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The spelt market size is forecast to increase by USD 11.79 billion, at a CAGR of 3.7% between 2023 and 2028. The market is witnessing significant growth due to changing consumer preferences towards healthier food options. Organic farming practices are increasingly being adopted to produce spelt cereals, including common spelt, red spelt, and green spelt, which are rich in flavor and nutritional value. These grains are finding extensive applications in the food and beverage industry, particularly in baked goods, pastas, and brewing. Moreover, the demand for spelt is expanding beyond food and beverage to include skincare products, haircare products, dietary supplements, nutraceuticals, and animal feed. The growing popularity of these applications is driving the market's expansion. Additionally, the increasing use of online stores, health food stores, and specialty stores as sales channels is facilitating the market's growth. However, the market faces challenges due to the shortage of spelt, which is limiting its production and availability. Despite this, the market is expected to continue its growth trajectory, driven by the increasing demand for natural and organic products.
Spelt, an ancient grain, has gained considerable attention in the nutritious food market due to its numerous health benefits and sustainable production methods. This grain, a type of hulled wheat, has been a staple in European diets for centuries and is now regaining popularity in North America. Spelt is rich in essential nutrients, including fiber, proteins, vitamins, and minerals. Its high fiber content makes it an excellent choice for promoting digestive health, alleviating constipation, and preventing conditions such as diverticulitis. Moreover, spelt is a valuable source of vitamin niacin, which plays a crucial role in energy production and the synthesis of sexual hormones. Thiamin, another essential vitamin present in spelt, aids in psychological stress reduction. Spelt is a nutrient-dense food, offering various health advantages. Its fiber content makes it an effective digestive regulator, ensuring proper nutrient absorption and maintaining overall gut health.
Furthermore, spelt contains a decent amount of protein, making it a suitable alternative for individuals following gluten-free diets due to celiac disease or intolerances. Spelt's popularity extends beyond its nutritional benefits. The grain is grown using sustainable agriculture practices, which minimize the use of synthetic fertilizers and pesticides. This eco-friendly approach not only benefits the environment but also ensures the production of organic products that are free from harmful additives. The increasing health consciousness among consumers and the demand for sustainable food options have contributed to the growth of the spelt market. Consumers are increasingly seeking nutrient-rich, gluten-free alternatives, making spelt an attractive choice. Furthermore, the growing awareness of the importance of fiber in maintaining overall health has led to a rise in demand for high-fiber foods, including spelt.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The conventional spelt segment is estimated to witness significant growth during the forecast period. The market is witnessing significant growth due to several key factors. One of the primary reasons is the increasing availability of this ancient grain. With the rising consumer interest in spelt, more farmers are shifting towards its cultivation, leading to a supply shortage in certain regions. Price is another significant factor driving the conventional spelt market. Price-conscious consumers often opt for conventional spelt products due to their affordability. Moreover, the food and beverage industry's growing demand for spelt is anticipated to boost the segment's growth during the forecast period.
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The conventional spelt segment was valued at USD 33.38 billion in 2018. Spelt, a type of ancient wheat, is gaining popularity in various industries, including food and beverage, skincare products, haircare products, dietary supplements, nutraceuticals, animal feed, and flour. Commonly available in three varieties - red spelt, green spelt, and white spelt - spelt's unique flavor and nutritional benefits make it a preferred choice for consumers. In the US market, online stores, health food stores, and specialty stores are significant channels for the sale of spelt products. As consumers become more health-conscious, the demand for spelt is expected to increase further. Therefore, businesses in the market have an excellent opportunity to capitalize on this trend by offering high-quality, affordable spelt products to meet the growing demand. In conclusion, the conventional market is poised for growth due to its increasing availability, affordability, and versatility. As more consumers discover the health benefits of spelt, its demand is expected to rise in various industries, creating new opportunities for businesses. By staying informed of market trends and consumer preferences, businesses can position themselves to capitalize on this growing market and meet the demands of health-conscious consumers.
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Europe is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The European market for spelt, a type of cereal, is projected to lead the global industry with a value of USD 26.75 billion by 2026. In 2021, this segment was worth USD 21.27 billion, expanding at a 4.69% compound annual growth rate (CAGR). This expansion is fueled by the increasing number of health-conscious consumers who prefer clean-label products with a low glycemic index. Spelt's fiber content and role as a digestive regulator make it a popular choice for these consumers. As a result, bakeries and snack producers are incorporating spelt flour into their offerings, replacing traditional grains like wheat. Spelt's lower gluten content is another factor contributing to its popularity. This trend is evident in various food applications, including pastries, cereals, beverages, and even animal feed. Online retailers and specialty stores are capitalizing on this trend, making it easier for consumers to access these organic, sustainably-produced spelt food products.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Change in food preferences among consumers is notably driving market growth. In today's fast-paced world, consumers are adapting to modern eating habits, with an emphasis on health and wellness. Women, in particular, are prioritizing their careers and education, leading to increased demand for nutritious and flavorful food options. Urbanization and cultural diversity are also contributing factors, as consumers are exposed to a wider range of ingredients and cuisines. As a result, the market, a nutrient-dense grain, is experiencing growth. Spelt's unique nutritional benefits, including high protein content, crispiness, and unique carbohydrates, make it an attractive choice for health-conscious consumers.
