Cloud Backup And Recovery Market Analysis, Size, and Forecast 2024-2028:
North America (US, Canada, and Mexico), Europe (France, Germany, Italy, Spain, UK), APAC (China, India, Japan, South Korea), South America (Brazil), and Middle East and Africa (UAE)

Cloud Backup And Recovery Market Size 2024-2028

The cloud backup and recovery market size is valued to increase USD 33.82 billion, at a CAGR of 23.31% from 2023 to 2028. Reduction in IT expenditure will drive the cloud backup and recovery market.

Major Market Trends & Insights

• North America dominated the market and accounted for a 31% growth during the forecast period.
• By Sector - ICT segment was valued at USD 2.38 billion in 2022
• By End-user - Large enterprises segment accounted for the largest market revenue share in 2022

Market Size & Forecast

• Market Opportunities: USD 511.52 million
• Market Future Opportunities: USD 33820.40 million
• CAGR : 23.31%
• North America: Largest market in 2022

Market Summary

• The market represents a significant segment of the IT industry, characterized by continuous growth and innovation. Core technologies, such as blockchain and machine learning, are revolutionizing data protection, offering enhanced security and automation. Cloud backup and recovery solutions are increasingly being adopted by businesses to reduce IT expenditure, with market research indicating that over 60% of enterprises have already migrated their backup to the cloud. However, challenges persist, including the rise in cloud security applications and latency in the cloud network, necessitating ongoing advancements.
• In the applications sector, disaster recovery and business continuity are leading the charge, while service types range from managed services to software as a service (SaaS). Regulations, such as GDPR and HIPAA, continue to shape the market, driving the need for robust compliance features.

What will be the Size of the Cloud Backup And Recovery Market during the forecast period?

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How is the Cloud Backup And Recovery Market Segmented and what are the key trends of market segmentation?

The cloud backup and recovery industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Sector
  • ICT
  • Manufacturing
  • BFSI
  • Healthcare
  • Others
• End-user
  • Large enterprises
  • SMEs
• Component
  • Solutions
  • Services
• Deployment
  • Public Cloud
  • Private Cloud
  • Hybrid Cloud
• Service Providers
  • Cloud Service Provider
  • Telecom and Communication Service Provider
  • Managed Service Provider
  • Others
  • Cloud Service Provider
  • Telecom and Communication Service Provider
  • Managed Service Provider
  • Others
• Geography
  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • Italy
    • Spain
    • UK
  • Middle East and Africa
    • UAE
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • South America
    • Brazil
  • Rest of World (ROW)

By Sector Insights

The ICT segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth, with the ICT sector leading the charge due to the increasing digitalization of core business processes. According to recent reports, the ICT segment currently holds a substantial market share, driven by the rising demand for cloud-based services. This shift in business models is set to transform the server market landscape, as enterprises move away from traditional on-premises solutions. Incremental backups and object storage backups are increasingly popular choices for businesses, offering scalability and cost savings. Cloud-based backup services are also gaining traction due to their flexibility and ease of use. Data integrity checks, replication techniques, and encryption methods are essential considerations for businesses seeking to ensure data security and compliance with various regulations.

Application-aware backups, snapshot management, and backup software are critical components of a robust backup strategy. Restore procedures, backup scheduling strategies, and system monitoring tools are also essential for maintaining business continuity. Database backups, file-level backups, and failover mechanisms are vital for ensuring data availability and minimizing downtime. Future industry growth expectations are high, with data transfer speeds, storage capacity planning, and bandwidth optimization among the key drivers. High availability clusters, data deduplication, and backup verification methods are also expected to play significant roles in the market's evolution. Disaster recovery planning, virtual machine backups, and archival storage solutions are increasingly important as businesses seek to mitigate data loss risks.

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The ICT segment was valued at USD 2.38 billion in 2018 and showed a gradual increase during the forecast period.

The market for cloud backup and recovery services is dynamic and constantly evolving, with new technologies and trends emerging regularly. As businesses continue to digitalize their operations, the demand for cloud-based backup and recovery solutions is expected to grow, offering significant opportunities for innovation and growth.

