Wall Decor Market in US by Product and Distribution Channel - Forecast and Analysis 2021-2025

  • Published: Apr 2021
  • Pages: 120
  • SKU: IRTNTR41554

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The wall décor market in the US has the potential to grow by USD 10.78 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 9.94%.

This wall décor market research report of US provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by product (wall art, picture frames, wall clock, and other decorative accents) and distribution channel (offline and online). 

What will the Wall Décor Market Size in US be During the Forecast Period?

  Download the FREE Report Sample to Unlock the Wall Décor Market Size in the US for the Forecast Period and Other Important Statistics

Wall Décor Market in the US: Key Drivers and Trends

Based on our research output, there has been a negative impact on the market growth during and post COVID-19 era. The introduction of premium products owing to the improved standard of living is notably driving the wall décor market growth in the US, although factors such as rising competition, increasing price war, and reducing profit margins may impede market growth. To unlock information on the key market drivers and the COVID-19 pandemic impact on the wall décor industry in the US get your FREE report sample now.

Wall Décor Market Driver in US

The introduction of premium products owing to the improved standard of living is one of the key factors expected to trigger the market’s growth in the forthcoming years. Enhanced lifestyles and rising disposable income are driving home renovation activities in the US. Various wall décor manufacturers are leveraging the Internet and social media to market their services in personalized products. Many retailers of wall décor products are expanding their portfolio by introducing specialized products for meeting the growing and diverse demand.

Wall Décor Market Trend in US

The increased demand for personalized and customized wall décor is one of the key wall decor market trends in the US. The growing trend of personalization has motivated retailers to focus on equipping their product assortment with several personalized wall décor products. Since many customers are willing to pay extra for product personalization, retailers are often able to gain margin on their offerings. Vendors and retailers offering customized and personalized wall décor items, at both macro and micro levels, are expected to drive the market growth in the US during the forecast period.

Wall Décor Market Challenge in US

The rising competition increasing price war and reducing profit margins is a major challenge for the wall décor market growth in US. In the US, manufacturers of wall decor have both organized and unorganized formats. They compete on parameters such as product portfolio, premiumization, differentiation, and pricing. The entry of new players and private-label brands will further intensify competition. This will lead to price wars, further degrading the quality of the product, which will affect the market negatively. Market competition and price wars intensify the need for operational efficiency required for cost optimization and pricing strategy. This reduces profit margins to sustain in the market by offering products at lower prices. Some retailers also close stores due to their underperformance and inability to achieve operational efficiency.

Parent Market Analysis

Technavio categorizes the wall decor market in the US as a part of the global home furnishings market. The parent global home furnishings market covers products and companies engaged in manufacturing/marketing of furniture, home textiles, floor coverings, and decorative products. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market in focus during the forecast period.

This wall décor market analysis report of US also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. Get detailed insights on the trends and challenges, which will help companies evaluate and develop growth strategies.

Who are the Major Wall Décor Market Vendors in the US?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Amazon.com Inc.
  • Bed Bath & Beyond Inc.
  • Ethan Allen Interiors Inc.
  • Franchise Concepts Inc.
  • Haverty Furniture Companies Inc.
  • Target Corp.
  • The Home Depot Inc.
  • Walmart Inc.
  • Wayfair Inc.


The wall décor market in the US is fragmented and the vendors are deploying growth strategies such as differentiating themselves on innovative products to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

Product Insights and News

  • Franchise Concepts Inc -  In December 2020, the company entered into an agreement to acquire Kitchen Tune-Up, a growing and impressive franchise company specializing in affordable kitchen updates.
  • Haverty Furniture Companies Inc. - In August 2020, the company opened its new store in Southlake Corners.  
  • Lowe's Companies Inc. - In June 2020, the company appointed Janice Dupre Little as the executive vice-president of its human resources department.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the wall décor market forecast report of US for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Wall Décor Market in the US Value Chain Analysis

Our report provides extensive information on the value chain analysis for the wall décor market in the US, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of wall décor includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Service
  • Support activities
  • Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

What are the Revenue-generating Product Segments in the Wall Décor Market in the US?

To gain further insights on the market contribution of various segments Request for a FREE sample

The wall art segment is the highest contributor to the wall decor market in the US and is expected to grow at the fastest rate during the forecast period. The high demand and fastest growth rate in the segment come from the high price of the products owing to the creativity involved in manufacturing. Various globally-acknowledged artists sell their wall art products at premium prices. The US has a high population base of wealthy individuals, thereby opening opportunities for the segment. With the growing US economy, the wall art product segment is again expected to gain value during the forecast period. Moreover, the wall art segment is expected to be fueled by the growing popularity of gifting wall art products. 

Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the wall décor market size in US.



