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Whiskey Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2021-2025

  • Published: Mar 2021
  • Pages: 120
  • SKU: IRTNTR41617
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The whiskey market share is expected to increase by USD 28.67 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 5.64%.

This whiskey market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers whiskey market segmentation by product (Scotch whiskey, American whiskey, Canadian whiskey, Irish Whiskey, and others), distribution channel (off trade and on trade), and geography (APAC, North America, Europe, South America, and MEA). The whiskey market report also offers information on several market vendors, including Bacardi Ltd., Beam Suntory Inc., Brown Forman Corp., Constellation Brands Inc., Davide Campari Milano Spa, Diageo Plc, LVMH Moet Hennessy Louis Vuitton, Pernod Ricard SA, William Grant and Sons Ltd., and Allied Blenders and Distillers Pvt. Ltd. among others.

What will the Whiskey Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Whiskey Market Size for the Forecast Period and Other Important Statistics

 

Whiskey Market: Key Drivers, Trends, and Challenges

The new product launches are notably driving the whiskey market growth, although factors such as increasing competition from other alcoholic beverages may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the whiskey industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Whiskey Market Driver

One of the growth drivers for the global whiskey market is the increasing number of new product launches by the players. The players in the market are developing new products to cater to the demands of the consumers. Successful new product launches help in the growth of the market and the players. A successful new product launch helps increase the revenue flow and consumer base of the player. A new product launch also helps increase the market share of the player and gives a competitive advantage over other players in the market.

Key Whiskey Market Trend

Irish whiskey is the fastest-growing spirit category globally, and the increasing demand for Irish whiskey and American bourbon is expected to help the growth of the whiskey market during the forecast period. Though the Irish whiskey segment had a small market share of the global whiskey market in 2020, its demand is increasing rapidly and is expected to increase its market share during the forecast period. Its sweet and smooth taste, competitive pricing, investments by major brands, and increase in the demand among the young, first-timers, and female whiskey consumers are some of the factors that will drive the demand for Irish whiskey during the forecast period. The demand for American Bourbon whiskey, Tennessee whiskey, and rye whiskey has also helped to increase the overall sales for spirits. To meet the growing demand for American Bourbon, players in the market are increasing their production capacities, and also new distilleries have been set up. 

Key Whiskey Market Challenge

The increasing competition from other alcoholic beverages, such as vodka, rum, brandy, and others, challenges the growth of the whiskey market. The increasing demand for other spirits such as mezcal, vodka, rum, and tequila in the US and other American countries is affecting the sales of whiskey negatively. Similarly, European countries such as Germany, France, Italy, Russia, Belgium, and Sweden are witnessing an increasing demand for spirits such as vodka, rum, whiskey, and tequila, which has negatively impacted the revenues and volumes of the whiskey market in these countries. 
Besides, the growing popularity of beer, vodka, rum, brandy, and tequila in countries such as Singapore, the UK, and Germany poses a serious challenge to whiskey vendors, as these countries are the major markets for whiskey products. Therefore, it has become important for whiskey manufacturers to focus on innovative marketing strategies, better product development, and newer strategies to build a customer base to sustain and grow in the highly competitive global whiskey market.

This whiskey market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

The growth of the global distillers and vintners market will be driven by factors such as the increasing popularity of alcohol consumption among youths, rising demand for superior and premium alcoholic beverages, and innovations in the alcoholic beverages sector. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the whiskey market during the forecast period.

Who are the Major Whiskey Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Bacardi Ltd.
  • Beam Suntory Inc.
  • Brown Forman Corp.
  • Constellation Brands Inc.
  • Davide Campari Milano Spa
  • Diageo Plc
  • LVMH Moet Hennessy Louis Vuitton
  • Pernod Ricard SA
  • William Grant and Sons Ltd.
  • Allied Blenders and Distillers Pvt. Ltd.

 

This statistical study of the whiskey market encompasses successful business strategies deployed by the key vendors. The whiskey market is fragmented and the vendors are promoting their product offerings through a clear and unique value proposition to compete in the market.

Product Insights and News

  • Allied Blenders and Distillers Pvt. Ltd - As the key product the company offers Stering, Officers choice blue and others.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The whiskey market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Whiskey Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the whiskey market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the distillers and vintners market includes the following core components:

  • Inputs
  • Inbound logistics
  • Production operations
  • Outbound logistics
  • Marketing and sales
  • Support activities
  • Innovations                                                                      

The report has further elucidated other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Whiskey Market?

