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The smart water softeners market is projected to grow by USD 482.6 million with a CAGR of 14.52%, during the forecast period 2021 to 2026.
This smart water softeners market research report provides valuable insights into the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers smart water softeners market segmentation by product (wall mounted and floor) and geography (North America, APAC, Europe, the Middle East and Africa, and South America). The smart water softeners market report also offers information on several market vendors, including 3M Co., A. O. Smith Corp., Advanced Water Solutions, AO Smith Water Technologies Inc., Besco Water Treatment Inc., BWT Holding GmbH, Canature Health Technology Group Co. Ltd., Culligan International Co, Drop, EcoWater Systems LLC, General Electric Co, Harvey Water Softeners, KENT RO Systems Ltd., Kinetico Inc., Kohley's Superior Water, Pentair Plc, US Water Systems Inc., Water Channel Partners, Waterworld USA, and Whirlpool Corp. among others.
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Growing consumer awareness about water softening products and the benefits of water softener systems is notably driving the smart water softeners market growth, although factors such as high price sensitivity among consumers may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the smart water softeners industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Smart Water Softeners Market Driver
One of the key factors driving the smart water softeners market growth is growing consumer awareness about water softening products and the benefits of water softener systems. The water obtained from salt-based water softeners cannot be used directly for drinking or cooking and requires further treatment because of the presence of large amounts of sodium in the water. The demand for smart water softeners is growing at a fast pace because of the depletion of freshwater sources. With the depletion and degradation of freshwater sources, people have to rely on groundwater. With the increasing use of fertilizers and the presence of naturally occurring limestone quarries, the groundwater in many places has been rendered hard. Therefore, smart water softener systems are mostly used in Power over Ethernet (POE) systems to supply water and not point-of-use (POU) systems because the latter needs are fulfilled through water purifying systems that have an RO membrane. These factors are expected to increase the sales of smart water softeners during the forecast period.
Key Smart Water Softeners Market Trend
The rising adoption of home automation to supplement WiFi-enabled smart water softener systems is the major trend influencing smart water softeners market growth. The frequent need for a convenient and comfortable lifestyle has led to the development of residential automation systems. Along with home automation systems, smart homes can also keep a check on the security systems, lighting, and entertainment systems in a house. In addition, home automation systems also enable monitoring appliances with a controller, which is operated through the Internet. Many vendors are also offering home automation systems with remote access through smartphones and other mobile computing devices. Due to such factors, smart home adoption is increasing across the globe, which increases the adoption of smart home solutions.
Key Smart Water Softeners Market Challenge
High price sensitivity among consumers is one of the key challenges hindering the smart water softeners market growth. In the developing countries of APAC and MEA, price sensitivity is the major barrier limiting the expansion of the smart water softeners market. Consumers do not have good visibility of the product due to the low concentration of market players. Apart from this, relatively low purchasing power, low consumer awareness of the product, and lack of inclination to buy water treatment equipment are factors that add to price sensitivity. The low inclination among consumers to buy smart water softener systems because of high price sensitivity in developing countries such as India and China is proving to be a hurdle for the growth of the global smart water softener market. Hence, it is a price challenge for the smart water softeners market.
This smart water softeners market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global smart water softeners market as a part of the global household appliances market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the smart water softeners market during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the smart water softeners market encompasses successful business strategies deployed by the key vendors. The smart water softeners market is fragmented, and the vendors are adopting growth strategies such as organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.
The smart water softeners market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the leading companies' production, sustainability, and prospects.
Our In-house experts produce extensive information on the value chain, and parent market of smart water softeners market which vendors can leverage to gain a competitive advantage during the forecast period. The Value Chain information provides an end-end understanding of product insight and profit and also optimization and evaluation of business strategies The players across the value chain includes selective data and analysis from entire research findings as per the scope of the report.
The report has further elucidated other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
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40% of the market’s growth will originate from North America during the forecast period. The US is the key market for the smart water softeners market in North America. Market growth in this region will be slower than the growth of the market in APAC.
Consumers in North America have increasingly started opting for automatic and technologically advanced smart water softener systems. In the past few years, consumers have increased their expenditure on discretionary products. This factor, coupled with growing consumer awareness and promotions by marketers of smart water softeners will facilitate the smart water softeners market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID-19 Impact and Recovery Analysis
The demand for smart water softeners from the regional commercial sector in 2020 remained low, owing to the outbreak of COVID-19. The rapid spread of the disease in the region led to the suspension of several commercial activities, which caused the demand for water to decline significantly in the commercial sector in 2020. This, in turn, led to a significant decline in the demand for smart water softeners among commercial end-users in the region. The growing number of COVID-19 cases in the region further augmented the need for cleaning home surfaces and soft water, as this water is more effective in cleaning surfaces. With the rising number of vaccination drives in North America, the global economy witnessed recovery in 2021 and has seen a rise in investments in the infrastructure sector. Such trends are expected to boost the demand in the regional smart water softeners market during the forecast period.
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The smart water softeners market share growth in the wall-mounted segment will be significant during the forecast period. Due to the development of small-space urban housing, there will likely be a surge in demand for wall-mounted smart water softener systems. Such trends are expected to aid the market growth in the region during the forecast period.
Besides the above-mentioned factors, the post-COVID-19 impact has brought forth a slowdown in or fast-tracked the demand for services or products. This report provides an accurate prediction of the contribution of all the segments to the growth of the smart water softeners market size and actionable market insights on the post-COVID-19 impact on each segment.
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Smart Water Softeners Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 14.52% |
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Market growth 2022-2026 |
$482.6 million |
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Market structure |
Fragmented |
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YoY growth (%) |
8.0 |
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Regional analysis |
North America, APAC, Europe, the Middle East and Africa, and South America |
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Performing market contribution |
North America at 40% |
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Key consumer countries |
US, China, India, UK, and Germany |
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Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
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Key companies profiled |
3M Co., A. O. Smith Corp., Advanced Water Solutions, AO Smith Water Technologies Inc., Besco Water Treatment Inc., BWT Holding GmbH, Canature Health Technology Group Co. Ltd., Culligan International Co, Drop, EcoWater Systems LLC, General Electric Co, Harvey Water Softeners, KENT RO Systems Ltd., Kinetico Inc., Kohley's Superior Water, Pentair Plc, US Water Systems Inc., Water Channel Partners, Waterworld USA, and Whirlpool Corp. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Product Type
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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