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The global animal intestinal health market size is estimated to grow by USD 1.74 billion, accelerating at a CAGR of 8.24% between 2023 and 2028. The expansion of the market hinges on factors such as increasing awareness of animal intestinal health and overall animal healthcare, the industrialization of animal-processed products, and growing demand for feed supplements. However, several challenges impede this growth trajectory, including stringent regulations on feed additives, rising prices of additives for intestinal health, and increasing research and development costs for probiotics. These challenges underscore the complexity of the animal health market, where regulatory compliance and cost constraints present significant obstacles. Despite these challenges, the market remains resilient, driven by the need to improve animal welfare and productivity. Stakeholders navigate regulatory frameworks and invest in innovative solutions to meet evolving consumer demands while ensuring the safety and effectiveness of feed additives. As the market continues to evolve, strategic investments in research and compliance are crucial for sustained growth and competitiveness.
In the veterinary healthcare industry, a growing focus on optimal digestion and gut health drives demand for products promoting nutrients absorption and supporting a healthy digestive tract. Key considerations include enhancing host metabolism and energy production while maintaining a balanced microbiome and robust defense mechanisms.
The market share growth by the probiotics segment will be significant during the forecast period. In 2022, the probiotics segment is expected to dominate the market. Probiotics account for a sizable portion of the feed supplements used in the cattle industry. Probiotics, which are microbial feed supplements, benefit the patient's health when properly ingested and can help animals grow healthier. It also helps with animal digestion and is increasingly being used to improve cattle performance as a safe and effective alternative to antibiotics. These factors are propelling animal intestinal health market growth.
The probiotics segment accounted for USD 1.05 billion in 2023 and showed a gradual increase during the forecast period. Furthermore, more extensive research describing specific strains, determining the optimal dosage, and comprehending the network of interactions between probiotics and the gut microbiota may aid in the development of more successful probiotic mixes for animal feed and meat products. Farm animals given probiotics exhibited lower morbidity and vitality, improved eating habits, and reproduced more. Furthermore, because probiotics have the ability to reduce a wide variety of dangerous bacteria, their usage in the food business has increased. Probiotic supplements also aided in the growth of broiler chicken body weight. As a result, there is a greater demand for probiotics as an additive. Thus, this market segment is predicted to have the greatest market share during the forecast period.
Asia is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The increasing investment in the market by companies will also help grow the animal intestinal market. The high production and consumption of meat and dairy products in Asia are expected to improve the livestock count in the region. The increasing livestock count and the associated animal feed required for the healthy maintenance of the livestock are likely to advance the expansion of the market in the Asian region.
This is crucial for ensuring efficient livestock production and high-quality meat and dairy products, particularly in cattle and poultry farming. The shift towards sustainable practices in livestock production has led to increased interest in plant-derived products, probiotics, prebiotics, and phytogenics as alternatives to traditional antibiotics. Additionally, the immunostimulants segment is gaining traction, offering solutions to boost animals' natural defense mechanisms against pathogenic bacteria. As the industry evolves, advancements in DNA research and the continued development of innovative solutions for ruminants, poultry, swine, and aquaculture contribute to the overall health and productivity of the animal protein supply chain. Ensuring feed palatability remains a key consideration in delivering effective solutions for animal health and well-being.
This market is being driven by the growing awareness among consumers about the benefits of consuming animal protein, such as better bone health, immunity, and reduced protein deficiencies. Companies that offer dietary supplements to farmers have been focusing on improving gut health, which can improve the health of the herd or flock. Professionals, including veterinarians and nutritionists, have also been advising farmers and consumers on reducing farm antibiotic use by creating customized action plans and offering support. For example, the Alltech Antibiotic Reduction program was implemented on a pig farm in the United Kingdom.
Additionally, due to increased awareness among farmers and animal producers, there has been a rise in demand for these supplements. Therefore, the North America animal health market, specifically in the sector of intestinal health supplements, is expected to grow during the forecast period due to increased awareness. This growth is driven by the recognition of the importance of intestinal health in enhancing overall animal welfare and productivity. As stakeholders in the North America animal health market continue to prioritize nutritional supplements that support intestinal health, there is a corresponding increase in the adoption of advanced products and solutions aimed at promoting digestive health in livestock and pets.
Developing natural growth promoters (NGPs) and performance enhancers presents a promising opportunity for market participants. Innovative and safe growth promoters and performance enhancers can provide additional opportunities. Antibiotic growth promoters (AGPs) and non-antibiotics are the two main types of animal growth promoters. AGPs destroy or inhibit bacteria at low doses, leading to improved growth and performance.
However, overuse of antibiotics can lead to antibiotic resistance and residue accumulation, posing a risk to human health. To address this, the EU proposed a ban on AGPs to reduce antibiotic resistance among pathogens in farm animals and lower the risk of transmission to humans through food products. As a result, the market is expected to grow during the forecast period due to a shift towards NGPs like probiotics, prebiotics, and immunostimulants.
Strict rules and regulations present challenges to the market. International organizations like the FDA, CVM, WHO, EC, EFSA, APVMA, NHPD, and ANVISA regulate and enforce strict rules on the use of various additives in feed products. These regulations present challenges and increase the overall cost of product development. Major feed manufacturers must submit patent and approval applications to launch new products in different countries, which adds to production costs.
Moreover, since the ban on antibiotics used as animal growth promoters in the EU and the US, regulations for probiotics in feed products have become more stringent. The feed industry has focused on innovation, particularly in additives. Regulatory bodies like EFSA and the FDA are actively researching and identifying sustainable feed additives, posing a challenge to animal intestinal health market growth during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Land O Lakes Inc. - The company offers animal intestinal health products such as AquaStar, Balancius, and Biotronic. as its key offering.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Understanding nutrient digestion is essential in the context of digestive system health, particularly the intestinal epithelial barrier and its interaction with the host immune system. This barrier plays a crucial role in separating harmful pathogens from beneficial nutrients, aided by probiotic and prebiotic supplements as well as phytogenic compounds derived from plants. Livestock farmers and livestock producers prioritize nutritional density and complete diet formulations to optimize roughage intake and enhance skeletal development, nerve impulse transmission, and muscle contraction in ruminant species. Feed makers focus on creating powder form additives with extended shelf life to ensure nutritional quality. In the realm of pet parenting, attention to pet food quality is crucial, balancing phosphate levels and ensuring optimal digestive health to prevent gastrointestinal diseases like salmonellosis, campylobacteriosis, and E coli infections. Dry and liquid / wet pet food formulations cater to diverse dietary needs among dogs and cats, emphasizing plant-based/ organic pet food ingredients for their nutritional benefits and role in supporting overall health.
Market Scope |
|
Report Coverage |
Details |
Page number |
162 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.24% |
Market growth 2024-2028 |
USD 1.74 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
7.68 |
Regional analysis |
Asia, North America, Europe, and Rest of World (ROW) |
Performing market contribution |
Asia at 35% |
Key countries |
US, China, India, Germany, and Japan |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
AB Agri Ltd., Adisseo Co., Agrihealth Ltd., Alltech Inc., Anco Animal Nutrition Competence, Archer Daniels Midland Co., Arm and Hammer Animal and Food, Beneo GmbH, Cargill Inc., Chr Hansen Holding AS, Dr. Eckel Animal Nutrition, Evonik Industries AG, International Flavors and Fragrances Inc., Kemin Industries Inc., Koninklijke DSM NV, Land O Lakes Inc., Lesaffre and Cie, Novozymes AS, Nutreco N.V., and Unique Biotech Ltd. |
Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Source
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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