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51% of the market’s growth will originate from APAC during the forecast period. India and Thailand are the key markets for whiskey in APAC. Market growth in APAC will be faster than the growth of the market in other regions.

The rise in disposable incomes, westernization, and lifestyle changes will facilitate the whiskey market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of the COVID-19 pandemic in 2020 negatively impacted the growth of the regional market. The whiskey market experienced a differential impact due to the rapid increase in positive COVID-19 cases at each stage of its value chain. The pandemic affected the workforce, raw material supply, intermediate products, and trade and logistics, leading to demand-supply volatility and uncertain consumer demand. The Chinese and Indian markets had been largely affected, as several production facilities were closed to curb the impact of COVID-19. However, with the introduction of several vaccine drives in 2021, the market is likely to witness growth in the region during the forecast period.

What are the Revenue-generating Product Segments in the Whiskey Market?

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The whiskey market share growth in the Scotch whiskey segment will be significant during the forecast period. The Scotch whiskey market is witnessing high demand from the emerging affluent middle-class consumer segment across the globe. Also, the purchase of Scotch whiskey as an investment is increasing. Though the investment market is in its nascent stage, it is expected to flourish during the forecast period. Furthermore, the growing demand for premium spirits such as Scotch whiskey among consumers is a strong driving factor for the Scotch whiskey market across the globe.

This report provides an accurate prediction of the contribution of all the segments to the growth of the whiskey market size and actionable market insights on post COVID-19 impact on each segment.

 

Whiskey Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 5.64%

Market growth 2021-2025

$ 28.67 billion

Market structure

Fragmented

YoY growth (%)

5.00

Regional analysis

APAC, North America, Europe, South America, and MEA

Performing market contribution

APAC at 51%

Key consumer countries

India, US, Thailand, Canada, France, and UK

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Bacardi Ltd., Beam Suntory Inc., Brown Forman Corp., Constellation Brands Inc., Davide Campari Milano Spa, Diageo Plc, LVMH Moet Hennessy Louis Vuitton, Pernod Ricard SA, William Grant and Sons Ltd., and Allied Blenders and Distillers Pvt. Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Whiskey Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive whiskey market growth during the next five years
  • Precise estimation of the whiskey market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the whiskey industry across APAC, North America, Europe, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of whiskey market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

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1 Executive Summary

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
    • Exhibit 02: Market characteristics
  • 2.2 Value chain analysis
    • Exhibit 03: Value chain analysis – Distillers and Vintners market

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 04: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 05: Market segments
  • 3.3 Market size 2020
    • 3.4 Market outlook: Forecast for 2020 - 2025
      • Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
      • Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 08: Five forces analysis 2020 & 2025
    • 4.2 Bargaining power of buyers
      • Exhibit 09: Bargaining power of buyers
    • 4.3 Bargaining power of suppliers
      • Exhibit 10: Bargaining power of suppliers
    • 4.4 Threat of new entrants
      • Exhibit 11: Threat of new entrants
    • 4.5 Threat of substitutes
      • Exhibit 12: Threat of substitutes
    • 4.6 Threat of rivalry
      • Exhibit 13: Threat of rivalry
    • 4.7 Market condition
      • Exhibit 14: Market condition - Five forces 2020

    5 Market Segmentation by Product

    • 5.1 Market segments
      • Exhibit 15: Product - Market share 2020-2025 (%)
    • 5.2 Comparison by Product
      • Exhibit 16: Comparison by Product
    • 5.3 Scotch whiskey - Market size and forecast 2020-2025
      • Exhibit 17: Scotch whiskey - Market size and forecast 2020-2025 ($ million)
      • Exhibit 18: Scotch whiskey - Year-over-year growth 2020-2025 (%)
    • 5.4 American whiskey - Market size and forecast 2020-2025
      • Exhibit 19: American whiskey - Market size and forecast 2020-2025 ($ million)
      • Exhibit 20: American whiskey - Year-over-year growth 2020-2025 (%)
    • 5.5 Canadian whiskey - Market size and forecast 2020-2025
      • Exhibit 21: Canadian whiskey - Market size and forecast 2020-2025 ($ million)
      • Exhibit 22: Canadian whiskey - Year-over-year growth 2020-2025 (%)
    • 5.6 Irish Whiskey - Market size and forecast 2020-2025
      • Exhibit 23: Irish Whiskey - Market size and forecast 2020-2025 ($ million)
      • Exhibit 24: Irish Whiskey - Year-over-year growth 2020-2025 (%)
    • 5.7 Others - Market size and forecast 2020-2025
      • Exhibit 25: Others - Market size and forecast 2020-2025 ($ million)
      • Exhibit 26: Others - Year-over-year growth 2020-2025 (%)
    • 5.8 Market opportunity by Product
      • Exhibit 27: Market opportunity by Product

