Whiskey Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2021-2025

  • Published: Mar 2021
  • Pages: 120
  • SKU: IRTNTR41617

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The whiskey market has the potential to grow by USD 28.67 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 5.64%.

This whiskey market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by product (Scotch whiskey, American whiskey, Canadian whiskey, Irish Whiskey, and others), distribution channel (off trade and on trade), and geography (APAC, North America, Europe, South America, and MEA). The report also offers information on several market vendors, including Allied Blenders and Distillers Pvt. Ltd., Bacardi Ltd., and Beam Suntory Inc., among others.

What will the Whiskey Market Size be in 2021?


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Whiskey Market: Key Drivers and Trends

Based on our research output, there has been a neutral impact on the market growth during and post COVID-19 era. The new product launches are notably driving the whiskey market growth, although factors such as increasing competition from other alcoholic beverages may impede market growth. To unlock information on the key market drivers and the COVID-19 pandemic impact on the whiskey industry get your FREE report sample now.

  • One of the growth drivers for the global whiskey market is the increasing new product launches by the players.
  • The players in the market are developing new products to cater to the demands of the consumers.
  • Successful new product launches help in the growth of the market and the players.
  • A successful new product launch helps increase the revenue flow and consumer base of the player.
  • A new product launch also helps increase the market share of the player and gives a competitive advantage to the other players in the market.
  • The increasing demand for premium single malt will drive the growth of the whiskey market during the forecast period.
  • The age of the whiskey determine its price, and the price of single malt whiskey increases with age.
  • The demand for premium single malt whiskey has outrun its supply, and this has led to an increase in the price of single premium whiskies.
  • The increasing demand for premium single malt whiskies will increase the exports of whiskies from the UK during the forecast period.
  • The rapidly booming hospitality industry in APAC is a primary reason for the increasing sales of single malt whiskey.

This whiskey market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. Get detailed insights on the trends and challenges, which will help companies evaluate and develop growth strategies.

Who are the Major Whiskey Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Allied Blenders and Distillers Pvt. Ltd.
  • Bacardi Ltd.
  • Beam Suntory Inc.
  • Brown Forman Corp.
  • Constellation Brands Inc.
  • Davide Campari Milano Spa
  • Diageo Plc
  • LVMH Moet Hennessy Louis Vuitton
  • Pernod Ricard SA
  • William Grant and Sons Ltd.


The whiskey market is fragmented and the vendors are deploying growth strategies such as promoting their product offerings through a clear and unique value proposition to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the whiskey market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Whiskey Market?


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51% of the market’s growth will originate from APAC during the forecast period. India and Thailand are the key markets for whiskey in APAC. Market growth in APAC will be faster than the growth of the market in other regions.

To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report.

What are the Revenue-generating Product Segments in the Whiskey Market?


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The whiskey market share growth by the Scotch whiskey segment will be significant during the forecast period.

Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the whiskey market size.



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What are the Key Factors Covered in this Whiskey Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive whiskey market growth during the next five years
  • Precise estimation of the whiskey market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the whiskey industry across APAC, North America, Europe, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of whiskey market vendors

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The whiskey market growth will increase by $28668.45 million during 2020-2025.
The whiskey market is expected to grow at a CAGR of 5.64% during 2020-2025.
Technavio has segmented the whiskey market by product (Scotch whiskey, American whiskey, Canadian whiskey, Irish Whiskey, and Others) ,distribution channel (Off trade and On trade) , and geographic (APAC, North America, Europe, South America, and MEA).
Allied Blenders and Distillers Pvt. Ltd., Bacardi Ltd., Beam Suntory Inc., Brown Forman Corp., Constellation Brands Inc., Davide Campari Milano Spa, Diageo Plc, LVMH Moet Hennessy Louis Vuitton, Pernod Ricard SA, William Grant and Sons Ltd. are a few of the key vendors in the whiskey market.
APAC will register the highest growth rate of 50.74% among the other regions. Therefore, the whiskey market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
  • India
  • US
  • Thailand
  • Canada
  • France
  • UK
The key factors driving the whiskey market growth are:
  • New product launches
The whiskey market vendors should focus on grabbing business opportunities from the scotch whiskey segment as it accounted for the largest market share in the base year.
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