Doughnuts Market Analysis, Size, and Forecast 2025-2029: North America (US and Canada), Europe (France, Germany, UK), APAC (China, India, Japan), South America (Brazil), and Middle East and Africa (UAE)

Doughnuts Market Size 2025-2029

The doughnuts market size is forecast to increase by USD 5.54 billion, at a CAGR of 4.2% between 2024 and 2029. The market is experiencing significant growth, driven by the increasing number of stores and retail outlets, catering to the expanding consumer base. This trend is further fueled by the rising demand for healthier doughnut options, such as sugar-free, keto, and gluten-free doughnuts, as consumers seek more nutritious alternatives to traditional doughnuts.

Major Market Trends & Insights

• APAC dominated the market and accounted for a 45% share in 2023.
• The market is expected to grow significantly in Europe region as well over the forecast period.
• Based on the End-user, the foodservice segment led the market and was valued at USD 17.30 billion of the global revenue in 2023.
• Based on the Product, the yeast doughnuts segment accounted for the largest market revenue share in 2023.

Market Size & Forecast

• Market Opportunities: USD 40.04 Million
• Future Opportunities: USD 5.54 Billion
• CAGR (2024-2029): 4.2%
• APAC: Largest market in 2023

The market faces challenges due to the fluctuating prices of raw materials, such as flour and raw sugar, which can impact the production costs and profitability of doughnut manufacturers and retailers. Companies in the market must navigate these challenges by implementing cost management strategies, exploring alternative ingredients, and focusing on innovation to meet evolving consumer preferences.

To capitalize on opportunities and stay competitive, market players should closely monitor raw material prices and consumer trends, while investing in research and development to introduce healthier and more diverse doughnut offerings.

What will be the Size of the Doughnuts Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The doughnut market continues to evolve, with an array of doughnut varieties captivating consumers' palates. Bakers strive for optimization in the baking process, including sugar crystallization and leavening agent utilization, to enhance doughnut texture and flavor profiles. Waste reduction methods are also a priority, as ingredient sourcing and optimization play crucial roles in cost reduction strategies and maintaining food safety standards. For instance, a leading doughnut manufacturer has achieved a 15% reduction in oil absorption rate by optimizing their deep frying equipment and frying temperature. This innovation not only benefits the environment but also extends shelf life and reduces energy consumption.

Moreover, the industry anticipates a 5% annual growth rate in the coming years, driven by product innovation, process automation, and sensory evaluation. Quality control systems and ingredient functionality are essential elements in ensuring consistent doughnut density and gluten development. Starch gelatinization and yeast fermentation are critical aspects of the manufacturing process, with precise recipe formulation and glaze application ensuring a high-quality product. Distribution logistics and packaging solutions are also essential for maintaining doughnut freshness and consumer satisfaction. In conclusion, the doughnut market is a dynamic and ever-evolving landscape, with continuous innovation in doughnut varieties, baking processes, and ingredient sourcing driving growth and consumer preferences.

Companies that prioritize production efficiency, cost reduction strategies, and adherence to food safety standards will thrive in this competitive industry.

How is this Doughnuts Industry segmented?

The doughnuts industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• End-user
  • Foodservice
  • Retail
• Product
  • Yeast doughnuts
  • Cake doughnuts
• Product Type
  • Chocolate Doughnut
  • Fruit Flavored Doughnut
  • Glazed Doughnut
  • Others
• Distribution Channel
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Retail
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • UK
  • Middle East and Africa
    • UAE
  • APAC
    • China
    • India
    • Japan
  • South America
    • Brazil
  • Rest of World (ROW)

By End-user Insights

The foodservice segment is estimated to witness significant growth during the forecast period. The segment was valued at USD 17.30 billion in 2023. It continued to the largest segment at a CAGR of 3.43%.

In the dynamic food industry, doughnuts continue to captivate consumers worldwide. With a focus on optimization and innovation, baking processes have evolved to enhance sugar crystallization and reduce waste through efficient methods. Leavening agents and recipe formulation are meticulously refined to ensure consistent quality, while starch gelatinization and ingredient optimization improve texture and flavor profiles. Quality control systems are rigorously implemented, with sensory evaluation playing a crucial role in maintaining standards. Deep frying equipment and dough mixing techniques are advanced to optimize oil absorption rate and energy consumption. Manufacturing processes are automated to increase production efficiency, with yeast fermentation and glaze application streamlined for optimal results.

Distribution logistics are carefully managed to maintain freshness and shelf life extension, with food safety standards prioritized. Consumer preferences drive innovation, with gluten-free and vegan options gaining popularity. Cost reduction strategies are also essential, with ingredient sourcing and functionality carefully considered. The global doughnut market is projected to grow by 3% annually, with Asia leading the charge due to changing consumer habits and urbanization. For instance, Dunkin' Donuts and Krispy Kreme Doughnuts, leading US brands, account for over 50% of sales in the country. In China and India, Western eating habits are on the rise, leading to an increase in doughnut sales as regular snack items.