    6 Market Segmentation by Distribution channel

    • 6.1 Market segments
      • Exhibit 28: Distribution channel - Market share 2020-2025 (%)
    • 6.2 Comparison by Distribution channel
      • Exhibit 29: Comparison by Distribution channel
    • 6.3 Off trade - Market size and forecast 2020-2025
      • Exhibit 30: Off trade - Market size and forecast 2020-2025 ($ million)
      • Exhibit 31: Off trade - Year-over-year growth 2020-2025 (%)
    • 6.4 On trade - Market size and forecast 2020-2025
      • Exhibit 32: On trade - Market size and forecast 2020-2025 ($ million)
      • Exhibit 33: On trade - Year-over-year growth 2020-2025 (%)
    • 6.5 Market opportunity by Distribution channel
      • Exhibit 34: Market opportunity by Distribution channel

    7 Customer landscape

    8 Geographic Landscape

    • 8.1 Geographic segmentation
      • Exhibit 36: Market share by geography 2020-2025 (%)
    • 8.2 Geographic comparison
      • Exhibit 37: Geographic comparison
    • 8.3 APAC - Market size and forecast 2020-2025
      • Exhibit 38: APAC - Market size and forecast 2020-2025 ($ million)
      • Exhibit 39: APAC - Year-over-year growth 2020-2025 (%)
    • 8.4 North America - Market size and forecast 2020-2025
      • Exhibit 40: North America - Market size and forecast 2020-2025 ($ million)
      • Exhibit 41: North America - Year-over-year growth 2020-2025 (%)
    • 8.5 Europe - Market size and forecast 2020-2025
      • Exhibit 42: Europe - Market size and forecast 2020-2025 ($ million)
      • Exhibit 43: Europe - Year-over-year growth 2020-2025 (%)
    • 8.6 South America - Market size and forecast 2020-2025
      • Exhibit 44: South America - Market size and forecast 2020-2025 ($ million)
      • Exhibit 45: South America - Year-over-year growth 2020-2025 (%)
    • 8.7 MEA - Market size and forecast 2020-2025
      • Exhibit 46: MEA - Market size and forecast 2020-2025 ($ million)
      • Exhibit 47: MEA - Year-over-year growth 2020-2025 (%)
    • 8.8 Key leading countries
      • Exhibit 48: Key leading countries
    • 8.9 Market opportunity by geography
      • Exhibit 49: Market opportunity by geography ($ million)

    9 Drivers, Challenges, and Trends

    • 9.1 Market drivers
      • 9.2 Market challenges
        • Exhibit 50: Impact of drivers and challenges
      • 9.3 Market trends

        10 Vendor Landscape

        • 10.1 Vendor Landscape
          • Exhibit 51: Vendor landscape
        • 10.2 Landscape disruption
          • Exhibit 52: Landscape disruption
          • Exhibit 53: Industry risks
        • 10.3 Competitive landscape

