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Test Preparation Market in the US Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2022-2026

  • Published: Apr 2022
  • Pages: 120
  • SKU: IRTNTR43435
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The test preparation market share in the US is expected to increase by USD 11.93 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 6.39%.

This test preparation market in the US research report extensively covers the test preparation market in the US segmentation by product (university exams, certifications exams, high school exams, elementary exams, and other exams), end-user (higher education and K-12), and learning model (blended and online). The test preparation market in the US report also offers information on several market vendors, including ArborBridge Inc., Cengage Learning Holdings II Inc, Club Z Inc., CogniFit Inc., Edgenuity Inc., Graham Holdings Co., Instructure Inc., McGraw Hill Education Inc., Pearson Plc, and TPR Education IP Holdings LLC among others.

What will the Test Preparation Market Size in the US be During the Forecast Period?

Test Preparation Market Size

Download the Free Report Sample to Unlock the Test Preparation Market Size in the US for the Forecast Period and Other Important Statistics

 

Test Preparation Market in the US: Key Drivers, Trends, and Challenges

The increasing use of analytical tools in test preparations is notably driving the test preparation market growth in the US, although factors such as the availability of open-source test preparation materials and the growth of the unorganized sector may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the test prep industry statistics in the US. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Test Preparation Market Driver in the US

The increasing use of analytical tools in test preparations is one of the key drivers supporting the test preparation market growth in the US. The analytical tools provide not only effective and efficient test preparation modules but also offer various insights that can be used by teachers, trainers, as well as students to identify their progress by means of reporting tools, thereby optimizing the entire learning process. For instance, Kaplan, through its corporate partnership programs, provides various Kaplan Partner Solutions (KPS) consisting of test preparation programs that offer performance analysis tools. These performance tracking tools help educators identify program trends and any outstanding matriculation and retention issues associated with individual students. Other factors such as the growth of the test prep market in India and other countries will drive the test preparation market growth during the forecast period.

Key Test Preparation Market Trend in the US

Technological advances in test preparation services is one of the key supporting the test preparation market trends in the US that is contributing to the market growth. The rising tech-savvy population and rising adoption of tablets, mobile phones, and other mobile devices have led to an increased demand for the technologically advanced mode of delivery, as well as innovative test preparation through the incorporation of various visual technologies. Moreover, educators are emphasizing the use of visual technologies such as AR and VR and other technologies such as virtual schools to impart education to the students. For instance, MITAR games developed by the Massachusetts Institute of Technology's Teacher Education Program and The Education Arcade blend real-life locations with virtual individuals and scenarios to enhance the learning skills of the student. Hence, these factors fuel the growth of the test preparation market in the US.

Key Test Preparation Market Challenge in the US

The availability of open-source test preparation materials and the growth of the unorganized sector are some of the factors hindering the test preparation market growth in the US. Vendors such as Pearson are reputed for content and courseware. The fragmented market has numerous domestic and international course providers that offer generic and specialized test preparation courses. However, such courses lack content clarity and are mostly incomplete; thus, they need constant modification and updated frequently. Furthermore, there has been a significant increase in the number of startups offering free test preparation materials such as mock tests, practice question papers, and various other materials similar materials. Such availability will limit the market growth during the forecast period.

This test preparation market in the US analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the test preparation market in the US as a part of the global education services market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the test preparation market in the US during the forecast period.

Who are the Major Test Preparation Market Vendors in the US?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • ArborBridge Inc.
  • Cengage Learning Holdings II Inc
  • Club Z Inc.
  • CogniFit Inc.
  • Edgenuity Inc.
  • Graham Holdings Co.
  • Instructure Inc.
  • McGraw Hill Education Inc.
  • Pearson Plc
  • TPR Education IP Holdings LLC

 

This statistical study of the test preparation market in the US encompasses successful business strategies deployed by the key vendors. The test preparation market in the US is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • ArborBridge Inc. - The company offers wide range of test preparation programs such as SAT, ACT, ISEE, and Academic Programs.
  • Club Z Inc. - The company offers in-home and online test prep tutoring such as ACT, SAT, PreACT, and GRE.
  • CogniFit Inc. - The company offers cognitive training tool for standardized exam preparation such as SAT and GMAT.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The test preparation market in the US forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Test Preparation Market in the US Value Chain Analysis

Our report provides extensive information on the value chain analysis for the test preparation market in the US, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

What are the Revenue-generating Product Segments in the Test Preparation Market in the US?

