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SMS Marketing Software Market by Deployment and Geography - Forecast and Analysis 2022-2026

  • Published: Oct 2022
  • Pages: 119
  • SKU: IRTNTR74513
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The SMS marketing software market is projected to grow by USD 7.53 billion with a CAGR of 19.96% during the forecast period 2021 to 2026.

This SMS marketing software market research report provides valuable insights into the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the SMS marketing software market segmentation by deployment (cloud and on-premise) and geography (North America, Europe, APAC, the Middle East and Africa, and South America). The SMS marketing software market report also offers information on several market vendors, including Appointment Reminder, Avochato, Cytech E.P.E, FirstHive, Gaglers Inc, Mobile Text Alerts, Mozeo LLC, Omnisend UAB, On Time Telecom Inc., Salesforce.com Inc., Sendinblue SAS, SendPulse Inc, SimpleTexting LLC, SimplyCast, SlickText, TargetEveryOne AS, Teradata Corp., Text Us Services Inc., TextMagic Ltd., and TXT180 among others.

What will the SMS Marketing Software Market Size be During the Forecast Period?

SMS Marketing Software Market Size

Download Report Sample to Unlock the SMS Marketing Software Market Size for the Forecast Period and Other Important Statistics

 

SMS Marketing Software Market: Key Drivers, Trends, and Challenges

Our researcher studied the historical data for years, with 2021 as the base year and 2022 as the estimated year, and produced drivers, trends, and challenges for the SMS marketing software market. During the COVID-19 pandemic, the SMS marketing software market demand has been impacted greatly. A holistic analysis of drivers will help in predicting exact demands and refining marketing strategies to gain a competitive advantage.

Key SMS Marketing Software Market Driver

The rising adoption of social, mobile, analytical, and cloud (SMAC) technologies is one of the key drivers supporting the SMS marketing software market's growth. A  digital setup allows organizations to collect valuable information regarding the target audience through various channels. Tracking customer activity has become easier with the increase in online purchases. The advent of social media has helped companies target the right customer base. SMAC technologies form the basis of an ecosystem that enables a commercial enterprise to transition from e-business to digital business. The four technologies improve business operations and help companies get closer to customers with minimal overhead expenditure and maximum reach. Moreover, the increased use of smartphones has provided customers with the ability to purchase goods at their convenience. Thus, companies are designing marketing campaigns that are easily accessible on smartphones and other devices. 

Key SMS Marketing Software Market Trend

AI-enabled SMS marketing is one of the key SMS marketing software market trends contributing to market growth. AI with content marketing enables marketers to automatically generate content related to simple topics such as sports reports and stock updates. Visitors to websites will not even notice the content written by an AI. Content automation can help marketers create targeted marketing campaigns by using SMS marketing software. It is also easy to promote and schedule content without substantial human intervention and create a content experience that makes sense to the target audience. This provides businesses with more accurate ways of nurturing their leads through product, service, or brand offerings. Such trends will create ample opportunities in the market during the forecast period.

Key SMS Marketing Software Market Challenge

Increased risks related to data security and privacy are one of the factors hampering the SMS marketing software market's growth. During the deployment of cloud-based SMS marketing software, the data is with vendors, which increases the chances of security violations. Furthermore, many enterprises are concerned about data loss and misuse by IT professionals that install the software. Companies are concerned about security and introduce measures to prevent any kind of security breach, as it has a huge impact on their productivity and reputation. Hence, with the increased risks related to data security and privacy, the market size is expected to decrease significantly through 2027 as, with time, a large percentage of data breaches will be caused by negligence or accidental exposure of sensitive data. Such factors will hinder the growth of the market during the forecast period.

This SMS marketing software market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global SMS marketing software market in the banking, financial services, and insurance (BFSI) sector as a part of the global application software market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the SMS marketing software market during the forecast period.

Who are the Major SMS Marketing Software Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Appointment Reminder
  • Avochato
  • Cytech E.P.E
  • FirstHive
  • Gaglers Inc
  • Mobile Text Alerts
  • Mozeo LLC
  • Omnisend UAB
  • On Time Telecom Inc.
  • Salesforce.com Inc.
  • Sendinblue SAS
  • SendPulse Inc
  • SimpleTexting LLC
  • SimplyCast
  • SlickText
  • TargetEveryOne AS
  • Teradata Corp.
  • Text Us Services Inc.
  • TextMagic Ltd.
  • TXT180

 

This statistical study of the SMS marketing software market encompasses successful business strategies deployed by the key vendors. The SMS marketing software market is fragmented, and the vendors are deploying growth strategies such as price, quality, innovation, reputation, brand identity, and distribution to compete in the market.

