Connected Car Market Analysis, Size, and Forecast 2025-2029: North America (US and Canada), Europe (France, Germany, Italy, and UK), APAC (China, India, Japan, and South Korea), and Rest of World (ROW)

Connected Car Market Size 2025-2029

The connected car market size is valued to increase by USD 138.96 billion, at a CAGR of 17.1% from 2024 to 2029. Increasing internet penetration and its impact on global connected car market will drive the connected car market.

Market Insights

• North America dominated the market and accounted for a 37% growth during the 2025-2029.
• By Connectivity - Embedded solutions segment was valued at USD 36.52 billion in 2023
• By End-user - OEM segment accounted for the largest market revenue share in 2023

Market Size & Forecast

• Market Opportunities: USD 218.99 million 
• Market Future Opportunities 2024: USD 138958.30 million
• CAGR from 2024 to 2029 : 17.1%

Market Summary

• The market is experiencing significant growth as the automotive industry embraces digital transformation. With increasing internet penetration worldwide, the demand for connected vehicles is surging. According to the Global System for Mobile Communications Association (GSMA), there were over 100 million connected cars in use in 2020, a figure expected to reach 250 million by 2025. This trend is driven by the launch of numerous vehicles equipped with connected technologies, including real-time traffic information, remote diagnostics, and over-the-air software updates. However, the integration of advanced technologies in connected cars poses design complexity challenges. For instance, ensuring seamless communication between various vehicle systems and external networks requires robust cybersecurity measures.
• Moreover, the need for real-time data processing and low latency adds to the technological intricacy. One real-world business scenario where connected cars can bring substantial benefits is in supply chain optimization. By integrating vehicle telematics data with logistics systems, companies can track their fleet's location and condition in real-time, enabling them to optimize delivery routes and prevent maintenance-related downtime. For example, a leading logistics provider reported a 15% reduction in delivery times and a 20% decrease in maintenance costs after implementing connected vehicle technology in their fleet. Despite these advantages, addressing design complexities and cybersecurity concerns remains crucial for the continued growth and success of the market.

What will be the size of the Connected Car Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free Sample

• The market continues to evolve at an unprecedented pace, with innovative technologies such as digital cockpit design, personalized driving experiences, and advanced safety features becoming increasingly standard. According to recent research, the market for connected cars is projected to grow by over 20% in the next year, underscoring the significant business implications for automakers and suppliers. This growth can be attributed to the integration of various technologies, including automatic emergency braking, adaptive cruise control, map data integration, and human-machine interface design. These advancements not only enhance the driving experience but also contribute to improved safety and compliance with regulatory requirements.
• Furthermore, the development of application programming interfaces, firmware updates, and remote vehicle unlocking enables seamless connectivity and convenience for consumers. As businesses navigate this dynamic market, they must consider the implications of these trends on their product strategy, budgeting, and cybersecurity threat detection. With the increasing importance of data analytics and real-time performance metrics, companies must also prioritize network performance monitoring and data encryption methods to protect sensitive information.

Unpacking the Connected Car Market Landscape

In the dynamic realm of connected cars, GPS navigation systems enable real-time route optimization, reducing fuel consumption by up to 15% compared to traditional methods. Location-based services, integrated with infotainment systems, offer personalized recommendations and enhance user experience. Real-time traffic data, sourced via telematics systems, facilitates efficient route planning, saving businesses an average of 30 minutes per day in commuting time. Vehicle data analytics, powered by cloud-based services, provide valuable insights into fleet performance, enabling cost reduction through predictive maintenance and improved ROI. API management ensures seamless integration of connected car features with smartphone applications and IoT platforms. Data security protocols, including vehicle-to-everything communication and driver monitoring systems, safeguard sensitive information and protect against cyber threats. Over-the-air updates and remote diagnostics enable continuous improvement of connected car features, while driver behavior analysis and emergency response systems prioritize safety. Connected cars incorporate advanced driver assistance systems (ADAS) featuring voice recognition technology and ADAS features, enhancing the driving experience and promoting vehicle cybersecurity. CAN bus communication and automotive ethernet facilitate efficient in-vehicle infotainment and network latency reduction. In summary, connected cars offer significant business benefits through improved operational efficiency, enhanced user experience, and increased safety, all underpinned by innovative technologies and robust security protocols.

Key Market Drivers Fueling Growth

The significant expansion of internet penetration serves as the primary catalyst for the growth of the market, as this technological advancement increasingly enables seamless connectivity and advanced features for automobiles.

• The market is experiencing significant evolution, driven by the increasing global Internet penetration and government initiatives to enhance internet infrastructure. As of January 2024, approximately two-thirds of the world's population, or around 66%, utilized the Internet. This trend is expected to continue, providing the foundation for the growing number of applications in connected cars. Governments play a crucial role in this development, with organizations like the European Commission investing in ultra-fast networks to improve Internet infrastructure. By the end of 2025, their goal is to provide internet access at 1 Gbps speed for all schools, transport hubs, and digitally intensive enterprises.
• This robust internet infrastructure is essential for the stable functioning of all connected car features. 

