Active And Intelligent Packaging In Pharmaceutical Market Analysis, Size, and Forecast 2025-2029: North America (US and Canada), Europe (France, Germany, Italy, and UK), APAC (China, India, and Japan), and Rest of World (ROW)

Active And Intelligent Packaging In Pharmaceutical Market Size 2025-2029

The active and intelligent packaging in pharmaceutical market size is forecast to increase by USD 1.51 billion, at a CAGR of 9.1% between 2024 and 2029.

• The Active and Intelligent Packaging Market in the pharmaceutical industry is experiencing significant growth, driven by the increasing sales of pharmaceuticals worldwide. This trend is further fueled by the expanding popularity of lightweight packaging materials, and aluminum foil, which cater to the rising demand for sustainable and eco-friendly solutions. However, the market faces stringent regulations for pharmaceutical packaging, which necessitate high-quality standards and rigorous testing to ensure safety and efficacy.
• Companies seeking to capitalize on market opportunities must navigate these challenges effectively by focusing on innovation, regulatory compliance, and customer satisfaction. By staying abreast of regulatory changes and investing in advanced technologies, players can differentiate themselves and maintain a competitive edge in the dynamic pharmaceutical packaging landscape. These regulations present a challenge for market players, requiring substantial investments in research and development to comply with evolving regulations and meet consumer expectations. The packaged food industry also leverages smart packaging solutions, including modified atmosphere packaging, printed electronics, and time-temperature indicators, to maintain food freshness and safety.

What will be the Size of the Active And Intelligent Packaging In Pharmaceutical Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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• In the pharmaceutical market, active and intelligent packaging solutions are gaining traction as essential tools for ensuring product quality and safety. Pharma products, particularly those with sensitive ingredients or requiring specific storage conditions, benefit significantly from these advanced packaging systems. RFID ICS and TTIs, such as Temptrip, are increasingly used to monitor temperature and humidity levels in real-time, maintaining optimal conditions for pharma products and extending their shelf life. Automation technologies and sensor technologies integrated into packaging systems enable real-time monitoring and alerting, enhancing preventive packaging capabilities. Emerging technologies, like additives and smartphone-enabled indicators, offer added convenience for consumers and improved safety.
• RFID and smart packaging solutions provide real-time information on product freshness and location, ensuring consumers receive high-quality pharma products. The food processing industries also adopt these technologies to maintain the integrity of their packaged food items. Active packaging, including RFID and sensor technologies, plays a crucial role in the pharmaceutical market by addressing product safety, enhancing consumer convenience, and improving overall product quality. The integration of these technologies into packaging systems is a significant trend, with continuous innovation driving the market forward.

How is this Active And Intelligent Packaging In Pharmaceutical Industry segmented?

The active and intelligent packaging in pharmaceutical industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Product
  • Active packaging
  • Intelligent packaging
• Material
  • Solid
  • Liquid
• Packaging
  • Bottles and vials
  • Syringes and injectables
  • Blister packs
  • Pouches and sachets
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • Italy
    • UK
  • APAC
    • China
    • India
    • Japan
  • Rest of World (ROW)

By Product Insights

The active packaging segment is estimated to witness significant growth during the forecast period. Active packaging plays a crucial role in preserving the quality and safety of pharmaceutical products. By incorporating moisture absorbers, oxygen scavengers, and other additives, active packaging systems protect pharmaceuticals and medical equipment from harmful environmental factors. The increasing demand for pharmaceutical drugs with high moisture sensitivity is driving the adoption of active packaging solutions. Furthermore, as the global population ages, there is a growing need for packaging that can remind consumers to take medications on time. This trend is expected to fuel market growth in the coming years. Counterfeit and imitation drugs pose a significant threat to the pharmaceutical industry, and active packaging offers a solution through smart packaging technologies.

