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The alternative non credential courses market size is forecast to increase by USD 15.38 billion at a CAGR of 23.31% between 2023 and 2028. The growth of m-learning is driven by the rising prominence of alternative non-credentialing, the availability of open educational resources, and the emergence of virtual schools. These trends cater to the increasing demand for flexible and accessible education options. However, the market faces challenges such as inadequate cybersecurity measures, which raise concerns over data privacy and safety. Additionally, traditional degree programs pose a competitive threat, as they continue to be valued for their established credibility and recognition. Furthermore, limited demand from developing economies hampers market expansion, as these regions often lack the necessary infrastructure and resources to support m-learning effectively. Addressing these challenges is crucial for the sustained growth and broader adoption of m-learning platforms globally. The report includes historic market data from 2018 - 2022.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Boston University: The company offers alternative non credential courses such as MS in Applied Business Analytics, and MS in Supply Chain Management.
The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market research and growth and players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
North America is estimated to contribute 58% to the growth of the global market during the forecast period. Technavio's analysts have provided extensive insight into market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast years.
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M-learning refers to mobile learning, enabling students to access educational content on their smartphones or tablets. Open educational resources are freely available materials, often digital, for self-directed learning. Virtual schools deliver instruction online, while internet-enabled devices facilitate remote access to educational content. Non-traditional courses in this market include digital badges, micro-credentials, workshops, bootcamps, and industry certifications. Publishers play a crucial role in producing and promoting these courses, while vendor selection methodologies ensure that learners choose high-quality offerings. Qualitative and quantitative research are essential for evaluating the effectiveness and value of these courses. Skill acquisition is a primary focus of the Market, with practical skills being a significant concern for employers.
Job requirements continue to evolve, necessitating reskilling and upskilling. Training providers offer various solutions to meet these demands, including hybrid and blended learning models. Skill assessment, adaptive learning paths, and blockchain technology facilitate credential verification and lifelong learning. Information technology sectors, such as data science and digital marketing, are major contributors to the Alternative Non-Credential Courses Market. Collaborations between educational institutions, industry partners, and edtech companies are driving standardization, validity, and comparability in these offerings. Employers increasingly adopt skills-based hiring practices, making it essential for learners to acquire relevant, in-demand skills. Economic uncertainties further emphasize the importance of adaptability and continuous learning.
The non-institutional segment is estimated to witness significant growth during the forecast period. There are a variety of non-educational institutions, including Massive Open Online Courses (MOOCs) and industry-accredited programs that offer alternative courses without certification. In recent years, online education providers have started offering non-degree certificates to learners. Many alternative non-accredited course providers offer digital badges and various certificates that can highlight learners' skills and achievements. These non-traditional forms of credentials are being accepted in all companies, which will fuel further growth of the global alternative non credential courses market during the forecast period.
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The non-institutional segment was valued at USD 2.24 billion in 2018. In this segment, the providers of MOOCs help students achieve their professional and educational goals. The growing number of MOOCs and the growing number of professionals who develop content for his MOOCs for free has led to a growing subscriber base for non-qualified alternative courses. MOOC content is developed by leading professors from universities around the world, so the quality of learning content is highly reliable and a major driver of the non-educational segment. Therefore, the non-institutional segment of the global non-qualification alternative courses market is expected to grow in these regions during the forecast period.
The alternative non-credential courses market encompasses various forms of education delivered through digital means, including m-learning, open educational resources, and virtual schools. This market caters to the growing demand for non-traditional courses that can be accessed using internet-enabled devices. Digital badges and micro-credentials issued by publishers serve as promotional tools for learners, providing recognition for skill acquisition beyond the scope of traditional degrees. Workshops, bootcamps, and industry certifications offer practical skills that employers value, making them essential components of the alternative non-credential courses market. Online learning platforms leverage blockchain technology to securely store and transfer e-portfolios, enabling skills-based hiring and talent development. Industry associations play a crucial role in workforce readiness by providing opportunities for continuous learning and upskilling. Overall, the alternative non-credential courses market is a dynamic and evolving landscape that prioritizes practical skills and continuous learning. Our researchers analyzed the data with 2023 as the base year, along with the market trends and analysis, drivers, and challenges. A holistic alternative non credential courses market growth analysis and report of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The emergence of virtual schools is the key factor driving the growth of the global market. From a financial perspective, the alternative non-credential courses market is experiencing substantial growth, particularly in the higher education sector. This trend is driven by the increasing adoption of m-learning and the proliferation of online learning platforms. Micro-credentials, such as Nanodegrees and digital badges, are gaining popularity as alternative forms of certification. These non-traditional credentials offer learners the opportunity to acquire specific skills and knowledge, which is increasingly valued by employers for skills-based hiring. Strategically, national assessments and industry associations are recognizing the importance of alternative non-credential courses in talent development and workforce readiness.