Product Insights and News

  • avochato.com - The company offers SMS marketing software, which enables companies to plan and implement marketing campaigns that target mobile devices through Short Messaging Service.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.

The report SMS marketing software market contains comprehensive market knowledge and an in-depth vendor landscape added to an analysis of the key vendors.

SMS Marketing Software Market Value Chain Analysis

Our In-house experts produce extensive information on the value chain and parent market of the SMS marketing software market, which vendors can leverage to gain a competitive advantage during the forecast period. The Value Chain information provides an end-to-end understanding of product insight and profit and also the optimization and evaluation of business strategies The players across the value chain includes selective data and analysis from entire research findings as per the scope of the report.

Which are the Key Regions for SMS Marketing Software Market?

SMS Marketing Software Market Share by Geography

For more insights on the market share of various regions Request PDF Sample now!

35% of the market’s growth will originate from North America during the forecast period. The US is the key market for the SMS marketing software market in North America. Market growth in this region will be slower than the growth of the market in APAC and South America.

Rising Internet penetration will facilitate the SMS marketing software market's growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID-19 Impact and Recovery Analysis

North American countries, including Mexico, Canada, and the US, were severely affected by the COVID-19 pandemic, which positively impacted the market in 2020. Moreover, industries such as automotive and retail invested in marketing automation software for digital marketing campaigns and to gain online opportunities. Such factors are expected to contribute to the growth of the market during the forecast period.

What are the Revenue-generating Deployment Segments in the SMS Marketing Software Market?

SMS Marketing Software Market Share

To gain further insights on the market contribution of various segments Request a PDF Sample

The SMS marketing software market share growth in the cloud segment will be significant during the forecast period.  The increase in cloud adoption is mainly attributed to the extensive use of the Internet and advantages such as scalability, reduced cost, and easy upgrades when compared to the traditional on-premises implementation procedures. Furthermore, it is economical as it does not require additional hardware or software installation and can be accessed even from remote areas. Hence, the cloud segment is anticipated to witness growth during the forecast period as organizations are focused on reducing their IT infrastructure costs and improving the flexibility, agility, and efficiency of advertising operations.

This report provides an accurate prediction of the contribution of all the segments to the growth of the SMS marketing software market size and actionable market insights on the post-COVID-19 impact on each segment.

 

SMS Marketing Software Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 19.96%

Market growth 2022-2026

$7.53 billion

Market structure

Fragmented

YoY growth (%)

18.75

Regional analysis

North America, Europe, APAC, the Middle East and Africa, and South America

Performing market contribution

North America at 35%

Key consumer countries

US, China, Japan, UK, and Germany

Competitive landscape

Leading companies, Competitive Strategies, Consumer engagement scope

Key companies profiled

Appointment Reminder, Avochato, Cytech E.P.E, FirstHive, Gaglers Inc, Mobile Text Alerts, Mozeo LLC, Omnisend UAB, On Time Telecom Inc., Salesforce.com Inc., Sendinblue SAS, SendPulse Inc, SimpleTexting LLC, SimplyCast, SlickText, TargetEveryOne AS, Teradata Corp., Text Us Services Inc., TextMagic Ltd., and TXT180

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this SMS Marketing Software Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive SMS marketing software market growth during the next five years
  • Precise estimation of the SMS marketing software market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the SMS marketing software industry across North America, Europe, APAC, the Middle East and Africa, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of SMS marketing software market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Deployment
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Deployment