These advanced systems include RFID, NFC, and augmented reality, enabling product monitoring, consumer engagement, and data management. Additionally, time-temperature indicators ensure product quality and freshness for both pharmaceuticals and fresh foods. The convenience and cost-effectiveness of active packaging, along with the emergence of urbanization and the global dairy industry, are further boosting market growth. Packaging solutions providers are increasingly investing in innovative technologies, such as printed electronics, shelf life sensing, and automation, to cater to the evolving needs of various industry verticals, including healthcare, food and beverage, and personal care. The adoption of these advanced packaging systems is expected to continue, as consumers increasingly demand safer, more convenient, and more sustainable packaging solutions. Poverty and financial constraints continue to influence the market, with an emphasis on cost-effective packaging solutions such as glass bottles and non-prescription drugs.

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The Active packaging segment was valued at USD 1.26 billion in 2019 and showed a gradual increase during the forecast period.

The active and intelligent packaging market in pharmaceuticals is evolving to enhance product safety and optimize shelf life. Innovations include oxygen scavenger and moisture absorber technologies that preserve drug efficacy. The integration of time-temperature indicator systems ensures proper storage conditions, while barcode identification improves tracking. Growing demand for eco-friendly solutions is shifting focus from plastics to sustainable alternatives. Ready-to-eat food products packaging principles are influencing pharmaceutical strategies to ensure controlled consumption. Companies leverage brand value by using smart packaging solutions, including custom mobile applications for smartphone users to access real-time product data. The use of aluminium aerosol can packaging enhances stability, while fruits vegetables preservation techniques inspire pharmaceutical innovations. Chemical safety remains a priority, driving market advancements. The market is experiencing significant growth due to the rising prevalence of chronic diseases and the increasing demand for advanced drug delivery devices.

Regional Analysis

Europe is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In the US market, the pharmaceutical sector is a significant contributor to the North American intelligent packaging industry. Established pharmaceutical brands, including Johnson and Johnson, Pfizer, Abbot Laboratories, and Bristol Myers Squibb, dominate this region. The US pharmaceutical industry's growth is driven by factors such as increasing healthcare spending, a growing aging population, and an expanding number of government healthcare insurance programs. The robust intellectual property system in the US also fuels sales of patented drugs, attracting venture capital investments. Intelligent packaging solutions, such as moisture absorbers, TempTrip indicators, and RFID technology, are increasingly adopted in the US pharmaceutical industry for product monitoring and consumer engagement.

Active packaging systems, including oxygen scavengers and antioxidant, ensure product quality and extend shelf life. The US Food and Drug Administration (FDA) regulates the use of additives and harmful packaging components, ensuring safety. Convenience stores, retail & e-commerce, and urbanization trends further boost the demand for smart packaging solutions. The use of automation technologies, such as sensor technologies and semiconductors, streamlines production processes and reduces packaging costs. Emerging technologies, such as NFC and augmented reality technologies, offer opportunities for consumer engagement and data management in various industry verticals, including food and beverage, personal care, and healthcare. Shelf life and bulk packaging machinery requirements necessitate chemical resistance, a feature increasingly sought after in prepared meals and sustainability initiatives.

The global dairy industry and food processing industries also adopt intelligent packaging systems to ensure product quality and safety. The increasing standard of living and population growth further fuel the demand for smart packaging solutions. Preventive packaging, including active and paperboard pharma packaging, plays a crucial role in maintaining product quality and safety, especially in the pharmaceutical sector. The use of polyesters and RFID ICs in packaging materials ensures durability and traceability. The integration of custom mobile applications and data management systems enhances consumer experience and product quality. The future of intelligent packaging lies in the integration of advanced technologies, such as Lithium Printed electronics and PR1101 FlexICs, to create more efficient and sustainable packaging solutions.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the Active And Intelligent Packaging In Pharmaceutical market drivers leading to the rise in the adoption of Industry?

• The global pharmaceutical market is primarily fueled by the increasing sales of pharmaceutical products on a worldwide scale. The global pharmaceutical industry's steady growth, driven by an aging population, the prevalence of chronic conditions, and increasing healthcare spending, has created a significant market opportunity for active and intelligent packaging solutions. According to the International Federation of Pharmaceutical Manufacturers and Associations (IFPMA), global pharmaceutical sales are projected to reach USD1.5 trillion by 2024. One of the primary applications of active and intelligent packaging in this industry is to ensure product quality and freshness. For example, moisture absorbers can help maintain the efficacy of pharmaceutical products by absorbing excess moisture. TempTrip technology, which uses temperature-sensitive indicators, can alert consumers to potential temperature excursions during transportation or storage.

