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The market analysis delves into various growth drivers, including the increasing demand for customizable gaming equipment, heightened collaborations between manufacturers and athletes in the market, and concerns surrounding player safety, particularly regarding concussions. This comprehensive examination sheds light on the evolving dynamics within the industry, showcasing the emphasis on personalized gear tailored to individual needs and preferences. Moreover, strategic partnerships between equipment manufacturers and professional athletes amplify product innovation and the American football equipment market in US penetration. Simultaneously, growing awareness of injury risks underscores the importance of incorporating safety features into sports equipment design, shaping consumer preferences and industry trends.
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Companies are implementing various market growth and forecasting strategies by analyzing factors such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product or service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Amer Sports Corp., ANTA Sports Products Ltd., Big Game USA LLC, BRG Sports Inc., Certor Sports LLC, Champro Sports, Cutters Sports, First Team Inc., Franklin Sports Inc., Grip Boost Inc., New Balance Athletics Inc., Nike Inc., Rawlings Sporting Goods Co. Inc., Rogers Athletic, Under Armour Inc., VOIT Corp., Xenith LLC, XTECH Protective Equipment LLC, Douglas Sports, and Shock Doctor Inc.
Qualitative and quantitative analysis of market growth and trends of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, market growth and forecasting it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is witnessing significant growth, driven by increasing purchasing power and a surge in interest in sports and leisure activities. This trend is particularly noticeable in the realm of American football, where innovations in equipment like cleats, jerseys, and protective gear are enhancing player performance and safety. Moreover, the rise of online marketplaces and e-Commerce platforms has made it easier for enthusiasts to access a wide range of football equipment. As the sport gains popularity internationally, especially with events like the Champions League, there's a growing demand for specialized gear tailored for women's football and female players. This expanding market presents opportunities for both international brands and local businesses to capitalize on the booming sports industry. Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key market growth analysis, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage.
the growing demand for customizable equipment is the key factor driving the market. The surge in demand for customizable American football gear is set to fuel significant growth in the American football equipment market in US. This trend caters to a new breed of players seeking tailored equipment that enhances performance and aligns with their individual preferences. Customization empowers players, teams, and organizations to personalize their gear, optimizing fit, comfort, and team identity. Tailored options, including helmets, pads, and cleats, allow athletes to address specific needs such as size, padding, and ventilation, reducing injury risks and boosting performance.
Further, customized gear also fosters team unity by showcasing colors, logos, and branding, promoting cohesion and pride among players and fans. Moreover, customizable equipment presents sponsorship and branding opportunities, driving sales and enhancing brand visibility. Brands like Riddell and Nike offer customizable programs, reflecting the growing demand for personalized solutions and propelling market growth during the forecast period.
Growing collaborations between American football equipment manufacturers and athletes are the primary trend shaping the market. Athletes, especially professional American football players, play a vital role in advancing and endorsing American football equipment, providing essential insights and feedback to manufacturers. Their input helps improve product performance and comfort, enhancing consumer trust and loyalty.
Additionally, collaborations with athletes also facilitate the development of custom gear tailored to players' unique needs, boosting competitiveness in th American football equipment market in US. Recent collaborations include Deebo Samuel endorsing the Jordan brand and Will Anderson Jr. becoming a brand ambassador for Klutch Athletics by New Balance Athletics Inc. These partnerships not only elevate product quality and innovation but also drive the growth of the market during the forecast period.
Fear of concussions while playing American football is the major challenge that affects market growth. American football is notorious for its high risk of injuries, including strains, sprains, fractures, dislocations, and concussions. In the NFL alone, there were 187 concussions reported between the preseason and regular season in 2021, with head impacts being the primary cause. Concussions, often resulting from helmet-to-helmet collisions, pose severe long-term health risks such as dementia and Parkinson's disease.
Further, the NFL has faced scrutiny and legal action over head injury claims, culminating in a USD 1 billion settlement in 2015. Concerns about concussions, particularly among school players who are twice as likely to sustain them compared to college players, are driving many youngsters away from the sport. Consequently, the fear of concussions poses a significant challenge to the growth of the market during the forecast period.
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The market is experiencing a surge in innovation, with advancements such as smart footballs and wearable electronics revolutionizing player performance. Protective gear has also seen improvements, ensuring safety during intense gameplay. As interest in American football grows globally, spurred by events like international sports events and increased television advertisements, the demand for high-quality footballs, footwear, and accessories continues to rise. This trend is part of the broader expansion of the sports equipment market and the increasing importance of the sports sector in addressing lifestyle-related health issues and promoting women's participation in sports. Further, balls are essential equipment for various games, including volleyball and football, where advanced technologies like the Video Assistant Referee (VAR) system enhance fairness and accuracy. Additionally, protective football gear is crucial for marks like football and cycling to ensure the safety of athletes during running and cycling activities.
The protective gear segment will account for a major share of the market's growth during the forecast period.?Protective gear, encompassing various items like shoulder pads, gloves, and mouthguards, constitutes the primary revenue source in the American football equipment market in the US. Mandates from football leagues and governing bodies ensure its widespread usage, with innovations such as lighter and more durable materials driving market growth. The protective gear segment was valued at USD 340.59 million in 2018. Additionally, shoulder pads, the most expensive gear, have seen advancements to reduce weight and improve performance. Opportunities for new market players lie in products like leg and thigh pads and innovative mouthguards, particularly those capable of signaling injuries like concussions.
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The market is segmented by end-user into professional, and amateur. The professional segment will account for the largest share of this segment.?
The market is experiencing a surge in innovation and sustainability, with a focus on recyclable football gear and cutting-edge technologies. With the rise of e-sports and augmented reality (AR) technology, fan engagement is reaching new heights, driving demand for high-quality fan gear. Concurrently, evolving football shoe technology and advancements in sensor technology are enhancing player performance and safety. From grassroots programs to the Olympic Games, the industry is witnessing a shift towards health and wellness trends and mental health awareness, prompting manufacturers to prioritize protective gear and injury prevention.
Further, in the market, the intersection of fitness fads and gaming culture is shaping trends, influencing innovations in the shoes segment. From grassroots to the high school level, emphasis on sports activities is driving demand for specialized gear, prompting investments in grassroot programs and sports management initiatives. Heightened awareness of catastrophic injuries underscores the importance of top-notch protective gear, driving collaborations with protective gear manufacturers. Notably, advancements in football shoes technology cater to players' needs for enhanced performance and safety, emphasizing the critical role of proper footwear in the game.
US American Football Equipment Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2023 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.61% |
Market Growth 2024-2028 |
USD 277.78 million |
Market structure |
Fragmented |
YoY growth (%) |
3.91 |
Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
Key companies profiled |
Adidas AG, Amer Sports Corp., ANTA Sports Products Ltd., Big Game USA LLC, BRG Sports Inc., Certor Sports LLC, Champro Sports, Cutters Sports, First Team Inc., Franklin Sports Inc., Grip Boost Inc., New Balance Athletics Inc., Nike Inc., Rawlings Sporting Goods Co. Inc., Rogers Athletic, Under Armour Inc., VOIT Corp., Xenith LLC, XTECH Protective Equipment LLC, Douglas Sports, and Shock Doctor Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Market Segmentation by Retail Channel
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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