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What are the Key Data Covered in this Wall Décor Market Report of US?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive wall décor market growth in US  during the next five years
  • Precise estimation of the wall décor market size in the US and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of wall décor market vendors in US

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1. Executive Summary                           

2. Market Landscape                             

                2.1 Market ecosystem             

                                2.2.1 Parent Market

                                Exhibit 01:  Parent market

                                Exhibit 02:  Market characteristics

                2.2 Value chain analysis           

                                Exhibit 03:  Value chain analysis for home furnishings

                                2.2.1 Inputs 

                                2.2.2 inbound Logistics

                                2.2.3    Operations

                                2.2.4    Outbound logistics

                                2.2.5    Marketing and sales

                                2.2.6    Service

                                2.2.7    Support activities

                                2.2.8    Innovation

3. Market Sizing                       

                3.1     Market definition            

                                Exhibit 04:  Offerings of vendors included in the market definition

                3.2     Market segment analysis             

                                Exhibit 05:  Market segments

                3.3     Market size 2020             

                3.4     Market outlook: Forecast for 2020 - 2025              

                                Exhibit 06:  US - Market size and forecast 2020 - 2025 ($ billion)

                                Exhibit 07:  US market: Year-over-year growth 2019 - 2024 (%)

4. Five Forces Analysis                          

                4.1 Five Forces Summary        

                                Exhibit 08: Five forces analysis 2019 & 2024

                4.2 Bargaining power of buyers           

                                Exhibit 09:  Bargaining power of buyers

                4.3 Bargaining power of suppliers       

                                Exhibit 10:  Bargaining power of suppliers

                4.4 Threat of new entrants    

                                Exhibit 11:  Threat of new entrants

                4.5 Threat of substitutes         

                                Exhibit 12:  Threat of substitutes

                4.6 Threat of rivalry   

                                Exhibit 13:  Threat of rivalry

                4.7 Market condition

                                Exhibit 14: Market condition - Five forces 2020

5. Market Segmentation by Product               

                5.1 Market segments

                The segments covered in this chapter are:

  • Wall art
  • Picture frames
  • Wall clock
  • Other decorative accents

The two segments have been ranked based on their market share in 2020. The wall art constituted the largest segment in 2020, while the smallest segment was other decorative accents

                                Exhibit 15: Service - Market share 2020-2025 (%)

                5.2 Comparison by Product    

                                Exhibit 16: ​Comparison by Product

                5.3 Wall Art- Market size and forecast 2020-2025        

                                Exhibit 17: Wall Art - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 18:  Wall Art - Year-over-year growth 2020-2025 (%)

                5.4  Picture frames- Market size and forecast 2020-2025            

                                Exhibit 19:   Picture frames  - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 20:   Picture frames- Year-over-year growth 2020-2025 (%)

                5.5  Wall Clock- Market size and forecast 2020-2025    

                                Exhibit 21:   Wall Clock  - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 22:   Wall Clock - Year-over-year growth 2020-2025 (%)

                5.6     Other decorative accents- Market size and forecast 2020-2025   

Exhibit 23:     Other decorative accents  - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 24:     Other decorative accents - Year-over-year growth 2020-2025 (%)

                5.7 Market opportunit by Product       

                                Exhibit 25: ​Market opportunity by Product

6. Market Segmentation by Distribution Channel                     

                6.1 Market segments

                The segments covered in this chapter are:

  • Offline
  • Online

The two segments have been ranked based on their market share in 2020. Offline constituted the largest segment in 2020, while the smallest segment was Online

                                Exhibit 26: Service - Market share 2020-2025 (%)

                6.2 Comparison by Distribution Channel          

                                Exhibit 27: ​Comparison by Distribution Channel

                6.3 Offline- Market size and forecast 2020-2025           

                                Exhibit 28: Offline - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 29: Offline- Year-over-year growth 2020-2025 (%)

                6.4 Online - Market size and forecast 2020-2025            

                                Exhibit 30:   Online  - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 31:   Online - Year-over-year growth 2020-2025 (%)

                6.5 Market opportunit by Distribution channel              

                                Exhibit 32: ​Market opportunity by Distribution Channe'

7. Customer landscape                         

                                Exhibit 33: ​Customer landscape​

8. Drivers, Challenges, and Trends                   

                8.1 ​Market drivers     

                                8.1.1    Improved standard of living increasing introduction of premium products

                                8.1.2    Growing residential construction market

                                8.1.3    Growing culture of gifting

                                8.1.4    Rising popularity of blogs related to interior designing

                8.2 Market challenges              

                                8.2.1    Rising competition increasing price war and reducing profit margins

                                8.2.2    Highly complex inventory, supply chain, and merchandizing management

                                8.2.3    Long product replacement cycle

                                Exhibit 34:  Impact of drivers and challenges

                8.3     Market trends  

                                8.3.1    Increasing trend for interior designing

                                8.3.2    Increased demand for personalized and customized wall decor

                                8.3.3    Growing online demand for home decor products

                                8.3.4    Growing demand for eco-friendly home decor items

9. Vendor Landscape                             

                9.1 Overview

                                Exhibit 35: Vendor landscape

                9.2 Landscape disruption        

The potential for the disruption of the market landscape was moderate in 2020, and its threat is expected to remain unchanged by 2025. 

