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The Stain Remover Market size is estimated to grow at a CAGR of 5.4% between 2022 and 2027. The market size is forecast to increase by USD 6,117.53 million.Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
The market expansion is contingent on several factors, including the increasing variety of available stain removers, a growing awareness of the importance of laundry hygiene, and a heightened focus on innovative packaging options. Additionally, market growth is influenced by various factors, including the harmful effects of non-biodegradable products and biohazards, stringent regulations in various product categories, and the maturation of markets in developed countries.
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One of the key factors driving the stain remover market growth is the growth in the varieties of stain removers available. Several market players in the global stain remover product are offering a wide variety of products with various compositions such as different chemical components and fragrances. For example, stain remover products are offered in various forms such as powdered, liquid, bar, stick, and spray forms. Additionally, these products are offered in different formats, packages, and prices. Some of the different types of stains which are can be removed by using these stain remover products include mud, soil, milk, red wine, barbeque sauces, beetroot, blood, coffee, carbonated drinks, oil, mayonnaise, honey, baby food, and tomato sauce. Hence, such factors are expected to fuel the demand for stain remover which in turn will drive the stain remover market growth during the forecast period.
A key factor shaping the stain remover market growth is the promising demand from developing countries. Several manufacturers in the stain remover market are catering to the increasing demand for products from well-established players in developing countries due to the growing focus by consumers on maintaining laundry hygiene. Additionally, factors such as the rise in disposable income of consumers fuelled by the increase in working women in these countries are also fuelling the demand.
Furthermore, the market penetration of stain remover is low in developing countries. As a result, several established market players in the stain remover market in developed countries are entering developing countries to dominate the market. Hence, such factors are positively impacting the market which in turn will drive the market growth during the forecast period.
Markets in developed countries reaching the matured stage are one of the key challenges hindering the stain remover market growth. UK and US are some of the countries that have become saturated markets for stain removers. The main factor for the market saturation in these countries is due to population growth which fuelled the high demand for stain removers. Additionally, some of the prominent players in the market such as P&G, Henkel, Clorox, and others in these countries are offering various stain removers for these consumers.
Therefore, it has led to the market maturity of these developed countries. Additionally, factors such as high consumer awareness and high disposable income are leading to high penetration of stain removers in developed countries. As a result, there is no further scope for expansion in these markets. Hence, such factors are expected to negatively impact the market which in turn will hinder the market growth during the forecast period.
The powder segment is estimated to witness significant growth during the forecast period. One of the most common forms of laundry detergent such as stain remover is powder. There is a growing popularity for the powder segment among consumers as it is more convenient for both hand-washing and machine-washing. Additionally, the powder segment of stain removers are less expensive than other products.
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The powder segment was the largest segment and was valued at USD 7,081.06 million in 2017. The main advantage of powder stain removers is they can effectively remove non-greasy stains. Additionally, many market players are investing in several technological formulations which also make it suitable for greasy stains. These newly developed greasy stains are the best option for both fully automatic and semi-automatic washing machines. Some of the key market players which are offering high-quality, effective powder stain removers are Reckitt Benckiser, Henkel, and P and G. For example, Vanish is a stain remover brand which is offered by the prominent market player Reckitt, which is widely used for t stains in a single wash and is suitable for use on both white and coloured clothes. Thus, several advancements in formulations are expected to fuel the growth of this segment which in turn will drive the global stain remover market growth during the forecast period.
Several advantages offered by the liquid segment will increase the market growth during the forecast period. There are several advantages of the liquid stain remover segment when compared to other counterparts. One of the main advantages of the liquid stain remover segment is that it can effectively treat any form of stain, such as greasy and non-greasy stains. Additionally, due to the diluted form of this segment, it can be widely used with both hard and soft water irrespective of water temperature. There is an increasing preference for liquid stain removers across households as it is the ideal option for washing machines as they do not cause problems like blockage, which generally occurs with the use of powder stain removers. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the global stain remover market growth during the forecast period.
The Stain Remover market is segmented as an End-user segment, which is further sub-segmented as residential and commercial.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. One of the main reason for the significant growth of the global stain remover market in North America is due to the fast and hectic lifestyle of the population which in turn increase the demand for stain removers as they have limited time for household chores. The main advantage of stain removers is that it offer a quick and efficient solution for removing tough stains from fabrics and surfaces, in accordance with the requirement for convenience of cleaning routines.
Additionally, there is an increasing demand for stain removers across households in the region as it is considered an important product for maintaining a clean and well-kept environment. Furthermore, several consumers highly depend on these products for spot cleaning and stain removal in compact living areas. Furthermore, factors such as the growth of the e-commerce platform in North America provide convenient access to a wide variety of stain remover brands and product variants. Hence, such factors are expected to drive market growth in the region during the forecast period.
In 2020, during the COVID-19 pandemic, the growth of the global stain remover market witnessed a significant slowdown due to the shutdown of several manufacturing units, including the manufacturing plants of stain removers as well as disruptions in the supply chain of raw materials required for manufacturing stain removers in North America. However, in 2021, the initiation of large-scale vaccination drives lifted the lockdown and travel restrictions, which led to the reopening of stain remover manufacturing facilities. Such factors are expected to drive the market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The stain remover market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Stain Remover Market Scope |
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Report Coverage |
Details |
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Page number |
170 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.4% |
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Market growth 2023-2027 |
USD 6117.53 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
5.03 |
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Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 41% |
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Key countries |
US, China, Germany, UK, and Brazil |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Agar Cleaning Systems Pty Ltd., Amtech UK, Amway Corp., CC Holdings Inc., Church and Dwight Co. Inc., Dove Technologies, Future Developments Man Ltd., Godrej Consumer Products Ltd., Greenology Products Inc., Guardsman Industries Ltd., Henkel AG and Co. KGaA, Kao Corp., Mega Electronics Ltd., Quality Chemicals S.L, Reckitt Benckiser Group Plc, S.C. Johnson and Son Inc., Sarex, The Clorox Co., The Procter and Gamble Co., and Unilever PLC |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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