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The beach umbrella market size is forecast to increase by USD 373.7 million at a CAGR of 4.5% between 2023 and 2028. The market is experiencing significant growth, driven by the rise in urbanization and the increasing popularity of outdoor activities. Urbanization has led to an increase in the number of beaches and public swimming pools, providing ample opportunities for the sale of beach umbrellas. Furthermore, the growth of online and omnichannel retail has made it easier for consumers to purchase beach umbrellas from anywhere, at any time. However, the presence of counterfeit products poses a challenge to market players, as they often undercut the prices of genuine products, affecting the profitability of legitimate businesses. To stay competitive, market participants must focus on product innovation, quality, and brand differentiation. Additionally, collaborations with e-commerce platforms and implementing effective anti-counterfeiting measures can help mitigate the impact of counterfeit products on the market.
Beach umbrellas are essential accessories for sun protection at coastal destinations, where tourism thrives. With growing awareness about UV exposure and skin cancer risks, beach umbrellas have become an essential item for sun safety during outdoor recreational use. These umbrellas offer convenience and aesthetics, making them an integral part of outdoor leisure activities. Manufacturers produce beach umbrellas using materials like aluminum, wood, and fiberglass, ensuring durability and resistance to weather conditions. The market for beach umbrellas caters to both the tourism industry and the residential construction sector. Branded beach umbrellas with anchoring systems are popular among hotels and beachside restaurants, providing a premium experience for their guests. Lightweight and portable designs are gaining popularity due to their ease of use and convenience. Sustainable options made from eco-friendly materials are also emerging in the market, catering to the growing demand for environmentally-friendly products. Overall, the beach umbrella market is expected to grow significantly due to increasing health campaigns promoting sun safety and the rising popularity of outdoor activities.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The offline segment is estimated to witness significant growth during the forecast period. Beach umbrellas are essential sun protection accessories for coastal destinations, offering sun safety and UV exposure protection against skin cancer and other health risks. Sun safety has become a priority in health campaigns, making beach umbrellas a must-have for tourists seeking holistic well-being during outdoor recreational use. Convenience and aesthetics are also key factors driving the demand for these products, with consumers preferring UV-resistant fabrics, lightweight poles, easy setup, adjustable angles, and customizable options.
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The offline segment was valued at USD 829.70 million in 2018. Fashion-conscious buyers seek branded beach umbrellas, canopies, tents, and beach shelters in various sizes, including centre pole umbrellas, offset pole umbrellas, table umbrellas, and tilting umbrellas. The market for beach umbrellas caters to both the tourism industry and the residential construction sector, with a growing preference for durable materials like aluminum, wood, and fiberglass. Outdoor living spaces and outdoor activities further expand the market potential. Direct sales and online retailing have emerged as popular channels for purchasing beach umbrellas, offering price sensitivity and convenience to consumers. The ecommerce sector continues to play a significant role in the distribution of these products, ensuring their availability for various outdoor uses.
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North America is estimated to contribute 75% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Beach umbrellas are essential sun protection accessories for coastal destinations, providing UV exposure protection and contributing to sun safety and skin cancer prevention. Health campaigns the importance of holistic well-being, making beach umbrellas an indispensable part of tourism and outdoor recreational use. Convenience and aesthetics are also significant factors, with UV-resistant fabrics, lightweight poles, easy setup, adjustable angles, and customizable options appealing to fashion-conscious buyers. UV-resistant canopies, tents, and beach shelters come in various types, including centre pole umbrellas, offset pole umbrellas, table umbrellas, and tilting umbrellas. The canopy material can be made of durable materials like aluminum, wood, or fiberglass, ensuring longevity for outdoor furniture and activities. Direct sales and online retailing have made beach umbrellas accessible to a wider audience, with ecommerce platforms offering a vast selection. Brands cater to diverse needs, from budget-friendly options to high-end, branded beach umbrellas for outdoor living spaces. The tourism industry and residential construction sector continue to drive demand for these versatile sun protection solutions.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rise in urbanization is notably driving market growth. The global market is experiencing significant growth due to the increasing urban population and the rising popularity of outdoor leisure activities. With more people residing in cities, the demand for beach umbrellas, particularly those with smartphone compatibility, UV-resistant fabric, adjustable poles, and anchoring systems, has surged. Hotels and beachside restaurants have recognized this trend and are offering eco-friendly and sustainable options, such as those made from innovative materials like polyester, to cater to their guests.
