Enjoy complimentary customisation on priority with our Enterprise License!
The snus market size is forecast to increase by USD 983.33 million between 2023 and 2027. The Report covers the Snus Market industry forecast and is segmented into Flavor (mint, fruit, whiskey, and others), Product (portion and loose), and Geography (Europe, North America, APAC, South America, and Middle East and Africa). The market size, historical market size (2017-2021), and forecasts are provided on the basis of value (USD million) for all the above segments.
To learn more about this report, Download Report Sample
The market size for Snus Market is projected to experience a CAGR of 10.56% between 2023 to 2027 with a Year over Year (YoY) growth of 8.87%.
In 2020, the COVID-19 pandemic had a negative impact on the European snus market. Lockdowns and social distancing measures disrupted snus manufacturing, causing a decline in production. However, as vaccines were introduced in 2021 and COVID-19 cases decreased, snus production resumed, leading to increased demand. Manufacturers' efforts to boost production are expected to stabilize the market's growth during the forecasted period.
Availability of flavored snus is a key factor driving the market growth. Over the past five years, the global snus market has witnessed a proliferation of innovative flavor-packed products. Swedish Match AB, a key player in the Swedish snus market, has leveraged its strong position by offering diverse product lines with branding and quality assurance. In Sweden, Kaliber and Kronan maintain a robust presence in the value-based pricing segment, while in Norway, Swedish Match expanded the General G.3 range with new functional features, including the slimmer white pouch snus packaging in General G.3 Mint Strong Super Slim, targeting young adult consumers. With an array of flavors, such as Cinnamon, Mint, Long Cut, Berry Blend, and Citrus Blend, the availability of various flavored snus products is expected to fuel the global snus market's growth in the forecasted period.
Mint Segment Leads the Market
The mint segment was valued at USD 549.92 million in 2017 and continued to grow until 2021. Mint-flavored products are among the increasingly popular tobacco- and nicotine-free snus substitutes that have been in demand lately. These alternatives might be appealing to people who want to stop smoking or cut back on their nicotine intake but still like the flavor and ritual of using snus. As a result, there is a growing market for mint-flavored snus substitutes, and new products are being created and introduced to satisfy this demand. Hence, the mint segment is expected to drive the growth of the global snus market during the forecast period.
Snus Market - Revenue Share by Mint Segment, 2017-2027
For more details on other segments, Download Sample Report
Europe Holds a Prominent Position in the Snus Market
Europe is estimated to contribute 57% to the growth of the global market during the forecast period. Europe dominates the global snus market, contributing over 55.20% of its share in 2022. The market is particularly concentrated in the Scandinavian region, with Sweden, Norway, and Denmark being the primary consumers and producers. Notably, European giants such as Swedish Match AB and GN Tobacco Sweden AB lead snus production in Sweden. However, many European countries have imposed strict regulations, even bans, on snus products, potentially hindering growth. Europe's snus market faces challenges due to these stringent regulations, particularly within the framework of WHO's MPOWER policies. Taxes and heightened awareness of the health risks associated with snus usage may further impede market expansion during the forecast period.
Snus Market Size, By Region, Global, 2017-2027
To understand geographic trends Download Report Sample
The Snus Market is fragmented in nature. Some significant players include Altria Group Inc., Another Snus Factory Stockholm AB, British American Tobacco Plc, Dholakia Tobacco Pvt. Ltd., Empire of Snus
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
GN Tobacco Sweden AB, Harsh International, Imperial Brands Plc, Japan Tobacco Inc., Philip Morris International Inc., Swisher International Inc., Wilsons and Co. Sharrow Ltd., TIGERSNUS ORGANIC SNUS TOBACCO, and Turning Point Brands Inc.
The snus market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 - 2021.
|
Snus Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
165 |
|
Base year |
2022 |
|
Historic period |
2017 - 2021 |
|
Forecast period |
2023-2027 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 10.56% |
|
Market growth 2023-2027 |
USD 983.33 million |
|
Market structure |
Concentrated |
|
YoY growth 2022-2023(%) |
8.87 |
|
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
|
Performing market contribution |
Europe at 57% |
|
Key countries |
US, Sweden, Norway, Poland, and Spain |
|
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
|
Key companies profiled |
Altria Group Inc., Another Snus Factory Stockholm AB, British American Tobacco Plc, Dholakia Tobacco Pvt. Ltd., Empire of Snus, GN Tobacco Sweden AB, Harsh International, Imperial Brands Plc, Japan Tobacco Inc., Philip Morris International Inc., Swisher International Inc., Wilsons and Co. Sharrow Ltd., TIGERSNUS ORGANIC SNUS TOBACCO, and Turning Point Brands Inc. |
|
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
|
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Flavor
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
Certified ISO 9001 : 2015
We are ISO 9001:2015 recognized that ensures quality services and product delivery to our clients.
We are GDPR and CCPA compliant! Your transaction & personal information is protected from unauthorized use.
Get lifetime access to our
Technavio Insights
Get the report (PDF) sent to your email within minutes.
