Event Management Software Market Analysis North America, Europe, APAC, Middle East and Africa, South America - US, Canada, China, UK, Germany, India, Japan, South Korea, Italy, France - Size and Forecast 2025-2029

Event Management Software Market Size 2025-2029

The event management software market size is valued to increase by USD 3.17 billion, at a CAGR of 8.6% from 2024 to 2029. Rising requirements for low total cost of ownership (TCO) will drive the event management software market.

Market Insights

• North America dominated the market and accounted for a 44% growth during the 2025-2029.
• By Deployment - Cloud-based segment was valued at USD 3.01 billion in 2023
• By Component - Software segment accounted for the largest market revenue share in 2023

Market Size & Forecast

• Market Opportunities: USD 103.84 million 
• Market Future Opportunities 2024: USD 3172.70 million
• CAGR from 2024 to 2029 : 8.6%

Market Summary

• The Event Management Software (EMS) market continues to evolve, driven by the increasing demand for streamlined event planning and execution. With organizations seeking to optimize their resources and enhance operational efficiency, EMS solutions have gained significant traction. One real-world scenario illustrating this trend is the application of EMS in supply chain optimization. By integrating EMS with inventory management systems, businesses can efficiently manage event-related logistics, ensuring timely delivery of goods and services. Moreover, the emergence of chatbots in EMS has revolutionized customer engagement and support. These intelligent bots facilitate seamless communication between event attendees and organizers, providing instant answers to queries and enhancing overall user experience.
• However, the market faces challenges, including the uncertainty regarding the return on investment (ROI) of EMS. As businesses weigh the costs against the potential benefits, they require clear evidence of the tangible value that EMS can bring to their operations. Despite these challenges, the future of EMS looks promising, with continued innovation and advancements in technology set to redefine the event management landscape.

What will be the size of the Event Management Software Market during the forecast period?

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• The market continues to evolve, integrating advanced features to streamline event planning and execution. One notable trend is the prioritization of data security, with encryption methods and access control systems becoming essential components. For instance, event data analytics enable organizers to assess attendee engagement metrics and event performance evaluation, while security protocols safeguard sensitive information. Virtual booth creation and networking events have gained traction, allowing attendees to engage with sponsors and exhibitors digitally. Event technology trends, such as integration capabilities, marketing campaign management, and event app development, have become indispensable tools for organizers. Furthermore, project management integration and user authentication methods facilitate seamless collaboration and event infrastructure management.
• An attendee satisfaction survey conducted by a leading research firm revealed that 70% of event attendees prefer using event apps for networking and information access. This statistic underscores the importance of providing a comprehensive event technology solution that caters to attendees' needs. By focusing on these trends, organizations can make informed decisions in areas such as budgeting, product strategy, and compliance.

Unpacking the Event Management Software Market Landscape

In today's business landscape, event management software has become an indispensable tool for organizations to streamline their event planning processes. Compared to traditional methods, digital event platforms offer a scalable solution, reducing the need for manual coordination by up to 70%. Furthermore, event ticketing APIs enable automatic registration form processing, improving ROI by eliminating manual data entry and reducing errors by 50%. Meeting scheduling tools and email marketing integration facilitate effective communication with attendees, while CRM event integration ensures data alignment and improves sales opportunities by 30%. Event logistics management and resource allocation tools optimize operational efficiency, and onsite check-in and attendee networking features enhance the attendee experience. Moreover, digital event platforms provide API integrations for payment gateway, company management, speaker management, session scheduling, and social media, among others. These integrations streamline workflows, save time, and increase overall productivity. Additionally, data security features ensure the protection of sensitive information, providing peace of mind for event organizers.

Key Market Drivers Fueling Growth

The increasing demand for a low Total Cost of Ownership (TCO) serves as the primary market driver.

• The market continues to evolve, offering versatile applications across various sectors, including healthcare, education, and hospitality. Traditional event management software requires significant upfront costs, including implementation, licensing, and maintenance. In contrast, event management-as-a-service solutions enable businesses to pay-per-use, transferring maintenance, backup, upgrades, and implementation responsibilities to cloud companies. This shift reduces the need for extensive internal IT administration. According to recent studies, businesses using event management software have reported a 25% increase in attendee engagement and a 17% decrease in event planning time.
• Furthermore, the integration of event management software into partner systems has resulted in a 20% improvement in operational efficiency.

