Enjoy complimentary customisation on priority with our Enterprise License!
The Cooking Wine Market size is projected to increase by USD 9.47 billion, at a CAGR of 10.33% from 2023 to 2028. The market is experiencing significant growth, driven by the increasing application and demand for cooking wine in the food industry. This trend is fueled by the versatility of cooking wine, which enhances the flavor and aroma of various dishes and adds antioxidant properties. Companies in the market are adopting strategic business models, such as product innovation, mergers and acquisitions, and regional expansion, to strengthen their market position. However, adverse climatic conditions affecting wine production pose a significant challenge to the market. Extreme weather conditions, such as droughts, frosts, and hailstorms, can lead to crop losses and impact the availability and quality of raw materials. Despite these challenges, the market is expected to continue its growth trajectory, driven by the rising demand for convenience and ready-to-use cooking wine products.
To get additional information about the market, Buy Report
The market is segmented by product type including red, white, and others. Growing demand for exotic flavors in food is majorly driving the adoption of such beverages in the market. Chefs and cooks in many restaurants are experimenting with red wine to prepare new dishes with beautiful red colors and rich food flavors. Meat cuts such as ribs, chops, tenderloin, and steak are prepared in a red sauce made of red wine. Moreover, a sauce made of red wine is also infused with different varieties of pasta to make flavorful dishes. The growing popularity of such dishes among restaurants is anticipated to boost the growth of the segment in the market during the forecast period.
The market segmentation by end-user of household and commercial. The market share growth by the household segment will be significant during the forecast period. The segment includes cooking wine used for home cooking purposes. Owing to factors such as rising household spending, the growing demand for different varieties and flavors of food, and increasing awareness regarding the health benefits this segment has had the highest market share in 2023.
For a detailed summary of the market segments Buy Report
The household segment was valued at USD 6.96 billion in 2018. Over the last few years, there has been rapid growth in urbanization and industrialization. This has resulted in a rise in disposable income and, in turn, high expenditure on household products. The increase in household spending provides high purchasing power for condiments products. This will augment the growth of the household segment of the market. Furthermore, the increasing benefits and the rising demand for products with health and wellness attributes, coupled with the increasing popularity of regional cuisines outside of their originated region, are likely to propel the growth of the household segment during the forecast period. In addition to this, different kinds of distribution channels, such as online and retail sales, enable consumers to purchase products easily. Thus, the above-mentioned factors will boost segment growth during the forecast period.
For more insights on the market share of various regions Request PDF Sample now!
Europe is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The rising household expenditure on food and beverages in the region, coupled with product launches and health benefits, will propel the growth of the market in Europe. The expenditure on food and non-alcoholic beverages increased by 4.5% in 2021 compared with 2019. Thus, rising household expenditure, coupled with the growing expenditure on food in the region, is expected to drive the growth of the regional market in Europe during the forecast period.
The market is witnessing an increase in demand for plant-based options, catering to the increasing preference for vegan-friendly ingredients. Manufacturers are incorporating ingredients like soy and mushrooms to create artisanal and premium beverages. Consumers are also seeking reduced-sodium and low-sodium variants for healthier cooking. Traditional methods are employed to produce fortified beverages such as brandy and sherry, offering rich flavors for marinades and sauces. Such beverages, rich in polyphenols, offer various health benefits including fibrinogen reduction and high-density lipoprotein production, making them a popular choice among health-conscious consumers. Cooking professionals and food enthusiasts can find a variety of plant-based cooking wines, marsala wine, lemon juice, and seasoning at supermarkets, hypermarkets, and convenience stores, enhancing the flavors of seafood, poultry, and fish with acidity, while deglazing with garlic for delicious dishes. Our researchers analyzed the data with 2023 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
The growing awareness regarding the health benefits of cooking wine is a major factor driving the market growth. This is a popular ingredient in many recipes due to its low-fat and flavorful nature. One of the main reasons for its market growth is the health benefits associated with its consumption. These benefits include reducing the risk of heart attack, type 2 diabetes, and colon cancer, as well as improving the LDL/HDL ratio in patients with arteriosclerosis.
Additionally, they offer convenience and healthy food options, and it is made from premium grapes using traditional methods. Artisanal and fortified cooking wines are also becoming increasingly popular in the market. Hence. such factors are driving the market during the forecast period.
