Traditional Book Publishing Market Analysis Europe - Size and Forecast 2024-2028

Europe Traditional Book Publishing Market Size 2024-2028

The Europe Traditional Book Publishing Market size is forecast to increase by USD 2.71 billion and is estimated to grow at a CAGR of 2.15% between 2023 and 2028.  The market is experiencing significant shifts, driven by several key trends and challenges. One notable trend is the growing popularity of printed books in emerging markets of Europe, particularly Eastern Europe, where there is a resurgence in the appreciation for physical books. Another trend is the increasing adoption of print-on-demand technology, which allows publishers to produce books only when orders are received, reducing inventory costs and increasing efficiency. However, stiff competition from the unorganized sector, particularly in developing countries, poses a significant challenge to traditional publishers. These publishers must adapt to these trends and challenges to remain competitive in the evolving market landscape.

What will be the size of the Market During the Forecast Period?

Market Forecast 2024-2028

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Market Dynamics

The Market encompasses the production and distribution of Print versions and Digital versions of various types of books. Communication of Information and Amusement through Writers' manuscripts undergo Editorial refinement before Publication in formats such as Consumer books, Educational books, Religious books, Novels, Cookery, Children's books, Biographies, Literature, and Fiction books. Publishers play a vital role in this process, transforming raw content into polished products for Readers. Digital content distributors and Self publishing platforms have disrupted the industry, but traditional Book Publishers continue to thrive. Audiobooks, Specialized content, Adults books, and Children books are available Offline and Online. 

Key Market Driver- Growing popularity of printed books in emerging markets of Europe

The middle-class population in countries like Poland, Romania, and Bulgaria is increasing, resulting in a rise in disposable income for this group. Consequently, individuals who couldn't afford books before can now purchase and enjoy printed books. Book publishers are benefiting from this new customer base. In some European countries, such as Romania, printed books are preferred due to cultural factors. Many readers in emerging markets appreciate the tactile experience, smell, and aesthetic value of physical books. Publishers can use this sentiment to cater to the demand for printed books in these markets. Translated books and titles also play a crucial role in driving the growth of the demand for printed books in emerging markets in Europe.

However, publishers are investing in translating local and international titles into the languages spoken in these markets to ensure readers have access to a diverse range of books and authors from across Europe. Overall, the growing popularity of printed books in emerging markets across This region presents a significant opportunity for traditional book publishers to expand their market shares and reach new readers. Such factors drive the growth of the market during the forecast period.

Significant Market Trends - Growing popularity of print-on-demand

Print-on-demand(POD) refers to the printing of books only after the order is received. In the global book publishing market, POD is becoming popular. Book publishers are compelled to print limited copies of new titles as the readership for online books is growing. Earlier, Because of its high cost but low quality., POD was not a preferred mode of publishing. Nevertheless, POD is gaining popularity because it helps publishers reduce wastage with the growth of the online book market. Also, authors can print their work at a fraction of the usual cost by eliminating the need for large, offset print runs with the growing traction for POD services.

Moreover, this reduces the huge up-front printing costs or inventory burdens involved. A number of authors, including business writers, travel writers, novelists, and autobiography writers, are opting for POD services due to the advantages they deliver, such as cost-effectiveness, elimination of storage issues, and easy online availability. This creates a huge possibility for authors to showcase their work in the publishing industry, positively driving the growth of the market during the forecast period.

Major Market Challenge - Overcapacity and pricing pressure in the traditional book publishing industry

The overcapacity in the market is one of the major concerns in the market. The market has seen a surge in the number of books being published with advances in technology and easy access to self-publishing. This upsurge in the supply of self-published books has led to a situation where the supply of books outweighs their demand. Therefore, traditional book publishers may struggle to find a market for their titles, leading to reduced sales and limited growth opportunities. Also, readers become used to discounted prices, making it more difficult for book publishers to increase prices in the future.

As a result, to support growth and innovation, the industry as a whole may struggle to generate adequate revenue. However, online retailers usually offer discounted prices and promotions, subsequently strengthening the competition in the market which may have a negative impact on the market growth. Therefore, readers who are in search of the most suitable deals may turn to these online or digital platforms, posing a threat to the market during the forecast period.

