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The steam cleaner market size is forecast to increase by USD 473.6 million and is estimated to grow at a CAGR of 6.69% between 2023 and 2028. The market's expansion is fueled by various factors, notably the increasing prevalence of smart homes, broader utilization of steam cleaners across industries, and heightened demand stemming from developing countries. The proliferation of smart home technology has created a robust market segment, driving innovation and adoption of connected devices. Concurrently, the versatile applications of steam cleaners in diverse sectors contribute significantly to market growth, highlighting their efficiency and eco-friendly nature. Furthermore, the burgeoning demand from developing countries underscores a global shift towards modern living standards and sustainable cleaning solutions, driving market expansion and technological advancements.
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The Market experiences growth driven by steam power as a potent cleaning method for various surfaces like floors and upholstery in household and commercial settings. The demand rises due to a shift towards chemical-free cleaning products, addressing concerns about contamination and infectious diseases. Challenges include ensuring longer battery lives for sustained operation, especially in industrial facilities where occupational health is paramount. A key trend is the integration of room memory and advanced features for efficient cleaning in diverse environments, from residential to commercial settings. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rising number of smart homes is notably driving the steam cleaner market growth. The demand for smart homes is rising in developed countries like the US, the UK, and Germany. The demand for smart homes in Europe is growing mainly due to the increasing focus on deploying renewable energy resources in several countries. Countries such as Sweden, Finland, and Poland are focusing on switching to renewable energy to save on utility costs.
Smart homes involve all consumer electronic devices, entertainment equipment, and other smart electronics being interconnected to the home network. The demand for smart homes is driven by the convenience that it offers. It is also fueled by government initiatives worldwide to promote better living standards. The development of smart homes drives the purchase of appliances such as steam vacuum cleaners, home theatre systems, and other advanced household appliances and equipment. companies in the market offer multi-purpose floor steam cleaners with smart steam technology. Thus, the rising number of smart homes across the world is expected to drive the growth of the market during the forecast period.
Growing demand for online retailing is the primary trend driving the steam cleaner market growth. The rising penetration of the Internet and smartphones has made online shopping extremely convenient, which is increasing its adoption among people. Several international e-commerce platforms are available across the world. The average amount of money spent online per transaction and the number of transactions that take place online are on the rise globally. The growing number of Internet users and the ready-to-buy attitude of these users are the main factors boosting the popularity of the online retail channel. The growth in Internet penetration, the growing trust in and inclination of customers for online retailing, the availability of quick shipping, and a wide variety of consumer products play a significant role in driving the global e-commerce market forward.
For instance, Amazon.com offers steam cleaners from various brands, such as BISSELL Homecare Inc., Dupray, Vapamore, and others. Omnichannel retailing has made online retail distribution channels popular. Also, secure transactions and cash-on-delivery options increase the demand for steam cleaners on online distribution channels. Hence, the growth in the online retailing/e-commerce market will contribute to the growth of the market. This will encourage various market companies to concentrate on the Internet-savvy customer segment and explore the online retail format. This mode of business will help companies save operating costs as well as overheads. Thus with rising online retailing, the global market is expected to witness high growth during the forecast period.
The availability of low-cost manual labor in developing countries is the major trend impeding the steam cleaner market growth. Low-cost labor in developing countries is a major challenge for the market. In countries such as India and China, manual workers such as domestic helpers are preferred over vacuum or steam cleaners because of the availability of low-cost labor. Housemaids or domestic helpers also allow people to customize the cleaning process. Therefore, the demand for steam cleaners remains low in these countries. Also, in the commercial sector, low-cost manual workers are preferred for cleaning commercial spaces.
