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The sponge and scouring pads market size is estimated to grow by USD 1.57 billion, at a CAGR of 4.83% between 2023 and 2028. The market landscape is shaped by several factors, including the growing reliance on online sales channels, the evolving middle-class demographic with rising disposable incomes, and the expanding presence of hotels and restaurants. Online sales channels are witnessing a surge in usage, providing consumers with convenient access to a wide range of products and services. Concurrently, the expanding middle-class population, coupled with increased discretionary spending, fuels demand across various sectors. Moreover, the proliferation of hotels and restaurants reflects a growing hospitality industry catering to diverse consumer preferences and lifestyles. These dynamics contribute to a dynamic marketplace, characterized by enhanced accessibility, evolving consumer behaviors, and a competitive landscape, driving innovation and growth across multiple sectors. It also includes an in-depth analysis of drivers, trends, and challenges. Our report examines historical data from 2018 - 2022, besides analyzing the current market scenario.
Increasing number of hotels and restaurants is notably driving the market growth. The steady rise in the number of hotels and restaurants has had a positive impact on the market. The growth in the food service industry has resulted in a higher demand for sponges for quicker and more efficient cleaning of the kitchen and appliances. Favorable factors such as the increase in urbanization rate, rise in disposable income, and a steady expansion in the number of food service outlets play a major role in driving the growth of the food service industry globally. Steady growth in the number of millennials, who are more eager to spend on luxury hotels and premium food, has further widened the growth prospects of the market. India has recently emerged as a major market for restaurants. The penetration of organized food retail services in the country is further expected to fuel sales in the restaurant industry. Hence, the rise in the number of restaurants and sales through them will boost the growth of the market during the forecast period.
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The revenue of the offline distribution channel comes from the sales of products through specialty stores; hypermarkets, supermarkets, convenience stores, clubhouse stores; and department stores. The revenue of the offline distribution channel has been declining gradually over the years because of the high preference for online shopping. Players are expanding their stores in local and regional markets to fuel sales through the offline channel. Walmart Inc. (Walmart) is the largest hypermarket in the US, offering sponges and scouring pads. Manufacturers of sponges and scouring pads sell their products through speciality stores and other retail formats. The growth of retail channels in different cities and regions drives customer familiarization with various types of sponges and scouring pads. It will also increase the value of sales of the market during the forecast period. Therefore, the offline segment will grow in the market during the forecast period.
The change in shopping preferences is propelling the sales of sponges and scouring pads through the online channel, which is expected to grow at a rapid pace during the forecast period. At present, most consumers make their purchase decisions based on online research on websites, blogs, and social media. Brand-owned e-commerce platforms are also gaining traction in terms of sales and popularity, especially due to the increasing demand for sponges and scouring pads through the online platform. Several other factors propelling consumers to shift to the online distribution channel from the offline distribution channel are listed below: Secured transactions Cash on delivery (COD) Easy and convenient return policies Centralized and efficient customer service 24/7 shopping convenience Product variety Multiple payment options Doorstep delivery Such factors contribute to the growth of the online segment, leading to the expansion of the market during
The market share growth by the residential segment will be significant during the forecast period. The residential segment accounts for the highest share due to the increasing use of sponges and scouring pads for hygiene and cleanliness. In the residential end-user segment, sponges and scouring pads are used for mild and moderate cleaning activities, especially for kitchen areas and utensils.
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The residential segment was the largest and was valued at USD 2.79 billion in 2018. The rising demand for sponges and scouring pads in this region can be attributed to the presence of the large average household size and the increase in household expenditure. The presence of various types of sponges and scouring pads intensifies the competition for players operating in the residential segment. The rising awareness of the benefits of using sponges and scouring pads and the severe health implications of improper cleanliness will propel the demand for these products in the residential segment. The growing demand for sponges and scouring pads motivates companies to offer products exclusively designed for residential use. Such factors will drive the growth of the market during the forecast period. Therefore, the residential sector in the market will grow during the forecast period.
The non-residential segment includes end-users such as restaurants; bakers; bars and pubs; cruise liners; airports; airlines; railways; catering service providers; hotels and resorts; foodservice chains; canteens/cafeterias in offices and different commercial, institutional, and government establishments; and cleaning service providers and cleaning service management companies that take contracts for cleaning and maintenance of commercial infrastructure. Food service providers are the major contributors to the non-residential end-user segment, followed by other end-users. Several companies in the market offer sponges and scouring pads specific to varying commercial applications. The rising number of hotels and restaurants across the world will drive the market for sponges and scouring pads in the non-residential segment. In addition, the non-residential segment will be further fueled by the rising number of commercial infrastructures such as tech parks, offices, universities, and other buildings. Thus, the rising number of commercial infrastructures will lead to the growth of the segment in the market during the forecast period.