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The Foodservice segment was valued at USD 15.59 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 45% to the growth of the global market during the forecast period. Data suggests that the future opportunities for growth in the APAC region estimates to be around USD 5.52 billion. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in North America, including the US, Mexico, and Canada, is experiencing steady growth due to increasing consumer preferences for convenient and on-the-go breakfast options. With rising living standards and an expanding middle class, the demand for doughnuts is surging. Many consumers, especially in the US and Canada, opt for doughnuts and coffee as a quick breakfast solution, leading to an increase in sales for doughnut shops and coffee houses. To cater to this demand, manufacturers are focusing on optimizing their baking processes, reducing waste through efficient starch gelatinization and ingredient optimization, and implementing quality control systems to ensure consistent doughnut texture and flavor profiles.

Leavening agents and yeast fermentation are crucial aspects of the manufacturing process, ensuring the doughnuts rise properly and have an appealing texture. Moreover, distribution logistics and packaging solutions are essential for maintaining product freshness and extending shelf life. Cost reduction strategies, such as energy consumption optimization and oil absorption rate management, are also critical for maintaining profitability in the market. Food safety standards and ingredient sourcing are paramount in the industry, with many manufacturers focusing on natural and organic ingredients to cater to evolving consumer preferences. Innovation is key, with new doughnut varieties and flavors being introduced regularly to keep up with consumer demands.

The North American market is expected to grow at a moderate rate during the forecast period, reaching approximately 25% of the global market share.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The market is a dynamic and evolving industry that requires continuous innovation and optimization to meet consumer preferences and ensure high-quality products. One crucial aspect of doughnut production is optimizing frying temperature to achieve the perfect golden brown color and desirable texture. The impact of yeast type on doughnut texture is also significant, with different strains affecting the final product's density and elasticity. Another essential factor is the effect of sugar concentration on glaze, as it influences the glaze's thickness, shine, and sweetness. The relationship between oil absorption and doughnut quality is another critical area of research, with methods for reducing oil absorption during the deep-frying process being a priority to improve product healthiness and reduce production costs. Evaluating the shelf life of different doughnut varieties is essential to ensure customer satisfaction and minimize waste.

Measuring dough viscosity and its influence on rising is crucial for consistent doughnut production, while improving energy efficiency in doughnut production is a growing concern for manufacturers. Analyzing the effects of different raising agents on doughnut volume and analyzing the impact of packaging material on doughnut quality are other critical areas of research. Minimizing waste during doughnut manufacturing is also a priority, with methods for improving the efficiency of doughnut glazing processes and assessing the influence of ingredient ratios on doughnut quality attributes being essential. Innovation is a key driver in the market, with companies developing new and innovative doughnut flavor profiles and determining the optimal mixing time for various doughnut recipes. Analyzing gluten development in doughnut dough and improving the efficiency of doughnut production processes are also essential to remain competitive in this dynamic market.

What are the key market drivers leading to the rise in the adoption of Doughnuts Industry?

• The expansion of retail establishments, including an increasing number of stores and outlets, serves as the primary catalyst for market growth.

• The urban demographic shift towards socializing at cafes has fueled the growth of the doughnut market. With an expanding population in urban areas and a significant white-collar workforce, there is a heightened demand for foodservice outlets offering diverse food and beverage options. Doughnut shops, coffee shops, and quick-service restaurants (QSRs) have emerged as popular choices, catering to the varied tastes and preferences of consumers. Leading doughnut chains, including Krispy Kreme Doughnuts, Tim Hortons, and Dunkin Brands Group, are expanding their presence in emerging economies.
• Furthermore, the proliferation of malls and shopping centers has attracted new investors, leading to substantial investments in doughnut distribution. According to market research, the global doughnut market is projected to grow by 3% annually, underpinned by these trends. For instance, in 2020, a leading doughnut chain reported a 5% increase in sales due to the opening of new outlets in shopping centers.

What are the market trends shaping the Doughnuts Industry?

• The increasing preference for healthier food options is shaping the doughnut market trend. Demand for doughnuts that are nutritious and reduced in sugar or fat is on the rise.

• The market in the US is witnessing a shift in consumer preferences towards healthier options. With an increasing focus on wellness and nutrition, the demand for whole grain, high fiber, low-fat, all-natural, and fortified doughnuts is on the rise. According to recent studies, the sales of traditional doughnuts have decreased by 15%, while the sales of healthier alternatives have surged by 25% in the past year. This trend is expected to continue, with future growth projected at 18%. Bakers are responding to this trend by incorporating organic, nutritious, and fibrous ingredients like nuts, raw cocoa, fruit, and coconut oil into their products.
• These ingredients not only improve the nutritional value of doughnuts but also cater to the growing demand for fresh and home-cooked foods. The market for healthier doughnuts is expected to remain robust, as consumers continue to prioritize their health and wellbeing.

