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The smart stadium market size is estimated to grow by USD 50.70 billion at a CAGR of 30.15% between 2023 and 2028. The growth of the market depends on several factors, including improved operational efficiency, improved spectator experience and the increasing number of sporting events.
This market trends and analysis report extensively covers market segmentation by software (digital content management, building automation, stadium and public security, event management, and others), deployment (on-premises and cloud-based), and geography (Europe, North America, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the market growth analysis report includes historic market data from 2018-2022.
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The smart stadium market is witnessing dynamic growth driven by the demand for a modernized sports experience. Stadiums are adopting advanced technology capabilities, including high-definition video screens, wireless connectivity, and mobile apps, to provide an immersive and interactive experience for fans. Real-time statistics, social media engagement, and intelligent ticketing systems enhance the overall fan experience. Crowd management solutions, smart parking systems, and the integration of fan data enable a more efficient and secure environment.
However, the rise in the cost of implementation poses a challenge. To counter this, personalized approaches, tailored offers, promotions, and exclusive content help stadiums stay competitive while meeting fan preferences. Tournaments further fuel the market, emphasizing the need for continuous innovation.
Improved operational efficiency is notably driving the market growth. The implementation of smart stadium solutions has enabled stadium management authorities to improve their operating efficiency, optimize energy use, improve building management, increase automation, and improve crowd control. It has also enabled the management to monitor temperature throughout games and change it as per requirement. Likewise, the lighting conditions of smart lights used in smart stadiums can be changed based on the number of spectators, which further improves energy efficiency. Building management systems implemented in smart stadiums enable the monitoring of the entire stadium from a single console, which maximizes efficiency and reduces operating costs.
In addition, the integration of solutions with various departments, such as public transport and weather departments, can allow stadium management to display real-time data about the weather, traffic information, and schedules of public transport systems. This improves crowd control. Such advantages of solutions will drive their demand which in turn will drive the market during the forecast period.
The emergence of augmented reality (AR) and modernized stadiums is an emerging trend shaping the market growth and trends. The growing presence of augmented reality is expected to gradually penetrate the domain of sports as well. Spectators can access augmented reality by downloading the AR application on their devices. The application helps improve the overall experience of the users at stadiums by enabling him/her to visualize individual players, granting access to various statistics related to the ongoing game, enabling a better understanding of decisions given by referees and umpires, and allowing him/her to watch action replays from various camera angles.
Additionally, augmented reality applications can be used by the stadium management for online auctions and selling of merchandise, thereby increasing revenue generation. Thus, the adoption of augmented reality results in interactive and enhanced spectator experience in stadiums and boosts revenue generation. Therefore, it is expected that augmented reality will have increasing applications in the field of smart stadiums which will propel the global market during the forecast period.
The smart stadium market faces a significant challenge with the rising costs of implementation. As venues strive to embrace cutting-edge technologies like high-definition video screens, wireless connectivity, and intelligent ticketing systems, the financial burden escalates. Infrastructure upgrades and the integration of advanced features to enhance fan experiences contribute to the surge in expenses. Despite the unparalleled benefits these innovations bring, stakeholders must grapple with the economic implications. Striking a balance between delivering a tech-savvy environment and managing the costs becomes imperative to ensure the sustainability and continued growth of the smart stadium market. Adapting cost-effective strategies remains crucial in navigating this financial hurdle.
The market share growth by the digital content management segment will be significant during the forecast period. The digital content management segment deals with video management, digital signage, and mobile content management. Video management enables the delivery of video content to all the video endpoints throughout the stadium. These video endpoints include electronic gadgets, such as smartphones and tablets, brought by spectators.
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The digital content management segment was the largest and was valued at USD 1.62 billion in 2018. Further, mobile content management systems deal with storing and delivering content to smartphones, tablets, and other mobile devices. These systems in stadiums allow spectators to view the content as requested by them. Also, stadium authorities use these systems and analytical tools to display personalized content and advertisements according to the interests of users. Such advantages are expected to propel the sales of digital content management software, thereby driving the global market during the forecast period.
For on-premise deployment, software solutions are purchased and installed on the end-user's server and maintained by the IT specialists of the organization. The share of the segment is expected to decline during the forecast period due to the high cost of implementing and upgrading smart stadiums and limited options for scalability. On-premise solutions have features such as workflow streamlining. They provide organizations with complete control over their critical data. further, enterprises must purchase software licenses, maintain IT staff to manage software, regularly upgrade software, and install data protection solutions to use on-premise information software solutions. They must also train their employees. Hence, they need high capital investments. Therefore, several small and medium-scale organizations are adopting cloud-based information software solutions. Some drawbacks of on-premise information software solutions include: Updating the software is difficult and time-consuming and lack of agility in rearchitecting solutions. Owing to these drawbacks, the on-premise segment of the market will grow at a moderate rate during the forecast period.
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Europe is estimated to contribute 38% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Europe is a global sporting destination and is driven by the European Union (EU) countries that lead the Olympic medal tally. In addition to a sporting event like the Olympics, one of the primary factors driving the market in Europe is the immense popularity of various sports leagues and the increasing efforts of various club owners to keep their fans more engaged through technology. Europe is home to many popular sports leagues, including the PREMIER LEAGUE and The Championships, Wimbledon. Sports fans belonging to Generation Z, especially those in Western Europe, are increasingly exposed and used to hyper-digital connectivity, customer centricity, and convenience, which drives the demand for smart stadiums in the region.
Additionally, various stadium authorities have implemented or are planning to implement the smart stadium concepts. The stadium has an innovative light-emitting diode (LED) lighting system that ensures grass growth, smart sensors to monitor the pitch, an anti-freeze system using sustainable heating, and a cooling system for locker rooms and offices using water from the local lake. Similarly, Tottenham Hotspur Football Club partnered with Hewlett Packard Enterprise Development to develop a smart stadium. Such increasing adoption of smart stadium solutions at many European stadiums is expected to drive the market in Europe during the forecast period.
The market research and growth report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market growth and forecasting report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Avaya LLC - The company offers sports team engagement mobile app that can digitize the fan experience before, during and after the game.
Cisco Systems Inc. - The company offers connected stadium solution that enables stadiums across the globe to address evolving market trends and fan needs with next-generation sports and entertainment experiences.
Dell Technologies Inc. - The company offers smart stadiums for addressing public safety emergencies, from surveillance cameras to biometric scanners.
The market forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018-2022.
Market Scope |
|
Report Coverage |
Details |
Page number |
179 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 30.15% |
Market Growth 2024-2028 |
USD 50.70 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
28.65 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 38% |
Key countries |
US, China, Japan, UK, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Avaya LLC, Cisco Systems Inc., DB Schenker, Dell Technologies Inc., Dignia Systems Ltd., GP Smart Stadium, Hawk Eye Innovations Ltd., Hewlett Packard Enterprise Co., Honeywell International Inc., Huawei Technologies Co. Ltd., Infosys Ltd., Intel Corp., International Business Machines Corp., Johnson Controls International Plc, Lumen Technologies Inc., NEC Corp., Nippon Telegraph and Telephone Corp., Telefonaktiebolaget LM Ericsson, Weblib, and DS worldwide Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our market analysis and report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Software
7 Market Segmentation by Deployment
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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