Blockchain technology and e-portfolios are being utilized to securely store and verify these digital credentials, enhancing their credibility and utility in the labor market. Educators are also embracing this shift, recognizing the potential of alternative non-credential courses to provide learners with flexible, affordable, and accessible education options. In conclusion, the alternative non-credential courses market is transforming the education industry by offering learners flexible, skills-based, and affordable education options. Digital badges and micro-credentials are becoming increasingly popular forms of certification, recognized by employers for their ability to demonstrate specific skill achievements. The use of technology, such as blockchain and e-portfolios, is enhancing the credibility and utility of these non-traditional credentials, making them an essential component of talent development and workforce readiness. Hence, all these factors are expected to support the adoption of virtual schools and subsequently accelerate the growth of the global alternative non-credential courses market during the forecast period.
Rapid penetration of Internet-enabled devices is the primary trend in the global market growth. From a financial perspective, the global alternative non-credential courses market has experienced significant growth due to the increasing preference for online learning solutions. According to national assessments, the number of mobile internet subscriptions has risen from 8,648 million in 2021 to 8,900 million in 2022, fueling the demand for digital education. Strategically, microcredentials and certificates have gained popularity in the education industry as they offer flexible and affordable learning opportunities. Online learning platforms have become essential tools for talent development and workforce readiness, enabling learners to access content on-demand and on-the-go. Blockchain technology and e-portfolios are transforming the way credentials are issued and verified, making the process more secure and efficient.
Skills-based hiring is a trend that is driving the demand for alternative non-credential courses. Industry associations and labor market experts recognize the importance of continuous learning and development in today's rapidly evolving workforce. Educators are responding by offering a wide range of courses that cater to the needs of learners and employers alike. In conclusion, the alternative non-credential courses market is poised for continued growth as it aligns with the financial and strategic priorities of learners, educational institutions, and employers. Online learning platforms, blockchain technology, and e-portfolios are key enablers of this trend, providing learners with the flexibility, affordability, and convenience they need to acquire new skills and stay competitive in the labor market. Educational institutions are encouraging students to bring their own digital devices to access digital education content.
Moreover, several companies are increasingly assisting educational institutions in developing and enhancing digital library systems through cloud computing. With the speedy development of major infrastructure in emerging economies such as China and India, the education system in these countries is increasingly rivaling developed economies such as the US and the UK. Hence, the adoption of smartphone devices as a preferred platform for educational content is expected to boost the growth of the global alternative non credential courses market during the forecast period.
Inadequate cybersecurity measures are a major challenge to the growth of the global market. From a financial perspective, the market for alternative non-credential courses has experienced significant growth in recent years due to the increasing demand for flexible and affordable learning solutions in the education industry. Strategically, these courses offer learners the opportunity to acquire specific skills and knowledge in a shorter timeframe than traditional degree programs. National assessments indicate that microcredentials and certificates are becoming increasingly valued by employers for talent development and workforce readiness. Online learning platforms have emerged as key players in this market, providing secure and accessible platforms for learners to earn these credentials. Blockchain technology and e-portfolios are also gaining traction in the market, offering learners a secure and verifiable way to store and showcase their credentials to potential employers.
Skills-based hiring is driving the demand for these alternative credentialing systems, as employers seek to identify candidates with the specific skills they need to succeed in the labor market. Industry associations play a crucial role in shaping the future of the market, advocating for standards and best practices to ensure the quality and value of alternative non-credential courses. As the education landscape continues to evolve, these courses will undoubtedly remain a critical component of talent development and workforce readiness. Hence, the inadequacy of the cybersecurity measures adopted by educational institutions and individual learners is expected to hamper the growth of the global alternative non credential courses market during the forecast period.
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The market development analysis report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
Alternative non-credential courses have gained significant traction in the educational landscape, offering learners flexibility and affordability. These courses, also known as continuing education or professional development programs, cater to individuals seeking to upskill or reskill without the commitment of a traditional degree. Key industries driving the demand for alternative non-credential courses include technology, healthcare, and finance. With the rapid evolution of technology, professionals in these sectors must stay updated with the latest trends and skills to remain competitive. Courses offered range from certifications, diplomas, and microcredentials to online workshops and webinars. Providers include educational institutions, industry associations, and e-learning platforms. Marketing strategies for alternative non-credential courses focus on targeting specific professional communities and leveraging digital channels. Social media, email marketing, and content marketing are popular tactics to reach potential learners. Additionally, partnerships with industry leaders and thought leaders can help build credibility and trust. Offering flexible payment plans and customized learning paths can also attract a broader audience. In conclusion, the alternative non-credential courses market is thriving, driven by the need for continuous learning and skill development in various industries. Providers must adopt effective marketing strategies to stand out in a competitive landscape.
Alternative Non Credential Courses Market Scope |
|
Report Coverage |
Details |
Page number |
143 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 23.31% |
Market growth 2024-2028 |
USD 15.38 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
18.59 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 58% |
Key countries |
US, China, Germany, UK, and India |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Blue Mountain Community College, Boston University, Colorado State University, Columbia University, Elmira College, Harvard University, Michigan Technological University, Montgomery College, New York Institute of Finance Inc., New York University, Southern New Hampshire University, Stanford University, Temple University, Tennessee Tech, University of Arkansas, University of Cape Town, University of Illinois, University of Pennsylvania, University of Southern Indiana, University System of New Hampshire, Wake Technical Community College, and Yale University |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, condition analysis for the market projection period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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