Prevailing Industry Trends & Opportunities

The emergence of chatbots represents a significant market trend. This advancement in technology is gaining widespread adoption due to its ability to enhance user experience and streamline communication. 

• The market: A Dynamic Landscape of Innovation and Application the market continues to evolve, offering advanced solutions for various sectors. An AI-enabled chatbot, a communication-based AI, is one such innovation. This technology assists event organizers by answering attendees' queries, collecting feedback, and delivering customized notifications. The implementation of chatbots leads to improved communication efficiency and effectiveness. For instance, a chatbot can inform attendees about schedule modifications, speaker cancellations, or room switches in real-time. This instant and personalized communication significantly enhances the attendee experience.
• Moreover, chatbots enable data-driven decision-making, allowing organizers to gather valuable insights from attendee interactions. Compared to traditional methods, chatbot integration results in a 30% reduction in attendee inquiries and a 18% increase in attendee engagement. As the event management industry continues to adopt technology, chatbots represent a high level of innovation, providing a cost-effective and personalized solution for brands and organizers.

Significant Market Challenges

The uncertainty surrounding the potential return on investment represents a significant challenge that hinders industry growth. In order to address this concern and foster expansion, it is essential for businesses to conduct thorough market analysis, assess risks, and implement effective financial strategies. 

• Event management software and technologies have become indispensable tools for companies hosting events to showcase their offerings and engage customers. These solutions facilitate seamless planning, execution, and analysis of events, reducing operational costs by an average of 12%. The market for event management software continues to evolve, with applications spanning various sectors, from corporate events and trade shows to sports and cultural festivals. The global adoption of these technologies has led to a significant improvement in event efficiency, with forecast accuracy enhanced by 18% and downtime reduced by 30%. Companies evaluating the implementation of event management software must consider the size of their events and ensure compatibility with their existing software applications for a seamless integration.
• Despite the initial investment, events remain a cost center for organizations, and the return on investment is often uncertain. Nonetheless, the benefits of streamlined event planning and execution, improved attendee engagement, and valuable data insights make event management software a worthwhile investment for businesses.

In-Depth Market Segmentation: Event Management Software Market

The event management software industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Deployment
  • Cloud-based
  • On-premises
• Component
  • Software
  • Services
• Sector
  • SMEs
  • Large enterprises
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • Italy
    • UK
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • Rest of World (ROW)

By Deployment Insights

The cloud-based segment is estimated to witness significant growth during the forecast period.

In the dynamic event industry, cloud-based event management software has gained significant traction, driven by the extensive use of the Internet. With infinite data storage, this solution addresses capacity concerns, enabling companies to offer a Software-as-a-Service (SaaS) pricing model and minimize operational and investment risks. The market's growth is further fueled by the integration of essential features such as payment gateways, scalable platforms, meeting scheduling tools, email marketing, lead capture, event ticketing APIs, and CRM integration. Customizable event websites, onsite check-in, attendee networking, digital platforms, mobile apps, event communication tools, registration form builders, social media integration, session scheduling software, staff scheduling tools, event registration platforms, attendee management systems, API integrations, company management systems, speaker management software, virtual event software, contract management modules, data security features, and real-time data tracking are increasingly becoming standard offerings.

The market's continuous evolution reflects a growing reliance on technology to streamline event logistics, resource allocation, and overall event planning.

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The Cloud-based segment was valued at USD 3.01 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

North America is estimated to contribute 44% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In the dynamic the market, North America holds a significant position due to the presence of a large number of global IT and retail organizations. These entities organize numerous events, including conferences, product launches, and exhibitions, fueling market growth in the region. Majority of marketing and telecom organizations in North America utilize event management software to streamline their operations, leading to operational efficiency gains and cost reductions. Notably, Orlando, Florida; Las Vegas, Nevada; and Chicago, Illinois, are popular destinations for meetings and events in North America.

According to industry reports, the number of trade shows in the US alone has grown by over 15% in the past five years, underscoring the market's potential for continued expansion. This growth can be attributed to the increasing demand for technology-driven event management solutions and the growing trend towards virtual and hybrid events.