• Consumer engagement is another key area where active and intelligent packaging can add value. For instance, ConnectIC PR1101, a semiconductor-based solution, can enable product monitoring and real-time information sharing with consumers. Similarly, Radio-frequency Identification (RFID) technology can provide valuable insights into the supply chain and inventory management. In the packaged food industry, active and intelligent packaging solutions are increasingly being used to reduce solid waste streams and comply with government norms. Modified atmosphere packaging, which uses active packaging components to extend the shelf life of food, can help minimize food waste and reduce the environmental impact.

What are the Active And Intelligent Packaging In Pharmaceutical market trends shaping the Industry?

• The use of lightweight packaging materials is gaining significant traction in the market, becoming an emerging trend. This shift towards lighter packaging solutions is driven by various factors, including sustainability concerns, cost savings, and consumer preferences for convenience. The active and intelligent packaging market in pharmaceuticals is witnessing significant growth due to the increasing demand for advanced packaging solutions that enhance product safety, extend shelf life, and improve the overall consumer experience. Companies are investing in smart packaging solutions, such as Near-field communication (NFC) and augmented reality technologies, to provide real-time information to consumers about their medications. These solutions offer convenience and peace of mind by allowing consumers to easily track their medication usage and expiration dates. Moreover, automation technologies are being integrated into packaging processes to reduce costs and improve efficiency.

• Intelligent packaging systems are being used to monitor and maintain optimal conditions for packaged food items and pharmaceuticals, ensuring the longest possible shelf life. Custom mobile applications and data management systems are being developed to facilitate easy tracking and monitoring of packaging performance and product status. Lightweight and high-performance packaging materials, such as oxygen scavengers and stabilizers, are being used to reduce costs and improve the performance of the packaging while minimizing environmental impact. The pharmaceutical industry's focus on preventive packaging and consumer experience is driving the adoption of these advanced packaging solutions. Emerging technologies, such as time-temperature indicators (TTI) and oxygen scavengers, are gaining popularity in the industry to ensure product stability and prevent degradation.

How does Active And Intelligent Packaging In Pharmaceutical market face challenges during its growth?

• The stringent regulations governing pharmaceutical packaging pose a significant challenge to the industry's growth, requiring companies to adhere to rigorous standards to ensure product safety and compliance. Pharmaceutical packaging in the US adheres to stringent regulations under the Federal Food, Drugs, and Cosmetic Act of 1938 and the Fair Packaging and Labeling Act of 1967. Similar regulations exist in APAC countries for pharmaceutical drug packaging. In addition, the US Food and Drug Administration (FDA) requires all food and pharmaceutical product packaging materials to undergo an Environmental Assessment (EA) under the National Environmental Policy Act (NEPA). After the Finding of No Significant Impact (FONSI) analysis, only certified packaging materials are permitted. These regulations evaluate the environmental impact of each packaging material, not only during usage but also after disposal.

• Active packaging solutions, such as oxygen scavenging sachets, are increasingly being adopted to ensure product safety and prolong shelf life. Paperboard pharma packaging and plastic packaging made from polyesters are popular choices due to their compatibility with various active components. Advanced packaging systems, including sensor technologies, RFID ICs, and printed electronics from companies like PragmatIC, are revolutionizing pharmaceutical packaging with convenience and safety features. The use of harmful packaging components is being minimized, and raw material suppliers are focusing on sustainable alternatives to meet the evolving demands of the pharmaceutical sector. Aluminum is used in foil blisters and aerosol cans, particularly in France for topical drugs. Paperboard supports eco-friendly secondary packaging in the UK.