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APAC is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. APAC is recognized as one of the fastest-growing regions in terms of consumer spending on restaurants and hotels. The growth of the food service market has raised the need for cleaning tools and supplies, further driving the demand for sponges and scouring pads in the region. China, Japan, and India are the key leading countries in the market. China is one of the leading consumers of sponges and scouring pads. India and China are two of the most populated countries in the world, with both countries now having populations of well over a billion. The intensive population of the countries helps to increase the per-unit consumption of sponges. Moreover, home sponges and scouring pads are affordable to the mass population, which further fuels their demand.
Additionally, the demand for home sponges and scouring pads with eco-friendly ingredients such as wood pulp and cotton fiber has played a major role in driving the market. The high demand for kitchen care products, which include sponges and scouring pads, can be attributed to the high consumer confidence, the expanding middle-class population base, high disposable income, urbanization, and the expansion of leading global brands in APAC. The rising Internet penetration is further fueling the sales of sponges and scouring pads through online channels. Such factors are expected to drive the regional market during the forecast period.
The market witnesses robust growth fueled by the increasing emphasis on cleanliness and hygiene in both the household sector and food service chains, driving the demand for household cleaning products. Utilizing materials like metal, mesh sheet, and polymer-based scouring pads, manufacturers cater to diverse needs in home care and personal hygiene. Advertisement and media campaigns highlight the effectiveness of cleaning products and kitchen utensils, promoting hygiene-consciousness among female consumers. From quick service restaurants to food outlets and cafes, the demand for fiber-based scouring pads and steel wool remains high. Innovations like silver-infused foam and modular kitchen designs enhance the market's appeal, while endorsements from celebrities further drive sales in this competitive landscape. Our researchers analyzed the data with 2023 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
The introduction of sponge and scouring pads made of eco-friendly raw materials is an emerging trend shaping the market growth. The demand for natural and eco-friendly sponges and scouring pads has increased among both residential and commercial end-users in the last few years, owing to the negative impact of plastic or non-biodegradable sponges and scouring pads on both human health and the environment. Natural or eco-friendly scouring pads and sponges are made of eco-friendly and green raw materials such as wood pulp and cotton fiber, which are recyclable. Additionally, these eco-friendly sponges and scouring pads emit fewer toxins in comparison to scouring pads and sponges made of regular plastic and polyester.
However, materials that are used in these sponges and scouring pads are completely biodegradable and can decompose easily. The introduction of such natural sponge and scouring pads has opened up new growth opportunities for the existing and new companies, which will drive the growth of the market during the forecast period.
The presence of counterfeit products is a significant challenge hindering the market growth. The presence of numerous counterfeit products negatively impacts the market. These products are priced comparatively lower and attract a wide range of consumers. Counterfeit products are considered harmful as they might be contaminated and made using cheaper ingredients to bring down costs. Moreover, these are usually not tested for safety and can be harmful to use. Such products are available across the world, particularly through online channel, as it is more difficult to monitor or regulate than traditional brick-and-mortar retail channels.
In addition, the high availability of such counterfeit products hampers the revenue inflow of organized players, thereby hindering the growth of the market. Manufacturers operating in the pads market are taking steps to differentiate their products from me-too and local brands, further increasing consumer awareness across the globe. These me-too branded products are expected to gradually limit the growth of the market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
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The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments
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The marketplace is teeming with a multitude of applications in various sectors, including tourism, fine dining establishments, and commercial segments such as hospitals and food service establishments. Manufacturers strategically utilize media and advertising campaigns through television and print media to showcase their extensive product lines, which encompass items like metal sponges, scrappers, and exfoliators and scrubs. The growing awareness of bacterial contamination has fueled the demand for antimicrobial sponge and scouring pads made from biodegradable ingredients, thereby reducing the carbon footprint in the home care and cleaning market. Furthermore, the proliferation of ecommerce channels, including online retailers, has broadened the reach of cleaning liquids and sponge scrubbers, ensuring a clean and hygienic environment for both residential and commercial spaces. Exfoliators and scrubs, essential components of personal care and cleaning regimens, are gaining popularity due to their ability to remove dead skin cells and deep clean surfaces, respectively. These products are often infused with natural ingredients, further catering to the increasing consumer preference for eco-friendly options.
Market Scope |
|
Report Coverage |
Details |
Page number |
168 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.83% |
Market Growth 2024-2028 |
USD 1.57 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
4.12 |
Regional analysis |
APAC, Europe, North America, Middle East and Africa, and South America |
Performing market contribution |
APAC at 35% |
Key countries |
US, China, India, Japan, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
3M Co., Americo Manufacturing Co., Amway Corp., ARIX POLSKA SP.zo.o., Armaly Brands Inc., Bio90 Manufacturing Canada Inc., Bombril SA, Corazzi Fibre Srl, Freudenberg and Co. KG, Henkel AG and Co. KGaA, Jyothy Labs Ltd., Kiwi Scourers Ltd., Newell Brands Inc., Scrub Daddy Inc., Sponge Technology Corp. LLC, The Clorox Co., The Crown Choice, The Libman Co, Weiman Products LLC, and Fuller Brush Co. |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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