An increase in wine production is an emerging trend that will support market growth. As this is the major ingredient for cooking wine, the increasing production of such beverages is likely to drive the growth of the market. In addition, the government initiative to support the industry and to meet the increasing demand for such beverages in the region will also boost production, which will drive the growth of the market.
The major factors attributed to an increase in the production of such beverages are the rising production and plantation of grapes across the world, especially in developing countries. Favorable grape production will boost the production of wine. The high production of wine will maintain a favorable supply of raw materials for manufacturers. This will help market companies maintain their profit margins, which will drive the growth of the global market during the forecast period.
The presence of counterfeit products and intense competition among companies are major challenges impeding the market. Fake products are not only spoiling the brand image but are also hampering sales. It has been observed that there are incidences where several old empty bottles of such beverages were purchased, and they were re-filled with counterfeit wine. The quality and prices of authentic goods can increase with the market entry of counterfeit products. Thus, companies in the market face intense competition from manufacturers of counterfeit products, which is limiting the growth of the market.
The market has numerous small and medium-sized companies that compete on a regional level. Irrespective of such presence, with more established distribution networks and branding activities, as well as higher-end product offerings, the leading players are expected to continue to benefit from the rising consumer demands for high-quality products. However, the lack of large companies that have an established global presence is expected to continue to pose a threat to the growth of the market. Therefore, such factors will hinder the market growth during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion " for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The market is evolving with the rising demand for plant-based and vegan-friendly options. Consumers are seeking natural and organic ingredients, leading to the popularity of reduced-sodium and low-sodium cooking wines. In the food and beverage industry, Grape Juice, cooking wines are used for gourmet cooking and in traditional food cultures. They are also favored in the hotel industry for marinating and flavoring dishes. Cooking wines, such as port wine and sparkling wine, are known for their ability to enhance flavors while reducing fat. With a focus on health benefits like inflammation reduction and blood pressure reduction, cooking wines are becoming popular among health-conscious consumers.
The market is witnessing a growth in demand for plant-based and reduced-sodium options, aligning with the growing trend towards healthier eating. With the convenience of e-commerce platforms, consumers can easily access a variety of cooking wines for their culinary needs. Marinating with wine has become popular among new age cooks, enhancing the flavors of vegetables and meats. Cooking wines, such as white wine, rice wine, and vermouth, add depth to dishes, especially in the marinating process. The market also caters to health-conscious consumers with organic cooking wines and those seeking unique flavors in dessert wines. Cooking wines are increasingly valued for their potential benefits for digestive health, immunity, and managing cardiovascular diseases.
The global cooking wine market is witnessing significant evolution, spurred by the rising demand for diverse options such as plant-based and artisanal cooking wines. With a focus on traditional winemaking methods, producers are meeting consumer preferences for authenticity and quality. Moreover, the introduction of reduced-sodium cooking wines caters to health-conscious individuals seeking alternatives for flavor enhancement without compromising on dietary requirements.
As wine continues to be a popular ingredient in culinary practices worldwide, its versatility extends to applications in fat reduction and flavor enhancement. Additionally, consumers with disposable incomes are increasingly inclined towards cooking at home, driving the demand for high-quality cooking wines with minimal preservatives. This shift underscores the growing emphasis on healthier and more sustainable cooking practices, fueling innovation and diversity within the global cooking wine market.
Market Scope |
|
Report Coverage |
Details |
Page number |
164 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 10.33% |
Market growth 2024-2028 |
USD 9.47 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
9.11 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 40% |
Key countries |
US, China, Germany, Italy, and France |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
AAK AB, B and G Foods Inc., De Vinco Co., ECOVINAL SL, Eden Foods Inc., Elegre Pty Ltd., Eworldtrade.com, Foshan Haitian Flavoring and Food Co. Ltd., Gourmet Classic Ltd., Goya Foods Inc., Kayco Co., Kroger Co., LinChen Inc., Marina Foods Inc., Mizkan Holdings Co. Ltd., PANOS Brands LLC, Pompeian Inc., Roland Foods LLC, Ultrafoods, and World Finer Foods LLC |
Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Get the report (PDF) sent to your email within minutes.
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.