Probiotics Market Analysis US - Size and Forecast 2024-2028

US Probiotics Market Size 2024-2028 

The US probiotics market size is forecast to increase by USD 4.98 billion at a CAGR of 8.16% between 2023 and 2028. The market is witnessing significant growth, driven by the rising health consciousness and increasing demand for synbiotic solutions that offer digestive health benefits. Probiotics, such as Probi Defendum and Probi Digestis, are increasingly being used in various applications beyond food and beverages, including the cosmetic industry Probiotics' role in enhancing skin health is gaining popularity. However, the market remains fragmented, with numerous players offering probiotic yogurts, fermented milk, and other dairy products under various brand names like Gut Glory. This fragmentation presents both opportunities and challenges, as consumers are spoilt for choice but may also encounter counterfeit probiotic products, which can negatively impact the market's reputation. Overall, the market's growth is expected to continue, fueled by increasing consumer awareness and the expanding range of applications for probiotics.

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Probiotics have gained significant attention in the US healthcare market due to their potential health benefits for gut flora and immune health. The market for probiotics includes probiotic-rich foods, beverages, and dietary supplements. Irritable Bowel Syndrome (IBS) and other digestive disorders are major health concerns driving the demand for probiotics. Probiotics are known to improve gut health and microbiome health by introducing beneficial bacteria into the digestive system. Probiotics are used to alleviate gastrointestinal discomfort, preventative healthcare, and boost immune health. Probiotic-rich foods such as yogurt, fermented milk, and some beverages are popular sources of probiotics. Synbiotic solutions that combine probiotics with prebiotics are gaining popularity due to their ability to enhance the effectiveness of probiotics.

Furthermore, the epidemiology of digestive disorders and the increasing focus on preventive healthcare are expected to fuel the growth of the market. The market is fragmented, with a wide range of products and brands catering to different consumer preferences and health concerns. Ingredients like Probi Defendum and Probi Digestis are commonly used in probiotic supplements and functional foods. The healthcare infrastructure continues to support the growth of the market by offering easy access to probiotic products and services.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Distribution Channel
  • Offline
  • Online
• End-user
  • Human probiotics
  • Animal probiotics
• Product
  • Probiotic functional food and beverage
  • Supplements
  • Animal feed
• Geography
  • US

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market has experienced notable growth due to increasing health consciousness and the focus on preventive healthcare. Consumers are increasingly seeking products that support gut health and microbiome balance, leading to a rise in demand for probiotics. Yogurt remains a popular source of probiotics, but dietary supplements are also gaining traction as convenient alternatives. Wellness programs and chronic disease management plans are incorporating probiotics to enhance their offerings. Offline channels, including supermarkets, hypermarkets, and pharmacies, continue to dominate the market. Brick-and-mortar stores like Walmart Inc., Target, Kmart, and Walgreens have long sold probiotic products, and the growing awareness of individual health needs has led to the expansion of their offerings to include feminine probiotic supplements.

Furthermore, the credible and trusted information provided by offline channels contributes significantly to the growth of this segment. Animal probiotics are also gaining popularity as consumers seek to improve the health of their pets. Overall, the market is expected to continue its expansion as consumers prioritize their health and seek natural solutions for digestive and other health concerns.

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The offline segment was valued at USD 6.05 billion in 2018 and showed a gradual increase during the forecast period.

Our market researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Market Driver

The health benefits of probiotics is the key driver of the market. Probiotics play a crucial role in maintaining a healthy gut by preventing the growth of harmful bacteria in the digestive tract. This leads to improved nutrition absorption and regular bowel movements. Probiotic supplements, particularly Lactobacilli strains, have been shown to benefit women's health by preventing diseases such as bacterial vaginosis, yeast infections, and urinary tract infections. Probiotics also contribute to animal health.

