Cookies Market by Product and Geography - Forecast and Analysis 2022-2026
- Published: May 2022
- Pages: 143
- SKU: IRTNTR71785
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The cookies market share is expected to increase to USD 19.12 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 5.5%.
This cookies market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers cookies market segmentations by the following:
- Product - Plain and butter-based cookies, chocolate-based cookies, and other cookies
- Geography - North America, APAC, Europe, South America, and Middle East and Africa
What will the Cookies Market Size be During the Forecast Period?
Download the Free Report Sample to Unlock the Cookies Market Size for the Forecast Period and Other Important Statistics
The cookies market report also offers information on several market vendors, including Bahlsen GmbH and Co. KG, Barilla G. e R. Fratelli Spa, Billys Farm, Biscuit Holding SAS, Britannia Industries Ltd., Campbell Soup Co., Deweys Bakery Inc., Emmys Organics Inc., FUEL10K Ltd., General Mills Inc., ITC Ltd., Kellogg Co., Mayora Group, Mondelez International Inc., Parle Products Pvt. Ltd., PepsiCo Inc., Starbucks Co., The Hershey Co., UNIBIC Foods India Pvt. Ltd., and Yildiz Holding AS among others.
Cookies Market: Key Drivers, Trends, and Challenges
The growing emphasis on product premiumization is notably driving the cookies market growth, although factors such as high energy costs for bakery processors may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the cookies industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Cookies Market Driver
- One of the key factors driving the global cookies industry growth is the growing emphasis on product premiumization owing to the increasing millennial population and disposable incomes.
- Vendors such as Mondelez, Parle Products, and PepsiCo offer a diverse range of cookies that include an element of premiumization in terms of branding, packaging, and positioning.
- The rising awareness about the benefits of following a healthy diet around the globe has been a key factor in driving consumer willingness to pay higher prices for premium product offerings.
- Pacific Cookie Co. (Pacific Cookie) offers various fresh gourmet cookies such as Almond Joe, Cahootz, Cherry Bomb, Dr. Midnight, and Ginger Spice.
- Manufacturers are offering a diverse range of premium products to cater to consumer demands, which will drive the growth of the market during the forecast period.
Key Cookies Market Trend
- Rising popularity of clean labeled cookies is one of the key cookie market trends that is expected to impact the industry positively in the forecast period.
- With growing consumer awareness about the health implications of different ingredients, many countries such as the US, the UK, and Germany adopt stringent regulations to ensure labeling transparency.
- A recent survey commissioned by specialist PR agency Ingredient Communications found that up to 73% of consumers are willing to spend a higher retail price for products created with ingredients they identify and trust.
- Manufacturers use minimal ingredients while ensuring that these ingredients are recognized and perceived as wholesome by consumers.
- Orgtree is a start-up company with millet cookies that contain iron, magnesium, phosphorous, and potassium.
- The availability of clean labeled cookies will further support the market growth in the coming years.
Key Cookies Market Challenge
- One of the key challenges to the global cookies industry growth is the high energy costs for bakery processors and the lack of established retail distribution channels in developing countries such as India, Nigeria, and Brazil.
- The developing countries predominantly comprise price-sensitive consumers who prefer affordability over quality, especially in rural areas.
- As cookies are largely low-priced products in developing countries, they offer limited profit margins across the distribution value chain.
- The GST, implemented in India in July 2017, affects the pricing of products manufactured in India.
- The inclusion of cookies in the 18% tax bracket negatively impacted established market players' retail distribution.
- The distribution problems and low penetration in countries such as India may limit market growth in the forecast years
This cookies market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Who are the Major Cookies Market Vendors?
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
- Bahlsen GmbH and Co. KG
- Barilla G. e R. Fratelli Spa
- Billys Farm
- Biscuit Holding SAS
- Britannia Industries Ltd.
- Campbell Soup Co.
- Deweys Bakery Inc.
- Emmys Organics Inc.
- FUEL10K Ltd.
- General Mills Inc.
- ITC Ltd.
- Kellogg Co.
- Mayora Group
- Mondelez International Inc.
- Parle Products Pvt. Ltd.
- PepsiCo Inc.
- Starbucks Co.
- The Hershey Co.
- UNIBIC Foods India Pvt. Ltd.