Additionally, spelt contains essential vitamins such as niacin, thiamin, and vitamin B17, which contribute to overall health and wellbeing. However, supply and demand imbalances may impact the market, making it important for businesses to stay informed of trends and consumer preferences. The health benefits of spelt, including its potential role in reducing inflammation, managing anxiety and stress, and lowering bad cholesterol levels, make it a valuable addition to the brewing industry and beyond. As consumers continue to prioritize their health and seek out new and innovative food options, the market is poised for continued growth. Thus, such factors are driving the growth of the market during the forecast period.
Growing adoption of e-commerce channels is the key trend in the market. The global market for spelt, an ancient and nutritious grain, is experiencing growth due to increasing health consciousness among consumers. This grain, rich in fiber, vitamins, minerals, and protein, is a popular choice for those following plant-based diets or seeking sustainable food options. For individuals with celiac disease or gluten intolerance, spelt is a safe and delicious alternative to traditional grains. Supermarkets and hypermarkets remain the primary distribution channels for spelt products. However, online sales are on the rise, as consumers value the convenience and variety offered by e-commerce platforms. Spelt flour and pasta are among the most popular product categories, providing versatile and nutritious options for baking and cooking.
As the demand for gluten-free and high-protein foods continues to increase, the market is poised for significant growth. This trend is expected to persist, as more consumers seek out nutritious and sustainable food choices to support their health and wellbeing. Online sales channels will continue to gain traction, making it easier than ever for consumers to access and enjoy the numerous benefits of this ancient grain. Thus, such trends will shape the growth of the market during the forecast period.
Shortage of spelt is the major challenge that affects the growth of the market. The increasing demand for nutritious plant-based foods, particularly spelt, in the health-conscious US consumer market is putting pressure on the supply chain. However, the production of spelt has been affected by various challenges, including poor harvests, which has resulted in a shortage. This shortage impacts every stage of the supply chain, from farmers to distributors, lowering motivation and profit margins. The inability to meet the demand for spelt is leading to higher prices, which may deter some consumers and limit market growth.
The market, a key component of the cereal-based bakery industry, is also used in wine making for producing unique textures and flavors through the fermentation of grapes and the use of yeast in various wine styles. Despite these challenges, the European market remains a significant player in the spelt industry, with potential for expansion as consumers continue to seek out immune system-boosting, pesticide- and fungicide-free alternatives to traditional grains. Hence, the above factors will impede the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Archer Daniels Midland Co. - The company offers spelt such as high-protein, nutrient-rich ancient grain with a nutty flavor, often used in artisanal breads and pastas.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Spelt, an ancient grain, is gaining popularity in the food and beverage industry due to its nutritious properties. This grain is rich in fiber, vitamins, minerals, and protein, making it an ideal choice for health-conscious consumers. Spelt is gluten-free, making it a suitable alternative for individuals with celiac disease or gluten intolerance. The grain's high fiber content aids in digestive health and acts as a regulator for constipation and diverticulitis. Spelt comes in various forms, including flour, grains, pasta, cereals, and syrup. It is used in various food applications, such as bread, pasta, and beverages. Spelt's unique flavor and texture make it a popular ingredient in clean-label products. Organic farming is widely used in the production of spelt to ensure the grain's purity and nutritional benefits.
Spelt is also used in skincare, haircare products, and dietary supplements, highlighting its versatility. The grain's nutritional benefits include regulating sexual hormones, reducing psychological stress and anxiety, and lowering bad cholesterol levels, making it a superfood for cardiovascular health. The demand for spelt is increasing due to its health benefits and sustainability. The grain's low glycemic index makes it a suitable alternative for individuals following plant-based diets or seeking alternative protein sources. The supply-demand mismatch in the market is expected to drive the growth of the spelt industry in the coming years.
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Market Scope |
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Report Coverage |
Details |
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Page number |
175 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 3.7% |
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Market Growth 2024-2028 |
USD 11.79 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
3.5 |
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Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
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Performing market contribution |
Europe at 36% |
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Key countries |
US, Germany, UK, China, Canada, France, Italy, Japan, India, and South Korea |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Archer Daniels Midland Co., Ardent Mills LLC, Bunge Ltd., Cargill Inc., CHS Inc, Doves Farm Foods Ltd., Goodman Fielder Pty Ltd., Hormel Foods Corp., JBS SA, Kerry Group Plc, Marico Ltd., Marubeni Corp., Nestle SA, PepsiCo Inc., Sharpham Park, Sysco Corp., The Hain Celestial Group Inc., and Tyson Foods Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period. |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Technavio Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Qualitative Analysis
7 Five Forces Analysis
8 Market Segmentation by Product
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Opportunity/Restraints
12 Competitive Landscape
13 Competitive Analysis
14 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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