Test Preparation Market Market segmentation by region

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The test preparation market in the US share growth by the university exams segment will be significant during the forecast period. The rising number of enrollments in nationalized as well as standardized tests in the US and rising demand for private tutoring because of increased competition among the students are the prominent factors driving the market. In the US, students must acquire appropriate scores on SAT or ACT to enter graduation colleges. Therefore, there is an increased demand for SAT and ACT test preparation courses among students. Such acquirement of scores on university exams will drive test preparation market growth in the US during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the test preparation market in the US size and actionable market insights on post COVID-19 impact on each segment.

 

Test Preparation Market in the US Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 6.39%

Market growth 2022-2026

$ 11.93 billion

Market structure

Fragmented

YoY growth (%)

5.61

Regional analysis

US

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

ArborBridge Inc., Cengage Learning Holdings II Inc, Club Z Inc., CogniFit Inc., Edgenuity Inc., Graham Holdings Co., Instructure Inc., McGraw Hill Education Inc., Pearson Plc, and TPR Education IP Holdings LLC

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

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What are the Key Data Covered in this Test Preparation Market in the US Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive test preparation market growth in the US during the next five years
  • Precise estimation of the test preparation market size in the US and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the test preparation industry in the US 
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of test preparation market vendors in the US 

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1. Executive Summary                           

                1.1 Market overview

                                Exhibit 01:  Key Finding 1

                                Exhibit 02:  Key Finding 2

                                Exhibit 03:  Key Finding 5

                                Exhibit 04:  Key Finding 6

                                Exhibit 05:  Key Finding 7

                                Exhibit 06:  Key Finding 8

2. Market Landscape                             

                2.1 Market ecosystem             

                                Exhibit 07:  Parent market

                                Exhibit 08:  Market characteristics

                2.2     Value chain analysis       

                                Exhibit 09:  Value chain analysis: Education services

                                2.2.1    Inputs

                                2.2.2    Operations                                                                                         

                                2.2.3    Marketing and sales 

                                2.2.4    Support activities 

                                2.2.5    Innovations 

3. Market Sizing                       

                3.1 Market definition

                                Exhibit 10:  Offerings of vendors included in the market definition

                3.2     Market segment analysis             

                                Exhibit 11: Market segments

                3.3 Market size 2021 

                3.4 Market outlook: Forecast for 2021-2026    

                                Exhibit 12:  US - Market size and forecast 2021 - 2026 ($ million)

                                Exhibit 13:  US market: Year-over-year growth 2021 - 2026 (%)

4. Five Forces Analysis                          

                4.1 Five Forces Summary        

                                Exhibit 14:  Five forces analysis 2021 & 2026

                4.2 Bargaining power of buyers           

                                Exhibit 15:  Bargaining power of buyers

                4.3 Bargaining power of suppliers       

                                Exhibit 16:  Bargaining power of suppliers

                4.4 Threat of new entrants    

                                Exhibit 17:  Threat of new entrants

                4.5 Threat of substitutes         

                                Exhibit 18:  Threat of substitutes

                4.6 Threat of rivalry   

                                Exhibit 19:  Threat of rivalry

                4.7 Market condition

                                Exhibit 20:  Market condition - Five forces 2021

5.    Market Segmentation by Product

                5.1 Market segments

                                Exhibit 21:  Product - Market share 2021-2026 (%)

                5.2     Comparison by Product

                                Exhibit 22:  Comparison by Product

                5.3     University exams - Market size and forecast 2021-2026   

                                Exhibit 23:  University exams - Market size and forecast 2021-2026 ($ million)

                                Exhibit 24:  University exams - Year-over-year growth 2021-2026 (%)

                5.4     Certifications exams - Market size and forecast 2021-2026             

                                Exhibit 25:  Certifications exams - Market size and forecast 2021-2026 ($ million)