- Yildiz Holding AS
This statistical study of the cookies market encompasses successful business strategies deployed by the key vendors. The cookies market is fragmented and the vendors are deploying growth strategies such as the expansion of distribution channels to compete in the market.
Product Insights and News
- Barilla G. e R. Fratelli Spa - The company offers Mulino Bianco delicious Italian cookies and Mulino Bianco shortbread cookies.
- Barilla G. e R. Fratelli Spa - Through the bakery segment, the company offers various products such as bread, biscuits, crispbread, and chocolates.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The cookies market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Which are the Key Regions for Cookies Market?
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30% of the market's growth will originate from North America during the forecast period. US and Canada are the key markets for cookies in North America. Market growth in this region will be faster than the growth of the market in South America.
The presence of key vendors such as Costco Wholesale Co. (Costco) and McDonald's Corp. (McDonald's) and the availability of flavors, such as buttercream, chocolate, and peanut butter will facilitate the cookies market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In 2020, the outbreak of COVID-19 disrupted the regional economy. The pandemic adversely affected all the major industries of the region. Stringent lockdown restrictions across the region and shut down of manufacturing lines by key vendors hampered the growth of the market. However, the initiation of vaccination drives has led to the lifting of lockdown restrictions in the first half of 2021. This has resulted in the resumption of several end-users operations such as retail stores and restaurants. Furthermore, the fast-paced recovery from the pandemic leading to increased disposable income will increase the demand for cookies, which, in turn, will drive the growth of the market during the forecast period.
What are the Revenue-generating Product Segments in the Cookies Market?
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The cookies market share growth by the plain and butter-based cookies segment will be significant during the forecast period. The growth is attributed o the high demand for plain and butter-based cookies, especially in countries such as China, India, and the UK, as these cookies are complimentary snacks to hot beverages, including tea and coffee.
This report provides an accurate prediction of the contribution of all the segments to the growth of the cookies market size and actionable market insights on post COVID-19 impact on each segment.
Parent Market Analysis
Technavio categorizes the global cookies market as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the cookies market during the forecast period.
Cookies Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the cookies market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
You may be interested in the regional reports :
US Cookies Market - The market is expected to witness a decreasing growth rate, and this study predicts it to reach around 2500 million pounds in terms of volumes, by 2019.
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Cookies Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.5% |
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Market growth 2022-2026 |
$ 19.12 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
4.89 |
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Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
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Performing market contribution |
North America at 30% |
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Key consumer countries |
US, Canada, China, India, and Germany |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Bahlsen GmbH and Co. KG, Barilla G. e R. Fratelli Spa, Billys Farm, Biscuit Holding SAS, Britannia Industries Ltd., Campbell Soup Co., Deweys Bakery Inc., Emmys Organics Inc., FUEL10K Ltd., General Mills Inc., ITC Ltd., Kellogg Co., Mayora Group, Mondelez International Inc., Parle Products Pvt. Ltd., PepsiCo Inc., Starbucks Co., The Hershey Co., UNIBIC Foods India Pvt. Ltd., and Yildiz Holding AS |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Cookies Market Report?
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will drive cookies market growth during the next five years
- Precise estimation of the cookies market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the cookies industry across North America, APAC, Europe, South America, and Middle East and Africa
- A thorough analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of cookies market vendors
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 12: Market segments
- 3.3 Market size 2021
- 3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ billion)
- Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ billion)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
- 4.2 Bargaining power of buyers
- Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
- 4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
- 4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
- 4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
- 4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
- 4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026
5 Market Segmentation by Product
- 5.1 Market segments
- Exhibit 24: Chart on Product - Market share 2021-2026 (%)
- Exhibit 25: Data Table on Product - Market share 2021-2026 (%)
- 5.2 Comparison by Product
- Exhibit 26: Chart on Comparison by Product
- Exhibit 27: Data Table on Comparison by Product
