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The Global Automotive Seat Control Module Market Size is estimated to grow by 6.44 million units between 2022 and 2027 accelerating at a CAGR of 4.2%.
Rising disposable income globally has boosted people's purchasing power, leading to an increased preference for luxury cars in both developed and developing countries. This has resulted in significant growth in sales volume for luxury car brands such as Mercedes-Benz, BMW, Audi, Volvo, Volkswagen, and Porsche. To attract consumers, luxury car manufacturers are focusing on enhancing vehicle features such as autonomous driving, occupant monitoring, exclusivity, comfort, and quality. Advanced electronic and mechanical systems are adopted in luxury cars to provide comfortable seating for drivers and passengers, with seat control modules being a major component. Consequently, the growing demand for luxury cars and the focus of manufacturers on developing high-end models with innovative interiors are driving the demand for seat control modules, leading to growth in the global automotive seat control module market during the forecast period.
This report extensively covers market segmentation by End-user (OEM and aftermarket), Application (passenger cars and commercial vehicles), and Geography (North America, Europe, APAC, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges.
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Our researchers analyzed the data with 2022 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The high demand for comfort and safety has driven the adoption of luxury cars, with vehicle components, especially seats, playing a crucial role in ensuring driver and passenger well-being. In the US, over 4 million interstate commerce drivers spend odd hours driving, resulting in crashes, especially during fatigue-inducing times like 2 am-6 am or 2 pm-4 pm. To avoid accidents caused by drowsiness and fatigue, safety and comfort are paramount, and smart seats play a significant role.
Thin seats create extra space, allowing for customization of the cabin to suit different needs. OEMs offer unique seat designs and materials to increase comfort and attract customers, with customization features including massage, ventilation, and occupant monitoring provided through seat control modules. Faurecia, an automotive seat supplier, has developed occupant monitoring that continuously monitors sensors and alerts drivers of potential hazards. These seats also offer features such as massage and ventilation, reducing driver stress and fatigue during long trips. Thus, the increasing demand for comfort is set to drive demand for automotive seat control modules in the coming years.
The inclusion of luxury features in cars has led to increased comfort and higher customer satisfaction. Automotive seat suppliers are focusing on developing intelligent seat configurations and adjustment features to improve driver comfort. Vendors like Continental and Faurecia are developing holistic human-machine interface (HMI) seats to address the growing need for active communication with the driver.
Continental is developing an automotive feature that uses the memory function to store and retrieve preferred seat positions. This feature automatically adjusts the seat to the driver's preferred position upon entering the vehicle. Integrating the seat with vehicle locks will improve communication between the seat and the driver, making hands-free driving in automated vehicles possible. These factors are expected to boost the growth of the global automotive seat control module market during the forecast period.
Advanced vehicle interiors are essential for enhancing vehicle performance and occupant comfort. However, integrating advanced electronics in vehicles has made designs more complex, especially for premium vehicles that require seat control modules to improve user comfort. Technical difficulties or malfunctioning of such systems may reduce power seat efficiency and affect seat control module uptake, hindering the growth of the global market.
Most advanced vehicles can be operated using mobile applications, which may be vulnerable to unauthorized remote access by hackers. This can limit access to various internal functions, including seating, which may damage power seats. Such safety concerns related to mobile applications and seat control modules may limit the growth of the global market during the forecast period.
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The market share growth of the OEM segment will be significant during the forecast period. Many OEMs are offering smart seats as standard fitments in luxury cars to enhance comfort during long-distance travelling. The focus on enhancing wellness features is increasing the demand for automotive seat control modules from OEMs.
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The OEM segment showed a gradual increase in the market share by 18.50 million units in 2017 and continued to grow until 2021. As many OEMs are moving toward the development of autonomous vehicles, the demand for automotive seat control modules is expected to increase significantly. In addition, the development of smart seats that offer massage features will positively influence the growth of the segment over the forecast period.
The demand for seat control modules is expected to grow due to the increasing penetration of passenger cars during the forecast period. Passenger cars are expected to record higher growth than commercial vehicles due to rapid electrification and the adoption of new technologies that increase comfort and safety. NCAP star rating and rising adoption of premium vehicles are motivating manufacturers to equip safety features in passenger cars. The rising adoption of luxury cars, driven by increased disposable incomes, is also contributing to revenue growth. The adoption of advanced safety features in premium vehicles increases their revenue as customers pay a premium price for added benefits that enhance their social status, comfort, and safety.
APAC is estimated to contribute 31% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market will observe significant growth in APAC during the forecast period. The growth of the regional market can be attributed to various factors, including rapid urbanization and high disposable incomes, the growing adoption of luxury vehicles, the rapid growth of commercial vehicles, technological advancements, the increasing number of automobile manufacturers, and the presence of global and local vendors. In addition, the increasing sales of commercial vehicles and rising demand for car-sharing services will foster the growth of the automotive seat control module market in APAC during the forecast period.
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This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. Since the containment of the pandemic, companies have been increasing their sales of EVs and investing in EV production with supportive government initiatives. Such factors have boosted the growth of the automotive industry. This, in turn, has positively impacted the growth of the regional market.
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the Automotive Seat Control Module Market. One of the major vendor in the market include:
Advanced Micro Electronics Co. Ltd. - The company offers seat modules that can be used to adjust seat directions with multiple seat settings stored.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified. Furthermore, it is also quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Automotive Seat Control Module Market Scope |
|
Report Coverage |
Details |
Page number |
165 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.2% |
Market growth 2023-2027 |
6.44 mn units |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
3.86 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
APAC at 31% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Advanced Micro Electronics Co. Ltd., Continental AG, De Amertek Corp., Diodes Inc., Dorman Products Inc., Embitel Technologies Pvt. Ltd., HELLA GmbH & Co. KGaA, HiRain Technologies Co. Ltd., Infineon Technologies AG, Lear Corp., Leopold Kostal GmbH & Co. KG, Nidec Corp., Pektron Group Ltd., Robert Bosch GmbH, STMicroelectronics NV, Tata Elxsi Ltd, Texas Instruments Inc., and ZF Friedrichshafen AG |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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