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The France energy bar market size is forecast to increase by USD 9.4 billion at a CAGR of 5.2% between 2023 and 2028. The France energy bar market is experiencing significant growth, driven by the increasing demand for convenient and nutritious snacks, particularly in the sports nutrition sector. This trend is further fueled by the packaging innovation in energy bars, which focuses on extended shelf life, portability, and eco-friendliness. However, the market faces challenges from the easy availability of substitutes, such as fresh fruits and nuts, and the increasing competition from other energy-rich snacks, like protein bars and energy drinks. Despite these challenges, the market is expected to continue its growth trajectory, driven by consumer preferences for healthy and convenient snacking options.
The market is witnessing significant growth due to the increasing preference for convenient and nutritious snacking options. Energy bars, as a healthy alternative to traditional snacks, cater to consumers' demands for quick and easy-to-consume foods that offer health benefits. The market is segmented based on flavors and tastes, including chocolate, fruit, and nut varieties. Consumers' sweet tooth and the desire for indulgent snacking products drive sales in this market. Revenue segments include meal replacement and regular snacking bars. Innovative product launches and consumer concentration in bigger cities and metropolitan areas contribute to the market's sales growth. The shopping experience and proximity factor also play a crucial role in the sales of energy bars through mass merchandiser channels. Functional snacks, including snack bars, are increasingly popular among regular exercisers and those who attend workout sessions.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The Offline segment is estimated to witness significant growth during the forecast period. The market caters to the growing demand for convenient, nutritious snacking options, particularly among regular exercisers and consumers seeking meal replacement alternatives. Flavors and tastes play a significant role in consumer preference, with sales revenue segments including protein bars, fruit and nut bars, and granola bars. Innovative products with added health benefits continue to drive sales growth in this market. The offline segment, comprising supermarkets, hypermarkets, convenience stores, discount stores, and cash and carry stores, dominates the distribution channel landscape. Supermarkets and hypermarkets are popular due to their proximity to consumers in bigger cities and metropolitan areas, offering a shopping experience that allows consumers to purchase energy bars alongside other essentials.
Moreover, these retailers often provide discounts and promotions, increasing sales through their channels. Convenience stores and discount stores are also significant contributors to the market, catering to consumers' need for quick, on-the-go snacking options. The snack-food aisles in these stores are increasingly stocking a variety of energy bars, making them easily accessible for consumers. The bakery and cereals market also presents opportunities for energy bars, as these products are often sold alongside them in retail outlets. Mass merchandiser channels, including dollar stores, variety stores, general merchandise retailers, and warehouse clubs, also contribute to the sales value of energy bars in France.
Furthermore, consumers with a sweet tooth and those seeking indulgent snacking options may prefer these channels for their affordability and wide selection of flavors. Gas stations, another distribution channel, offer energy bars as impulse purchases during checkout, further expanding the market's reach.
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The offline segment was valued at USD 21.40 million in 2018 and showed a gradual increase during the forecast period.
Our market researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increasing demand for sports nutrition is the key driver of the market. The market is experiencing notable growth due to the expanding consumer base, comprising athletes and fitness enthusiasts. These individuals require a well-balanced diet, consisting of carbohydrates, protein, fat, vitamins, and minerals, to meet their energy needs. In addition to regular nutrient intake, sports supplements, including energy bars and drinks, are consumed as part of an enriched and fortified diet.
Furthermore, the market demographic is shifting from core and casual users to lifestyle users. Core users are professional athletes, while casual users are recreational athletes. Department stores, drug stores, pharmacies, chemists, para pharmacies, drugstores, retailers, food, drinks specialists, health and beauty stores, direct sellers, and tobacco specialists contribute to the operating environment of the energy bar market in France. Vending machines and specialist retailers are also significant channels for product distribution.
The packaging trend in energy bars is the upcoming trend in the market. The market observes a significant focus on packaging as it plays a crucial role in customer attraction. Key players in this industry recognize packaging as an essential extension of the product's ingredient list. Transparent packaging is a notable trend in energy bar packaging, catering to consumers' preference for visual inspection of the product's texture and composition.
Furthermore, department stores, drug stores, pharmacies, chemists, para pharmacies, drugstores, eRetailers, food, drinks specialists, health and beauty stores, direct sellers, tobacco specialists, and vending machines are some of the operating environments for energy bar sales. Specialist retailers are also significant players in the market. companies continually innovate their product lines through unique packaging designs to differentiate themselves.
The easy availability of substitutes is a key challenge affecting the market growth. The market encompasses various retail channels, including department stores, drug stores, pharmacies, chemists, para pharmacies, drugstores, eRetailers, food and drinks specialists, health and beauty stores, direct sellers, tobacco specialists, and vending machines. This diverse operating environment caters to the varying preferences and demands of consumers. Younger demographics, who engage in physical and outdoor activities, show a growing inclination towards functional and convenient foods, particularly snack bars. Energy bars, as a popular choice, offer a quick energy boost. However, they face competition from substitute products, such as protein bars, cereal bars, and granola bars, which may have a better ingredient composition.
Furthermore, consumers prioritize taste, wholesome ingredients, and organic materials in their snack bar selection. However, energy bars often contain higher sugar content, which is a concern for health-conscious individuals. Transparency regarding product composition is essential for consumers to make informed decisions. Despite these challenges, the energy bar market in France continues to evolve, driven by the increasing popularity of active lifestyles and the quest for convenient, nutritious snacking options.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Clif Bar and Co.: The company offers energy bars such as Clif Bar Chocolate Chip, Crunchy Peanut Butter, Cool Mint Chocolate, and Crunchy Peanut Butter Minis.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The Energy Bar Market is witnessing significant sales due to the increasing trend of convenient and nutritious snacking. Energy bars, as a nutritious product, cater to the demands of consumers looking for quick and healthy options during their busy schedules. The market's revenue segments include flavors such as chocolate, fruit, and nut varieties, catering to consumers' tastes and preferences. Innovative products with unique health benefits continue to attract consumers, especially regular exercisers and those with a sweet tooth. Consumers often purchase energy bars during workout sessions or as meal replacement options. The shopping experience plays a crucial role in sales growth, with consumers preferring proximity factors like mass merchandiser channels, snack bars, checkout areas, and snack-food aisles.
Furthermore, bigger cities and metropolitan areas are significant revenue contributors to the Energy Bar Market due to the high consumer concentration. Functional snacks, including cereals and snack bars, are gaining popularity in the market, with sales value expected to increase significantly. The distribution channel includes various outlets like dollar stores, variety stores, general merchandise retailers, cash and carries, and warehouse clubs, among others. Consumers can find energy bars at convenience stores and gas stations, making them easily accessible for on-the-go consumers.
Market Scope |
|
Report Coverage |
Details |
Page number |
116 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.2% |
Market growth 2024-2028 |
USD 9.4 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
4.91 |
Key companies profiled |
BellRing Brands Inc., Clif Bar and Co., Eclipse Organics, General Mills Inc., GoMacro LLC, Groupe GNG, Kellogg Co., Mars Inc., Monkey Brothers s.r.o., Nestle SA, OTE Sports Ltd., Oatein Ltd., PepsiCo Inc., Power Crunch., PROBAR Inc., Pulsin Ltd., Quest Nutrition LLC, Silvain, The Simply Good Foods Co., and Smart Organic AD |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
We can help! Our analysts can customize this market research report to meet your requirements Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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