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The snus market size is projected to increase by USD 1.25 billion at a CAGR of 11.95% between 2023 and 2028. Market drivers in the industry encompass the availability of flavored snus and a reduced incidence of adverse health effects associated with their consumption. Moreover, the growing implementation of smoking bans contributes to market growth. Conversely, challenges include the negative health ramifications of snus usage and escalating government regulations on tobacco products, alongside distribution obstacles.
The market shows an Accelerated CAGR during the forecast period.
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The market encompasses various types of smokeless tobacco products, including Loose Snus and Portion Snus. These products are available at Tobacco Stores, Convenience Stores, and Online Retail Stores. Noncommunicable Diseases, such as Cancer, Cardiovascular diseases, and Diabetes, are significant health concerns associated with the use of these products. Smoking and Chewing tobacco are known causes of several types of Cancer, including pancreatic cancers. Public awareness campaigns are essential to educate young millennials about the health risks of using tobacco products. Menthol, licorice, and fruit flavors are popular among consumers, making it crucial to ensure the shelf life of these products is maintained to prevent contamination from Bacteria or Mold. Taxes play a significant role in the market, influencing retailers' decisions to stock these products. The Cigarette market's dominance has led to the exploration of healthier alternatives, such as smokeless tobacco products. The Snus market's growth is driven by consumer preferences for pocket-friendly Pouches and Pocket-sized packaging. Smokeless tobacco products, including Snus, are available in various forms, such as Loose and Portioned. The choice between these options depends on individual preferences and convenience.
The availability of flavored snus fuels market growth. The snus market, a segment of smokeless tobacco products, has witnessed significant growth in the last five years, with numerous new offerings characterized by innovative flavors. This trend is driven by the increasing public awareness regarding the health risks associated with smoking and chewing tobacco, including noncommunicable diseases such as cancer, cardiovascular diseases, diabetes, and lung diseases. In response, Swedish Match AB, a leading player in the Swedish snus market, emphasizes branding and quality to maintain its premium position. In Sweden, the Kaliber and Kronan brands continue to dominate the value-based pricing market. Meanwhile, in Norway, Swedish Match expanded its General G.3 range with new functional properties, catering to health-conscious consumers.
The company also introduced the General G.3 Mint Strong Super Slim, featuring a slimmer white pouch snus packaging, targeting young adult consumers. Flavor profiles in the snus market are diverse, encompassing menthol, licorice, vanilla, fruits, eucalyptus, mint, whiskey, berries, citrus, cedar, bergamot, hay, smoky, dry fruit, and spices. These options cater to various consumer preferences and tastes. Tobacco stores, convenience stores, and online retail stores serve as primary distribution channels for snus products. Young millennials, in particular, are drawn to fruit flavors and convenient portion formats. However, it is crucial to note that the use of tobacco products, including snus, carries potential health risks, such as oral cancers and respiratory illnesses. Young consumers are increasingly turning to snus as an alternative to cigarettes, with pancreatic cancers and respiratory disorders being significant concerns. As such, ongoing public awareness campaigns and regulatory measures are essential to mitigate these risks and promote responsible consumption.
The changing consumption trends in global tobacco market is an emerging market trend. The market, a segment of the smokeless tobacco industry, has experienced notable growth due to increasing public awareness regarding Noncommunicable Diseases (NCDs) and the health risks associated with Smoking. With the rise in concerns over Cancer, Cardiovascular diseases, Diabetes, and Lung diseases, consumers have turned towards alternative tobacco products. Snus, a type of smokeless tobacco, is gaining popularity as it does not involve combustion. Sweden, in particular, has seen a decline in cigarette consumption over the past five years, with the public favoring Snus products instead.
Snus comes in various flavors such as menthol, licorice, vanilla, fruits, eucalyptus, mint, whiskey, berries, citrus, cedar, bergamot, hay, smoky, dry fruit, and spices. These flavors cater to diverse consumer preferences. Snus is available at Tobacco Stores, Convenience Stores, and Online Retail Stores. Young millennials, in search of alternatives to cigarettes, are increasingly opting for these products. However, it is essential to note that Snus still contains nicotine and can lead to oral cancers and Respiratory illnesses. Government regulations and public awareness campaigns have influenced the Snus market. Mint and Fruit flavors dominate the market due to their popularity. Portion Snus and Loose Snus are the two main types of Snus. Despite its health risks, Snus has gained traction as a viable alternative to cigarettes among health-conscious consumers. However, it is crucial to remember that any form of tobacco use poses potential health risks, including pancreatic cancers and Respiratory disorders.
Negative health effects of snus consumption hamper growth. The consumption of smokeless tobacco products, including snus, contributes to the risk of developing Noncommunicable Diseases (NCDs). While the health impacts are less severe than smoking, these products are not entirely harmless. Nicotine intake from chewing tobacco is comparable to that of regular smokers. Snus, a popular smokeless tobacco product, is linked to various health concerns. Oral cancers, including those affecting the tongue, cheek, and gums, are potential risks. Additionally, esophageal and pancreatic cancers have been associated with smokeless tobacco use. Cardiovascular diseases, diabetes, and respiratory illnesses are other health issues related to smokeless tobacco consumption. The World Health Organization (WHO) reports that smokeless tobacco use increases the risk of heart disease and stroke. Diabetes and respiratory disorders are also potential health risks.
