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The automotive emblem market size is estimated to grow at a CAGR of 3.68% between 2023 and 2028. The market size is forecast to increase by USD 358.13 million. The accelerated growth of the market is due to various factors including the growing use of new, high-quality materials to create emblems, the growing use of emblems compatible with millimeter-wave radar systems and the growing demand for custom-made 2D and 3D emblems.
The report offers extensive research analysis on the Automotive Emblem Market with a categorization based on Type which comprises OE fitment and aftermarket. Additionally, it categorizes Vehicle Types into passenger cars, and commercial vehicles and covers Region, including North America, APAC, Europe, Middle East and Africa, and South America. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD million for each of the mentioned segments.
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Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growing demand for custom-made 2D and 3D emblems is notably driving the market growth. The growing demand for vehicle customization is opening opportunities for various players operating in the aftermarket. Currently, consumers are more aware of the available products and solutions in the aftermarket, through which they can enhance the visual appeal of the vehicles. The same can be seen in automotive emblems as well, wherein the aftermarket players (online or through physical stores) are offering innovative solutions related to automotive emblems. The global automotive aftermarket comprises a few vendors that offer custom emblems and nameplates as per the customer's requirements.
Moreover, these players offer a one-stop solution for branding, marketing, and product identification. In addition to aftermarket, these players offer prominent automakers with custom-made emblems for use on the grille or hood. 3D custom-made emblems not only give a distinctive look to the vehicles but also increase the adoption of custom-made logos and emblems in the aftermarket. Therefore, such factors foster the growth of the global automotive emblem market during the forecast period.
3D printing for automotive applications is an emerging trend shaping the market growth. The 3D printing market is gaining popularity in various industries, finding applications in diverse fields. The application of 3D printing can be seen in the global automotive industry as well, where manufacturing plants, assembly lines, and test tracks are increasingly making use of 3D printing technology. The same technology is making its way into the manufacturing of automotive emblems as well, which is not only speeding up the manufacturing process but also helping in making superior-quality and robust emblems.
Furthermore, customization can be achieved at a faster rate with 3D printing and offers economical solutions to automakers who are looking to offer a wide array of trims and options to end-users. Therefore, such factors are expected to positively impact the growth of the global automotive emblem market during the forecast period.
Availability of counterfeit products for automotive emblems is a significant challenge hindering the market growth. The availability of counterfeit products is a major challenge that hinders the growth of the global automotive emblem market. The counterfeit automotive emblems are sold at a lower price which can affect the sales of the genuine products. Almost all automotive parts including the automotive emblem are being counterfeited, which presents a fundamental new challenge to consumer protection. consumers may find it difficult to distinguish between a fake automotive emblem from a legitimate automotive emblem by simply looking at the outer appearance, consequently, consumers unintentionally purchase sub-standard products.
However, the increase in the availability of counterfeit products in the automotive industry including automotive emblems, results in lost revenue for manufacturers and also poses serious safety and quality challenges for consumers. Therefore, the availability of counterfeit products for automotive emblems hinders the growth of the market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Automotive Emblem Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
PremiumEmblem Co. Ltd. - The company offers automotive emblems such as Full-cut emblems, contour-cut badges, and custom-shape badges.
The research report also includes detailed analyses of the competitive landscape of the market and information about 18 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The OE fittment segment is estimated to witness significant growth during the forecast period. The OEM segment is a crucial driver for the global automotive emblem market, and the growing adoption of vehicles like passenger cars and others for daily commuting or long-distance travelling is increasing the adoption of exhaust systems across the world.
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The OE fitment was the largest segment and was valued at USD 1,604.51 million in 2018. Although developments in the OEMs segment are on the lesser side than aftermarket, which is witnessing continuous developments in material and design, the segment will continue its dominant position owing to new automotive sales. Additionally, sport motorcycle and car OEMs will tend to offer automotive emblems from the factory or optional fitment during the forecast period due to strong demand from racing enthusiast customers. Therefore, such factors will boost the growth of the OEM segment of the global automotive emblem market during the forecast period.
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APAC is estimated to contribute 67% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In APAC, China, South Korea, and Japan are the prominent markets for automotive emblems. China is a major market for passenger cars and commercial vehicles. Industrialization and significant investments in infrastructure drive the growth of the automotive market in this country, in turn, driving the demand for automotive emblems. Japan and South Korea have the presence of some of the key automakers, and the favourable infrastructure and business environment across these countries promote automotive production. On account of the strong position of these countries in the global automotive landscape, we expect this region to grow faster than other regions in the global automotive emblem market during the forecast period.
The automotive emblem market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
Automotive Emblem Market Scope |
|
Report Coverage |
Details |
Page number |
156 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.68% |
Market Growth 2024-2028 |
USD 358.13 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
2.63 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 67% |
Key countries |
US, China, Japan, India, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
PremiumEmblem Co. Ltd., Pretty Shiny Gifts, Santosh Export, Thomas Fattorini Ltd., Tokai Rika Co. Ltd., Zanini Auto Group S.A., Billet Badges Inc., BrandCrowd, CarBeyondStore, Elektroplate, EmblemArt Inc., EuroBadgez, Ikonic Badges, LaFrance Corp., Lapeer Plating + Plastics Inc., Lewis Banks Ltd., Metalic Impressions Pvt. Ltd., and Toyoda Gosei Co. Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Vehicle Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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