- 5.3 Plain and butter-based cookies - Market size and forecast 2021-2026
- Exhibit 28: Chart on Plain and butter-based cookies - Market size and forecast 2021-2026 ($ billion)
- Exhibit 29: Data Table on Plain and butter-based cookies - Market size and forecast 2021-2026 ($ billion)
- Exhibit 30: Chart on Plain and butter-based cookies - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on Plain and butter-based cookies - Year-over-year growth 2021-2026 (%)
- 5.4 Chocolate-based cookies - Market size and forecast 2021-2026
- Exhibit 32: Chart on Chocolate-based cookies - Market size and forecast 2021-2026 ($ billion)
- Exhibit 33: Data Table on Chocolate-based cookies - Market size and forecast 2021-2026 ($ billion)
- Exhibit 34: Chart on Chocolate-based cookies - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on Chocolate-based cookies - Year-over-year growth 2021-2026 (%)
- 5.5 Other cookies - Market size and forecast 2021-2026
- Exhibit 36: Chart on Other cookies - Market size and forecast 2021-2026 ($ billion)
- Exhibit 37: Data Table on Other cookies - Market size and forecast 2021-2026 ($ billion)
- Exhibit 38: Chart on Other cookies - Year-over-year growth 2021-2026 (%)
- Exhibit 39: Data Table on Other cookies - Year-over-year growth 2021-2026 (%)
- 5.6 Market opportunity by Product
- Exhibit 40: Market opportunity by Product ($ billion)
6 Customer Landscape
- 6.1 Customer landscape overview
- Exhibit 41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
7 Geographic Landscape
- 7.1 Geographic segmentation
- Exhibit 42: Chart on Market share by geography 2021-2026 (%)
- Exhibit 43: Data Table on Market share by geography 2021-2026 (%)
- 7.2 Geographic comparison
- Exhibit 44: Chart on Geographic comparison
- Exhibit 45: Data Table on Geographic comparison
- 7.3 North America - Market size and forecast 2021-2026
- Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ billion)
- Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ billion)
- Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%)
- 7.4 APAC - Market size and forecast 2021-2026
- Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ billion)
- Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ billion)
- Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
- 7.5 Europe - Market size and forecast 2021-2026
- Exhibit 54: Chart on Europe - Market size and forecast 2021-2026 ($ billion)
- Exhibit 55: Data Table on Europe - Market size and forecast 2021-2026 ($ billion)
- Exhibit 56: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on Europe - Year-over-year growth 2021-2026 (%)
- 7.6 South America - Market size and forecast 2021-2026
- Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ billion)
- Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ billion)
- Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)
- 7.7 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 62: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
- Exhibit 63: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
- Exhibit 64: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- 7.8 US - Market size and forecast 2021-2026
- Exhibit 66: Chart on US - Market size and forecast 2021-2026 ($ billion)
- Exhibit 67: Data Table on US - Market size and forecast 2021-2026 ($ billion)
- Exhibit 68: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on US - Year-over-year growth 2021-2026 (%)
- 7.9 China - Market size and forecast 2021-2026
- Exhibit 70: Chart on China - Market size and forecast 2021-2026 ($ billion)
- Exhibit 71: Data Table on China - Market size and forecast 2021-2026 ($ billion)
- Exhibit 72: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on China - Year-over-year growth 2021-2026 (%)
- 7.10 Germany - Market size and forecast 2021-2026
- Exhibit 74: Chart on Germany - Market size and forecast 2021-2026 ($ billion)
- Exhibit 75: Data Table on Germany - Market size and forecast 2021-2026 ($ billion)
- Exhibit 76: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on Germany - Year-over-year growth 2021-2026 (%)
- 7.11 Canada - Market size and forecast 2021-2026
- Exhibit 78: Chart on Canada - Market size and forecast 2021-2026 ($ billion)
- Exhibit 79: Data Table on Canada - Market size and forecast 2021-2026 ($ billion)
- Exhibit 80: Chart on Canada - Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on Canada - Year-over-year growth 2021-2026 (%)
- 7.12 India - Market size and forecast 2021-2026
- Exhibit 82: Chart on India - Market size and forecast 2021-2026 ($ billion)
- Exhibit 83: Data Table on India - Market size and forecast 2021-2026 ($ billion)
- Exhibit 84: Chart on India - Year-over-year growth 2021-2026 (%)
- Exhibit 85: Data Table on India - Year-over-year growth 2021-2026 (%)
- 7.13 Market opportunity by geography
- Exhibit 86: Market opportunity by geography ($ billion)
8 Drivers, Challenges, and Trends
- 8.1 Market drivers
- 8.2 Market challenges
- 8.3 Impact of drivers and challenges
- Exhibit 87: Impact of drivers and challenges in 2021 and 2026
- 8.4 Market trends
9 Vendor Landscape
- 9.1 Overview
- 9.2 Vendor landscape
- Exhibit 88: Overview on Criticality of inputs and Factors of differentiation
- 9.3 Landscape disruption
- Exhibit 89: Overview on factors of disruption
- 9.4 Industry risks
- Exhibit 90: Impact of key risks on business
10 Vendor Analysis
- 10.1 Vendors covered
- Exhibit 91: Vendors covered
- 10.2 Market positioning of vendors
- Exhibit 92: Matrix on vendor position and classification
- 10.3 Barilla G. e R. Fratelli Spa
- Exhibit 93: Barilla G. e R. Fratelli Spa - Overview
- Exhibit 94: Barilla G. e R. Fratelli Spa - Business segments
- Exhibit 95: Barilla G. e R. Fratelli Spa - Key offerings
- Exhibit 96: Barilla G. e R. Fratelli Spa - Segment focus
- 10.4 Britannia Industries Ltd.
