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The web performance market size is forecast to increase by USD 2.80 billion, at a CAGR of 8.12% between 2024 and 2028. The digital landscape is experiencing a significant shift, marked by an escalating number of cyber attacks, the increasing prevalence of multimedia content such as images, videos, and rich media on the web, and the burgeoning growth of the e-commerce industry. Cybersecurity threats pose a major challenge, necessitating robust solutions to ensure website security and user data protection. Simultaneously, the proliferation of multimedia content enhances user experience but also increases page load times and bandwidth requirements. Lastly, the e-commerce sector's expansion underscores the importance of optimizing web performance for seamless shopping experiences and customer satisfaction.
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Content delivery networks (CDNs) play a pivotal role in web performance optimization solutions for SMEs across various industries like IT and Telecom, media and entertainment, healthcare, and logistics and transportation. They enhance web technologies and mobile devices accessibility, ensuring efficient content delivery through Transmission Control Protocol (TCP) and Hypertext Transfer Protocol (HTTP). Companies utilize platforms such as AppDynamics and TotalRetail to optimize search engine optimization (SEO) and compliance with privacy laws while operating e-commerce sites. Mobile penetration further drives demand for CDN services, supporting seamless Hypertext Markup Language (HTML) content dissemination. In the logistics and transportation sector, CDNs ensure timely information flow critical for operations and customer satisfaction, illustrating their integral role in modern digital ecosystems. As internet usage continues to expand, CDNs remain indispensable for maintaining fast and secure content delivery worldwide.
One of the key factors driving the global web performance industry growth is the rising number of cyberattacks. For instance, in May 2021, there was a breach in Brenntag, a German chemical distribution company. The hackers demanded USD 7.5 million dollars in Bitcoin to release 150 GB worth of stolen data. Such instances could result in the entire company shutting down until it pays up. For instance, in August 2018, the Taiwan Semiconductor Manufacturing Company was forced to shut down its fabs after its systems were infected with a variant of the WannaCry ransomware. As these cyber-attacks impact web performance and website speed, thus enterprises are adopting web performance solutions to prevent such attacks, which will drive the growth of the global web performance market during the forecast period.
SIgnificant Market Trends
Demand for mobile web performance solutions is one of the key web performance market trends that is expected to impact the industry positively in the forecast period. The number of Internet users is continuously increasing; most of these users access the web through various networks that are available in the market, such as mobile 5G, LTE, 3G, and even 2G networks. The cost of prepaid data plans has been declining, making it more affordable in locations where it once was not available. With the launch of new affordable prepaid data plans, many companies in countries such as India, are also offering faster Internet speed. Therefore, these users are using web performance to detect the real web speed offered by companies, which will further support the market growth in the coming years.
Major Market Challenge
One of the key challenges to the global web performance industry growth is the high deployment costs. Any organization must recruit dedicated IT staff for the proper implementation of the web performance solution along with training existing employees, which incurs additional costs. In addition, end-users that adopt enterprise web performance solutions have to pay for the applications that they use. However, the cost increases when vendors provide additional services such as security, backup, resilience, encryption, and hosting to their customers. This increases the overall cost that end-users incur for implementing these solutions, which may challenge the optimum market penetration and market growth during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Akamai Technologies Inc. - The company offers web performance solutions to boost performance and UX by enabling developers to build web applications closer to end-users.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The on premise segment is estimated to witness significant growth during the forecast period. The on-premises model accounted for the largest share of the global web performance market in 2023. Adopting on-premises web performance solutions requires substantial investments to be made in product purchases, installation, maintenance, and upgrades.
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The on premise segment accounted for USD 3.29 billion in 2018 and showed a gradual increase during the forecast period. Furthermore, organizations need to invest in training and maintaining an in-house IT workforce to support software users, which might be a little too expensive for cash-strapped small and medium-sized enterprises (SMEs). However, this model is more secure than cloud-based solutions. This market segment is dominated by large enterprises that are concerned more about functionality and security than cost. These organizations mainly deal with highly critical/confidential data, and so they increasingly rely on the on-premises model, as it is more secure due to end-to-end quality control and the absence of third-party involvement.
Moreover, the growth momentum of the on-premises model remains unsteady due to the high costs incurred on switching from the on-premises to the cloud model. The emergence of SMEs, innovations in data security, inherent cost-effectiveness, and the flexibility of the cloud model are expected to drive the adoption of cloud technologies during the forecast period, which is expected to gradually and eventually erode the market share of the on-premises model.
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North America is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The key market in North America is the US. A few important factors that contribute to market growth in North America is the rising number of cyberattacks, the shift from conventional IT services to Internet-based IT systems, and the growing number of IT companies and start-ups. Furthermore, government initiatives and regulations on the use of cyber security solutions are expected to fuel the demand for web performance solutions in North America in the future. The rising start-up culture in North America, especially in the US, is also expected to fuel the number of end-users and, consequently, the demand for more effective web performance solutions.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion " for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
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2. Content Delivery Network (CDN) Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, UK, Japan, Germany - Size and Forecast
3. Web Hosting Services Market Analysis North America, Europe, APAC, Middle East and Africa, South America - US, China, Japan, Germany, UK - Size and Forecast
In today's digital landscape, tools like AppDynamics, Google Lighthouse Score, and SEMrush are crucial for optimizing website performance and user engagement. Application delivery controllers and WAFaaS ensure robust security against cyber threats in highly regulated industry verticals such as automotive manufacturers. Multi-factor authentication and edge cloud platforms enhance online presence resilience, supporting conversion rates and responsiveness for e-commerce sites. Organizations leverage cloud deployment models—public cloud and community cloud—to streamline operations and scalability while managing storage effectively. As digital transformation accelerates, maintaining integrity against security breaches remains paramount, aligning with insights from Industry ARC on evolving components in IT infrastructure. Balancing on-premises and cloud deployment strategies ensures adaptability in dynamic market conditions, reinforcing the role of advanced technology in driving business efficiency and resilience in a rapidly evolving digital economy.
Market Scope |
|
Report Coverage |
Details |
Page number |
140 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.12% |
Market growth 2024-2028 |
USD 2.8 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
7.51 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
North America at 39% |
Key countries |
US, Germany, China, UK, and Canada |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Akamai Technologies Inc., AT and T Inc., Broadcom Inc., Cavisson Systems Inc., CDNetworks Inc., Cisco Systems Inc., Cloudflare Inc., DigitalOcean Holdings Inc., DreamHost LLC, Dynatrace Inc., Equinix Inc., F5 Inc., International Business Machines Corp., New Relic Inc., Nippon Telegraph and Telephone Corp., Open Text Corporation, Radware Ltd., SolarWinds Corp., TransUnion, and WPEngine Inc. |
Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Deployment
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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