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The beach umbrella market size is forecast to increase by USD 373.7 million at a CAGR of 4.5% between 2023 and 2028.
The beach umbrella industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The offline segment is predicted to dominate The market, accounting for the largest share during the forecast period. This segment includes distribution through hypermarkets, supermarkets, convenience stores, and department stores. To drive sales through offline channels, manufacturers are expanding their retail presence in local and regional markets. Retailers are responding to intensified competition by implementing effective pricing strategies and expanding product assortments. companies are also broadening their offline sales efforts by increasing their store footprint in various locations. This strategic approach aims to cater to the demand for beach umbrellas while maintaining a competitive edge In the market.
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The offline segment was valued at USD 829.70 million in 2018 and showed a gradual increase during the forecast period.
Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The North American market holds the largest share Of the global beach umbrella industry, driven by the increasing popularity of outdoor activities and high disposable income. The US, Canada, and Mexico are the major contributors to this region's market growth. In the US, beach vacations are a significant trend, accounting for a substantial portion of the market. Additionally, the US is a major tourist attraction, offering contrasting experiences of sunny beaches and ice-covered landscapes. The market is further driven by the increasing adoption of branded beach umbrellas, and advanced features such as UV-resistant fabric, adjustable poles, and anchoring systems.
Our beach umbrella market researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rise in urbanization is the key driver of the market.
The growth of online and omnichannel retail is the upcoming market trend.
The presence of counterfeit products is a key challenge affecting the industry growth.
The beach umbrella market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the beach umbrella market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, beach umbrella market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the industry.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market caters to the growing demand for sun protection solutions, with an increasing awareness of the risks associated with UV exposure and skin cancer. This market encompasses various types of sun shelters, including canopies, tents, and umbrellas, designed to provide shade and promote holistic well-being. Sun safety has become a priority for consumers, particularly those frequenting coastal destinations, as tourism and outdoor recreational activities continue to thrive. The convenience and aesthetics of beach umbrellas make them a popular choice for both residential and commercial applications. Fashion-conscious buyers seek UV-resistant fabrics and lightweight poles for easy setup and adjustable angles.
Further, canopy materials have evolved to include innovative options like polyester and specialty fabrics, ensuring durability and protection from the elements. Branded beach umbrellas have gained popularity in recent years, with hotels and beachside restaurants offering customizable options to enhance their outdoor living spaces. The ecommerce sector and direct sales channels have expanded, making it easier for consumers to purchase beach umbrellas online. The tourism industry and residential construction sector are significant contributors to the market. Aluminum, wood, and fiberglass are common materials used In the production of these sun shelters, with a focus on durability and sustainability. As technology advances, beach umbrellas are becoming more than just sun protection devices.
In addition, smartphone integration, adjustable poles, and anchoring systems are just a few of the features that make modern beach umbrellas more functional and convenient. Health campaigns and concerns about skin cancer risks have fueled the demand for sun protection solutions, making beach umbrellas an essential accessory for outdoor leisure activities. Lightweight and portable designs cater to the needs of travelers and those on the go. Eco-friendly and sustainable options are also gaining traction In the market, as consumers become more conscious of their environmental impact. Smart technologies, such as IoT-enabled umbrellas, weather updates, and solarpowered charging ports, add value to these sun shelters.
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Beach Umbrella Market Scope |
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Report Coverage |
Details |
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Page number |
130 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.5% |
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Market growth 2024-2028 |
USD 373.7 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.2 |
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Key countries |
US, Canada, Mexico, Australia, and Spain |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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