Exclusive Customer Landscape

The active and intelligent packaging in pharmaceutical market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the active and intelligent packaging in pharmaceutical market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, active and intelligent packaging in pharmaceutical market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Amcor Plc - This company specializes in innovative active and intelligent packaging solutions for diverse medical device applications.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Amcor Plc
• August Faller GmbH and CO. KG
• Avery Dennison Corp.
• Bormioli Pharma Spa
• Carl Zeiss AG
• Centre for Process Innovation Ltd.
• CVC Technologies Inc.
• DuPont de Nemours Inc.
• Graphic Packaging Holding Co.
• Honeywell International Inc.
• Koerber AG
• LOG Pharma Packaging
• Nolato AB
• Optel Group
• Origin Pharma Packaging
• PAXXUS Inc.
• Preston sp.z o.o.
• ProAmpac Holdings Inc.
• Shanghai Industrial Holdings Ltd.
• West Pharmaceutical Services Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Active And Intelligent Packaging In Pharmaceutical Market

• In February 2023, Amgen, a leading biotechnology company, announced the launch of its new active pharmaceutical packaging technology, called "SmartPak," for its Neulasta Onpro Kit. This system utilizes sensors to monitor temperature and humidity levels, ensuring optimal storage conditions for the medication and enhancing patient safety (Amgen Press Release, 2023).
• In April 2024, Merck KGaA and Sensirion AG, a Swiss sensor manufacturer, entered into a strategic partnership to develop intelligent packaging solutions for the pharmaceutical industry. This collaboration aims to integrate Sensirion's sensor technology into Merck KGaA's packaging systems, providing real-time monitoring of temperature, humidity, and other critical factors (Merck KGaA Press Release, 2024).
• In July 2024, 3M, a global technology company, completed the acquisition of Avery Dennison's RFID and Intelligent Labeling business. This acquisition significantly expanded 3M's presence in the active and intelligent packaging market, providing access to advanced technologies and a broader customer base (3M Press Release, 2024).

Research Analyst Overview

The pharmaceutical market continues to witness dynamic developments in active and intelligent packaging, driven by the evolving needs of various sectors. Active packaging solutions, such as moisture absorbers and oxygen scavengers, enhance product quality and extend shelf life. Intelligent packaging systems, including time-temperature indicators (TTIs) and near-field communication (NFC) tags, provide real-time product monitoring and consumer engagement. Automation technologies and emerging packaging solutions, such as printed electronics and semiconductors, are revolutionizing the industry. These advancements enable custom mobile applications, data management, and smart packaging solutions for various industry verticals, including pharmaceuticals, food and beverage, and personal care. The consumer experience is a significant focus, with convenience and sustainability being key factors.

The use of materials like paperboard and polyesters, as well as additives and stabilizers, ensures the safety and effectiveness of packaging systems. The population's increasing standard of living and urbanization have led to a rise in demand for fresh foods and ready-to-eat product offerings. This trend is driving innovation in modified atmosphere packaging and the adoption of advanced technologies like RFID and sensor technologies. Preventive packaging in the pharmaceutical sector is gaining importance, with a focus on safety and regulatory compliance. Harmful packaging components are being replaced with eco-friendly alternatives, and government norms are driving the adoption of sustainable packaging solutions.

The ongoing unfolding of market activities and evolving patterns in active and intelligent packaging demonstrate the continuous dynamism of this sector. The integration of various technologies and industry verticals promises to deliver innovative solutions that cater to the changing needs of consumers and businesses alike. Additives, such as antimicrobial agents and oxygen scavengers, can help maintain product freshness and prevent spoilage. The global demand for active and intelligent packaging solutions in the pharmaceutical and packaged food industries is driven by the need to ensure product quality, freshness, and consumer engagement. These solutions offer significant benefits, including extended shelf life, improved safety, and reduced waste. As the market for pharmaceutical products continues to grow, the demand for advanced packaging solutions is expected to increase.

Dive into Technavio's strong research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Active And Intelligent Packaging In Pharmaceutical Market insights. See full methodology.

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What are the Key Data Covered in this Active And Intelligent Packaging In Pharmaceutical Market Research and Growth Report?

• CAGR of the Active And Intelligent Packaging In Pharmaceutical industry during the forecast period
• Detailed information on factors that will drive the growth and forecasting between 2025 and 2029
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the active and intelligent packaging in pharmaceutical market growth of industry companies

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