    • 5.1 Market segments
      • Exhibit 24: Chart on Deployment - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Deployment - Market share 2021-2026 (%)
    • 5.2 Comparison by Deployment
      • Exhibit 26: Chart on Comparison by Deployment
      • Exhibit 27: Data Table on Comparison by Deployment
    • 5.3 Cloud - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Cloud - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Cloud - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Cloud - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Cloud - Year-over-year growth 2021-2026 (%)
    • 5.4 On-premise - Market size and forecast 2021-2026
      • Exhibit 32: Chart on On-premise - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on On-premise - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on On-premise - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on On-premise - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Deployment
      • Exhibit 36: Market opportunity by Deployment ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 40: Chart on Geographic comparison
      • Exhibit 41: Data Table on Geographic comparison
    • 7.3 North America - Market size and forecast 2021-2026
      • Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.4 Europe - Market size and forecast 2021-2026
      • Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.5 APAC - Market size and forecast 2021-2026
      • Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.6 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 54: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.7 South America - Market size and forecast 2021-2026
      • Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.8 US - Market size and forecast 2021-2026
      • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.9 UK - Market size and forecast 2021-2026
      • Exhibit 66: Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 7.10 Germany - Market size and forecast 2021-2026
      • Exhibit 70: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 7.11 China - Market size and forecast 2021-2026
      • Exhibit 74: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.12 Japan - Market size and forecast 2021-2026
      • Exhibit 78: Chart on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 79: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 80: Chart on Japan - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on Japan - Year-over-year growth 2021-2026 (%)
    • 7.13 Market opportunity by geography
      • Exhibit 82: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 83: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 85: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 86: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 87: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 88: Matrix on vendor position and classification
            • 10.3 Appointment Reminder
              • Exhibit 89: Appointment Reminder - Overview
              • Exhibit 90: Appointment Reminder - Product / Service
              • Exhibit 91: Appointment Reminder - Key offerings
            • 10.4 Avochato
              • Exhibit 92: Avochato - Overview
              • Exhibit 93: Avochato - Product / Service
              • Exhibit 94: Avochato - Key offerings
            • 10.5 Cytech E.P.E
              • Exhibit 95: Cytech E.P.E - Overview
              • Exhibit 96: Cytech E.P.E - Product / Service
              • Exhibit 97: Cytech E.P.E - Key offerings
            • 10.6 FirstHive
              • Exhibit 98: FirstHive - Overview
              • Exhibit 99: FirstHive - Product / Service
              • Exhibit 100: FirstHive - Key offerings
            • 10.7 Gaglers Inc
              • Exhibit 101: Gaglers Inc - Overview
              • Exhibit 102: Gaglers Inc - Product / Service
              • Exhibit 103: Gaglers Inc - Key offerings
            • 10.8 Mobile Text Alerts
              • Exhibit 104: Mobile Text Alerts - Overview
              • Exhibit 105: Mobile Text Alerts - Product / Service
              • Exhibit 106: Mobile Text Alerts - Key offerings
            • 10.9 Mozeo LLC
              • Exhibit 107: Mozeo LLC - Overview
              • Exhibit 108: Mozeo LLC - Product / Service
              • Exhibit 109: Mozeo LLC - Key offerings
            • 10.10 SendPulse Inc
              • Exhibit 110: SendPulse Inc - Overview
              • Exhibit 111: SendPulse Inc - Product / Service
              • Exhibit 112: SendPulse Inc - Key offerings
            • 10.11 SimplyCast
              • Exhibit 113: SimplyCast - Overview
              • Exhibit 114: SimplyCast - Key offerings
            • 10.12 TextMagic Ltd.
              • Exhibit 115: TextMagic Ltd. - Overview
              • Exhibit 116: TextMagic Ltd. - Product / Service
              • Exhibit 117: TextMagic Ltd. - Key offerings

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 118: Inclusions checklist
                • Exhibit 119: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 120: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 121: Research methodology
                • Exhibit 122: Validation techniques employed for market sizing
                • Exhibit 123: Information sources
              • 11.5 List of abbreviations
                • Exhibit 124: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              SMS Marketing Software market growth will increase by $7538.91 million during 2022-2026.
              The sms marketing software market is expected to grow at a CAGR of 19.96% during 2022-2026.
              Technavio has segmented the sms marketing software market by deployment (cloud and on-premise) and geographic (North America, Europe, APAC, Middle East and Africa, and South America).
              Appointment Reminder, Avochato, Cytech E.P.E, FirstHive, Gaglers Inc, Mobile Text Alerts, Mozeo LLC, Omnisend UAB, On Time Telecom Inc., Salesforce.com Inc., Sendinblue SAS, SendPulse Inc, SimpleTexting LLC, SimplyCast, SlickText, TargetEveryOne AS, Teradata Corp., Text Us Services Inc., TextMagic Ltd., TXT180 are a few of the key vendors in the sms marketing software market.
              North America will register the highest growth rate of 34.8% among the other regions. Therefore, the sms marketing software market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the sms marketing software market growth are:
              • Rising adoption of social, mobile, analytical, and cloud (SMAC) technologies
              • AI-enabled SMS marketing
              The sms marketing software market vendors should focus on grabbing business opportunities from the cloud segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?
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