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The Smartphone Screen Protector Market size is estimated to increase by USD 902.62 million and grow at a CAGR of 10.23% between 2023 and 2028. The expansion of the market hinges on various factors, such as the rising penetration of smartphones in emerging economies, increasing recognition of device safeguarding, and lucrative profit margins tied to smartphone screen protectors. These accessories, designed to shield smartphone screens from damage, are pivotal in the global market. Segmented by distribution channels into offline and online modes, the market is also categorized by material type, including glass, polyethylene terephthalate, and thermoplastic polyurethane. The surge in smartphone adoption, coupled with the growing awareness of device protection, underscores the significance of screen protectors in safeguarding valuable devices. This dynamic market reflects the evolving consumer preferences and technological advancements driving the demand for durable and effective smartphone accessories.
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The offline segment is estimated to witness significant growth during the forecast period. The offline channel of distribution comprises retail stores that offer consumer electronic products, such as smartphones and smartphone accessories. For instance, the offline distribution channel accounted for over 92.18% of the global market in 2021. In addition, it is expected that offline distribution channels accounted for over 92.18% of the global market in 2021.
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The offline segment was the largest segment and was valued at USD 997.42 million in 2018. Moreover, an increase in the number of smartphone users has been witnessed in developing economies including India, Indonesia, Brazil, and Mexico. Therefore, with the help of offline retail outlets, manufacturers have been able to create a unique experience for customers by providing discounts to customers, allowing product quality checks, providing facilities for product replacement, and offering schemes such as warranties for products in case of any defects in these products. Furthermore, discounted prices and budget-friendly options provided by offline retail stores further drive customer footfall in these stores. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
The growing popularity of the glass segment among consumers will increase the market growth during the forecast period. There is a growing popularity for glass screen protectors among consumers due to their exceptional durability and clarity. In addition, these protectors are made from tempered glass, a material known for its hardness and scratch-resistant properties. Moreover, the use of tempered glass ensures that the protector can withstand everyday wear and tear, such as keys or coins in a pocket or accidental drops, offering a strong shield for the delicate smartphone display. Furthermore, several well-known vendors offer glass screen protectors for a wide range of smartphone models. For instance, the ZAGGs InvisibleShield brand is recognized for its strong and clear glass protectors. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
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APAC is estimated to contribute 57% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The rising demand for smartphones is one of the major reasons for the growth of the market in APAC. In addition, smartphones are available with high-end features at competitive prices. As a result, it has increased the demand for smartphones in India, Indonesia, Vietnam, China, Sri Lanka, Pakistan, and other countries in APAC. Furthermore, the significant development of the urban population in the region, aided by the rise in the disposable income of people, has subsequently resulted in an increased demand for smartphones among customers. Hence, such factors are driving the market growth in APAC during the forecast period.
The market for smartphone screen protectors caters to diverse needs, offering solutions for both glass screens and plastic screens. With a focus on providing a protective coating against scratches, dust, and smudges, these accessories are increasingly sought after, especially for premium smartphones favored by millennials. They come with anti-glare properties and anti-fingerprint coatings, ensuring optimal touch sensitivity while safeguarding users' devices. As concerns about eye diseases grow, protectors address issues like blue light exposure, protecting retinal cells, and promoting overall eye health. This market's growth is propelled by factors such as rising per capita income and purchasing power, coupled with the increasing popularity of high-end smartphones and the need for reliable internet connectivity.
One of the key factors driving the market growth is the growing awareness of the importance of device protection. There is a growing awareness among consumers regarding the vulnerabilities their devices face such as scratches, cracks, and impact damage. As a result, it has led to a change in consumer behavior, with more people recognizing the need to invest in protective measures such as screen protectors.
Moreover, one of the factors contributing to this heightened awareness is the rising cost of smartphone repairs and replacements. In addition, modern smartphones are often expensive investments, and repairing or replacing a damaged screen can incur substantial costs. Hence, such factors are positively impacting the market which in turn will drive the market growth during the forecast period.
