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The US winter wear market is estimated to increase by USD 16.6 billion, at a CAGR of 3.2% between 2023 and 2028. The growth of the market depends on several factors, including the rising popularity of digital payment systems, the rising demand for premium-quality winter wear, and an increase in online spending and sales. The surge in digital payment systems' popularity stands as the primary catalyst behind market expansion. A plethora of factors contribute to this trend, including the extensive availability of products, diverse online payment methods, shipment tracking capabilities, round-the-clock customer support, broader internet accessibility, and cost-effectiveness, all of which have fueled consumer interest in online shopping. With online shopping, consumers enjoy a myriad of payment options, ranging from credit cards and cash-on-delivery (COD) to internet banking and demand drafts. Additionally, consumers increasingly depend on payment service providers that offer secure payment processes without the need to disclose sensitive card details.
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The US winter clothing market share growth by the apparel segment will be significant during the forecast period. Clothing is defined as apparel. However, in the retail market, apparel often comprises day wear, evening wear, undergarments, sleepwear, and different accessories, such as belts. It also contains high-end luxuries such as cashmere and fur, as well as sweats and active apparel. The apparel segment includes a wide range of garments, and it is separated into three categories: apparel for men and boys, apparel for women and girls, and apparel for children.
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The apparel segment was the largest and was valued at USD 72.20 billion in 2018. Currently, apparel production is one of the fastest-expanding segments in the US. New trends emerge in this market every day, which continuously maintains the demand for apparel and offers prospects for the future. As a result, apparel manufacturers expand their operations to remain competitive with different aspects, such as limited product lifetimes, changeable styles, and unexpected market trends, to remain competitive in the garment business. The apparel industry is expected to grow at a significant rate during the forecast period due to the rapidly growing consumer base globally, the rising disposable income, and improved standard of living, which will further fuel the growth of the winter clothing market in the US during the forecast period.
As fashion trends evolve amidst changing environmental conditions and increasing population density, premium brands focus on innovative distribution channels to reach wider audiences. Consumers prioritize purchasing power for branded products, including conventional apparel and lightweighted winter wear like winter jackets and scarfs. They seek insulation value, comfort level, and durability in products, emphasizing washability and waterproof nature for practicality. Manufacturers cater to diverse preferences with custom wearable and woven-crafted winter items, offering a spectrum of colors and crafted winter products. Embracing premium apparel, they integrate sustainability measures into production, considering environmental conditions and consumer preferences. This approach ensures that crafted winter products meet high standards of quality and style, resonating with modern consumers seeking both functionality and fashion-forward design in their winter wardrobe choices.
The rising popularity of digital payment systems is the key factor driving the market growth. The availability of a wide range of merchandise, online payment options, online tracking of shipments, 24/7 customer support, larger internet reach, and cheaper costs have increased the demand for online shopping among consumers. Online shopping offers several payment options, such as credit cards, cash-on-delivery (COD), internet banking, and demand drafts. Also, consumers rely on payment service providers that allow them to pay without revealing card details. The most popular method of payment is COD. In developing countries such as India and China, consumers are cautious about sharing their debit or credit card details online, particularly with small and less-known merchants.
Moreover, as a result, retailers offer COD options to build trust among consumers. Digital payment services allow consumers to make payments at the point of sale through a mobile device. The transactions can be completed in a few steps on the phone. Digital payment applications are being used innovatively to improve the consumer experience. The growing penetration of the digital payment system in the apparel retail sector, including outdoor apparel, is estimated to propel the growth of the market in the US during the forecast period.
The new product offerings are the primary trend in the market. Players in the market in the US are focusing on launching new fashionable and high-quality products, as well as expanding their market presence by establishing business manufacturing facilities and sales channels to reach potential customers; all these factors are driving the demand for winter wear in the US. The launch of new products, particularly by specialist outdoor retailers, has been key to generating consumer interest and driving sales in the market.
In addition, retailers themselves advertise their winter apparel to generate demand. Nike, one of the largest apparel makers at a global level, is also a pioneer in introducing innovative offerings in the market. The company introduced a new workout gear called Therma-Sphere Max that is designed to be used in cold temperatures. Oros, an apparel firm based in Cincinnati, introduced a clothing line produced by aerogel that helps in better insulation. The company uses this technology to manufacture jackets, gloves, and hats for cold weather conditions. Such product innovations will drive the market growth and trends during the forecast period.
The threat of counterfeit products is a major challenge to the market growth. The market in the US is highly fragmented, with the presence of many manufacturers and sellers of winter apparel. The penetration of the internet and smartphones has grown since the last decade, which facilitates both established and local vendors to sell their products online. E-commerce encourages vendors to sell online by offering a platform that does not involve huge investments. The online platform for winter clothing offers a convenient mode of purchase with competitive price offerings.
However, by leveraging e-commerce platforms, counterfeit apparel is being sold in the US market by replicating the original ones, including winter wear. There are many unregistered vendors that sell counterfeit products of branded counterparts online. This, in turn, poses challenges to both established vendors and prospective consumers. With the growing sales of these counterfeit products, consumers may not be able to differentiate between genuine/branded and counterfeit products. Hence, the prevalence of counterfeit products is expected to hinder market growth and hamper the image of genuine manufacturers during the forecast period.
The market research report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the US winter clothing market.
Amazon.com Inc.- The company offers winter wear such as BenBoy Women Outdoor Waterproof Windproof Fleece and Yeokou Womens Sherpa Lined Sweatpants.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
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In regions experiencing cold weather conditions, the demand for coats and jackets rises sharply, driven by outdoor activities like trekking, bike riding, and ice sports. Consumers seek woolen materials such as sweaters, cardigans, shawls, and scarves for warmth and comfort. Crafted winter products cater to both men and women segments, emphasizing waterproof nature and durability. Brands like the Ministry of Supply and OLD NAVY capitalize on clothing fashion trends and smart technology to enhance sales of winter wear through clothing stores and apparel stores. Luxury products in supermarkets appeal to per capita spending preferences, blending wool and silk for premium quality. Amid developments in infrastructural facilities, manufacturers focus on capacity expansion and R&D investments to optimize production time and meet sales value expectations. The sector navigates unorganized sectors with strategic import activities, supporting lifestyle choices amidst recreational activities and the need for infrastructural facilities conducive to cold fever prevention and weight gain problems mitigation.
Market Scope |
|
Report Coverage |
Details |
Page number |
135 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.2% |
Market growth 2024-2028 |
USD 16.6 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
3.09 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Abercrombie and Fitch Co., Amazon.com Inc., American Eagle Outfitters Inc., Backcountry.com LLC, Best Buy Co. Inc., Boohoo Group Plc, CustomInk LLC, Dillards Inc,, Groupon Inc., H and M Hennes and Mauritz GBC AB, Industria de Diseno Textil SA, Kohls Inc, LVMH Group., Macys Inc., Nordstrom Inc., Penney OpCo LLC, The Gap Inc., The TJX Companies Inc., VF Corp., and Walmart Inc. |
Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Retail Channel
8 Customer Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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