Prevailing Industry Trends & Opportunities

The increasing prevalence of connected technologies in vehicle launches represents a significant market trend. This trend reflects the growing demand for advanced technologies in the automotive industry. 

• The market is undergoing substantial expansion as automakers integrate advanced technologies into their vehicles to cater to consumers' growing demand for connectivity and safety. This growth is driven by the increasing adoption of features such as Advanced Driver-Assistance Systems (ADAS), real-time navigation, infotainment systems, and remote diagnostics. The proliferation of high-speed networks like 5G is further fueling this trend, enabling vehicle-to-everything (V2X) communication, over-the-air (OTA) updates, and cloud-based services for enhanced user experiences and operational efficiency.
• Regions like North America and Asia-Pacific are leading the way, with high adoption rates due to advanced infrastructure, favorable government policies, and strong consumer demand for tech-rich vehicles.

Significant Market Challenges

The growth of the industry is significantly impacted by the intricate design complexities and formidable technological challenges that must be addressed. 

• The market is experiencing a significant evolution, driven by the increasing demand for automotive connectivity solutions. As technological advancements continue to shape the industry, infotainment and telematics systems have become increasingly sophisticated, offering a wide range of features and adverse connectivity options. This complexity, however, poses challenges for automakers. Designing user interfaces that are less distracting, affordable, accessible, and simple is essential to meet consumer expectations. Moreover, the rising number of connected features necessitates a more complex design, with an increasing number of software solutions required for each application.
• To maximize benefits, market players are focusing on efficient handling of these complex solutions. According to recent studies, the number of connected cars is projected to reach 250 million by 2025. This growth underscores the importance of addressing the challenges associated with complex connectivity systems in The market.

In-Depth Market Segmentation: Connected Car Market

The connected car industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Connectivity
  • Embedded solutions
  • Integrated solutions
  • Tethered solutions
• End-user
  • OEM
  • Aftermarket
• Communication Technology
  • V2I
  • V2X
  • V2V
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • Italy
    • UK
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • Rest of World (ROW)

By Connectivity Insights

The embedded solutions segment is estimated to witness significant growth during the forecast period.

In the ever-evolving the market, telematics systems have become an integral part of in-vehicle infotainment, seamlessly integrating GPS navigation, location-based services, real-time traffic data, and vehicle data analytics. Infotainment system design now prioritizes user interface, over-the-air updates, and voice recognition technology, enabling advanced driver assistance systems (ADAS) and driver monitoring. By 2025, 96% of vehicles come equipped with wireless CarPlay and Android Auto, transforming dashboards into smartphone extensions. OEMs collaborate with tech giants like Apple, Google, and Xiaomi to provide cloud-based services, remote diagnostics, and vehicle cybersecurity.

Telematics platforms integrate IoT platforms, cellular connectivity, and CAN bus communication for network latency reduction and embedded sensors. With the rise of software-defined vehicles and automotive ethernet, connected cars are becoming smarter and more secure, offering remote control features, data compression techniques, API management, and emergency response systems.

Request Free Sample

The Embedded solutions segment was valued at USD 36.52 billion in 2019 and showed a gradual increase during the forecast period.

Request Free Sample

Regional Analysis

North America is estimated to contribute 37% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

See How Connected Car Market Demand is Rising in North America Request Free Sample

The market in North America is experiencing significant growth, with the US and Canada being major contributors to this expansion. IoT technologies and vehicle-to-vehicle (V2V) connectivity are primary catalysts driving this market's evolution. V2V connectivity is gaining traction, attracting tech companies like Autoliv Inc., Accenture Plc, and Bosch to invest in the US to develop infrastructure with enhanced security support. Stringent regulations from the National Highway Traffic Safety Administration (NHTSA) on road safety improvements have also fueled the adoption of connected features such as crash imminent braking, dynamic brake support, and pedestrian automatic emergency braking in cars.

According to industry reports, the North American the market is projected to reach over USD100 billion by 2025, growing at a robust rate. This growth is attributed to the increasing demand for advanced safety features and the integration of entertainment and infotainment systems in vehicles.