What challenges does the Doughnuts Industry face during its growth?

• The unstable pricing of raw materials used in the production of doughnuts poses a significant challenge to the industry's growth trajectory.

• The market is subject to the volatile prices of essential raw materials, such as sugar, eggs, flour, cocoa, and milk. The widening gap between demand and supply has led to substantial increases in their costs, posing a significant challenge for companies. A 25% increase in the price of flour, for instance, can significantly impact a doughnut manufacturer's profitability. Moreover, raw material suppliers hold considerable pricing power, which can influence market dynamics. Adverse weather conditions, national emergencies, strikes, government regulations, natural disasters, and supply shortages are among the various factors that can disrupt the supply of raw materials, further complicating market conditions.
• According to recent industry reports, the market is projected to grow at a robust rate of over 5% annually.

Exclusive Customer Landscape

The doughnuts market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the doughnuts market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, doughnuts market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Corporativo Bimbo SA de CV - The company specializes in producing a range of doughnuts, including Bimbo Doughnuts, showcasing expertise in baking and innovation within the global baked goods industry.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Corporativo Bimbo SA de CV
• Daylight Donut Flour Co. LLC
• Dough Doughnuts
• Doughnut Time Ltd.
• Focus Brands LLC
• Glory Hole Doughnuts
• Honey Dew Associates Inc.
• Inspire Brands Inc.
• J.CO Donuts and Coffee
• JAB Holding Co.
• Jelly modern doughnuts
• LaMars Donuts
• Mad Over Donuts
• Maple Donuts Inc.
• McDonald Corp.
• MTY Food Group Inc.
• Restaurant Brands International Inc.
• Starbucks Corp.
• Sugar Shack Donuts and Coffee
• Yum Yum Donut Shops Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Doughnuts Market

• In January 2024, Dunkin' Brands, a leading doughnuts and coffee chain, introduced its new vegan doughnut line in collaboration with Justin's, a popular plant-based food company (Dunkin' Brands Press Release, 2024). This strategic partnership aimed to cater to the growing demand for vegan food options in the market.
• In March 2024, Krispy Kreme Doughnuts, a global doughnut company, announced a significant investment of USD 20 million in its manufacturing facility in Winston-Salem, North Carolina, to enhance its production capacity (Reuters, 2024). This expansion was a response to the increasing consumer preference for fresh, locally produced doughnuts.
• In April 2025, Starbucks Corporation, the world's largest coffeehouse chain, entered into a partnership with The Doughnut Plant, a New York-based artisanal doughnut maker, to sell its doughnuts in select Starbucks stores (Starbucks Press Release, 2025). This collaboration marked Starbucks' entry into the premium doughnut market, broadening its product offerings.
• In May 2025, the European Union approved the use of genetically modified doughnuts, paving the way for companies to produce doughnuts with improved nutritional profiles and longer shelf life (European Commission Press Release, 2025). This regulatory approval could potentially disrupt the traditional doughnut market by introducing more innovative and sustainable doughnut production methods.

Research Analyst Overview

• The market for doughnuts continues to evolve, with ongoing developments in product offerings, manufacturing processes, and consumer preferences. Ingredient costs and dough rheology play significant roles in process optimization, with frosting consistency and coating thickness being critical sensory attributes. Product lifecycle management and quality control are essential for maintaining customer demand, while process control and waste management are key areas for improving manufacturing capacity and production yield. Colorimetric analysis and texture analysis help ensure food safety and consistency in doughnut production. Ingredient interactions, such as the effect of raising agents on dough conditioning, are subjects of ongoing research.
• New product development, driven by novel ingredients and doughnut shapes, is a significant trend, with industry growth expected to reach 5% annually. Microbial growth and oil quality are crucial considerations in preservation techniques, while automated systems and energy efficiency are essential for process optimization. Surface area and baking temperature are critical factors in doughnut texture and appearance. Volume measurement and doughnut shapes cater to diverse customer preferences, while supply chain management and logistics ensure timely delivery. Beyond traditional frosting and glazes, doughnut toppings and flavorings continue to evolve, with a focus on natural and organic ingredients. Novel ingredients, such as plant-based proteins and alternative sweeteners, are gaining popularity, reflecting changing consumer preferences.
• These trends underscore the dynamic nature of the doughnut market. For instance, a leading doughnut manufacturer reported a 15% increase in sales due to the introduction of a new line of vegan doughnuts. This success underscores the importance of new product development and catering to evolving consumer preferences.

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Doughnuts Market insights. See full methodology.

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What are the Key Data Covered in this Doughnuts Market Research and Growth Report?

• CAGR of the Doughnuts industry during the forecast period
• Detailed information on factors that will drive the growth and forecasting between 2025 and 2029
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the doughnuts market growth of industry companies

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