                                Exhibit 36: ​Landscape disruption​

                                Exhibit 37: Industry risks

10. Vendor Analysis               

                10.1 Vendors covered              

                                Exhibit 38: Vendors covered

                10.2 Market positioning of vendors    

                                Exhibit 39: ​Market positioning of vendors​

                10.3  Amazon.com Inc.

                                Exhibit 40:  Amazon.com Inc. - Overview

                                Exhibit 41:  Amazon.com Inc. - Business segments

                                Exhibit 42:  Amazon.com Inc. – Key news

                                Exhibit 43:  Amazon.com Inc. - Key offerings

                                Exhibit 44:  Amazon.com Inc. - Segment focus

                10.4  Bed Bath & Beyond Inc.

                                Exhibit 45:  Bed Bath & Beyond Inc. - Overview

                                Exhibit 46:  Bed Bath & Beyond Inc. - Business segments

                                Exhibit 47:  Bed Bath & Beyond Inc. – Key news

                                Exhibit 48:  Bed Bath & Beyond Inc. - Key offerings

                                Exhibit 49:  Bed Bath & Beyond Inc. - Segment focus

                10.5  Ethan Allen Interiors Inc.              

                                Exhibit 50:  Ethan Allen Interiors Inc. - Overview

                                Exhibit 51:  Ethan Allen Interiors Inc. - Business segments

                                Exhibit 52:  Ethan Allen Interiors Inc. – Key news

                                Exhibit 53:  Ethan Allen Interiors Inc. - Key offerings

                                Exhibit 54:  Ethan Allen Interiors Inc. - Segment focus

                10.6  Franchise Concepts Inc.

                                Exhibit 55:  Franchise Concepts Inc. - Overview

                                Exhibit 56:  Franchise Concepts Inc. - Product and service

                                Exhibit 57:  Franchise Concepts Inc. – Key news

                                Exhibit 58:  Franchise Concepts Inc. - Key offerings

                10.7  Haverty Furniture Companies Inc.            

                                Exhibit 59:  Haverty Furniture Companies Inc. - Overview

                                Exhibit 60:  Haverty Furniture Companies Inc. - Product and service

                                Exhibit 61:  Haverty Furniture Companies Inc. – Key news

                                Exhibit 62:  Haverty Furniture Companies Inc. - Key offerings

                10.8  Lowe's Companies Inc.  

                                Exhibit 63:  Lowe's Companies Inc. - Overview

                                Exhibit 64:  Lowe's Companies Inc. - Business segments

                                Exhibit 65:  Lowe's Companies Inc. – Key news

                                Exhibit 66:  Lowe's Companies Inc. - Key offerings

                10.9  Target Corp.      

                                Exhibit 67:  Target Corp. - Overview

                                Exhibit 68:  Target Corp. - Business segments

                                Exhibit 69:  Target Corp. – Key news

                                Exhibit 70:  Target Corp. - Key offerings

                10.10 The Home Depot Inc.    

                                Exhibit 71:  The Home Depot Inc. - Overview

                                Exhibit 72:  The Home Depot Inc. - Business segments

                                Exhibit 73:  The Home Depot Inc. – Key news

                                Exhibit 74:  The Home Depot Inc. - Key offerings

                                Exhibit 75:  The Home Depot Inc. - Segment focus

                10.11 Walmart Inc.    

                                Exhibit 76:  Walmart Inc. - Overview

                                Exhibit 77:  Walmart Inc. - Business segments

                                Exhibit 78:  Walmart Inc. – Key news

                                Exhibit 79:  Walmart Inc. - Key offerings

                                Exhibit 80:  Walmart Inc. - Segment focus

                10.12 Wayfair Inc.      

                                Exhibit 81:  Wayfair Inc. - Overview

                                Exhibit 82:  Wayfair Inc. - Product and service

                                Exhibit 83:  Wayfair Inc. - Key offerings

11. Appendix            

11.1 Scope of the report         

                                11.1.1 ​​​​Market definition

                                11.1.2 ​​​​Objectives

                                11.1.3 ​​​​Notes and caveats

                11.2 Currency conversion rates for US$            

                                Exhibit 84: ​Currency conversion rates for US$​

                11.3 Research Methodology 

                                Exhibit 85: ​Research Methodology

                                Exhibit 86: Validation techniques employed for market sizing​

                                Exhibit 87: ​​Information sources

                11.4 List of abbreviations        

                                Exhibit 88: List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The wall décor market market growth will increase by $8.19 billion during 2019-2024.
The wall décor market market is expected to grow at a CAGR of 9.03% during 2019-2024.
Technavio has segmented the wall décor market market by product (Wall art, Picture frames, Wall clock, and Other decorative accents) ,end user (Hospitals, Clinical diagnostic laboratories, and Others) , and geographic (US).
Amazon.com Inc., Art.com Inc., Bed Bath & Beyond Inc., Ethan Allen Interiors Inc., Franchise Concepts Inc., Haverty Furniture Companies Inc., Target Corp., The Home Depot Inc., Walmart Inc. are a few of the key vendors in the wall décor market market.
US will register the highest growth rate of 100.00% among the other regions. Therefore, the wall décor market market in US is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the wall décor market market growth are:
  • Improved standard of living increasing introduction of premium products
  • Inorganic growth strategies
The wall décor market market vendors should focus on grabbing business opportunities from the wall art segment as it accounted for the largest market share in the base year.
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