          11 Vendor Analysis

          • 11.1 Vendors covered
            • Exhibit 54: Vendors covered
          • 11.2 Market positioning of vendors
            • Exhibit 55: Market positioning of vendors
          • 11.3 Allied Blenders and Distillers Pvt. Ltd.
            • Exhibit 56: Allied Blenders and Distillers Pvt. Ltd. - Overview
            • Exhibit 57: Allied Blenders and Distillers Pvt. Ltd. - Product and service
            • Exhibit 58: Allied Blenders and Distillers Pvt. Ltd. - Key offerings
          • 11.4 Bacardi Ltd.
            • Exhibit 59: Bacardi Ltd. - Overview
            • Exhibit 60: Bacardi Ltd. - Product and service
            • Exhibit 61: Bacardi Ltd. - Key offerings
          • 11.5 Beam Suntory Inc.
            • Exhibit 62: Beam Suntory Inc. - Overview
            • Exhibit 63: Beam Suntory Inc. - Product and service
            • Exhibit 64: Beam Suntory Inc. - Key offerings
          • 11.6 Brown Forman Corp.
            • Exhibit 65: Brown Forman Corp. - Overview
            • Exhibit 66: Brown Forman Corp. - Product and service
            • Exhibit 67: Brown Forman Corp. - Key offerings
          • 11.7 Constellation Brands Inc.
            • Exhibit 68: Constellation Brands Inc. - Overview
            • Exhibit 69: Constellation Brands Inc. - Business segments
            • Exhibit 70: Constellation Brands Inc. – Key news
            • Exhibit 71: Constellation Brands Inc. - Key offerings
            • Exhibit 72: Constellation Brands Inc. - Segment focus
          • 11.8 Davide Campari Milano Spa
            • Exhibit 73: Davide Campari Milano Spa - Overview
            • Exhibit 74: Davide Campari Milano Spa - Business segments
            • Exhibit 75: Davide Campari Milano Spa - Key offerings
            • Exhibit 76: Davide Campari Milano Spa - Segment focus
          • 11.9 Diageo Plc
            • Exhibit 77: Diageo Plc - Overview
            • Exhibit 78: Diageo Plc - Business segments
            • Exhibit 79: Diageo Plc – Key news
            • Exhibit 80: Diageo Plc - Key offerings
            • Exhibit 81: Diageo Plc - Segment focus
          • 11.10 LVMH Moet Hennessy Louis Vuitton
            • Exhibit 82: LVMH Moet Hennessy Louis Vuitton - Overview
            • Exhibit 83: LVMH Moet Hennessy Louis Vuitton - Business segments
            • Exhibit 84: LVMH Moet Hennessy Louis Vuitton - Key offerings
            • Exhibit 85: LVMH Moet Hennessy Louis Vuitton - Segment focus
          • 11.11 Pernod Ricard SA
            • Exhibit 86: Pernod Ricard SA - Overview
            • Exhibit 87: Pernod Ricard SA - Product and service
            • Exhibit 88: Pernod Ricard SA – Key news
            • Exhibit 89: Pernod Ricard SA - Key offerings
          • 11.12 William Grant and Sons Ltd.
            • Exhibit 90: William Grant and Sons Ltd. - Overview
            • Exhibit 91: William Grant and Sons Ltd. - Product and service
            • Exhibit 92: William Grant and Sons Ltd. - Key offerings

          12 Appendix

          • 12.1 Scope of the report
            • 12.2 Currency conversion rates for US$
              • Exhibit 93: Currency conversion rates for US$
            • 12.3 Research methodology
              • Exhibit 94: Research Methodology
              • Exhibit 95: Validation techniques employed for market sizing
              • Exhibit 96: Information sources
            • 12.4 List of abbreviations
              • Exhibit 97: List of abbreviations

            Research Framework

            Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

            TechnavioINFORMATION SOURCES

            Primary sources

            • Manufacturers and suppliers
            • Channel partners
            • Industry experts
            • Strategic decision makers

            Secondary sources

            • Industry journals and periodicals
            • Government data
            • Financial reports of key industry players
            • Historical data
            • Press releases
            Technavio

            TechnavioDATA ANALYSIS

            Data Synthesis

            • Collation of data
            • Estimation of key figures
            • Analysis of derived insights

            Data Validation

            • Triangulation with data models
            • Reference against proprietary databases
            • Corroboration with industry experts
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            TechnavioREPORT WRITING

            Qualitative

            • Market drivers
            • Market challenges
            • Market trends
            • Five forces analysis

            Quantitative

            • Market size and forecast
            • Market segmentation
            • Geographical insights
            • Competitive landscape
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            The whiskey market market growth will increase by $$ 28.67 bn during 2022-2025.
            The whiskey market market is expected to grow at a CAGR of 5.64% during 2022-2025.
            Technavio has segmented the whiskey market market by product (Scotch whiskey, American whiskey, Canadian whiskey, Irish whiskey, and Others) ,distribution channel (Off trade and On trade) , and geography (APAC, North America, Europe, South America, and MEA).
            Allied Blenders and Distillers Pvt. Ltd., Bacardi Ltd., Beam Suntory Inc., Brown Forman Corp., Constellation Brands Inc., Davide Campari Milano Spa, Diageo Plc, LVMH Moet Hennessy Louis Vuitton, Pernod Ricard SA, William Grant and Sons Ltd. are a few of the key vendors in the whiskey market market.
            APAC will register the highest growth rate of 51% among the other regions. Therefore, the whiskey market market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
            • India
            • US
            • Thailand
            • Canada
            • France
            • UK
            The key factors driving the whiskey market market growth are:
            • new product launches
            • Increasing demand for Irish whiskey and American bourbon
            The whiskey market market vendors should focus on grabbing business opportunities from the scotch whiskey segment as it accounted for the largest market share in the base year.
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