Furthermore, consumption of probiotic-rich foods and beverages, such as yogurt, kefir, sauerkraut, and kimchi, or supplements, helps restore the interstitial microbial balance by lowering pH levels. Clinical studies have demonstrated that probiotics inhibit the growth of harmful microbes, including Candida, Escherichia coli, Helicobacter pylori, and Salmonella. Additionally, probiotics have been linked to reducing dental caries, preventing oral candida infections, and managing periodontitis.

Market Trends

The increasing application of probiotics in the cosmetic industry is the upcoming trend in the market. Probiotics, the beneficial microorganisms that support gut health, have gained significant attention in the US market due to their potential benefits in addressing various digestive disorders, including Irritable Bowel Syndrome (IBS). With an increasing focus on immune health, probiotics have become a popular choice for consumers seeking natural remedies.

Moreover, probiotic-rich foods, such as fermented milk and yogurt, as well as probiotic supplements and beverages, have flooded the market. The gut-skin axis, a concept that highlights the interconnection between gut health and skin conditions, further prioritizes the importance of probiotics in maintaining overall wellness. Consumers' preference for natural and holistic solutions has fueled the demand for probiotic products, making them a promising market in the US.

Market Challenge

The availability of counterfeit probiotic products is a key challenge affecting market growth. Probiotics, beneficial bacteria that support gut flora and contribute to digestive health, have gained significant popularity in the US market due to their potential benefits for individuals with digestive disorders, including Irritable Bowel Syndrome (IBS). The demand for probiotics has led to an expansion of the market, with offerings in probiotic-rich foods, beverages, and supplements.

However, the unregulated market has also given rise to counterfeit probiotic products. Regulatory authorities have been working diligently to identify and take legal action against these manufacturers, who sell their products online, often targeting unsuspecting consumers. The production and sale of these counterfeit probiotics, which lack legal approval from regulatory bodies, can result in serious consequences, including company closures. Consumers are advised to ensure they purchase probiotic products from reputable sources to maintain immune health and avoid potential harm.

Exclusive Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

BioGaia AB - The company offers probiotics such as BioGaia Prodentis Probiotic Lozenges, BioGaia Gastrus Probiotic Chewables, and BioGaia Osfortis Probiotic Capsules.

The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Chr Hansen Holding AS
• CUSTOM PROBIOTICS Inc.
• Danone
• DuPont de Nemours Inc.
• General Mills Inc.
• InnovixLabs
• Jarrow Formulas Inc.
• Koninklijke DSM NV
• Lallemand Inc.
• Lifeway Foods Inc.
• Nestle SA
• NOW Health Group Inc.
• Otsuka Holdings Co. Ltd.
• PepsiCo Inc.
• Reckitt Benckiser Group Plc
• SFI Health
• Swanson Health Products Inc.
• Symrise AG
• The Procter and Gamble Co.
• Thorne HealthTech Inc.
• Twinlab Consolidated Holdings Inc.
• Yakult Honsha Co. Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Research Analyst Overview

Probiotics have gained significant attention in the US market due to their role in maintaining gut flora and promoting immune health. The market for probiotics encompasses various applications, including digestive disorders such as Irritable Bowel Syndrome (IBS), preventive healthcare, and animal probiotics. Probiotics are available in various forms, including probiotic-rich foods like yogurt, fermented milk, and beverages, as well as dietary supplements, functional foods, and nutraceuticals. Health claims associated with probiotics include improving gut health, microbiome health, immune system function, and alleviating gastrointestinal discomfort. The market is fragmented, with numerous online stores offering a wide range of probiotic products.

Furthermore, consumers are increasingly health-conscious and seek natural, organic probiotics to meet their dietary needs. The epidemiology of chronic diseases, such as antibiotic-associated diarrhea and lactose intolerance, has fueled the demand for probiotics. Pharmaceutical agents and clinical trials are being explored to further validate the health benefits of probiotics. Synbiotic solutions, which combine probiotics with prebiotics, are also gaining popularity. The market is expected to grow as consumers seek to maintain a healthy gut and immune system.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market  and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across US
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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