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The global animal intestinal health market size is estimated to grow by USD 1,587.98 million between 2022 and 2027 accelerating at a CAGR of 8.08%.
This market research report extensively covers market segmentation by type (probiotics, phytogenics, prebiotics, and immunostimulants), source (plant-based and microbial), and geography (Asia, North America, Europe, and Rest of World (ROW)). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
The growth of the market depends on several factors, including rising awareness regarding animals' intestinal health, an increase in the industrialization of animal-processed products, and an increasing need for feed supplements.
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The outbreak of COVID-19 in 2020 had a negative impact on the market across the region. However, in 2021 business and industrial activities related to animal intestinal resumed with the relaxation of stringent lockdown restrictions due to the availability of COVID-19 vaccines and the vaccination drives carried out by the governments of different countries such as China, India, Japan, which increase the supply chain and production resulted in increased sales of meat and dairy products. A major factor in the market expansion has been the increasing need for feed supplements in 2020, which increased the demand for animal intestinal and it is expected to gain traction during the forecast period.
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The global animal intestinal health market is being driven by the growing awareness among consumers about the benefits of consuming animal protein, such as better bone health, immunity, and reduced protein deficiencies. Companies that offer dietary supplements to farmers have been focusing on improving gut health, which can improve the health of the herd or flock. Professionals, including veterinarians and nutritionists, have also been advising farmers and consumers on reducing farm antibiotic use by creating customized action plans and offering support. For example, the Alltech Antibiotic Reduction program was implemented on a pig farm in the United Kingdom. Due to increased awareness among farmers and animal producers, there has been a rise in demand for animal intestinal health supplements. Therefore, the market for animal intestinal health is expected to grow during the forecast period due to increased awareness.
Developing natural growth promoters (NGPs) and performance enhancers presents a promising opportunity for market participants. Innovative and safe animal growth promoters and performance enhancers can provide additional opportunities. Antibiotic growth promoters (AGPs) and non-antibiotics are the two main types of animal growth promoters. AGPs destroy or inhibit bacteria at low doses, leading to improved growth and performance. However, overuse of antibiotics can lead to antibiotic resistance and residue accumulation in animals, posing a risk to human health. To address this, the EU proposed a ban on AGPs to reduce antibiotic resistance among pathogens in farm animals and lower the risk of transmission to humans through food products. As a result, the market is expected to grow during the forecast period due to a shift towards NGPs like probiotics, prebiotics, and immunostimulants.
International organizations like the FDA, CVM, WHO, EC, EFSA, APVMA, NHPD, and ANVISA regulate and enforce strict rules on the use of various additives in feed products. These regulations present challenges and increase the overall cost of product development. Major feed manufacturers must submit patent and approval applications to launch new products in different countries, which adds to production costs. Since the ban on antibiotics used as animal growth promoters in the EU and the US, regulations for probiotics in feed products have become more stringent. The feed industry has focused on innovation, particularly in additives. Regulatory bodies like EFSA and FDA are actively researching and identifying sustainable feed additives, posing a challenge for market growth during the forecast period.
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Land O Lakes Inc. - The company offers animal intestinal health products such as AquaStar, Balancius, and Biotronic. as its key offering. The company also offers animal nutrition and feed products through its subsidiary, Purina Mills. Additionally, it provides farmers with technical know-how, proprietary tools, and research-based solutions to help them win in the field and in the marketplace.
The report also includes detailed analyses of the competitive landscape of the market and information about prominent and key market vendors, including:
Technavio’s report consists of a holistic analysis of the key development analysis, development stage, key market players, their marketing strategies, and powerful innovations to help any client gain a competitive edge.
The market share growth by the probiotics segment will be significant during the forecast period. In 2022, the probiotics segment is expected to dominate the animal intestinal health market. Probiotics account for a sizable portion of the feed supplements used in the cattle industry. Probiotics, which are microbial feed supplements, benefit the patient's health when properly ingested and can help animals grow healthier. It also helps with animal digestion and is increasingly being used to improve cattle performance as a safe and effective alternative to antibiotics. These factors are propelling the market growth.
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Plant-based meat alternatives are intended to replicate real meat products and are typically made with plant proteins isolated from cereals and legumes, oilseeds such as sunflower and rapeseed, and dietary fiber for texture. Plant-based animal product alternatives are a highly feasible way to reduce animal product consumption because they address the key consumer decision drivers of taste, price, and convenience. Plant-based products are likely to displace demand for animal products rather than other plant foods and are more capable of doing so than whole plant foods alone. The feed industry has the highest demand for plant-based animal intestinal products.
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Asia is projected to contribute 35% by 2023. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The increasing investment in the market by the vendors will also help grow the animal intestinal market. The huge production and consumption of meat and dairy products in Asia are expected to improve the livestock count in the region. The increasing livestock count and the associated animal feed required for the healthy maintenance of the livestock are likely to advance the expansion of the animal intestinal health market in the Asian region.
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Animal Intestinal Health Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2022 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8.08% |
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Market growth 2023-2027 |
USD 1,587.98 million |
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Market structure |
Fragmented |
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YoY growth (%) |
7.32 |
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Regional analysis |
Asia, North America, Europe, and Rest of World (ROW) |
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Performing market contribution |
Asia at 35% |
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Key consumer countries |
US, Germany, China, India, and Japan |
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Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
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Key companies profiled |
AB Agri Ltd., Agrihealth Ltd., Alltech Inc., Anco Animal Nutrition Competence, Archer Daniels Midland Co., Arm and Hammer Animal and Food, Beneo GmbH, Bluestar Adisseo Co., Cargill Inc., Chr Hansen Holding AS, Dr. Eckel Animal Nutrition, Evonik Industries AG, International Flavors and Fragrances, Kemin Industries Inc., Land O Lakes Inc., Lesaffre and Cie, Novozymes AS, Nutreco NV, Unique Biotech Ltd., and Koninklijke DSM NV |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Source
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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