                                Exhibit 26:  Certifications exams - Year-over-year growth 2021-2026 (%)

                5.5     High school exams - Market size and forecast 2021-2026                

                                Exhibit 27:  High school exams - Market size and forecast 2021-2026 ($ million)

                                Exhibit 28:  High school exams - Year-over-year growth 2021-2026 (%)

                5.6     Elementary exams - Market size and forecast 2021-2026

                                Exhibit 29:  Elementary exams - Market size and forecast 2021-2026 ($ million)

                                Exhibit 30:  Elementary exams - Year-over-year growth 2021-2026 (%)

                5.7     Other exams - Market size and forecast 2021-2026           

                                Exhibit 31:  Other exams - Market size and forecast 2021-2026 ($ million)

                                Exhibit 32:  Other exams - Year-over-year growth 2021-2026 (%)

                5.8     Market opportunity by Product 

                                Exhibit 33:  Market opportunity by Product

6.    Market Segmentation by End-user

                6.1     Market segments           

                                Exhibit 34:  End-user - Market share 2021-2026 (%)

                6.2     Comparison by End-user              

                                Exhibit 35:  Comparison by End-user

                6.3     Higher education - Market size and forecast 2021-2026   

                                Exhibit 36:  Higher education - Market size and forecast 2021-2026 ($ million)

                                Exhibit 37:  Higher education - Year-over-year growth 2021-2026 (%)

                6.4     K-12 - Market size and forecast 2021-2026            

                                Exhibit 38:  K-12 - Market size and forecast 2021-2026 ($ million)

                                Exhibit 39:  K-12 - Year-over-year growth 2021-2026 (%)

                6.5     Market opportunity by End-user              

                                Exhibit 40:  Market opportunity by End-user

7.    Market Segmentation by Learning model

                7.1     Market segments           

                                Exhibit 41:  Learning model - Market share 2021-2026 (%)

                7.2     Comparison by Learning model 

                                Exhibit 42:  Comparison by Learning model

                7.3     Blended - Market size and forecast 2021-2026    

                                Exhibit 43:  Blended - Market size and forecast 2021-2026 ($ million)

                                Exhibit 44:  Blended - Year-over-year growth 2021-2026 (%)

                7.4     Online - Market size and forecast 2021-2026        

                                Exhibit 45:  Online - Market size and forecast 2021-2026 ($ million)

                                Exhibit 46:  Online - Year-over-year growth 2021-2026 (%)

