Enjoy complimentary customisation on priority with our Enterprise License!
The SMS marketing software market size is forecast to increase by USD 8.47 billion, at a CAGR of 21.44% between 2023 and 2028. The market is experiencing significant growth due to the increasing adoption of Social, Mobile, Analytical, and Cloud (SMAC) technologies. Businesses are leveraging SMS marketing as an effective tool to promote sales and enhance brand awareness. With the widespread penetration of smartphones, SMS marketing has become a preferred channel for real-time communication and engagement with customers. This technology allows businesses to deliver targeted and personalized messages to their audience, resulting in higher conversion rates and customer loyalty. SMS marketing software enables the automation of campaigns, integration with CRM systems, and analytics for campaign performance measurement. The market is expected to continue its growth trajectory as businesses recognize the value of SMS marketing in their digital marketing strategies.
For More Highlights About this Report, Request Free Sample
The market is witnessing exponential growth fueled by the rise of cloud-based solutions offering scalability and flexibility. With features like subscriber lists and mass text campaigns, businesses can effectively reach their target audience. Email marketing software integrated with artificial intelligence enhances the engagement of customers through personalized interactions. Various factors, such as deployment model, application type, and pricing type influence the choice of SMS marketing solutions. Enterprise Outlook emphasizes the importance of comprehensive solutions catering to diverse needs. Audience segmentation and personalization are key components driving the effectiveness of mobile marketing strategies. As mobile phones continue to dominate, SMS remains a vital channel for businesses to deliver text messages and execute personalized marketing campaigns.
The rising adoption of social, mobile, analytical, and cloud (SMAC) technologies is one of the key drivers supporting the market's growth. A digital setup allows organizations to collect valuable information regarding the target audience through various channels. Tracking customer activity has become easier with the increase in online purchases.
Furthermore, the advent of social media has helped companies target the right customer base. SMAC technologies form the basis of an ecosystem that enables a commercial enterprise to transition from e-business to digital business. The four technologies improve business operations and help companies get closer to customers with minimal overhead expenditure and maximum reach. Moreover, the increased use of smartphones has provided customers with the ability to purchase goods at their convenience. Thus, companies are designing marketing campaigns that are easily accessible on smartphones and other devices.
AI-enabled SMS marketing is one of the key market trends contributing to market growth. AI with content marketing enables marketers to automatically generate content related to simple topics such as sports reports and stock updates. Visitors to websites will not even notice the content written by an AI.
Furthermore, content automation can help marketers create targeted marketing campaigns by using SMS marketing software. It is also easy to promote and schedule content without substantial human intervention and create a content experience that makes sense to the target audience. This provides businesses with more accurate ways of nurturing their leads through product, service, or brand offerings. Such trends will create ample opportunities in the market during the forecast period.
Increased risks related to data security and privacy are one of the factors hampering the market's growth. During the deployment of cloud-based SMS marketing software, the data is with vendors, which increases the chances of security violations. Furthermore, many enterprises are concerned about data loss and misuse by IT professionals who install the software.
Furthermore, companies are concerned about security and introduce measures to prevent any kind of security breach, as it has a huge impact on their productivity and reputation. Hence, with the increased risks related to data security and privacy, the market size is expected to decrease significantly through 2027 as, with time, a large percentage of data breaches will be caused by negligence or accidental exposure of sensitive data. Such factors will hinder the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Appointment Reminder: The company offers SMS marketing software in which it sends messages to clients and customers about upcoming scheduled activities such as service visits, office appointments, and deadlines to complete forms.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The cloud segment is estimated to witness significant growth during the forecast period. Cloud-based SMS marketing software is experiencing substantial growth in the global market, with a predicted Compound Annual Growth Rate (CAGR), surpassing that of on-premises solutions. This expansion is driven by enterprises' increasing focus on reducing IT infrastructure costs and enhancing the flexibility, agility, and efficiency of marketing operations. The dynamic marketing landscape and the widespread availability of content and channels necessitate scalable and consistent solutions for marketers. Cloud-based marketing automation tools enable the management of subscriber lists, enabling mass text campaigns, and customer engagement through various channels, including social media and email marketing software.
Get a glance at the market share of various regions Download the PDF Sample
The cloud segment accounted for USD 2.22 billion in 2018. Artificial intelligence (AI) integration in these solutions further enhances their capabilities, allowing for audience segmentation based on preferences and demographics. Deployment models include both Cloud-Based and On-Premise, catering to various industries such as Transportation, Telecom and IT, Healthcare, and others. Application types include Occasions, Special Offers, and Celebrations, while components consist of software and services. Enterprise outlook is positive, with deployment types ranging from Terminal Type to Type of SMS, and pricing types varying from subscription to pay-as-you-go. Volumes in units are measured in millions, with Adobe Commerce, Infobip, SimplyCast, RANS, and HIPAA regulations being key players in the market. Digital marketing strategies target mobile phones and smartphones, reaching a broad audience through personalized marketing and text messages.
For more insights on the market share of various regions Download PDF Sample now!
North America is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Cloud-based SMS marketing solutions are experiencing substantial growth in North America, driven by the expanding subscriber lists and the execution of mass text campaigns. The engagement of customers through personalized marketing strategies, such as special offers and celebrations, is a significant industry trend. Social media and email marketing software are complementary tools, often integrated with SMS campaigns to reach diverse audience segments.
Further, volumes in units can be measured in SMS messages sent or received. Adobe Commerce and Infobip are notable players in the SMS marketing software market, along with SimplyCast, RANS, and others. Compliance with regulations like HIPAA is crucial for businesses in the healthcare sector when implementing SMS marketing strategies. Mobile phones and digital marketing strategies are essential tools for businesses to reach their customers effectively, with smartphones becoming increasingly popular for accessing personalized content.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion " for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
Application-to-Person (A2P) SMS Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, China, Japan, Germany, UK - Size and Forecast
Chatbot Market by End-user, Product, and Geography - Forecast and Analysis
Personal Safety Tracking Devices Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, China, Germany, UK, Canada - Size and Forecast
The market caters to diverse industry verticals like transportation, telecom, and healthcare, offering solutions for personalized messaging on various occasions such as celebrations and special offers. With On-Premise deployment options and adherence to HIPAA regulations, platforms like Adobe Commerce, Infobip, and RANS ensure secure and compliant messaging. E-commerce businesses leverage tools like EZ Texting, TextUs, and DialMyCalls for effective customer engagement based on preferences. Component and terminal type variations accommodate different business needs, while the type of SMS and volumes in units determine the scalability of messaging campaigns. Web servers play a crucial role in facilitating the delivery of messages through platforms like Mailigen and Mobiniti.
Market Scope |
|
Report Coverage |
Details |
Page number |
129 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 21.44% |
Market growth 2024-2028 |
USD 8.47 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
18.48 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
North America at 35% |
Key countries |
US, UK, Germany, China, and Japan |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Appointment Reminder, Avochato, Cytech E.P.E, FirstHive, Gaglers Inc, Mobile Text Alerts, Mozeo LLC, Omnisend, On Time Telecom Inc., Salesforce Inc., Sendinblue SAS, SendPulse Inc, SimpleTexting LLC, SimplyCast Interactive Marketing Ltd., Slick Innovations LLC, TargetEveryOne AS, Teradata Corp., Text US Services Inc., TextMagic Ltd., and TXT180 |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Deployment
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
Get the report (PDF) sent to your email within minutes.
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.