US Color Cosmetics Market Size 2025-2029
The color cosmetics market size in US is forecast to increase by USD 3.34 billion at a CAGR of 4.5% between 2024 and 2029.
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The color cosmetics market is experiencing significant growth, driven by several key trends and factors. One of the most notable trends is the increasing shift towards online retailing, as consumers turn to e-commerce platforms for greater convenience and access to a wider range of products. The vacation rental industry's growth, including accommodations like apartments, resorts, and condominiums, has also contributed to the market's expansion. Another factor fueling market expansion is the rising demand for natural and organic cosmetics, as consumers become more health-conscious and seek products free from harsh chemicals.
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These trends and challenges highlight the dynamic nature of the color cosmetics market and the need for continuous market analysis and strategic planning. Brands are also focusing on ethical sourcing, organic ingredients, and natural pigments to meet the demand for clean beauty. Promotional offers, subscription boxes, and loyalty programs are effective tools for customer retention. With the convenience of shopping from home and the wide array of options available online, consumers are increasingly turning to e-commerce platforms to purchase their favorite color cosmetics.
What will be the Size of the market During the Forecast Period?

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1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US: Year-over-year growth 2024-2029 (%)
- Data Table on US: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Color Cosmetics Market in US 2019 - 2023
- Historic Market Size - Data Table on Color Cosmetics Market in US 2019 - 2023 ($ million)
- 5.2 Distribution Channel segment analysis 2019 - 2023
- Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million)
- 5.3 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ million)
- 5.4 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
- 6.1 The AI impact on color cosmetics market in US
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Distribution Channel
- 8.1 Market segments
- Chart on Distribution Channel - Market share 2024-2029 (%)
- Data Table on Distribution Channel - Market share 2024-2029 (%)
- 8.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
- 8.3 Offline - Market size and forecast 2024-2029
- Chart on Offline - Market size and forecast 2024-2029 ($ million)
- Data Table on Offline - Market size and forecast 2024-2029 ($ million)
- Chart on Offline - Year-over-year growth 2024-2029 (%)
- Data Table on Offline - Year-over-year growth 2024-2029 (%)
- 8.4 Online - Market size and forecast 2024-2029
- Chart on Online - Market size and forecast 2024-2029 ($ million)
- Data Table on Online - Market size and forecast 2024-2029 ($ million)
- Chart on Online - Year-over-year growth 2024-2029 (%)
- Data Table on Online - Year-over-year growth 2024-2029 (%)
- 8.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ million)
- Data Table on Market opportunity by Distribution Channel ($ million)
9 Market Segmentation by Product
- 9.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
- 9.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
- 9.3 Face - Market size and forecast 2024-2029
- Chart on Face - Market size and forecast 2024-2029 ($ million)
- Data Table on Face - Market size and forecast 2024-2029 ($ million)
- Chart on Face - Year-over-year growth 2024-2029 (%)
- Data Table on Face - Year-over-year growth 2024-2029 (%)
- 9.4 Eye - Market size and forecast 2024-2029
- Chart on Eye - Market size and forecast 2024-2029 ($ million)
- Data Table on Eye - Market size and forecast 2024-2029 ($ million)
- Chart on Eye - Year-over-year growth 2024-2029 (%)
- Data Table on Eye - Year-over-year growth 2024-2029 (%)
- 9.5 Lip - Market size and forecast 2024-2029
- Chart on Lip - Market size and forecast 2024-2029 ($ million)
- Data Table on Lip - Market size and forecast 2024-2029 ($ million)
- Chart on Lip - Year-over-year growth 2024-2029 (%)
- Data Table on Lip - Year-over-year growth 2024-2029 (%)
- 9.6 Nail - Market size and forecast 2024-2029
- Chart on Nail - Market size and forecast 2024-2029 ($ million)
- Data Table on Nail - Market size and forecast 2024-2029 ($ million)
- Chart on Nail - Year-over-year growth 2024-2029 (%)
- Data Table on Nail - Year-over-year growth 2024-2029 (%)
- 9.7 Market opportunity by Product
- Market opportunity by Product ($ million)
- Data Table on Market opportunity by Product ($ million)
10 Market Segmentation by Type
- 10.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
- 10.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 10.3 Mass - Market size and forecast 2024-2029
- Chart on Mass - Market size and forecast 2024-2029 ($ million)
- Data Table on Mass - Market size and forecast 2024-2029 ($ million)
- Chart on Mass - Year-over-year growth 2024-2029 (%)
- Data Table on Mass - Year-over-year growth 2024-2029 (%)
- 10.4 Premium - Market size and forecast 2024-2029
- Chart on Premium - Market size and forecast 2024-2029 ($ million)
- Data Table on Premium - Market size and forecast 2024-2029 ($ million)
- Chart on Premium - Year-over-year growth 2024-2029 (%)
- Data Table on Premium - Year-over-year growth 2024-2029 (%)
- 10.5 Market opportunity by Type
- Market opportunity by Type ($ million)
- Data Table on Market opportunity by Type ($ million)
11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Drivers, Challenges, and Opportunity/Restraints
- 12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 12.4 Market opportunities/restraints
13 Competitive Landscape
- 13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 13.3 Landscape disruption
- Overview on factors of disruption
- 13.4 Industry risks
- Impact of key risks on business
14 Competitive Analysis
- 14.2 Company ranking index
- 14.3 Market positioning of companies
- Matrix on companies position and classification
- 14.4 Beiersdorf AG
- Beiersdorf AG - Overview
- Beiersdorf AG - Business segments
- Beiersdorf AG - Key news
- Beiersdorf AG - Key offerings
- Beiersdorf AG - Segment focus
- SWOT
- 14.5 Chanel Ltd.