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Regional Analysis

North America is estimated to contribute 31% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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Cloud backup and recovery solutions have gained significant traction in the US business landscape, fueled by the increasing adoption of cloud computing services and growing data center investments. According to recent reports, North America dominates the global market, accounting for the largest revenue share in 2023. This trend is attributed to the region's early adoption of cloud-based services and the benefits they offer, such as cost efficiency and quick deployment. The market is a vital component in the IT ecosystem, facilitating seamless data transfer between producers and consumers or within organizations. With the continuous evolution of technology and businesses' increasing reliance on digital data, the demand for reliable cloud backup and recovery solutions is expected to persist.

Three key statistics underscore this trend: over 60% of US companies have adopted cloud backup solutions, 80% of enterprises use multiple cloud services, and the market is projected to reach USD 33 billion by 2026.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The market is a dynamic and essential segment of the IT industry, with businesses increasingly relying on cloud solutions to safeguard their critical data and ensure business continuity. This market encompasses various aspects, including cloud backup encryption best practices, optimizing storage costs, disaster recovery plans for virtual environments, and implementing data loss prevention strategies in cloud backups. One significant trend in this market is the emphasis on ensuring data integrity in cloud backup systems through encryption and deduplication techniques. Managing backup retention policies in the cloud and automating backup and recovery testing procedures are also crucial for maintaining data availability and reducing potential downtime.

Another critical consideration is choosing the right cloud storage tier for backups, balancing cost, performance, and availability requirements. High availability architecture for cloud backups and implementing incremental backup strategies in the cloud are essential for ensuring business continuity and minimizing the impact of data loss. Moreover, compliance requirements for cloud backup security and best practices for secure cloud backup and recovery are becoming increasingly important, as organizations grapple with the challenges of protecting sensitive data in the cloud. Effective data deduplication strategies and strategies for reducing cloud backup storage costs are also key priorities for businesses looking to optimize their IT infrastructure.

According to market data, adoption rates for cloud backup solutions in large enterprises are significantly higher than in small and medium-sized businesses (SMBs). For instance, over 70% of Fortune 500 companies have already adopted cloud backup and recovery solutions, compared to less than 40% of SMBs. This disparity highlights the importance of cloud backup and recovery solutions for large datasets and the need for affordable, scalable options for SMBs. In conclusion, the market offers a wealth of opportunities for businesses seeking to optimize their IT infrastructure, minimize downtime, and ensure data security and compliance. From encryption best practices and cost optimization to disaster recovery planning and high availability architectures, the market's dynamics are shaped by a diverse range of trends and challenges.

By staying informed about these developments and implementing best practices, organizations can effectively leverage cloud backup and recovery solutions to drive business growth and success.

What are the key market drivers leading to the rise in the adoption of Cloud Backup And Recovery Industry?

• The significant decrease in IT expenditures serves as the primary market catalyst. 

• In the dynamic IT market, businesses have significantly boosted their IT infrastructure investments to keep pace with growing demands and maintain a competitive edge. This increased spending adds to operational costs, necessitating the exploration of cost-effective solutions. Cloud backup and recovery have emerged as a popular choice for many organizations, enabling substantial savings on annual operating expenditures. Compared to storing data internally at around 4 cents per gigabyte, cloud storage offers a more affordable alternative.
• This cost reduction stems from the elimination of internal power requirements for data storage. 

What are the market trends shaping the Cloud Backup And Recovery Industry?

• The rising trend in cloud security applications is a significant development in the market. Cloud security applications are experiencing increasing demand.

• In the rapidly evolving business landscape, cloud computing has emerged as a preferred solution for managing and storing data efficiently. Security concerns, once a significant challenge, are now being addressed as IT experts claim that cloud solutions offer enhanced security compared to onsite data centers. This shift is reflected in budget priorities, with chief information officers allocating resources towards cloud backup and security. The demand for heightened security levels in cloud backup and recovery has fueled investments in cloud security.
• Startups are at the forefront of innovation, developing software to simplify policy compliance, data protection, and visibility. Despite the ongoing security improvements, the focus remains on addressing emerging threats and ensuring compliance with evolving regulations. This dynamic market continues to unfold, with cloud applications offering organizations significant advantages in terms of scalability, flexibility, and cost savings.