Public awareness campaigns are essential to educate consumers about the health hazards of smokeless tobacco products. Menthol, licorice, vanilla, fruits, eucalyptus, mint, whiskey, berries, citrus, cedar, bergamot, hay, smoky, dry fruit, and spices are common flavors used in snus and other smokeless tobacco products. Young millennials and young consumers are increasingly turning to these products, often drawn to the various flavors and the convenience of portion snus and loose snus. Snus and other smokeless tobacco products can be purchased from Tobacco Stores, Convenience Stores, and Online Retail Stores. While the mint and fruit flavors may seem less harmful, they still contain nicotine and other harmful chemicals. It is crucial to be aware of the potential health risks and make informed choices.
By Flavor
The mint segment was valued at USD 549.92 million in 2017 and continued to grow until 2021. Mint-flavored products are among the increasingly popular tobacco- and nicotine-free substitutes that have been in demand lately. These alternatives might be appealing to people who want to stop smoking or cut back on their nicotine intake but still like the flavor and ritual of using snus. As a result, there is a growing market for mint-flavored substitutes, and new products are being created and introduced to satisfy this demand. Hence, the mint segment is expected to drive the growth of the global market during the forecast period.
E-commerce and online retailers have facilitated the accessibility of snus, extending its reach to a wider audience. Snus is available in two distinct forms: original and white. The original snus, characterized by its dark color, full-bodied flavor, and moist texture, caters to traditional consumers. In contrast, white snus, which is white in color, has a mild flavor, and a dry texture, appeals to those seeking a healthier alternative. Manufactured in three sizes - large, maxi, and mini - snus caters to diverse consumer preferences. The long shelf life, coupled with the convenience of use, makes it an attractive option for various consumer segments, such as athletes, truck drivers, and soldiers, who require a performance enhancer. The snus market faces challenges due to taxes, bacteria, and mold growth. Retailers must ensure proper labeling and storage conditions to maintain the freshness of the product and prevent health concerns associated with harmful chemicals and burning tobacco. The market competes with the cigarette market, with advertising and marketing strategies playing a crucial role in consumer perception and preference.
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Europe is estimated to contribute 57% to the growth of the global market during the forecast period
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Europe is estimated to contribute 57% to the growth of the global market during the forecast period. Europe dominates the global market, contributing over 55.20% of its share in 2022. The market is particularly concentrated in the Scandinavian region, with Sweden, Norway, and Denmark being the primary consumers and producers. Notably, European giants such as Swedish Match AB and GN Tobacco Sweden AB lead production in Sweden. However, many European countries have imposed strict regulations, even bans, on products, potentially hindering growth. Europe's market faces challenges due to these stringent regulations, particularly within the framework of WHO's MPOWER policies. Taxes and heightened awareness of the health risks associated with usage may further impede market expansion during the forecast period.
Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.
The market growth analysis and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 10 market companies, including:
Altria Group Inc., Another Snus Factory Stockholm AB, British American Tobacco Plc, Dholakia Tobacco Pvt. Ltd., Empire of Snus, GN Tobacco Sweden AB, Harsh International, Imperial Brands Plc, Japan Tobacco Inc., Philip Morris International Inc., Swisher International Inc., TIGERSNUS ORGANIC SNUS TOBACCO, Turning Point Brands Inc., and Wilsons and Co. Sharrow Ltd.
The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research and growth report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The Snus market is a significant segment in the tobacco industry, characterized by the consumption of moist snuff, a smokeless tobacco product. This market encompasses various players and countries, with Europe and North America being major contributors. The demand for Snus is driven by factors such as its discreet use, convenience, and cultural acceptance. Snus is available in various forms, including loose snus, snus pouches, and snus cans. The market is competitive, with players focusing on product innovation, pricing strategies, and distribution networks to gain a competitive edge. The market is expected to grow due to increasing consumer preference for smokeless tobacco products and the entry of new players. The market also faces challenges such as regulatory restrictions and health concerns. Countries like Sweden and Norway have a high prevalence of Snus use due to cultural traditions. In contrast, the market in the US is growing due to changing consumer preferences and the entry of new players. The market is also witnessing the adoption of digital marketing strategies, including social media and e-commerce platforms, to reach a wider audience. The use of technology, such as mobile applications and personalized marketing, is also becoming increasingly common in the Snus market. In conclusion, the Snus market is a dynamic and evolving industry, driven by various factors, including consumer preferences, cultural traditions, and regulatory environment. Players in the market are focusing on innovation, pricing strategies, and distribution networks to gain a competitive edge.
Industry Scope |
|
Report Coverage |
Details |
Page number |
168 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 11.95% |
Market growth 2024-2028 |
USD 1.25 billion |
Market structure |
USD Concentrated |
YoY growth 2023-2024(%) |
9.66 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 57% |
Key countries |
Sweden, US, Norway, Poland, and Spain |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Altria Group Inc., Another Snus Factory Stockholm AB, British American Tobacco Plc, Dholakia Tobacco Pvt. Ltd., Empire of Snus, GN Tobacco Sweden AB, Harsh International, Imperial Brands Plc, Japan Tobacco Inc., Philip Morris International Inc., Swisher International Inc., TIGERSNUS ORGANIC SNUS TOBACCO, Turning Point Brands Inc., and Wilsons and Co. Sharrow Ltd. |
Market dynamics |
Parent market analysis, market growth and forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Flavor
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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