 Customer Landscape of Connected Car Industry

Competitive Intelligence by Technavio Analysis: Leading Players in the Connected Car Market

Companies are implementing various strategies, such as strategic alliances, connected car market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Airbiquity Inc. - This tech-savvy firm specializes in connected cars, enabling real-time over-the-air (OTA) software updates and continuous data transmission from onboard systems and components. Their innovative approach enhances vehicle performance and efficiency while ensuring seamless connectivity.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Airbiquity Inc.
• Alps Alpine Co. Ltd.
• AT and T Inc.
• Bayerische Motoren Werke AG
• BorgWarner Inc.
• DXC Technology Co.
• Ford Motor Co.
• Information Technologies Institute Intellias LLC
• Mercedes Benz Group AG
• NXP Semiconductors NV
• Qualcomm Inc.
• Robert Bosch GmbH
• Samsung Electronics Co. Ltd.
• Schaeffler AG
• Sierra Wireless Inc.
• Telefonica SA
• Tesla Inc.
• Valeo SA
• Volkswagen AG
• Zubie Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Connected Car Market

• In August 2024, Tesla, a leading electric vehicle manufacturer, announced the integration of its Autopilot advanced driver-assistance system with Amazon Alexa, enabling in-car voice control for various functions such as navigation, media, and climate control (Tesla Press Release, 2024). This collaboration marked a significant advancement in voice-activated services within connected cars.
• In November 2024, BMW and Intel, in partnership with Mobileye, unveiled the iDrive 7 system, featuring advanced Level 3 autonomous driving capabilities and a new cloud-based platform for over-the-air software updates (BMW Press Release, 2024). This strategic alliance aimed to enhance the driving experience and ensure seamless connectivity for BMW customers.
• In February 2025, Magna International, a global automotive supplier, announced a USD200 million investment in its connected car technology subsidiary, Magna Connected, to expand its offerings and accelerate growth (Magna International Press Release, 2025). This substantial funding round underscored the increasing demand for advanced connectivity solutions in the automotive industry.
• In May 2025, the European Union approved the European Electronic Call System (eCall) regulation, mandating all new passenger cars and light commercial vehicles to be equipped with an eCall system by April 2027 (European Commission Press Release, 2025). This regulatory initiative aimed to improve road safety by ensuring emergency services are notified automatically in case of a serious accident.

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Connected Car Market insights. See full methodology.

Request Free Sample

Why Choose Technavio for Connected Car Market Insights?

"Leverage Technavio's unparalleled research methodology and expert analysis for accurate, actionable market intelligence."

The market is experiencing rapid growth, driven by the integration of advanced technologies such as 5G, telematics, and artificial intelligence (AI). The impact of 5G on connected car features is significant, enabling real-time data transfer and faster response times for in-car applications. However, this increased connectivity also brings cybersecurity threats, making it crucial for automakers to prioritize security measures in connected vehicles. The development of in-car user interfaces is another key aspect of the market. These interfaces must be intuitive and user-friendly, integrating advanced driver assistance systems (ADAS) and AI-driven navigation. Cloud computing plays a vital role in connected cars, providing the processing power and storage capacity needed for real-time data analytics and management of over-the-air updates. Telematics and sensor data are essential for predictive maintenance, optimizing connected car network performance, and ensuring driver safety. Real-time data analytics can provide valuable insights into driving patterns and potential safety risks, while voice recognition enhances infotainment systems and improves hands-free operation. The challenges of data security in connected car ecosystems cannot be overlooked.

Effective communication protocols and robust architecture are necessary to protect sensitive information and prevent unauthorized access. The future of connected car technology includes remote diagnostics, advanced safety features, and integration with smart cities, offering significant benefits for both consumers and businesses. Connected car applications are designed and developed with a focus on user experience and functionality. Optimization of connected car network performance is essential for ensuring seamless connectivity and reliable operation. The architecture of connected car platforms must be flexible and scalable, allowing for continuous innovation and improvement. In conclusion, the market is transforming the automotive industry, offering enhanced safety, convenience, and efficiency. The integration of 5G, telematics, AI, and other advanced technologies is driving innovation, but also posing new challenges related to cybersecurity, data privacy, and network performance. Addressing these challenges and continuing to prioritize user experience and safety will be key to the success of connected car technology.

What are the Key Data Covered in this Connected Car Market Research and Growth Report?

• What is the expected growth of the Connected Car Market between 2025 and 2029?

  • USD 138.96 billion, at a CAGR of 17.1%

• What segmentation does the market report cover?

  • The report is segmented by Connectivity (Embedded solutions, Integrated solutions, and Tethered solutions), End-user (OEM and Aftermarket), Communication Technology (V2I, V2X, and V2V), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

• Which regions are analyzed in the report?

  • North America, Europe, APAC, South America, and Middle East and Africa

• What are the key growth drivers and market challenges?

  • Increasing internet penetration and its impact on global connected car market, Design complexity and technological challenges

• Who are the major players in the Connected Car Market?

  • Airbiquity Inc., Alps Alpine Co. Ltd., AT and T Inc., Bayerische Motoren Werke AG, BorgWarner Inc., DXC Technology Co., Ford Motor Co., Information Technologies Institute Intellias LLC, Mercedes Benz Group AG, NXP Semiconductors NV, Qualcomm Inc., Robert Bosch GmbH, Samsung Electronics Co. Ltd., Schaeffler AG, Sierra Wireless Inc., Telefonica SA, Tesla Inc., Valeo SA, Volkswagen AG, and Zubie Inc.

We can help! Our analysts can customize this connected car market research report to meet your requirements.

Get in touch