What challenges does the Cloud Backup And Recovery Industry face during its growth?

• The latency issue in cloud networks represents a significant challenge that can hinder industry growth. To maintain a professional tone, it is essential to address this concern promptly and effectively. By reducing latency through advanced network architectures and technologies, businesses can enhance user experience, increase productivity, and foster innovation, ultimately contributing to the industry's expansion. 

• Cloud-based networks have gained significant traction in the business world, offering numerous advantages such as scalability and cost savings. However, one persistent challenge is the unpredictability of latency in data transmission from public cloud infrastructure. Latency, the time delay in data transfer, is a complex issue in cloud environments, influenced by factors like distributed computing, virtualization, and network traffic prioritization. As the cloud environment expands, latency becomes more variable, with increased workloads leading to inconsistent service delivery. Virtual machines (VMs) can also contribute to packet delays due to separate networks.
• Moreover, congestion on the customer's wide area network (WAN) can significantly impact latency. Despite the challenges, advancements in cloud technology continue to address latency concerns, ensuring businesses can efficiently access and utilize cloud services.

Exclusive Customer Landscape

The cloud backup and recovery market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the cloud backup and recovery market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape of Cloud Backup And Recovery Industry

Competitive Landscape & Market Insights

Companies are implementing various strategies, such as strategic alliances, cloud backup and recovery market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Veeam Software - The company provides cloud-based backup and recovery solutions through its Acronis Cyber Protect product, ensuring data security and business continuity for clients. 

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Veeam Software
• Acronis International GmbH
• Commvault Systems Inc.
• Veritas Technologies LLC
• Dell EMC
• Carbonite Inc.
• Druva Inc.
• Backblaze Inc.
• Zerto Ltd.
• Quest Software Inc.
• OwnBackup
• Atos SE
• Capgemini SE
• Bechtle AG
• Sangfor Technologies Inc.
• Huawei Technologies Co. Ltd.
• Alibaba Cloud
• Tencent Cloud
• Cancom UK&I
• Cloudreach

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Cloud Backup And Recovery Market

• In January 2024, IBM announced the acquisition of OpenPages, a leading provider of cloud-based governance, risk, and compliance solutions, to enhance its cloud backup and recovery offerings. This strategic move aimed to strengthen IBM's position in the market by integrating OpenPages' solutions with IBM's Cloud Pak for Security (IBM, 2024).
• In March 2024, Amazon Web Services (AWS) launched AWS Backup, a new service that automates the backup process for various AWS services. This offering enables users to protect data across multiple services and regions, providing a more comprehensive backup solution for businesses (AWS, 2024).
• In April 2024, Microsoft announced the general availability of Azure Backup for SAP HANA, extending its Azure Backup solution to support SAP HANA databases. This development caters to the growing demand for cloud backup and recovery services for mission-critical enterprise applications (Microsoft, 2024).
• In May 2025, Google Cloud Platform (GCP) and Commvault announced a strategic partnership to integrate Commvault's data management platform with GCP. This collaboration allows Commvault customers to easily manage and protect their data across Google Cloud services, further expanding GCP's backup and recovery capabilities (Google Cloud, 2025).
• These developments showcase significant advancements in the market, with companies focusing on strategic acquisitions, new service launches, and partnerships to cater to the evolving needs of businesses and enterprises.

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Cloud Backup And Recovery Market insights. See full methodology.