- Chanel Ltd. - Overview
- Chanel Ltd. - Product / Service
- Chanel Ltd. - Key offerings
- SWOT
- 14.6 Coty Inc.
- Coty Inc. - Overview
- Coty Inc. - Business segments
- Coty Inc. - Key news
- Coty Inc. - Key offerings
- Coty Inc. - Segment focus
- SWOT
- 14.7 Glossier Inc.
- Glossier Inc. - Overview
- Glossier Inc. - Product / Service
- Glossier Inc. - Key offerings
- SWOT
- 14.8 HB USA Holdings Inc.
- HB USA Holdings Inc. - Overview
- HB USA Holdings Inc. - Product / Service
- HB USA Holdings Inc. - Key offerings
- SWOT
- 14.9 Kao Corp.
- Kao Corp. - Overview
- Kao Corp. - Business segments
- Kao Corp. - Key news
- Kao Corp. - Key offerings
- Kao Corp. - Segment focus
- SWOT
- 14.10 LOreal SA
- LOreal SA - Overview
- LOreal SA - Business segments
- LOreal SA - Key news
- LOreal SA - Key offerings
- LOreal SA - Segment focus
- SWOT
- 14.11 LVMH Moet Hennessy Louis Vuitton SE
- LVMH Moet Hennessy Louis Vuitton SE - Overview
- LVMH Moet Hennessy Louis Vuitton SE - Business segments
- LVMH Moet Hennessy Louis Vuitton SE - Key news
- LVMH Moet Hennessy Louis Vuitton SE - Key offerings
- LVMH Moet Hennessy Louis Vuitton SE - Segment focus
- SWOT
- 14.12 Natura and Co Holding SA
- Natura and Co Holding SA - Overview
- Natura and Co Holding SA - Business segments
- Natura and Co Holding SA - Key offerings
- Natura and Co Holding SA - Segment focus
- SWOT
- 14.13 Oriflame Cosmetics S.A.
- Oriflame Cosmetics S.A. - Overview
- Oriflame Cosmetics S.A. - Product / Service
- Oriflame Cosmetics S.A. - Key offerings
- SWOT
- 14.14 Revlon Inc.
- Revlon Inc. - Overview
- Revlon Inc. - Business segments
- Revlon Inc. - Key offerings
- Revlon Inc. - Segment focus
- SWOT
- 14.15 Shiseido Co. Ltd.
- Shiseido Co. Ltd. - Overview
- Shiseido Co. Ltd. - Product / Service
- Shiseido Co. Ltd. - Key news
- Shiseido Co. Ltd. - Key offerings
- SWOT
- 14.16 The Estee Lauder Companies
- The Estee Lauder Companies - Overview
- The Estee Lauder Companies - Product / Service
- The Estee Lauder Companies - Key offerings
- SWOT
- 14.17 The Procter and Gamble Co.
- The Procter and Gamble Co. - Overview
- The Procter and Gamble Co. - Business segments
- The Procter and Gamble Co. - Key offerings
- The Procter and Gamble Co. - Segment focus
- SWOT
- 14.18 Unilever PLC
- Unilever PLC - Overview
- Unilever PLC - Business segments
- Unilever PLC - Key offerings
- Unilever PLC - Segment focus
- SWOT
15 Appendix
- 15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 15.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 15.4 Research methodology
- 15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 15.9 360 degree market analysis
- 360 degree market analysis
- 15.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape