The winter wear market in US is estimated to grow/decline at a CAGR of 2.85% and the size of the market is forecast to increase by USD 14.31 billion between 2022 and 2027. The growth of the market depends on several factors, including product, Retail ChannelRising popularity of digital payment systems, the rising demand for premium-quality winter wear, and an increase in online spending and sales.

This report extensively covers market segmentation by product (apparel and footwear) and retail channel (specialty stores, mass merchandisers, and online retailing). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the Winter Wear Market in US During the Forecast Period?

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Winter Wear Market in US: Key Drivers, Trends, Challenges, and Customer Landscape

The rising popularity of digital payment systems is notably driving the US winter clothing market growth, although factors such as the threat from counterfeit products may impede the growth of the winter clothing market in US. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Winter Wear Market in US Driver

The rising popularity of digital payment systems is the key factor driving the US winter wear market growth. The availability of a wide range of merchandise, online payment options, online tracking of shipments, 24/7 customer support, larger internet reach, and cheaper costs have increased the demand for online shopping among consumers. Online shopping offers several payment options, such as credit cards, cash-on-delivery (COD), internet banking, and demand drafts. Also, consumers rely on payment service providers that allow them to pay without revealing card details.

The most popular method of payment is COD. In developing countries such as India and China, consumers are cautious about sharing their debit or credit card details online, particularly with small and less-known merchants. As a result, retailers offer COD options to build trust among consumers. Digital payment services allow consumers to make payments at the point of sale through a mobile device. The transactions can be completed in a few steps on the phone. Digital payment applications are being used innovatively to improve the consumer experience. The growing penetration of the digital payment system in the apparel retail sector, including outdoor apparel, is estimated to propel the growth of the winter wear market in the US during the forecast period.

Key Winter Wear Market in US Trend

The new product offerings are the primary trend in the US winter wear market. Players in the market in the US are focusing on launching new fashionable and high-quality products, as well as expanding their market presence by establishing business manufacturing facilities and sales channels to reach potential customers; all these factors are driving the demand for winter wear in the US. The launch of new products, particularly by specialist outdoor retailers, has been key to generating consumer interest and driving sales in the market. 

In addition, retailers themselves advertise their winter apparel to generate demand. Nike, one of the largest apparel makers at a global level, is also a pioneer in introducing innovative offerings in the market. The company introduced a new workout gear called Therma-Sphere Max that is designed to be used in cold temperatures. Oros, an apparel firm based in Cincinnati, introduced a clothing line produced by aerogel that helps in better insulation. The company uses this technology to manufacture jackets, gloves, and hats for cold weather conditions. Such product innovations will drive the growth of the winter wear market in the US significantly during the forecast period.

Key Winter Wear Market in US Challenge

The threat of counterfeit products is a major challenge to the US winter wear market growth. The winter wear market in the US is highly fragmented, with the presence of many manufacturers and sellers of winter apparel. The penetration of the internet and smartphones has grown since the last decade, which facilitates both established and local vendors to sell their products online. E-commerce encourages vendors to sell online by offering a platform that does not involve huge investments. The online platform for winter clothing offers a convenient mode of purchase with competitive price offerings.

By leveraging e-commerce platforms, counterfeit apparel is being sold in the US market by replicating the original ones, including winter wear. There are many unregistered vendors that sell counterfeit products of branded counterparts online. This, in turn, poses challenges to both established vendors and prospective consumers. With the growing sales of these counterfeit products, consumers may not be able to differentiate between genuine/branded and counterfeit products. Hence, the prevalence of counterfeit products is expected to hinder market growth and hamper the /image of genuine manufacturers during the forecast period.

Key Winter Wear Market in US Customer Landscape

The report includes the adoption lifecycle of the winter clothing market in US, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Winter Wear Market Customer Landscape in US

Who are the Major Winter Wear Market in US Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the US winter clothing market.

Amazon - The company offers winter wear such as BenBoy Women Outdoor Waterproof Windproof Fleece, and Yeokou Womens Sherpa Lined Sweatpants.

The report also includes detailed analyses of the competitive landscape of the winter clothing market in US and information about 15 market vendors, including:

• Abercrombie & Fitch Co.
• American Eagle Outfitters Inc.
• Backcountry.com LLC
• Best Buy Co. Inc.
• Boohoo Group Plc
• CustomInk LLC
• Dillards Inc.
• Gap Inc.
• Groupon Inc.
• H & M Hennes & Mauritz GBC AB
• Industria de Diseno Textil SA
• Kohls Corp.
• Macys Inc.
• Nordstrom Inc.
• Penney OpCo LLC

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Winter Wear Market in US?

The US winter clothing market share growth by the apparel segment will be significant during the forecast period. Clothing is defined as apparel. However, in the retail market, apparel often comprises day wear, evening wear, undergarments, sleepwear, and different accessories, such as belts. It also contains high-end luxuries such as cashmere and fur, as well as sweats and active apparel. The apparel segment includes a wide range of garments, and it is separated into three categories: apparel for men and boys, apparel for women and girls, and apparel for children.

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Currently, apparel production is one of the fastest expanding segments in the winter wear market in the US. New trends emerge in this market every day, which continuously maintains the demand for apparel and offers prospects for the future. As a result, apparel manufacturers expand their operations to remain competitive with different aspects, such as limited product lifetimes, changeable styles, and unexpected market trends, to remain competitive in the garment business. The apparel industry is expected to grow at a significant rate during the forecast period due to the rapidly growing consumer base globally, the rising disposable income, and improved standard of living, which will further fuel the growth of the winter clothing market in US during the forecast period.

Parent Market Analysis

Technavio categorizes the winter wear market in US market as a part of the global apparel, accessories, and luxury goods market, within the textiles, apparel, and luxury goods market. The parent, global apparel, accessories, and luxury goods market covers products and companies engaged in the manufacturing/marketing of apparel, accessories, and luxury goods. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Product Outlook (USD Billion, 2017 - 2027)
  • Apparel
  • Footwear

• Retail Channel Outlook (USD Billion, 2017 - 2027)
  • Specialty stores
  • Mass merchandisers
  • Online retailing

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What are the Key Data Covered in this Winter Wear Market Report in US?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the US winter clothing market between 2023 and 2027
• Precise estimation of the size of the winter wear market size in US and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behaviour
• Growth of the market industry across US
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of US winter clothing market vendors

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