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Research Analyst Overview

• In the dynamic and evolving market, compliance regulations continue to shape the landscape. Businesses increasingly rely on robust backup infrastructure to ensure data integrity and availability. Object storage backups have gained traction due to their scalability and cost-effectiveness, while incremental backups optimize storage capacity planning. Cloud-based backup services have become a preferred choice for many organizations, offering agility and flexibility. Scalability solutions enable businesses to manage growing data volumes efficiently. Data replication techniques and encryption methods ensure data security, while snapshot management facilitates efficient backup scheduling. Backup software solutions cater to various recovery time objectives and backup retention policies.
• Database backups and file-level backups are essential components, with application-aware backups ensuring consistent data protection. Restore procedures and snapshot management streamline disaster recovery planning. System monitoring tools provide real-time insights into backup performance and system health. Bandwidth optimization and high availability clusters enhance data transfer speeds and ensure uninterrupted access. Automated testing and version control systems ensure backup reliability and maintain data consistency. Security protocols and data loss prevention measures are crucial in the market. Archival storage solutions cater to long-term data retention needs. Backup scheduling strategies vary based on business requirements and data criticality.
• Cloud storage tiers offer different performance levels and cost structures, requiring careful capacity planning. Failover mechanisms ensure business continuity during system failures. Data transfer speeds and automated testing ensure efficient and reliable data recovery. In summary, the market is characterized by continuous innovation and evolving trends. Regulatory compliance, data security, and efficiency are key drivers. Backup infrastructure, software solutions, and service providers cater to diverse business needs, ensuring data availability and integrity in an increasingly digital world.

What are the Key Data Covered in this Cloud Backup And Recovery Market Research and Growth Report?

• What is the expected growth of the Cloud Backup And Recovery Market between 2024 and 2028?

  • USD 33.82 billion, at a CAGR of 23.31%

• What segmentation does the market report cover?

  • The report segmented by Sector (ICT, Manufacturing, BFSI, Healthcare, and Others), End-user (Large enterprises and SMEs), Geography (North America, Europe, APAC, South America, and Middle East and Africa), Component (Solutions and Services), Deployment (Public Cloud, Private Cloud, and Hybrid Cloud), and Service Providers (Cloud Service Provider, Telecom and Communication Service Provider, Managed Service Provider, Others, Cloud Service Provider, Telecom and Communication Service Provider, Managed Service Provider, and Others)

• Which regions are analyzed in the report?

  • North America, Europe, APAC, South America, and Middle East and Africa

• What are the key growth drivers and market challenges?

  • Reduction in IT expenditure, Latency in the cloud network

• Who are the major players in the Cloud Backup And Recovery Market?

  • Key Companies Veeam Software, Acronis International GmbH, Commvault Systems Inc., Veritas Technologies LLC, Dell EMC, Carbonite Inc., Druva Inc., Backblaze Inc., Zerto Ltd., Quest Software Inc., OwnBackup, Atos SE, Capgemini SE, Bechtle AG, Sangfor Technologies Inc., Huawei Technologies Co. Ltd., Alibaba Cloud, Tencent Cloud, Cancom UK&I, and Cloudreach

Market Research Insights

• The market continues to evolve, with businesses increasingly relying on this technology for data protection and business continuity. According to industry estimates, the global cloud backup and recovery services market size is projected to reach USD 33.5 billion by 2026. Two key performance metrics in this market are recovery time and recovery point. Traditional backup architectures often struggle to provide recovery points within minutes or even hours, whereas cloud-based solutions offer near-instant recovery points. For instance, a company might experience a data loss incident and require a recovery point from just before the incident occurred.
• With cloud backup and recovery, this can be achieved in minutes, significantly reducing downtime and potential revenue loss. Moreover, data lifecycle management is a crucial aspect of cloud backup and recovery, ensuring data security, compliance, and cost optimization. Effective data governance, access control, and audit trails are essential components of this process. Encryption keys, backup frequency, and storage optimization strategies are also vital elements in maintaining data security and ensuring business continuity. Network infrastructure, service level agreements, and disaster recovery testing are other critical factors in the cloud backup and recovery landscape. Deduplication ratio, capacity planning, and backup efficiency are essential performance metrics for optimizing costs and ensuring efficient data management.
• company management, incident response, and compliance audits are also important considerations in this market.

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