Event Management Software Market by Deployment and Geography - Forecast and Analysis 2021-2025

The event management software market share is expected to increase by USD 2.33 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 8.07%.

This event management software market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers event management software market segmentations by Deployment (cloud-based and on-premise) and Geography (North America, Europe, APAC, MEA, and South America). The event management software market report also offers information on several market vendors, including Arlo Software Ltd., Aventri Inc., Bizzabo Inc., Eventbrite Inc., Fortive Corp., Glue Up, New Work SE, Ungerboeck, Vista Equity Partners Management LLC, and Whova Inc. among others.

What will the Event Management SoftwareMarket Size be During the Forecast Period?

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Event Management SoftwareMarket: Key Drivers, Trends, and Challenges

Based on our research output, there has been a POSITIVE impact on the market growth during and post COVID-19 era. The rising requirements for low tco is notably driving the event management software market growth, although factors such as uncertainty regarding the return on investment may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the event management software market industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Event Management Software Market Driver

The rising requirements for low tco is notably driving the event mqanagement software market growth. In event management-as-a-service solutions, cloud vendors are responsible for the maintenance, backup, upgrades, and implementation of the solutions, which reduces the need for internal IT administration. The pricing model of event management-as-a-service is based on the pay-per-use model, where customers pay as per their use of services. Event management software eliminates the need to incur connection-related expenditures as it is offered a broad range of connection options. Thus, the rising requirements for low TCO are expected to propel the growth of the global event management software market during the forecast period.

Key Event Management Software Market Trend

The rising adoption of real-time event management systems is the key market trend driving the event management software market growth. During the time of the event, there is a need for constant monitoring, data collection, and analyzing the entire activities. The radio frequency identification (RFID) technology makes it easy for the event professionals to collect the data related to the attendees in real-time so that they can adjust to the traffic patterns and more. A cloud-based and mobile-friendly event management software allows event planners to plan their events seamlessly. RFID-based event management solutions enable the efficient organization of events such as quick registration processes and the streamlining of other activities, which leads to hassle-free event management. Thus, the rising adoption of real-time event management systems is expected to fuel the growth of the global event management software market during the forecast period.

Key Event Management Software Market Challenge

The uncertainty regarding the return on investment is the major challenge impeding the event management software market growth. Event management software and technologies are used by companies to host events related to their offerings and to attract customers. Organizations consider an event as a cost center. For an event, the return on investment is unknown and is difficult to calculate. In addition, companies conducting corporate events find that engagement is often low, and participants feel less energetic compared with other events. Thus, the uncertainty regarding the return on investment is expected to hinder the growth of the global event management software market during the forecast period.

This event management software market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global event management software market as a part of the global application software market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the event management software market during the forecast period.

Who are the Major Event Management SoftwareMarket Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

• Arlo Software Ltd.
• Aventri Inc.
• Bizzabo Inc.
• Eventbrite Inc.
• Fortive Corp.
• Glue Up
• New Work SE
• Ungerboeck
• Vista Equity Partners Management LLC
• Whova Inc.

This statistical study of the event management software market encompasses successful business strategies deployed by the key vendors. The event management software market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

• Arlo Software Ltd. - The company offers event management software with these features such as sessions, transfers, and refunds.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The event management software market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Event Management SoftwareMarket Value Chain Analysis

Our report provides extensive information on the value chain analysis for the event management software market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.

Which are the Key Regions for Event Management SoftwareMarket?

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42% of the market's growth will originate from North America during the forecast period. US and Canada are the key markets for the event management software market in North America. Market growth in this region will be slower than the growth of the market in other regions.

The events (such as global conferences, product launches, and product exhibitions) organized by these IT companies drive the market growth in this region. Owing to the rise in the number of trade shows, global conferences and summits, and sports events, the market in the region is expected to grow during the forecast period. This will facilitate the event management software market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Deployment Segments in the Event Management SoftwareMarket?

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The event management software market share grows by the cloud-based segment will be significant during the forecast period. The cloud-based software allows the vendors to offer a new software-as-a-service (SaaS) pricing model, which reduces any operational and investment risks. The expansion into the cloud-based deployment model provides cost-effective event management software. Owing to all these factors, the global cloud-based event management software market is expected to grow during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the event management softwaremarket size and actionable market insights on post COVID-19 impact on each segment.

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What are the Key Data Covered in this Event Management SoftwareMarket Report?

• CAGR of the market during the forecast period 2021-2025
• Detailed information on factors that will drive event management software market growth during the next five years
• Precise estimation of the event management software market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the event management software industry across North America, Europe, APAC, MEA, and South America
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of event management software market vendors

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