For instance, 40% of all companies worldwide employ temporary workers in commercial facilities. In many developing countries in APAC, the informal sector constitutes a substantial and important portion of the labor force and the economy. Overall, the informal sector accounts for 60% of the workforce. The share of labor in the GDP has been declining in several countries in the region. Specific problems include high youth inactivity and unemployment, rising inequality, and skills shortages. The labor market is one of the main channels through which globalization can affect developing countries. The presence of such labor in the regions hinders the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Tornado Industries Inc. - The company offers various floor cleaning equipment such as Scrubbers, Floor Machines & Burnishers, Sweepers, Reconditioned Equipment, and Specialty Products for commercial and industrial cleaning purposes. Its key offerings include steam cleaners that are lightweight and very powerful and can kill germs and bacteria using just water that is turned into steam.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the commercial segment will be significant during the forecast period. The increase in the demand for business travel will contribute to the growth of the hospitality industry, which, in turn, will drive the demand for steam cleaners in these establishments during the forecast period. Steam cleaners are extensively used in cleaning carpets and garments and help the industry maintain hygiene. The exponential growth of the tourism industry is the prime factor that fuels the growth of the hospitality industry. Germany, the UK, and France are the prime countries fueling the hospitality industry's growth in Europe.
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The commercial segment showed a gradual increase in market share with USD 748.70 million in 2018 and will continue to grow by 2028. The commercial segment of the steam cleaner market has been growing and is expected to reach maturity because of the growing awareness about the latest technology used in these cleaners. Several market companies worldwide are increasing their investments in advanced technology to differentiate their products from that of their competitors. Robotic vacuum cleaners are expected to witness high growth worldwide, owing to rapid advances and lifestyle changes. The demand for stick and upright cleaners is rising because of their improved functionality. Increasing concerns about health and hygiene among end-users are also driving the growth of the commercial segment in the market. The forecast period is expected to witness growth in business travel, which will contribute to the growth of the hotel industry. Also, various hotels use commercial steam cleaners extensively. Therefore, the growth and wider acceptance of these products by the global hotel and hospitality industry will increase the demand for commercial steam cleaners during the forecast period.
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APAC is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. High disposable income and purchasing power of the people have increased the adoption of steam cleaners in APAC. India, China, South Korea, Australia, New Zealand, Vietnam, and the Philippines are the major countries that dominate the market in APAC. Countries in the region, especially India and China, are witnessing high economic development in terms of GDP as well as the rate of urbanization. These factors propel the demand for new residential construction and steam cleaner product launches in the market. The growth of the residential sector has helped companies in the region gain insights into consumer preferences regarding residential appliances. The market in Australia is mature, where the demand for steam cleaners is high in residential applications due to the growing number of smart homes and dual-income households.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market is propelled by a range of factors such as the increasing demand for sustainable cleaning solutions and chemical-free cleaning alternatives. These cleaners utilize the power of steam to effectively sanitize surfaces, removing dirt, grime, and harmful pathogens without relying on harsh chemicals. With applications spanning from residential settings to commercial environments, steam cleaners have become an essential tool for ensuring cleanliness and maintaining a healthy environment. Advancements in steam cleaning technology have led to the development of automated systems and self-cleaning mechanisms, making maintenance processes easier and reducing the maintenance burden. The market landscape depends on Residential environment and Commercial environment. Steam mops, handheld steam cleaners, and garment steam cleaners offer versatility and portability, catering to both small-scale commercial applications and household use. The market is witnessing a shift towards eco-friendly cleaning solutions and smart cleaning trends, integrating features like Internet of Things (IoT) connectivity and data-driven cleaning. Additionally, innovations such as solar-powered steam cleaners and ultrasonic cleaning technologies contribute to water conservation and sterilization efforts, appealing to health and hygiene regulations in various industries, including healthcare institutions, food processing facilities, and commercial areas.
Market Scope |
|
Report Coverage |
Details |
Page number |
162 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.69% |
Market growth 2024-2028 |
USD 473.6 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
5.83 |
Regional analysis |
APAC, Europe, North America, Middle East and Africa, and South America |
Performing market contribution |
APAC at 42% |
Key countries |
US, China, Germany, UK, and Canada |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Alfred Karcher SE and Co KG, Alkota Cleaning Systems Inc, Amfos International, BISSELL, Cascade Star India Pvt. Ltd., Cleanfix Reinigungssysteme AG, Dupray, Dyson Technology India Pvt. Ltd., Electrolux AB, Eureka Forbes Ltd., Fonzo Equipment Pvt. Ltd., Inventa Cleantec Pvt. Ltd., Koninklijke Philips N.V., Lokpal Industries, Nacs Cleantech Pvt. Ltd., Spartan Manufacturing Corp., The Black and Decker, Techtronic Industries Co. Ltd., Tornado Industries Inc., and Vapamore |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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