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The Global Automotive Aftermarket E-retailing Market size is estimated to grow by USD 79,605.34 million between 2022 and 2027 accelerating at a CAGR of 18.31%.
This automotive aftermarket e-retailing market report extensively covers market segmentation by Product (wheels and tires, brakes and brake pads, and others) and Geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges.
The increasing lifespan of vehicles is leading to a higher vehicle population, which is driving the global demand for automotive aftermarket parts. In the US and Canada, the average age of vehicles is increasing, and consumers are keeping their vehicles for longer periods of time. This trend is leading to the growing demand for aftermarket auto parts worldwide. Popular vehicles like passenger cars and utility vehicles require regular maintenance, creating a high demand for aftermarket parts to replace old and worn-out components. These factors are contributing to the growth of the automotive aftermarket e-retailing market.
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Our researchers analyzed the data with 2022 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The convenience of purchasing automotive products online is the key factor driving the automotive aftermarket e-retailing market growth. Convenience is key for retail customers in the automotive industry, and technology is preferred by vendors and aftermarket e-retailers as it simplifies the purchasing process. E-commerce has seen significant growth in developed countries, allowing wider scalability of businesses and accessibility to regions previously unserved by offline stores. Automotive aftermarket e-retailing enables customers to compare prices, features, and reviews of different brands with ease, providing a good customer experience and encouraging repeat purchases. Major retailers, like Advance Auto Parts, offer special coupons and discounts to attract customers.
The popularity of online channels is driving the growth of the automotive aftermarket e-retailing market. E-commerce platforms offer a wide range of automotive products, from replacement parts to oils, and are contributing to the rapid revenue growth in the industry. In recent years, online sales of automotive aftermarket parts have outpaced traditional brick-and-mortar sales, with vendors like Advance Auto Parts experiencing faster growth in online sales for both DIY and professional customers. Buyers benefit from detailed product specifications and can purchase popular aftermarket parts such as brake parts, filters, lighting parts, tires, lubricants, and batteries. Specialized e-retailers like Allopneus also contribute to the market.
Price sensitivity is a challenge for the automotive aftermarket e-retailing market, as customers are becoming more sensitive to prices due to the increasing repair costs. The cost of repair has increased due to the growth in labor rates, the complexity of vehicles, and the rising prices of automotive parts like steel and aluminum parts. This results in a nullified cost-benefit for customers, which aftermarket e-retailers can address through value-based pricing and discounts. The fragmented market creates intense pricing competition, making an optimum pricing strategy crucial for players to ensure business sustainability. However, the increase in parts prices may negatively impact the revenue growth of the global automotive aftermarket e-retailing market.
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The e-commerce automotive aftermarket share growth by the wheels and tires segment will be significant during the forecast period. Aftermarket tires are in high demand across the world. The increasing number of ageing vehicles in developed mature automobile markets, such as Japan, the US, and Western Europe, is contributing to the increasing demand for aftermarket tires.
Bad conditions in emerging market such as India, makes vehicles more susceptible to breakdown and contribute to the high wear and tear of tires. This leads to a demand for aftermarket fitments. As a result, the demand for aftermarket tires is increasing steadily in the region.
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Furthermore, the introduction of online platforms for the sales of aftermarket tires has enhanced the convenience of purchasing products. Online platforms allow customers to compare different tires and prices, which is not possible in offline retailing. Online retailing also saves costs for retailers as they do not need to have a physical store. Thus, online tire sales are beneficial for both parties and are gaining popularity across the world. Allopneus, a French tire e-retailer, is one of the prominent specialized e-retailers that sell tires through the online channel. Most of the prominent tire manufacturers, such as Continental and Michelin, offer their tire portfolios on their online platforms. The demand for buying tires online has attracted the interest of e-commerce players and tire manufacturers.
For instance, high-profile wheels enhance the appearance of the vehicle and provide durability and high performance. Black wheels and five-spoke wheels are highly popular among customers as aftermarket fitments. The demand for aluminum has also increased among customers because of their lightweight & performance compared to steel wheels.
North America is estimated to contribute 36% to the growth of the global E-commerce automotive aftermarket share during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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North America is poised to dominate the global e-commerce automotive aftermarket due to its significant role in the automotive industry. It is the world's largest automotive market in terms of revenue, with a strong presence in both passenger and commercial vehicles. The region also has a robust e-commerce automotive aftermarket, with a growing number of DIY customers who prefer to repair their own vehicles. Moreover, North America is experiencing a shift in the automotive value chain as vehicle manufacturers move production facilities to Mexico to take advantage of low production costs. Despite being a mature market, new vehicle sales are on the rise due to competitive pricing strategies.
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The outbreak of COVID-19 resulted in a decline in vehicle sales during the first quarter of 2020 in North America. The closure of showrooms due to lockdowns negatively affected sales. The US witnessed a 15-20% drop in new and used vehicle sales in 2020 compared to 2019. However, the pandemic prompted auto dealers to adopt digital tools. Due to rising COVID-19 cases, customers shifted toward contactless sales, resulting in increased demand for e-commerce in the automotive industry. As large-scale vaccination drives began in 2021, lockdowns were lifted, and manufacturing industries resumed operations, boosting the demand for automotive parts. These factors are expected to drive growth in the North American automotive e-retail aftermarket during the forecast period.
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the Automotive Aftermarket E-retailing Market. One of the major vendor in the market include:
Icahn Automotive Group LLC- The company offers automotive e-retailing through brands such as Pep boys, AutoPlus, AAMCO and Precision Tune Auto Care.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key E-commerce automotive aftermarket players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified. Furthermore, it is also quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The E-commerce automotive aftermarket research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Automotive Aftermarket E-retailing Market Scope |
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Report Coverage |
Details |
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Page number |
164 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 18.31% |
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Market growth 2023-2027 |
USD 79,605.34 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
12.46 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 36% |
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Key countries |
US, China, Germany, France, and UK |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
1A Auto Inc., Advance Auto Parts Inc., Alibaba Group Holding Ltd., Amazon.com Inc., AutoZone Inc., Buy Auto Parts, CarParts.com Inc., Cummins Inc., Delticom AG, Denso Corp., eBay Inc., Genuine Parts Co., HELLA GmbH and Co. KG, Icahn Automotive Group LLC, LKQ Corp., PARTS iD Inc., Robert Bosch GmbH, RockAuto LLC, The Reinalt-Thomas Corp., and Walmart Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Customer Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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