Moreover, the market is witnessing digital channel expansion and the integration of smart technologies, including IoT-enabled umbrellas that provide weather updates and solarpowered charging ports for personal devices. Lightweight and portable designs are also gaining traction, as people seek to protect themselves from skin cancer risks while on the go. The market is expected to continue growing, with a focus on personalization, sunburn protection, and sustainability. Specialty stores are emerging as key players in this market, offering a wide range of options to meet the diverse needs of consumers. Thus, such factors are driving the growth of the market during the forecast period.
The growth of online and omnichannel retail is the key trend in the market. The market is witnessing significant growth due to the increasing popularity of outdoor leisure activities, particularly at beaches. With the rise in skin cancer risks associated with prolonged sun exposure, the demand for UV-resistant fabric, adjustable poles, and anchoring systems has surged. Smartphone integration is a new trend in beach umbrellas, with IoT-enabled umbrellas offering weather updates and solarpowered charging ports for personal devices.
Moreover, lightweight and portable designs made from innovative materials like polyester are gaining traction, as are sustainable and eco-friendly options. Vendors are expanding their digital channels, including hotels, beachside restaurants, specialty stores, and e-commerce platforms like Amazon and Alibaba. This omnichannel approach caters to consumers' convenience and preference for seamless shopping experiences. Thus, such trends will shape the growth of the market during the forecast period.
The presence of counterfeit products is the major challenge that affects the growth of the market. The market is experiencing significant growth due to the increasing popularity of outdoor leisure activities, such as sunbathing and swimming, at hotels, beachside restaurants, and other recreational areas. Smartphone usage at the beach has led to an increased demand for UV-resistant fabric, adjustable poles, and anchoring systems to ensure optimal sun protection and convenience. Lightweight and portable designs are also in high demand, making sustainable and eco-friendly options increasingly important. Digital channel expansion and the integration of smart technologies, such as IoT-enabled umbrellas with weather updates and solarpowered charging ports, are driving innovation in the market. Personalization and sunburn protection are also key features that consumers look for in beach umbrellas.
However, the market is facing challenges from counterfeit products made of inferior materials, which can negatively impact vendors' pricing and sales strategies. These counterfeits, often sold online, can be difficult for consumers to distinguish from real products, making it essential for vendors to prioritize quality and transparency in their offerings. Innovative materials, such as polyester, are being used to create durable and long-lasting beach umbrellas that can withstand the elements and provide superior protection. Specialty stores and online marketplaces offer a range of options for consumers, from basic models to high-end, feature-rich umbrellas. Hence, the above factors will impede the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
EdenGarden - The company offers beach umbrellas such as central post and side post.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Beach umbrellas have gained significant popularity due to the increasing awareness of sun safety and skin cancer risks associated with UV exposure. These umbrellas offer sun protection at coastal destinations, making them essential for tourism and outdoor recreational use. The market for beach umbrellas caters to various consumer preferences, including convenience, aesthetics, and holistic well-being. UV-resistant fabrics, lightweight poles, easy setup, adjustable angles, and customizable options are some key features driving the demand for beach umbrellas. Fashion-conscious buyers also seek umbrellas with canopies in various sizes and colors, tents, and beach shelters. The market offers a range of beach umbrella styles, such as centre pole umbrellas, offset pole umbrellas, table umbrellas, and tilting umbrellas. Canopy materials include UV-resistant polyester, cotton, and other synthetic fabrics. Aluminum, wood, and fiberglass are popular materials for poles, ensuring durability and resistance to weather conditions. Direct sales and online retailing have expanded the reach of beach umbrellas, making them accessible to a broader audience. The market for beach umbrellas also caters to outdoor living spaces, residential construction sector, and ecommerce. Brands offer a wide range of designs and price points to cater to price-sensitive consumers. In summary, the beach umbrella market is driven by the need for sun safety, convenience, and aesthetics. The market caters to various consumer preferences and offers a range of styles, materials, and price points. The tourism industry and outdoor activities continue to be significant end-users, with the residential construction sector and ecommerce contributing to the market's growth.
Market Scope |
|
Report Coverage |
Details |
Page number |
130 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.5% |
Market growth 2024-2028 |
USD 373.7 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
4.2 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 75% |
Key countries |
US, Canada, Mexico, Australia, and Spain |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
AMMSUN Industrial Group Ltd., Beach Brella, BeachBUB USA, Classic International, Crema Outdoor Srl, EasyGo Cabana, EdenGarden, EZPELETA DIVISION COMERCIAL S.L.U., Frankford Umbrellas, Huifeng Umbrella Co. Ltd., Impact Canopies USA, IOP Beach Chair, JGR Copa LLC, Michael Caravita, Shadescapes Showroom, Shelter Outdoor LLC, Skyspanshade, Spiraledge Inc., Sun Garden USA, The Umbrella House, TUUCI LLC, Umbrella Source, and Yescom USA Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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