. Furthermore, installing trays requires a certain level of skill and expertise, particularly in terms of plumbing, carpentry, and waterproofing.
Moreover, incorrectly installed trays can lead to issues such as leaks, water damage, or uneven surfaces, compromising the functionality and aesthetics of the shower enclosure. In addition, complex installations may result in higher rates of product returns or exchanges, as customers may struggle to install the trays themselves or encounter issues with professional installations. Hence, such factors are hindering the market growth during the forecast period.
The ceramics segment is estimated to witness significant growth during the forecast period. The ceramic segment is inherently waterproof, making it a suitable material for manufacturing trays. In addition, it effectively prevents water from seeping through the surface, reducing the risk of water damage to the bathroom floor and subfloor. Furthermore, ceramic trays are known for their durability and resistance to wear and tear.
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The ceramics segment was the largest segment and was valued at USD 1,753.15 million in 2018. Moreover, they are less likely to crack, chip, or fade over time compared with other materials, making them a long-lasting option for bathrooms. In addition, ceramic trays come in a variety of colors, shapes, and designs, allowing homeowners to choose options that complement their bathroom decor. Furthermore, the smooth, glossy surface of ceramic adds a touch of elegance and sophistication to the bathroom space. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
Based on the distribution channel, the market has been segmented into offline and online. The offline segment will account for the largest share of this segment. Offline segments, including brick-and-mortar stores and showrooms, offer customers the opportunity to see, touch, and experience the products firsthand. In addition, this tactile experience is particularly important for items such as trays, where customers may want to assess the quality, design, and finish before making a purchase. Moreover, offline channels often provide access to knowledgeable sales staff who can offer expert advice and assistance to customers. In addition, this personalized service can help customers make informed decisions based on their specific needs, preferences, and budget. Furthermore, established offline retailers often have a reputation for reliability, trustworthiness, and customer service. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
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APAC is estimated to contribute 37% to the growth by 2028. Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. APAC is experiencing rapid urbanization, with millions of people moving to cities each year which has led to increased construction activity, including residential and commercial projects that require bathroom fixtures such as trays. In addition, the expanding middle-class population in APAC countries has led to increased disposable income and a higher standard of living. Therefore, there is a greater demand for modern amenities and home improvement products, including stylish and functional trays. In addition, as lifestyles evolve in APAC countries, there is a greater emphasis on health, wellness, and personal hygiene. Furthermore, shower trays offer a convenient and hygienic bathing solution, especially in urban environments where space is limited. Hence, such factors are driving the market growth in APAC during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Duravit AG: The company offers stone resin shower trays with upstands in rectangular, square, and quadrant shapes. Additionally, the company offers upstand stone resin trays, which come in different sizes and shapes.
We also have detailed analyses of the market’s competitive landscape and offer information on 20 market companies, including:
American Bath Group, Ceramica Althea SPA, Coram Showers, Drummonds, Eczacibasi Holding AS, Jaquar India, LIXIL Corp., MX Group Ltd., Novellini Spa, POLIMAT, POLYSAN s.r.o, Roca Sanitario SA, RONAL GROUP, SONAS, Villeroy and Boch AG, Wolseley UK, acquabella, AKW Medi Care Ltd., CCL Specialist Supplies Ltd., Kohler Co., and Roman Ltd
Technavio market forecast the an in-depth analysis of the market and its players through combined qualitative and quantitative data. The analysis classifies companies into categories based on their business approaches, including pure-play, category-focused, industry-focused, and diversified. Companies are specially categorized into dominant, leading, strong, tentative, and weak, based on their quantitative data analysis.
The market analysis and report forecasts market growth by revenue at global, regional & country levels and provides a market growth analysis of the latest trends and growth opportunities from 2018 to 2028.
The shower trays play a vital role in the creation of modern shower enclosures, constituting necessary parts like the sturdy and waterproof shower base or pan. Engineered with fiberglass for structural integrity and impervious qualities, these trays cater to diverse customer tastes and aesthetic preferences while meeting functional needs. Ongoing advancements in engineering and design concepts ensure visual appeal aligns with consumer trends. The industry emphasizes eco-friendly and sustainable materials, contributing to innovative bathroom layouts and installation techniques.
Research and development projects focus on easy-to-clean coatings, anti-slip surfaces, and customizable designs. Verified Market Reports indicate a surge in demand for shower trays made from cutting-edge and engineered stone materials, offering sustainable alternatives. This reflects the industry's dedication to providing distinctive, eye-catching bathroom fixtures tailored to customers' exact specifications, aligning with the high demand for smart, sustainable, and eco-friendly solutions. The market continues to evolve in response to changing consumer demands for innovative materials and smart features, emphasizing energy and water conservation through anti-slip sensors, temperature control, and water-saving mechanisms. It is integral to the shower system, provides a waterproof base for enhanced user experience. Technological advancements in shower tray design, highlighted in sample reports, emphasize innovative designs and the use of eco-friendly materials, diverse forms, and textures. These trays offer personalized solutions, easy upkeep, and cutting-edge materials, reflecting the market's commitment to personalization, smart solutions, and sustainable, eco-friendly products. This resonates with a broader industry focus on energy conservation and the growing acceptance of environmentally conscious bathroom solutions.
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Shower Trays Market Scope |
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Report Coverage |
Details |
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Page number |
149 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.13% |
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Market Growth 2024-2028 |
USD 899.35 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
3.61 |
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Regional analysis |
APAC, North America, Europe, South America, and the Middle East and Africa |
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Performing market contribution |
APAC at 37% |
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Key countries |
US, China, Japan, UK, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
American Bath Group, Ceramica Althea SPA, Cersanit SA, Coram Showers, Cosentino Global S.L.U, Drummonds, Duravit AG, Eczacibasi Holding AS, Jaquar India, LIXIL Corp., MX Group Ltd., Novellini Spa, POLIMAT, POLYSAN s.r.o, Roca Sanitario SA, RONAL GROUP, SONAS, Villeroy and Boch AG, Wolseley UK, acquabella, AKW Medi Care Ltd., CCL Specialist Supplies Ltd., Kohler Co., and Roman Ltd |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Material
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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