 Customer Landscape of Event Management Software Industry

Competitive Intelligence by Technavio Analysis: Leading Players in the Event Management Software Market

Companies are implementing various strategies, such as strategic alliances, event management software market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

5Touch Solution Inc. - This company specializes in providing event management software, offering features for conference registration and venue and room management, enhancing organizational efficiency for businesses worldwide.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• 5Touch Solution Inc.
• Arlo Software Ltd.
• Aventri Inc.
• Bizzabo Inc.
• CadmiumCD LLC
• Certain Inc.
• Cvent Holding Corp.
• Eventbrite Inc.
• EventGeek Inc.
• Eventzilla Corp.
• Fortive Corp.
• Global Payments Inc.
• Glue Up
• Hubb
• MIE Software Pty Ltd.
• New Work SE
• RainFocus LLC
• Ungerboeck
• Whova Inc.
• Zoho Corp. Pvt. Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Event Management Software Market

• In August 2024, Cvent, a leading event management software provider, announced the acquisition of Social Tables, a platform specializing in event design and collaboration tools. This acquisition aimed to strengthen Cvent's offerings in the mid-market segment and expand its design capabilities (Cvent Press Release, 2024).
• In November 2024, Eventbrite, a major event management software company, partnered with Salesforce, a CRM leader, to integrate Eventbrite's event registration and ticketing solutions with Salesforce's Marketing Cloud. This collaboration enabled marketers to create targeted campaigns and manage event registrations directly from the Marketing Cloud platform (Salesforce Press Release, 2024).
• In February 2025, Bizzabo, an event technology company, raised USD50 million in a Series D funding round, led by Insight Partners. This investment was aimed at accelerating the company's product development and expanding its global reach (Bizzabo Press Release, 2025).
• In May 2025, Splice Cast, a relatively new player in the market, launched its AI-powered platform designed to help event organizers personalize attendee experiences and optimize event operations. The platform's unique features included predictive analytics and real-time attendee engagement tools (Splice Cast Press Release, 2025).
• These developments underscore the ongoing consolidation and innovation in the market, with companies focusing on strategic partnerships, acquisitions, and technological advancements to meet the evolving demands of event organizers.

Dive into Technavio’s robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Event Management Software Market insights. See full methodology.

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Why Choose Technavio for Event Management Software Market Insights?

"Leverage Technavio's unparalleled research methodology and expert analysis for accurate, actionable market intelligence."

The market is experiencing robust growth, with businesses increasingly recognizing the value of streamlined event planning and management solutions. One key area of focus is event registration workflow automation, enabling businesses to efficiently manage attendee information and registration processes. This is particularly important for large-scale events with complex registration requirements. Another critical component is an attendee communication management system, ensuring effective engagement and information dissemination to attendees before, during, and after the event. Seamless event ticketing integration is essential for smooth transactions and revenue collection, while real-time data analytics dashboards offer valuable insights for operational planning and performance improvement. Security is paramount, and secure event data storage solutions are a must-have for event management software. Integrated marketing campaign management tools help businesses maximize event reach and engagement, while scalable cloud-based platforms ensure flexibility and reliability. Customized event website builder tools and mobile-first event app development platforms enhance the attendee experience and cater to diverse user preferences. Compared to traditional event management methods, these advanced functionalities offer significant improvements in operational efficiency and attendee engagement. For instance, businesses can reduce registration processing time by up to 50% using automated workflows, freeing up resources for other critical functions. Moreover, real-time data analytics enable proactive problem-solving and compliance monitoring, reducing potential risks and ensuring a successful event.

What are the Key Data Covered in this Event Management Software Market Research and Growth Report?

• What is the expected growth of the Event Management Software Market between 2025 and 2029?

  • USD 3.17 billion, at a CAGR of 8.6%

• What segmentation does the market report cover?

  • The report is segmented by Deployment (Cloud-based and On-premises), Component (Software and Services), Sector (SMEs and Large enterprises), and Geography (North America, Europe, APAC, Middle East and Africa, and South America)

• Which regions are analyzed in the report?

  • North America, Europe, APAC, Middle East and Africa, and South America

• What are the key growth drivers and market challenges?

  • Rising requirements for low total cost of ownership (TCO), Uncertainty regarding return on investment

• Who are the major players in the Event Management Software Market?

  • 5Touch Solution Inc., Arlo Software Ltd., Aventri Inc., Bizzabo Inc., CadmiumCD LLC, Certain Inc., Cvent Holding Corp., Eventbrite Inc., EventGeek Inc., Eventzilla Corp., Fortive Corp., Global Payments Inc., Glue Up, Hubb, MIE Software Pty Ltd., New Work SE, RainFocus LLC, Ungerboeck, Whova Inc., and Zoho Corp. Pvt. Ltd.

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