A key factor shaping the market growth is the increasing adoption of anti-blue light screen protectors. There is a growing popularity for anti-blue light screen protectors in response to growing concerns about the impact of blue light exposure from screens on sleep quality and eye health. In addition, these protectors are designed to reduce the amount of blue light emitted by smartphone screens, offering a more comfortable viewing experience, especially in low-light conditions.
Moreover, Belkin International Inc. is a prime example of a company offering anti-blue light screen protectors. In addition, they specialize in screen protectors designed to filter and block blue light, helping users mitigate the negative effects associated with prolonged screen time. Hence, such factors are positively impacting the market which in turn will drive the market growth during the forecast period.
The growing market for counterfeit mobile accessories is one of the key challenges hindering the market growth. A broad range of mobile phone accessories, such as screen protectors, are increasingly being sold in the counterfeit market. In addition, the counterfeit mobile accessories market records high growth in emerging economies such as Indonesia, Malaysia, India, and Taiwan in APAC.
Moreover, his demand is fuelled by the increased preference for low-cost products in the region and the high availability of counterfeit products in Chinese, South Korean, and Taiwanese markets. Furthermore, The growth of e-commerce platforms is one of the major reasons for the sales of counterfeit products. Hence, such factors are negatively impacting the market which in turn will hinder the market growth during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
A Z Infolink Pvt. Ltd: The company offers smartphone screen protector such as Tempered Glass Protector with Anti Glare, Ultra Clear, HD Screen, and Scratch Resistant features.
AGC Inc: The company offers flexible, scratch resistant glass for smartphone screen protector under the brand called Dragontrail.
BGZ brands: The company offers various smartphone screen protectors under the brand called BodyGuardz.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments
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The market thrives amid the surge in luxury goods demand and the high expenses associated with premium smartphones. With features like LED displays and IPS-LCD, protectors cater to discerning consumers, particularly millennials, by offering anti-glare properties and anti-fingerprint coatings. Segmented by materials such as tempered glass and oleophobic layers, brands like Gadgetshieldz innovate to meet diverse needs, even for devices like the iPhone 12 family. Factors like per capita income and purchasing power drive demand, as does the increasing concern over eye diseases and retinal cells damage. As consumers prioritize device protection against dust, smudges, and mishandling, the market responds with solutions that balance aesthetic appeal and functionality, offering peace of mind amid rising screen damage risks.
The market offers a range of features and benefits including enhanced touch sensitivity and improved material insights. With options like the tempered glass segment providing durability and the oleophobic layer resisting fingerprints, protectors ensure clarity with anti-reflective properties and efficient light transmission. Catering to users of high-end smartphones with seamless integration and reliable internet connectivity, protectors vary in thickness to maintain device aesthetics. Brands like Invisible Shield, Mophie, and IFROGZ provide diverse solutions, from personal audio accessories to cell phone cases and networking equipment. As demands rise for protection against grease and oil, the market innovates with the toughest materials while addressing concerns like negative health effects and user screen time, ensuring both safety and user experience.
Market Scope |
|
Report Coverage |
Details |
Page number |
163 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 10.23% |
Market growth 2024-2028 |
USD 902.62 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
9.78 |
Regional analysis |
APAC, North America, Europe, South America, and the Middle East and Africa |
Performing market contribution |
APAC at 57% |
Key countries |
US, Canada, China, Japan, and Brazil |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
A Z Infolink Pvt. Ltd., AGC Inc., BBK Electronics Corp Ltd, BGZ brands, Carl Zeiss Stiftung, Clarivue, Corning Inc., FeYong Digital Technology Ltd., Hon Hai Precision Industry Co. Ltd., Mobile Phone Guard, Mous Products Ltd., Nippon Electric Glass Co. Ltd., NuShield Inc., PanzerGlass AS, Spigen Inc., Targus Inc., Tata Sons Pvt. Ltd., Urban Armor Gear LLC, XtremeGuard, and ZAGG Inc. |
Market dynamics |
Parent market analysis, market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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