- Exhibit 97: Britannia Industries Ltd. - Overview
- Exhibit 98: Britannia Industries Ltd. - Product / Service
- Exhibit 99: Britannia Industries Ltd. - Key offerings
- 10.5 Campbell Soup Co.
- Exhibit 100: Campbell Soup Co. - Overview
- Exhibit 101: Campbell Soup Co. - Business segments
- Exhibit 102: Campbell Soup Co. - Key news
- Exhibit 103: Campbell Soup Co. - Key offerings
- Exhibit 104: Campbell Soup Co. - Segment focus
- 10.6 ITC Ltd.
- Exhibit 105: ITC Ltd. - Overview
- Exhibit 106: ITC Ltd. - Business segments
- Exhibit 107: ITC Ltd. - Key offerings
- Exhibit 108: ITC Ltd. - Segment focus
- 10.7 Kellogg Co.
- Exhibit 109: Kellogg Co. - Overview
- Exhibit 110: Kellogg Co. - Business segments
- Exhibit 111: Kellogg Co. - Key news
- Exhibit 112: Kellogg Co. - Key offerings
- Exhibit 113: Kellogg Co. - Segment focus
- 10.8 Mondelez International Inc.
- Exhibit 114: Mondelez International Inc. - Overview
- Exhibit 115: Mondelez International Inc. - Business segments
- Exhibit 116: Mondelez International Inc. - Key news
- Exhibit 117: Mondelez International Inc. - Key offerings
- Exhibit 118: Mondelez International Inc. - Segment focus
- 10.9 Parle Products Pvt. Ltd.
- Exhibit 119: Parle Products Pvt. Ltd. - Overview
- Exhibit 120: Parle Products Pvt. Ltd. - Product / Service
- Exhibit 121: Parle Products Pvt. Ltd. - Key offerings
- 10.10 PepsiCo Inc.
- Exhibit 122: PepsiCo Inc. - Overview
- Exhibit 123: PepsiCo Inc. - Business segments
- Exhibit 124: PepsiCo Inc. - Key news
- Exhibit 125: PepsiCo Inc. - Key offerings
- Exhibit 126: PepsiCo Inc. - Segment focus
- 10.11 Starbucks Co.
- Exhibit 127: Starbucks Co. - Overview
- Exhibit 128: Starbucks Co. - Business segments
- Exhibit 129: Starbucks Co. - Key news
- Exhibit 130: Starbucks Co. - Key offerings
- Exhibit 131: Starbucks Co. - Segment focus
- 10.12 The Hershey Co.
- Exhibit 132: The Hershey Co. - Overview
- Exhibit 133: The Hershey Co. - Business segments
- Exhibit 134: The Hershey Co. - Key news
- Exhibit 135: The Hershey Co. - Key offerings
- Exhibit 136: The Hershey Co. - Segment focus
11 Appendix
- 11.1 Scope of the report
- 11.2 Inclusions and exclusions checklist
- Exhibit 137: Inclusions checklist
- Exhibit 138: Exclusions checklist
- 11.3 Currency conversion rates for US$
- Exhibit 139: Currency conversion rates for US$
- 11.4 Research methodology
- Exhibit 140: Research methodology
- Exhibit 141: Validation techniques employed for market sizing
- Exhibit 142: Information sources
- 11.5 List of abbreviations
- Exhibit 143: List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
Frequently Asked Questions?
- US
- Canada
- China
- India
- Germany
- growing emphasis on product premiumization
- Rising popularity of clean labeled cookies
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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