Market Segmentation by Application and Distribution Channel

Application Segment Analysis:

The adults book segment is estimated to witness significant growth during the forecast period. Many adults still admire the tactile experience and aesthetic appeal of traditional printed books even though there is a huge acceptance of digital books. Printed books deliver a tangible reading experience that many adult readers still favor.

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The adults book segment was the largest and was valued at USD 19.65 billion in 2018. Adult readers can explore a wide range of genres and delve into captivating works with offerings from book publishers like Bertelsmann and Bloomsbury. The enduring appeal of physical books and the unique reading experience that these adult books offer, the rising acceptance and popularity of specialty genres that appeal to specific adult audiences, and the promotion of literacy and the reading culture in the region will fuel the growth of the Europe market in the adults book segment during the forecast period.

Distribution Channel Segment Analysis: 

Based on the distribution channel, the market has been segmented into offline and online. The offline segment will account for the largest share of this segment.? As many customers still prefer to have an in-store buying experience, Offline stores play a significant role in the purchases of books in the region. Furthermore, improvements in the supply chain network have enabled the offline distribution channel to act as a major driver for the growth of the market. There are numerous instances of well-known offline bookstores that have become iconic in their own right in Europe. For instance, is Daunt Books in the UK. With its distinct Edwardian-inspired design and emphasis on travel literature, Daunt Books has become a popular destination for both locals and tourists. The store's carefully curated book collection and inviting atmosphere make it a favored spot for book lovers seeking a remarkable browsing experience which can have a positive impact on the market growth. Such factors will drive the growth of the market through the offline segment during the forecast period.

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

We also have detailed analyses of the market’s competitive landscape and offer information on 20 market companies, including:

Allen and Unwin Pty Ltd -The company offers traditional book publishing for around 250 new titles each year, including literary and commercial fiction, a broad range of general non-fiction and lifestyle titles, and books for children and young adults.

Allen and Unwin Pty Ltd., Arnoldo Mondadori Editore S.p.A., Bertelsmann SE and Co. KGaA, Bloomsbury Publishing Plc, Bonnier, David Fickling Books, Editions Gallimard, Egmont Fonden, Faber and Faber Ltd., Folens Publishing Company Unlimited Co., Galley Beggar Press Ltd., Georg von Holtzbrinck GmbH and Co. KG, News Corp., Nobrow Ltd., Paramount Global, Scholastic Corp., Titan Publishing Group Ltd., Vivendi SE, Yale University, and Klett Gruppe

Technavio report provides an in-depth analysis of the market and its players through combined qualitative and quantitative data. The analysis classifies companies into categories based on their business approaches, including pure-play, category-focused, industry-focused, and diversified. Companies are specially categorized into dominant, leading, strong, tentative, and weak, based on their quantitative data analysis.  

Segment Overview

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

• Application Outlook
  • Adults book
  • Children book

• Distribution Channel Outlook
  • Offline
  • Online

Market Analyst Overview

The market encompasses the production and distribution of Print versions and Digital versions of Information, Amusement, and both Writers' and Readers' works. Communication between writers, readers, Digital content distributors, Independent publishers, and Self publishing platforms is integral to this industry. Manuscripts undergo Editorial refinement before being published in various Publication formats, including Audiobooks, E books, and Traditional print publication. User-friendly technologies and Online marketing channels are essential in reaching a wider audience. Screen fatigue and the convenience of Smart speakers have led to a surge in the Audiobook business and Subscription services like Audible and Digital content platforms. Free online content and E book readers, such as Tablets and E readers, have made Digital technology a significant player in the market. Physical books and Digital devices continue to coexist, with Self publishing gaining popularity in various genres, including Children's books, Adult's books, tourists guides and Foreign languages. Publication formats vary, with Hardcover, Paperback, and E book catering to diverse reader preferences. Fiction remains a staple in the industry, with Digital technology opening new avenues for storytelling and accessibility.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2023 and 2028.
• Precise estimation of the market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across Europe
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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