                7.5     Market opportunity by Learning model 

                                Exhibit 47:  Market opportunity by Learning model

8. Customer landscape                         

                                Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

                8.1     Overview           

                                Exhibit 48:  Customer landscape

9. Drivers, Challenges, and Trends                   

                9.1 Market drivers     

                                9.1.1    Increasing use of analytical tools in test preparations

                                9.1.2    Increasing emphasis on online mode of test preparation

                                9.1.3    Rising demand for test preparation services in the US

                9.2 Market challenges              

                                9.2.1    Availability of open-source test preparation materials and growth of the unorganized sector 

                                9.2.2    Rising number of test-optional institutes

                                9.2.3    Increase in education debts

                                Exhibit 49:  Impact of drivers and challenges

                9.3 Market trends      

                                9.3.1    Technological advances in test preparation services

                                9.3.2    Rising emphasis on private tutoring

                                9.3.3    Increase in M&A activities and the number of startups

10. Vendor Landscape                           

                10.1  Competitive scenario    

                                Exhibit 50:  Vendor landscape

                10.2  Landscape disruption    

                                Exhibit 51:  Landscape disruption

                                Exhibit 52:  Industry risks

11. Vendor Analysis               

                11.1 Vendors covered              

                                Exhibit 53:  Vendors covered

                11.2 Market positioning of vendors    

                                Exhibit 54:  Matrix on vendor position and classification

                11.3  ArborBridge Inc.              

                                Exhibit 55:  ArborBridge Inc. - Overview

                                Exhibit 56:  ArborBridge Inc. - Product and service

                                Exhibit 57:  ArborBridge Inc. - Key offerings

                11.4  Cengage Learning Holdings II Inc               

                                Exhibit 58:  Cengage Learning Holdings II Inc - Overview

                                Exhibit 59:  Cengage Learning Holdings II Inc - Business segments

                                Exhibit 60:  Cengage Learning Holdings II Inc - Key News

                                Exhibit 61:  Cengage Learning Holdings II Inc - Key offerings

                                Exhibit 62:  Cengage Learning Holdings II Inc - Segment focus

                11.5  Club Z Inc.          

                                Exhibit 63:  Club Z Inc. - Overview

                                Exhibit 64:  Club Z Inc. - Product and service

                                Exhibit 65:  Club Z Inc. - Key offerings

                11.6  CogniFit Inc.      

                                Exhibit 66:  CogniFit Inc. - Overview

                                Exhibit 67:  CogniFit Inc. - Product and service

                                Exhibit 68:  CogniFit Inc. - Key offerings

                11.7  Edgenuity Inc.   

                                Exhibit 69:  Edgenuity Inc. - Overview

                                Exhibit 70:  Edgenuity Inc. - Product and service

                                Exhibit 71:  Edgenuity Inc. - Key offerings

                11.8  Graham Holdings Co.     

                                Exhibit 72:  Graham Holdings Co. - Overview

                                Exhibit 73:  Graham Holdings Co. - Business segments

                                Exhibit 74:  Graham Holdings Co. - Key News

                                Exhibit 75:  Graham Holdings Co. - Key offerings

                                Exhibit 76:  Graham Holdings Co. - Segment focus

                11.9  Instructure Inc.

                                Exhibit 77:  Instructure Inc.  - Overview

                                Exhibit 78:  Instructure Inc.  - Product and service

                                Exhibit 79:  Instructure Inc.  - Key offerings

                11.10                McGraw Hill Education Inc.         

                                Exhibit 80:  McGraw Hill Education Inc. - Overview

                                Exhibit 81:  McGraw Hill Education Inc. - Business segments

                                Exhibit 82:  McGraw Hill Education Inc. - Key offerings

                                Exhibit 83:  McGraw Hill Education Inc. - Segment focus

                11.11                Pearson Plc        

                                Exhibit 84:  Pearson Plc - Overview

                                Exhibit 85:  Pearson Plc - Business segments

                                Exhibit 86:  Pearson Plc - Key offerings

                                Exhibit 87:  Pearson Plc - Segment focus

                11.12                TPR Education IP Holdings LLC   

                                Exhibit 88:  TPR Education IP Holdings LLC - Overview

                                Exhibit 89:  TPR Education IP Holdings LLC - Product and service

                                Exhibit 90:  TPR Education IP Holdings LLC - Key offerings

12. Appendix                            

                12.1 Scope of the report         

                                12.1.1 ????Definition

                                12.1.2 ????Objectives

                                12.1.3 Notes and caveats

                12.2  Currency conversion rates for US$           

                                Exhibit 91:  Currency conversion rates for US$

                12.3  Research methodology

                                Exhibit 92:  Research Methodology

                                Exhibit 93:  Validation techniques employed for market sizing

                                Exhibit 94:  Information sources

                12.4 List of abbreviations        

                                Exhibit 95: List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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Test Preparation market growth will increase by $11932.34 million during 2021-2026.
The test preparation market is expected to grow at a CAGR of 6.39% during 2021-2026.
Technavio has segmented the test preparation market by product (University exams, Certifications exams, High school exams, Elementary exams, and Other exams) ,end user (Higher education and K-12) , and other1 (Blended and Online).
ArborBridge Inc., Cengage Learning Holdings II Inc, Club Z Inc., CogniFit Inc., Edgenuity Inc., Graham Holdings Co., Instructure Inc., McGraw Hill Education Inc., Pearson Plc, TPR Education IP Holdings LLC are a few of the key vendors in the test preparation market.
US will register the highest growth rate of 100.00% among the other regions. Therefore, the test preparation market in US is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the test preparation market growth are:
  • Increasing use of analytical tools in test preparations
  • Technological advances in test preparation services
The test preparation market vendors should focus on grabbing business opportunities from the university exams segment as it accounted for the largest market share in the base year.
  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?
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